# Reader model

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This article is about a person used as the [target audience](/source/Target_audience) for a product. For a type of fashion magazine model, see [Model (person) § Magazine modeling](/source/Model_(person)#Magazine_modeling).

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A **reader model** is the term used for the [hypothetical](/source/Hypothetical) average person who is the [target audience](/source/Target_audience) for a product. A reader model can be made from the average behaviour of many product users by [datamining](/source/Datamining) things like [loyalty cards](/source/Loyalty_card). Based on data collected from datamining, an 'ordinary individual' ([everyman](/source/Everyman)) can be constructed (modeled) to develop the best strategy for selling to [consumers](/source/Consumer). Reader models are used by [corporations](/source/Corporation) to direct [consumer behaviour](/source/Consumer_behaviour) to their products. [Marketing](/source/Marketing), [advertising](/source/Advertising), and [product placement](/source/Product_placement) use reader models as a central part of their planning and source the reader model by using [focus groups](/source/Focus_groups). In plain language a reader model is used by corporations to predict who will buy the [better mousetrap](/source/Better_mousetrap). The 'everyman' is used by commercial musicians, writers, and the movie industry trying to make money from a product that will appeal to a mass audience. These industries use the reader model to try to gauge and predict the consumer market in an effort to create and profit from a [hit single](/source/Hit_single), [best seller](/source/Best_seller), or a [box office](/source/Box_office) hit movie. A well-known example is the success of [*Jaws* (novel)](/source/Jaws_(novel)), the [film](/source/Jaws_(film)), and the [theme music](/source/Jaws_(soundtrack)).

## See also

- [Context](https://en.wiktionary.org/wiki/context)

- [Dialectic](/source/Dialectic)

- [Discourse](/source/Discourse)

- [Form of address](/source/Form_of_address)

- [Frame of reference](/source/Frame_of_reference)

- [Grammatical person](/source/Grammatical_person)

- [Hermeneutics](/source/Hermeneutics)

- [In medias res](/source/In_medias_res)

- [Narrative hook](/source/Narrative_hook)

- [Paradigm](/source/Paradigm)

- [Perspective (cognitive)](/source/Perspective_(cognitive))

- [Point of view (literature)](/source/Point_of_view_(literature))

- [Pragmatics](/source/Pragmatics)

- [Reality tunnel](/source/Reality_tunnel)

- [Rhetoric](/source/Rhetoric)

- [Semeiotic](/source/Semeiotic)

- [Semiotics](/source/Semiotics)

- [Sign relation](/source/Sign_relation)

- [Umwelt](/source/Umwelt)

- [Universal pragmatics](/source/Universal_pragmatics)

- [Weltanschauung](/source/Weltanschauung)

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Adapted from the Wikipedia article [Reader model](https://en.wikipedia.org/wiki/Reader_model) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Reader_model?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.