# Reebok Pump

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Athletic shoe by Reebok

Reebok Pump Product type Footwear Owner Reebok Country United States Introduced November 24, 1989; 36 years ago (1989-11-24) Markets International Website reebok.com/pump

**Reebok Pump** is a line of [athletic shoes](/source/Sneakers) that was first released on November 24, 1989, by [Reebok](/source/Reebok).[1] It was the first shoe to have an internal inflation mechanism that regulated a unique fitting cushion in the lower and upper tongue to provide locking around the ankle.[2]

## History

In 1988, Reebok acquired tennis and ski brand [Ellesse](/source/Ellesse), along with its developmental technology including an inflatable tongue in a ski boot developed by Ellesse's founder, Leonardo Servadio. Reebok CEO Paul Fireman created an internal innovation team called Reebok Advanced Concepts, that brought the inflatable bladder design to a partnership with [Design Continuum](https://en.wikipedia.org/w/index.php?title=Design_Continuum&action=edit&redlink=1), an industrial design firm, to develop a shoe that used inflatable chambers that pump up for a custom fit, the Reebok Pump.[2][3][4] A demo version of the Pump, a customizable inflatable/deflatable high-top shoe, was exhibited at the Sporting Goods Manufacturers' Association in February 1989.[2][4] On November 24, 1989, the first Reebok Pump was released.[1][4] That month, [Dominique Wilkins](/source/Dominique_Wilkins) was featured on a television commercial introducing the Reebok Pump.[5] Reebok released the Omni Zone, Twilight Zone and the SXT Pump in 1990.[4] That year, [Michael Chang's](/source/Michael_Chang) Court Victory Pumps was launched.[1][5]

Reebok Pump advertisement of 1989

In February 1991, [Dee Brown](/source/Dee_Brown_(basketball%2C_born_1968)) inflated his Reebok Pumps in front of a national audience before scoring a title-winning dunk during the [1991 NBA Slam Dunk Contest](/source/1991_NBA_All-Star_Game#Slam_Dunk_Contest).[3] That year, Pump expanded into cross-training, off-road, golf, walking, aerobics and running shoes.[4] The unreleased [NES](/source/NES) video game *[Drac's Night Out](/source/Drac's_Night_Out)* would have featured Reebok Pumps as an in-game power-up as part of a sponsorship deal between Reebok and game publisher [Parker Brothers](/source/Parker_Brothers).[6] Fullfoot, midfoot, collar, arch, footbed and Dual Chamber support was offered at the time.[2] The pump technology was patented as USPTO #5113599 in May 1992.[3] That year, [Shaquille O'Neal](/source/Shaquille_O'Neal) was given his own pair of pumps.[3] The Pump Graphlite, a running shoe endorsed by [Dan O'Brien](/source/Dan_O'Brien) and [Dave Johnson](/source/Dave_Johnson_(decathlete)) was released in 1992.[4] That year, the film *[Juice](/source/Juice_(1992_film))* included a montage of [Omar Epps](/source/Omar_Epps)'s character trying on different Reebok Pumps before meeting up with [Tupac](/source/Tupac_Shakur).[1] The Blacktop Model was released in 1991.[5] In 1994, Reebok partnered with *[Above the Rim](/source/Above_the_Rim)*, an American drama directed by [Jeff Pollack](/source/Jeff_Pollack) and Tupac to create a full line of shoes named after the movie.[1] In the same year, the Instapump Fury was launched.[2]

[John Cena](/source/John_Cena) wore Pumps as part of his [old-school hip hop](/source/Old-school_hip_hop) [gimmick](/source/Gimmick_(professional_wrestling)) in 2004.[5] During the NBA All-Star weekend in 2005, Reebok introduced the ATR (Above the Rim) Pump.[7] [Allen Iverson](/source/Allen_Iverson), [Yao Ming](/source/Yao_Ming), [Steve Francis](/source/Steve_Francis), [Baron Davis](/source/Baron_Davis) and [Jerome Williams](/source/Jerome_Williams_(basketball)) showcased the ATR Pump during the NBA All-Star Game 2005.[7] In April 2005, the Pump 2.0 was launched.[8] The following year, Allen Iverson's The Answer IX featured the Pump Auto/Off Smart Valve.[5] The system automatically engaged or deactivated depending on performance needs.[5] The Reebok Pump X MLB, an edition paying homage to [Shea Stadium](/source/Shea_Stadium) and the [Yankee Stadium](/source/Yankee_Stadium_(1923)) was released in 2008.[5] Reebok released an original reproduction of The Fury in its 'Black/Citron/Red' colorway and 27 additional collaborative design versions of the shoe for its 20th anniversary in 2014.[9] In September 2014, the Keith Haring x Reebok Classic "Crack is Wack" collection Pumps, named after [the 1986 mural](/source/Crack_is_Wack), were released.[10] That month, the Reebok Court Victory Pump was re-released.[11]

