# Rex Maughan

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{{short description|American businessman (born 1936)}}
{{Infobox person
| image              = <!-- Only freely-licensed images may be used to depict living people.  See [WP:NONFREE](/source/WP%3ANONFREE).  -->
| image_size         = 150px|
| name               = Rex G. Maughan
| caption            = 
| birth_date         = {{Birth date|1936|11|20}}
| birth_place        = [Logan, Utah](/source/Logan%2C_Utah), U.S.
| death_date         = {{Death date and age|2021|07|17|1936|11|20}}
| death_place        = 
| occupation         = Founder, President, and CEO of [Forever Living Products](/source/Forever_Living_Products)
| parents            = 
| spouse             = Ruth
| known_for          = 
}}

'''Rex Maughan''' was an American businessman. He was the founder, president, and [chief executive officer](/source/chief_executive_officer) of [Forever Living Products](/source/Forever_Living_Products), superseded by his son Gregg Maughan in the position of CEO.<ref name="CEO of Forever Living">{{cite web|url=https://shopforeverproducts.com/blog/who-is-the-ceo-of-forever-living-products|title=Who is the CEO of Forever Living Products 	
|date=Feb 2, 2023}}</ref> Forever Living is a [multi-level marketing](/source/multi-level_marketing) company that sells [aloe vera](/source/aloe_vera) and bee hive-based [cosmetics](/source/cosmetics) and other personal products. 

==Early life==

Maughan was born November 20, 1936, in [Logan, Utah](/source/Logan%2C_Utah).<ref>{{Cite web |url=http://www.reagan.utexas.edu/archives/speeches/1985/81585a.htm |title=Appointment of 14 Members of the President's Commission on Americans Outdoors, and Designation of the Chairman |access-date=2014-11-20 |archive-url=https://web.archive.org/web/20141222053714/http://www.reagan.utexas.edu/archives/speeches/1985/81585a.htm |archive-date=2014-12-22 |url-status = dead}}</ref> He grew up on a ranch in [Soda Springs, Idaho](/source/Soda_Springs%2C_Idaho). He is a member of [the Church of Jesus Christ of Latter-day Saints](/source/the_Church_of_Jesus_Christ_of_Latter-day_Saints), and served an [LDS mission](/source/Mission_(The_Church_of_Jesus_Christ_of_Latter-day_Saints)) in [Samoa](/source/Samoa). Rex met and married his wife Ruth while they were both attending [Brigham Young University](/source/Brigham_Young_University) (BYU). When Ruth graduated from BYU with a degree in elementary education, she and Rex moved to [Arizona](/source/Arizona). Ruth taught school while Rex finished his degree at [Arizona State University](/source/Arizona_State_University), eventually earning his B.S. in accounting in 1962.<ref name="lds.org">{{Cite web |url=http://www.ldsphilanthropies.org/giving-stories/rex-and-ruth-maughan.html |title=Rex and Ruth Maughan Energetically Advocate BYU Television<!-- Bot generated title --> |access-date=2013-05-11 |archive-url=https://web.archive.org/web/20131021181120/http://www.ldsphilanthropies.org/giving-stories/rex-and-ruth-maughan.html |archive-date=2013-10-21 |url-status = dead}}</ref>

==Career==

Maughan began investing in land while still working as an accountant in the early 1960s. Later, he joined the [Del E. Webb Construction Company](/source/Del_E._Webb_Construction_Company), and spent the next 13 years there, reaching the position of vice president. Maughan was also adding to his own real estate and ranching investments at this time.<ref name="lds.org"/><ref name="knowwpc">{{cite web |url=http://knowledge.wpcarey.asu.edu/article.cfm?articleid=1522 |title=Rex Maughan: Forever Living Products Founder Turns to Philanthropy |publisher=Knowledge@W.P. Carey |date=5 December 2007 |url-status=dead |archive-url=https://web.archive.org/web/20080207170552/http://knowledge.wpcarey.asu.edu/article.cfm?articleid=1522 |archive-date=7 February 2008}}</ref>

