# Rediscover Botswana

> Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Rediscover_Botswana
> Markdown URL: https://mediated.wiki/source/Rediscover_Botswana.md
> Source: https://en.wikipedia.org/wiki/Rediscover_Botswana
> Source revision: 1353562329
> License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/)

{{Short description|Botswana tourism initiative}}
{{Infobox event
| date = {{start and end dates|2020|07|27|2020|08|22}}
| duration = {{time interval|2020-07-27|2020-08-22|options}}
| type = Tourism campaign
| organizers = {{ubl|Thalefang Charles|Sonny Serite}}
}}

'''Rediscover Botswana''' was a [domestic tourism](/source/domestic_tourism) campaign that ran in [Botswana](/source/Botswana) from July 27 to August 22, 2020.<ref>{{Cite web |title=REDISCOVER BOTSWANA CAMPAIGN KICKOFF. |url=https://dailynews.gov.bw/news-detail/57424}}</ref><ref>{{Cite web |last=UNPLUGGED |first=BOTSWANA |date=2020-08-28 |title=The Re-Discover Botswana tourism campaign lauded |url=https://furtherafrica.com/2020/08/28/the-re-discover-botswana-tourism-campaign-lauded/ |access-date=2023-12-17 |website=FurtherAfrica |language=en-GB}}</ref> It encompassed an 8,000-kilometer (5,000-mile) tour across various [tourist attraction](/source/tourist_attraction)s in Botswana. The event was organised and hosted by media personalities Thalefang Charles and Sonny Serite, and it was sponsored by the Botswana Tourism Organisation with support from several tourism associations.<ref name="dailynews">{{Cite web |last=Ntakhwana |first=Omphile |date=2020-07-28 |title=Rediscover Botswana campaign kickoff |url=https://dailynews.gov.bw/news-detail/57424 |access-date=2023-01-27 |website=[Daily News Botswana](/source/Daily_News_Botswana)}}</ref><ref>{{Cite web |date=2020-08-28 |title=The Re-Discover Botswana tourism campaign lauded |url=https://furtherafrica.com/2020/08/28/the-re-discover-botswana-tourism-campaign-lauded/ |access-date=2023-01-27 |website=FurtherAfrica |language=en-GB}}</ref> The tour began at the [Matsieng Footprints](/source/Matsieng_Footprints) and ended at the Dikgosi monuments in [Gaborone](/source/Gaborone).<ref>{{Cite web |date=2020-10-08 |title=Domestic Tourism Is Boosting The Recovery of Botswana Tourism Industry |url=https://travelinn.life/travel-blog/domestic-tourism-is-boosting-the-recovery-of-botswana-tourism-industry |access-date=2023-01-27 |website=Travel Inn Magazine}}</ref> Sites were selected to demonstrate diversity among tourist destinations, including "national parks, heritage sites, cultural offerings, and other sites" at various budgets.<ref>{{Cite journal |last1=Stone |first1=Lesego S. |last2=Stone |first2=Moren T. |last3=Mogomotsi |first3=Patricia K. |last4=Mogomotsi |first4=Goemeone E.J. |date=2021-06-07 |title=The Impacts of Covid-19 on Nature-based Tourism in Botswana: Implications for Community Development |journal=Tourism Review International |language=en |volume=25 |issue=2 |pages=274 |doi=10.3727/154427221X16098837279958 |s2cid=234268223 |issn=1544-2721|doi-access=free }}</ref>

Rediscover Botswana was carried out in response to the [COVID-19 pandemic](/source/COVID-19_pandemic) and the resulting decline of [international tourism](/source/international_tourism).<ref>{{Cite journal |last1=C. Anyanwu |first1=Anyanwu |last2=O. Salami |first2=Adeleke |title=The impact of COVID-19 on African economies: An introduction |journal= African Development Review|date=2021 |volume=33 |issue=Suppl 1 |pages=S1–S16 |doi=10.1111/1467-8268.12531 |pmid=34149237 |pmc=8207010 }}</ref> It was intended to spread awareness of notable places in Botswana and educate citizens about how to best travel domestically.<ref name="dailynews"/> Tourism has been a significant aspect of the Botswana economy prior to the COVID-19 pandemic, and the Rediscover Botswana campaign sought to prevent some of the financial losses associated with the decline in tourism.<ref>{{Cite web |date=2020-08-26 |title=Rediscover Botswana gains momentum |url=https://travelnews.africa/news-single.html?id=4334&title=Rediscover+Botswana+gains+momentum |access-date=2023-01-27 |website=travelnews.africa |language=en}}</ref> The campaign was well received and is believed to have contributed to domestic tourist bookings.<ref>{{Cite journal |last1=Hambira |first1=Wame L. |last2=Stone |first2=Lesego S. |last3=Pagiwa |first3=Vincent |date=2022-01-02 |title=Botswana nature-based tourism and COVID-19: transformational implications for the future |url=https://doi.org/10.1080/0376835X.2021.1955661 |journal=Development Southern Africa |volume=39 |issue=1 |pages=51–67 |doi=10.1080/0376835X.2021.1955661 |s2cid=238795639 |issn=0376-835X|doi-access= |url-access=subscription }}</ref>

Charles listed the most significant visits of the tour as the [Kgalagadi Transfrontier Park](/source/Kgalagadi_Transfrontier_Park), the [Gcwihaba](/source/Gcwihaba) caves, the [Boro](/source/Boro_River%2C_Botswana) and [Thamalakane](/source/Thamalakane_River) rivers, [AfroBotho](/source/AfroBotho), the [Moremi Game Reserve](/source/Moremi_Game_Reserve), and the [Makgadikgadi Pan](/source/Makgadikgadi_Pan).<ref>{{Cite web |last=Charles |first=Thalefang |date=2020-08-28 |title=The best of Rediscover Botswana |url=https://www.mmegi.bw/features/the-best-of-rediscover-botswana/news |access-date=2023-01-27 |website=Mmegi Online |language=en}}</ref>

== References ==
{{Reflist}}

Category:2020 in Botswana
Category:Economic history of Botswana
Category:Impact of the COVID-19 pandemic on tourism
Category:Tourism campaigns
Category:Tourism in Botswana

{{Botswana-stub}}
{{Tourism-stub}}

---
Adapted from the Wikipedia article [Rediscover Botswana](https://en.wikipedia.org/wiki/Rediscover_Botswana) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Rediscover_Botswana?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.