## Collaborations

From 2007 to 2009 Reebok partnered with ALIFE to create shoe designs.[5] Reebok's retro program has collaborated with Rolland Berry, John Maeda, the Commonwealth store in Virginia, Boston's own Bodega, Ubiq in Philadelphia and Atmos in Tokyo.[2] Reebok also worked with Orchard St, a New York-based retailer, to create a design for the Reebok Pump Omni Hex Ride.[2] In March 2014, Reebok collaborated with sneaker retailer Limited Edt to celebrate the 20th anniversary of the InstaPump Fury.[12]

### 25th anniversary

In 2014, Reebok collaborated with various designers to release the 25th anniversary edition Pumps.[13]

Pump shoes, pictured in 2014

Pump Omni OG 2013 Re-Release

- VILLA x Reebok Pump Question[13]

- Bodega x Reebok Pump 25th Anniversary "1989"[14]

- Sneaker Politics x Reebok Pump[15]

- hanon x Reebok Pump[16]

- Kasina x Reebok Pump[17]

- Titolo x Reebok Pump[18]

- 24 Kilates x Reebok Pump[19]

- Social Status x Reebok Pump[20]

- atmos x Reebok Pump[21]

- The Footpatrol x Reebok Pump "G.O.A.T"[22]

- Crossover x Reebok Insta Pump Fury[23]

- Major x Reebok Pump[24]

- mita sneakers x Reebok Pump[25]

- Burn Rubber x Reebok Pump[26]

- INVINCIBLE x Reebok Pump[27]

- CNCPTS x Reebok Pump[28]

- ShoeGallery X Reebok Pump[29]

## References

1. ^ [***a***](#cite_ref-bdgastore2_1-0) [***b***](#cite_ref-bdgastore2_1-1) [***c***](#cite_ref-bdgastore2_1-2) [***d***](#cite_ref-bdgastore2_1-3) [***e***](#cite_ref-bdgastore2_1-4) ["Bodega's Unofficial History of the Reebok Pump"](http://shop.bdgastore.com/blogs/blogdega/15702348-bodegas-unofficial-history-of-the-reebok-pump). Bodeega. October 24, 2014. Retrieved November 18, 2014.

1. ^ [***a***](#cite_ref-sneakerfreaker_2-0) [***b***](#cite_ref-sneakerfreaker_2-1) [***c***](#cite_ref-sneakerfreaker_2-2) [***d***](#cite_ref-sneakerfreaker_2-3) [***e***](#cite_ref-sneakerfreaker_2-4) [***f***](#cite_ref-sneakerfreaker_2-5) [***g***](#cite_ref-sneakerfreaker_2-6) ["Pump Up and Air Out! The History of the Reebok Pump"](http://www.sneakerfreaker.com/features/pump-up-and-air-out/). Sneaker Freaker. Retrieved November 18, 2014.

1. ^ [***a***](#cite_ref-footlocker_3-0) [***b***](#cite_ref-footlocker_3-1) [***c***](#cite_ref-footlocker_3-2) [***d***](#cite_ref-footlocker_3-3) ["Re-released Reebok Pumps Up Excitement"](https://web.archive.org/web/20140912031312/http://www.footlocker.com/striperpedia/article/5002930/Re-released%20Reebok%20Pumps%20up%20excitement). Foot Locker. Archived from [the original](http://www.footlocker.com/striperpedia/article/5002930/Re-released%20Reebok%20Pumps%20up%20excitement) on September 12, 2014. Retrieved November 18, 2014.

1. ^ [***a***](#cite_ref-thatgooddubai_4-0) [***b***](#cite_ref-thatgooddubai_4-1) [***c***](#cite_ref-thatgooddubai_4-2) [***d***](#cite_ref-thatgooddubai_4-3) [***e***](#cite_ref-thatgooddubai_4-4) [***f***](#cite_ref-thatgooddubai_4-5) ["Pump Up and Air Out! The History of Reebok Pump"](https://web.archive.org/web/20140915052933/http://www.thatgooddubai.com/pump-up-and-air-out-the-history-of-reebok-pump/). That Good Dubai. November 2, 2014. Archived from [the original](http://www.thatgooddubai.com/pump-up-and-air-out-the-history-of-reebok-pump/) on September 15, 2014. Retrieved November 18, 2014.