===Forever Living Products===
Maughan founded [Forever Living Products](/source/Forever_Living_Products) in 1978.<ref name="Forbes">{{cite news|url=https://www.forbes.com/lists/2006/21/biz_06privates_Forever-Living-Products-Intl_4L21.html|title=The Largest Private Companies: #340 Forever Living Products Intl|year=2006|work=forbes.com|accessdate=2008-06-29}}</ref> The company initially made lotions from the aloe vera plant. The product line has grown and diversified, now encompassing a broad range of other products which are marketed through a [multi-level marketing](/source/multi-level_marketing) system.<ref>{{cite web|url=http://www.zf.ro/articol_91703/forever_living_products_hopes_to_see_sales_up_in_h2.html |title=Forever Living Products hopes to see sales up in H2|date=August 2006|publisher=Ziarul Financiar|archiveurl = https://web.archive.org/web/20080804002448/http://www.zf.ro/articol_91703/forever_living_products_hopes_to_see_sales_up_in_h2.html |archivedate = 2008-08-04}}</ref> Since aloe vera is still a key ingredient in many of Forever Living products, Maughan segued into aloe cultivation and processing.<ref name="knowwpc" />

Maughan expanded into the resort business in 1981, under the umbrella of a sister company, Forever Resorts.<ref name="knowwpc" />
<ref>{{cite web |url=http://foreverresorts.com/ |title=Forever Resorts |access-date=28 September 2021}}</ref>

In 2002 Maughan was listed in the [Forbes 400](/source/Forbes_400) as the 368th-richest man in the USA, with a net worth of $600 million.<ref>[https://archive.today/20120731200338/http://www.forbes.com/finance/lists/54/2002/LIR.jhtml?passListId=54&passYear=2002&passListType=Person&uniqueId=Y1F1&datatype=Person Forbes.com: Forbes 400 Richest in America 2002<!-- Bot generated title -->]</ref>
but he was not on the list before and after 2002 it look suspicious there claims regarding worth.
===Legal issues===
In 1996, upon suggestion of the American authorities, the [Internal Revenue Service](/source/Internal_Revenue_Service) (IRS) and the [National Tax Agency](/source/National_Tax_Agency) of Japan (NTA) initiated a [joint audit](/source/joint_audit) of Rex and Ruth Maughan and related entities Aloe Vera of America (AVA), Selective Art Inc., FLP International, and FLP Japan for the period of 1991 to 1995.<ref name="bcoptexax">
{{cite news
| title       =United States Held Liable for Making False Statements to Foreign Tax Authority
| first       =Charles W.
| last        =Cope
| url         =http://www.copetax.com/united-states-liable-for-making-false-statements 
| publisher   =copetax.com
| date        =February 2015
| accessdate  = May 27, 2015
}}</ref> In 1997, the NTA imposed a penalty tax of ¥3.5 billion on Forever Living's Japan division for concealing income of 7.7 billion yen over the five-year period.<ref name="niflbkyodo">
{{cite news
| title       =Tax agency takes back penalty tax on U.S.-affiliate firm.
| first       =
| last        =
| url         =http://www.thefreelibrary.com/Tax+agency+takes+back+penalty+tax+on+U.S.-affiliate+firm.-a089843804
| newspaper   =
| publisher   =Kyodo News International, Inc.
| date        =July 26, 2002
| accessdate  = May 27, 2015
}}</ref> Later that year, AVA, Rex and Ruth Maughan, Maughan Holdings, Gene Yamagata, and Yamagata Holdings<ref name="aaloevera">
{{cite news
| title       =376 F. 3d 960 - Aloe Vera of America Inc v. United States
| first       =
| last        =
| url         =http://openjurist.org/376/f3d/960/aloe-vera-of-america-inc-v-united-states
| newspaper   =
| publisher   =OpenJurist
| date        =July 19, 2004
| accessdate  = May 27, 2015
}}</ref> sued the IRS for unauthorized disclosure of tax return information.<ref name="niflbkyodo"/> In the midst of the lawsuit, The IRS asked the NTA to drop its decision against Forever Living, and in 2002, the agency "grudgingly complied with the IRS's request", announcing that the penalty tax had been effectively withdrawn.<ref name="niflbkyodo"/> In February 2015, a USA district court ruled that the IRS knowingly provided some false information about AVA to the NTA, in violation of the United States' tax treaty with Japan.<ref name="niflasixty"/> and awarded three of the plaintiffs one thousand dollars each in statutory damages.<ref name="niflasixty">
{{cite news
| title       =Ariz. Judge Docks U.S. $3,000 For Disclosing Taxpayer Info 
| first       =Eric
| last        =Kroh
| url         =http://www.law360.com/articles/620920/ariz-judge-docks-u-s-3-000-for-disclosing-taxpayer-info
| newspaper   =
| publisher   =law360.com
| date        =February 11, 2015
| accessdate  = May 27, 2015
}}</ref>

