# Real3D

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{{For|the 3D cinema projection system|RealD 3D}}
{{For|the 3D modelling software|Real3D (3D modeling software)}}
{{Infobox company
|name=Real3D
|logo=File:Real3D logo.svg
|founded={{start date and age|1995}}
|defunct=1999
|hq_location=[United States](/source/United_States)
|owner=[Lockheed Martin](/source/Lockheed_Martin_Corporation)
|industry=[Graphics boards](/source/Video_card), [video games](/source/video_games)
|website={{web archive|url=https://web.archive.org/web/19970102122615/http://www.real3d.com|title=real3d.com}}
}}
[[File:Intel740 PCI.jpg|thumb|Real3D video card with [Intel740](/source/Intel740)]]
'''Real3D, Inc.''' was a maker of [arcade](/source/arcade_game) [graphics boards](/source/video_card), a spin-off from [Lockheed Martin](/source/Lockheed_Martin_Corporation). The company made several 3D hardware designs that were used by [Sega](/source/Sega), the most widely used being the graphics hardware in the [Sega Model 2](/source/Sega_Model_2) and [Model 3](/source/Sega_Model_3) arcade systems. A partnership with [Intel](/source/Intel) and [SGI](/source/Silicon_Graphics) led to the [Intel740](/source/Intel740) graphics card, which was not successful in the market. Rapid changes in the marketplace led to the company being sold to Intel in 1999.

==History==
The majority of Real3D was formed by research and engineering divisions originally part of [GE Aerospace](/source/GE_Aerospace_(1960s)). Their experience traces its way back to the [Project Apollo](/source/Project_Apollo) Visual Docking Simulator, the first full-color 3D computer generated image system.<ref>[http://rfrost.people.si.umich.edu/courses/SI110/readings/Basic_IT/Hughes.pdf "What Has Influenced Computing Innovation?"]</ref> GE sold similar systems of increasing complexity through the 1970s, but were never as large as other companies in the simulator space, like [Singer Corporation](/source/Singer_Corporation) or [CAE](/source/CAE_Inc.).

When [Jack Welch](/source/Jack_Welch) took over [General Electric](/source/General_Electric) in 1981 he demanded that every division in the company be 1st or 2nd in its industry, or face being sold off. GE Aerospace lasted longer than many other divisions, but was eventually sold off to [Martin Marietta](/source/Martin_Marietta) in 1992.<ref>{{cite news | first = Adam | last = Bryant | title = Martin Marietta To Purchase GE Aerospace Units Deal To Create Industry Giant | date = November 24, 1992 | url = http://www.highbeam.com/doc/1G1-156276898.html | archive-url = https://web.archive.org/web/20121105202455/http://www.highbeam.com/doc/1G1-156276898.html | url-status = dead | archive-date = November 5, 2012 | work = [Albany Times Union](/source/Albany_Times_Union) | accessdate = 2013-03-07}}</ref> In 1995, Martin Marietta and [Lockheed](/source/Lockheed_Corporation) merged to form [Lockheed Martin Corporation](/source/Lockheed_Martin_Corporation), the world’s largest [defense contractor](/source/defense_contractor).

Following the merger, Lockheed Martin decided to market their graphics technology for civilian use. In January 1995 they set up Real3D and formed a relationship with [Sega](/source/Sega). This led to the company's most successful product run, designing the 3D hardware using in over 200,000 [Sega](/source/Sega) [Model2](/source/Sega_Model_2) and [Model3](/source/Sega_Model_3) arcade systems,<ref>[http://www.stanford.edu/dept/HPS/TimLenoir/MilitaryEntertainmentComplex.htm "All But War is Simulation"], ''Configurations'', Fall 200</ref> two of the most popular systems in history.

The company also formed a partnership with [Intel](/source/Intel) and [Chips and Technologies](/source/Chips_and_Technologies) to introduce similar technology as an add-in card for PC's, a project known as "Auburn". This project became a showcase for the [Accelerated Graphics Port](/source/Accelerated_Graphics_Port) system being introduced by Intel, which led to several design decisions that hampered the resulting products. Released in 1998 as the [Intel740](/source/Intel740), the system lasted less than a year in the market before being sold off under the StarFighter and Lightspeed brandnames.

By 1999 both relationships were ending, and Lockheed Martin was focusing on its military assets. On 1 October 1999 the company closed, and its assets were sold to Intel on the 14th.<ref>[https://www.theregister.co.uk/1999/10/21/real3d_dead_intel_buys_bones/ TheRegister - Real3D Dead, Intel buys bones]</ref> ATI hired many of the remaining employees for a new Orlando office. [3dfx Interactive](/source/3dfx_Interactive) had sued Real3D on a patent basis, and Intel's purchase moved the lawsuits to the new owner. Intel settled the issue by selling all of the [intellectual property](/source/intellectual_property) back to 3dfx.<ref>[https://www.theregister.co.uk/2000/04/05/3dfx_licenses_intels_real3d_patents/ TheRegister - 3dfx Licenses Intel's Real3D Patents]</ref>

By this point, [nVidia](/source/nVidia) had acquired all of [SGI](/source/Silicon_Graphics)'s graphics development resources, which included a 10% share in Real3D. This led to series of lawsuits, joined by [ATI](/source/ATI_Technologies). The two companies were involved in lawsuits over Real3D's patents until a 2001 cross-licensing settlement.<ref>[https://www.theregister.co.uk/2001/01/10/intel_ati_settle_lawsuit/ TheRegister - Intel/Real3D and ATI Settle Lawsuit]</ref>

==References==
{{reflist}}

==External links==
{{commonscat}}
* {{web archive|url=https://web.archive.org/web/19970102122615/http://www.real3d.com|title=Official website}}

{{Lockheed Martin|state=collapsed}}

Category:American companies established in 1995
Category:American companies disestablished in 1999
Category:Computer companies established in 1995
Category:Computer companies disestablished in 1999
Category:Defunct computer companies of the United States
Category:Defunct computer hardware companies
Category:Former Lockheed Martin companies
Category:Graphics hardware companies
Category:Intel acquisitions
Category:Intel graphics

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Adapted from the Wikipedia article [Real3D](https://en.wikipedia.org/wiki/Real3D) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Real3D?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.