1. ^ [***a***](#cite_ref-complex_5-0) [***b***](#cite_ref-complex_5-1) [***c***](#cite_ref-complex_5-2) [***d***](#cite_ref-complex_5-3) [***e***](#cite_ref-complex_5-4) [***f***](#cite_ref-complex_5-5) [***g***](#cite_ref-complex_5-6) [***h***](#cite_ref-complex_5-7) ["Happy 20th Birthday! The Best Moments In Reebok Pump History"](http://www.complex.com/sneakers/2009/11/happy-20th-birthday-the-best-moments-in-reebok-pump-history). Complex. November 23, 2009. Retrieved November 18, 2014.

1. **[^](#cite_ref-6)** ["Drac's Night Out"](http://www.hardcoregaming101.net/dracs-night-out/). *Hardcore Gaming 101*. Retrieved November 26, 2024.

1. ^ [***a***](#cite_ref-hoopsvibe_7-0) [***b***](#cite_ref-hoopsvibe_7-1) C.Y. Ellis (November 8, 2013). "The History of Reebok in the Sneaker Industry". Hoops Vibe.

1. **[^](#cite_ref-boston_8-0)** Naomi Aoki (June 5, 2005). ["That was then, this is now"](http://archive.boston.com/business/articles/2005/06/05/that_was_then_this_is_now/). Boston.com. Retrieved November 18, 2014.

1. **[^](#cite_ref-solecollector2_9-0)** Zack Schlemmer (February 5, 2014). ["The Oral History of the Reebok Instapump Fury with Designer Steven Smith"](http://solecollector.com/news/oral-history-of-the-reebok-instapump-fury-with-designer-steven-smith/). Sole Collector. Retrieved November 18, 2014.

1. **[^](#cite_ref-sneakernews_10-0)** Brendan Dunne (September 4, 2014). ["Keith Haring X Reebok Classic "Crack is Wack" Collection"](http://sneakernews.com/2014/09/04/keith-haring-x-reebok-classic-crack-wack-collection/). Sneaker News. Retrieved November 18, 2014.

1. **[^](#cite_ref-uproxx_11-0)** ["Memory Lane: The Reebok Court Victory Pump Returns"](http://uproxx.com/smokingsection/2014/07/reebok-court-victory-pump/). Uproxx. July 8, 2014. Retrieved November 18, 2014.

1. **[^](#cite_ref-clavelmagazine_12-0)** DJ Aryan Magat (March 12, 2014). ["Reebok Pump 20th Anniversary: Hypethetic X Limited Edt X Reebok Insta Pump Fury"](http://clavelmagazine.com/2014/03/12/reebok-pump-20th-anniversary-hypethetic-x-limited-edt-x-reebok-insta-pump-fury/). Clavel Magazine. Retrieved November 18, 2014.

1. ^ [***a***](#cite_ref-slamonline_13-0) [***b***](#cite_ref-slamonline_13-1) Tzvi Twersky (October 23, 2014). ["Exclusive Photo and Details About the Reebok x VILLA Pump Question Mid"](http://www.slamonline.com/kicks/exclusive-photo-details-reebok-x-villa-pump-question-mid/). SLAM Online. Retrieved November 18, 2014.

1. **[^](#cite_ref-14)** Brian Farmer (October 18, 2014). ["Bodega x Reebok Pump 25th Anniversary "1989""](http://www.highsnobiety.com/2014/10/18/bodega-x-reebok-pump-25th-anniversary-1989/). Highs Nobiety. Retrieved November 18, 2014.

1. **[^](#cite_ref-15)** Gavin Yeung (October 26, 2014). ["A Closer Look at the Sneaker Politics x Reebok Pump 25th Anniversary"](http://hypebeast.com/2014/10/a-closer-look-at-the-sneaker-politics-x-reebok-pump-25th-). Hype Beast. Retrieved November 18, 2014.[*[permanent dead link](https://en.wikipedia.org/wiki/Wikipedia:Link_rot)*]

1. **[^](#cite_ref-16)** Arby Li (October 22, 2014). ["hanon x Reebok Pump 25th Anniversary"](http://hypebeast.com/2014/10/hanon-x-reebok-pump-25th-anniversary). Hype Beast. Retrieved November 18, 2014.

1. **[^](#cite_ref-17)** Arby Li (October 20, 2014). ["Kasina x Reebok Pump 25th Anniversary"](http://hypebeast.com/2014/10/kasina-x-reebok-pump-25th-anniversary). Hype Beast. Retrieved November 18, 2014.

1. **[^](#cite_ref-18)** Arby Li (October 15, 2014). ["Titolo x Reebok Pump 25th Anniversary"](http://hypebeast.com/2014/10/titolo-x-reebok-pump-25th-anniversary). Hype Beast. Retrieved November 18, 2014.

1. **[^](#cite_ref-19)** Arby Li (October 13, 2014). ["24 Kilates x Reebok Pump 25th Anniversary"](http://hypebeast.com/2014/10/24-kilates-x-reebok-pump-25th-anniversary). Hype Beast. Retrieved November 18, 2014.