In 2002, the Arizona Supreme Court reversed the findings of lower courts in a case in which Rex Maughan was accused of terminating an employee because the employee refused to sell a piece of land to Maughan.<ref>{{cite web |url=http://www.azcourts.gov/Portals/0/OpinionFiles/Supreme/2002/CV-01-0367-PR.PDF |title=Arizona Supreme Court 2002/CV-01-0367-PR |website=www.azcourts.gov |access-date=2014-01-23 |url-status = dead |archiveurl=https://web.archive.org/web/20130921042047/http://www.azcourts.gov/Portals/0/OpinionFiles/Supreme/2002/CV-01-0367-PR.PDF |archivedate=2013-09-21 }}</ref>

==Personal life==

Maughan and his wife have three children and 12 grandchildren.<ref name="lds.org"/>

===Activism===
In [Vailima, Samoa](/source/Vailima%2C_Samoa), Maughan has contributed to the preservation of author [Robert Louis Stevenson](/source/Robert_Louis_Stevenson)'s estate, making it into a museum.<ref>{{cite web |url=https://www.samoaobserver.ws/category/samoa/87636 |title=Renown philanthropist, Tilafaiga Rex Maughan, passes away |publisher=Samoa Observer |author=Soli Wilson |date=20 July 2021 |access-date=26 September 2021}}</ref> In early 2005 Maughan accompanied a [BYU Television](/source/BYU_TV) team to American Samoa to coordinate installation of a satellite receiver he had donated.<ref name="lds.org"/>

Maughan has financially supported various political campaigns, including [Mitt Romney](/source/Mitt_Romney)'s 2008 and 2012 bids for the U.S. Presidency.<ref>[http://www.campaignmoney.com/political/contributions/rex-maughan.asp?cycle=12 Rex Maughan - $92,700 in Political Contributions for 2012]</ref>

===Recognition===
Maughan was made an honorary member of the [Order of Merit of Samoa](/source/Order_of_Merit_of_Samoa) in the [2014 Samoa Honours and Awards](/source/2014_Samoa_Honours_and_Awards).<ref>{{cite web |url=https://www.palemene.ws/wp-content/uploads/05.Annual%20Reports/RLS/RLS-Annual-Report-2014.pdf |title=Robert Louis Stevenson Museum/Foundation Inc Financial Information year 2014 |publisher= |page=2 |date= |access-date=26 September 2021}}</ref><ref>{{cite news |title=Honours conferred |publisher=Samoa Observer |date=22 December 2014}}</ref>              .

==Notes==
{{reflist}}

==External links==
* [http://www.foreverliving.com Forever Living Products]

{{DEFAULTSORT:Maughan, Rex}}
Category:2021 deaths
Category:American businesspeople in the real estate industry
Category:Latter Day Saints from Arizona
Category:American philanthropists
Category:Brigham Young University alumni
Category:W. P. Carey School of Business alumni
Category:People associated with direct selling
Category:1936 births
Category:Forever Living Products
Category:American Mormon missionaries in Samoa
Category:People from Soda Springs, Idaho
Category:Latter Day Saints from Idaho
Category:Latter Day Saints from Utah
Category:Honorary members of the Order of Merit of Samoa

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Adapted from the Wikipedia article [Rex Maughan](https://en.wikipedia.org/wiki/Rex_Maughan) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Rex_Maughan?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.
