# Ri Happy

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**Ri Happy Brinquedos**, stylised as *RI HAPPY*, is the largest toy retailer in [Brazil](/source/Brazil).[1]

## History

Ri Happy was founded in 1988 by pediatrician Ricardo Sayon, his wife Juanita Sayon, and business administrator Roberto Saba. The name "Ri Happy" derives from "Ri", short for Ricardo, and the English word "happy".[2]

In 2012, the [private equity](/source/Private_equity) fund [The Carlyle Group](/source/The_Carlyle_Group) took majority control of the company by acquiring an 85% stake,[3][4][5] making Héctor Núñez its new CEO. In the same year, Ri Happy purchased competitor PBKids.[1]

In 2020, a year after it was reported that it had 196 stores,[6][7] the retailer appointed Ronaldo Pereira Junior, a former executive who held the same position at [Óticas Carol](/source/%C3%93ticas_Carol), as its CEO.[8] In the toy and game industry, Ri Happy is the retailer most admired by customers, according to the IBEVAR award.[9]

## Ri Happy Baby

In 2013, Ri Happy entered into the baby products sector, opening Ri Happy Baby (stylised as RI HAPPY Baby), a specialised retailer for children under three years old.[citation needed]

## See also

Portal: Brazil

- [Toy store](/source/Toy_store)

## References

1. ["Rede de brinquedos RiHappy compra a concorrente PBKids"](https://g1.globo.com/economia/negocios/noticia/2012/06/rede-de-brinquedos-rihappy-compra-concorrente-pbkids1.html) [Toy chain RiHappy buys competitor PBKids] (in Brazilian Portuguese). *[G1](/source/G1_(website))*. 25 June 2012. [Archived](https://web.archive.org/web/20220716080017/https://g1.globo.com/economia/negocios/noticia/2012/06/rede-de-brinquedos-rihappy-compra-concorrente-pbkids1.html) 16 July 2022 at the Wayback Machine. Retrieved 19 January 2024.

1. Marinho, Mariana (22 May 2016). ["Em fase de expansão, Ri Happy é eleita melhor loja de brinquedos"](https://www1.folha.uol.com.br/saopaulo/2016/05/1773196-em-fase-de-expansao-ri-happy-e-eleita-melhor-loja-de-brinquedos.shtml) [In its expansion phase, Ri Happy is named best toy store] (in Brazilian Portuguese). *[Folha de S.Paulo](/source/Folha_de_S.Paulo)*. [Archived](https://web.archive.org/web/20161002174349/https://www1.folha.uol.com.br/saopaulo/2016/05/1773196-em-fase-de-expansao-ri-happy-e-eleita-melhor-loja-de-brinquedos.shtml) 2 October 2016 at the Wayback Machine. Retrieved 19 January 2024.

1. ["Carlyle buys 85% of Ri Happy, will invest R$200 million in 3 years"](https://web.archive.org/web/20160818192506/http://br.reuters.com/article/businessNews/idBRSPE82103Z20120302). [Reuters](/source/Reuters). Archived from [the original](http://br.reuters.com/article/businessNews/idBRSPE82103Z20120302) on 18 August 2016. Retrieved 5 August 2016.

1. ["Change in the presidency of the company"](https://analise.com/mercado-em-movimento/ri-happy-troca-comando-presidential). [Analysis](/source/Analysis). [Archived](https://web.archive.org/web/20230717221819/https://analise.com/mercado-em-movimento/ri-happy-troca-comando-presidential) 17 July 2023 at the Wayback Machine. Retrieved 7 June 2020.

1. ["The Carlyle Group acquires 85% of Ri Happy, Brazil's largest toy retailer"](https://www.carlyle.com/media-room/news-release-archive/carlyle-group-acquires-85-ri-happy-brazils-largest-toy-retailer). *[The Carlyle Group](/source/The_Carlyle_Group)*. 1 March 2012. [Archived](https://web.archive.org/web/20230819194514/https://www.carlyle.com/media-room/news-release-archive/carlyle-group-acquires-85-ri-happy-brazils-largest-toy-retailer) 19 August 2023 at the Wayback Machine. Retrieved 19 January 2024.

1. ["About us"](http://www.rihappy.com.br/atendimento-neo-assist/about-a-ri-happy). Ri Happy Brinquedos. Retrieved 5 August 2016.[dead link]

1. ["Only Rihappy didn't slip"](https://www.istoedinheiro.com.br/noticias/negocios/20080319/ri-happy-nao-escorregou/12895). [This Is Money](/source/This_Is_Money). [Archived](https://web.archive.org/web/20190526073837/https://www.istoedinheiro.com.br/noticias/negocios/20080319/ri-happy-nao-escorregou/12895) 26 May 2019 at the Wayback Machine. Retrieved 7 August 2016.

1. ["Ri Happy tem novo comando a partir desta segunda-feira"](https://valor.globo.com/empresas/noticia/2020/07/06/ri-happy-tem-novo-comando-a-partir-desta-segunda-feira.ghtml) [Ri Happy has new command starting this Monday] (in Brazilian Portuguese). *[Valor Econômico](/source/Valor_Econ%C3%B4mico)*. 6 July 2020. [Archived](https://web.archive.org/web/20210615024806/https://valor.globo.com/empresas/noticia/2020/07/06/ri-happy-tem-novo-comando-a-partir-desta-segunda-feira.ghtml) 15 June 2021 at the Wayback Machine. Retrieved 19 January 2024.

1. Redação (19 October 2022). ["Carrefour leads the ranking of the largest retail companies in Brazil"](https://mercadoeconsumo.com.br/19/10/2022/noticias-varejo/carrefour-leads-ranking-of-the-largest-retail-companies-in-brazil/) (in Brazilian Portuguese). *Mercado&Consumo*. Retrieved 12 November 2022.[dead link]

## External links

- [Official Ri Happy page](http://www.rihappy.com.br)

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Adapted from the Wikipedia article [Ri Happy](https://en.wikipedia.org/wiki/Ri_Happy) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Ri_Happy?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.