1. **[^](#cite_ref-20)** Arby Li (September 30, 2014). ["Social Status x Reebok Pump 25th Anniversary"](http://hypebeast.com/2014/9/social-status-x-reebok-pump-25th-anniversary). Hype Beast. Retrieved November 18, 2014.

1. **[^](#cite_ref-21)** Arby Li (September 29, 2014). ["atmos x Reebok Pump 25th Anniversary"](http://hypebeast.com/2014/9/atmos-x-reebok-pump-bring-back). Hype Beast. Retrieved November 18, 2014.

1. **[^](#cite_ref-22)** Arby Li (September 23, 2014). ["Footpatrol x Reebok Pump 25th Anniversary"](http://hypebeast.com/2014/9/footpatrol-x-reebok-pump). Hype Beast. Retrieved November 18, 2014.

1. **[^](#cite_ref-23)** plaw27 (March 8, 2014). ["Driving Culture Forward"](http://hypebeast.com/2014/3/crossover-x-reebok-instapump-fury-20th-anniversary/title=crossover-x-reebok-insta-pump-fury). Hype Beast. Retrieved July 12, 2015.{{[cite web](https://en.wikipedia.org/wiki/Template:Cite_web)}}: CS1 maint: numeric names: authors list ([link](https://en.wikipedia.org/wiki/Category:CS1_maint:_numeric_names:_authors_list)) [*[dead link](https://en.wikipedia.org/wiki/Wikipedia:Link_rot)*]

1. **[^](#cite_ref-24)** Robert Marshall (September 9, 2014). ["Major x Reebok Pump 25th Anniversary"](http://hypebeast.com/2014/9/major-x-reebok-pump-25th-anniversary). Hype Beast. Retrieved November 18, 2014.

1. **[^](#cite_ref-25)** Robert Marshall (September 8, 2014). ["mita sneakers x Reebok Pump 25th Anniversary"](http://hypebeast.com/2014/9/mita-sneakers-x-reebok-pump-25th-anniversary). Hype Beast. Retrieved November 18, 2014.

1. **[^](#cite_ref-26)** James Shorrock (September 2, 2014). ["Burn Rubber x Reebok Pump 25th Anniversary"](http://hypebeast.com/2014/9/burn-rubber-x-reebok-pump-25th-anniversary). Hype Beast. Retrieved November 18, 2014.

1. **[^](#cite_ref-27)** ["A Closer Look at the INVINCIBLE x Reebok Pump 25th Anniversary"](http://hypebeast.com/2014/9/a-closer-look-at-the-invincible-x-reebok-pump-25th-anniversary). Hype Beast. September 2, 2014. Retrieved November 18, 2014.

1. **[^](#cite_ref-28)** Zack Schlemmer (September 16, 2014). ["CNCPTS x Reebok Pump"](http://www.nicekicks.com/2014/09/16/cncpts-x-reebok-pump/). Nice Kicks. Retrieved November 18, 2014.

1. **[^](#cite_ref-29)** Gavin Yeungr (November 3, 2014). ["Shoe Gallery x Reebok Pump 25th Anniversary"](https://hypebeast.com/2014/11/shoe-gallery-x-reebok-pump-25th-anniversary). Hype Beast. Retrieved November 18, 2014.

## External links

Wikimedia Commons has media related to [Reebok Pump](https://commons.wikimedia.org/wiki/Category:Reebok_Pump).

- [Official website](https://www.reebok.com/us/pump)

- ["Inside the rise and fall of the iconic Reebok Pump on its 30th birthday"](https://www.espn.com/nba/story/_/id/28149048/inside-rise-fall-iconic-reebok-pump-30th-birthday) from [ESPN](/source/ESPN) (November 24, 2019)

- [*Reebok Pumps It Up a Notch*](https://web.archive.org/web/20041130084851/http://sports.espn.go.com/espn/page3/story?page=wong/reebok) from [ESPN](/source/ESPN) (November 12, 2004)

v t e Reebok International Ltd. Subsidiaries Former Avia CCM Rockport Brands Classic Sneakers Freestyle Nano Pump Ventilator Zig Related companies Authentic Brands Group (parent) Adidas (former parent) J.W. Foster and Sons (predecessor) Advertising Campaigns Dan & Dave Terry Tate: Office Linebacker Sponsorships Boston Track Club Drac's Night Out Human Rights Award Pro Summer League Reebok Stadium Key people Joseph W. Foster (co-founder) Swizz Beatz Category

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Adapted from the Wikipedia article [Reebok Pump](https://en.wikipedia.org/wiki/Reebok_Pump) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Reebok_Pump?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.