# Re-Ment

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{{Short description|Japanese Toy Company}}
{{More citations needed|date=September 2011}}

{{Infobox company
| name     = Re-Ment Co., Ltd.
| logo     = 150px|The Re-ment Logo.
| type     = 
| foundation       = {{Start date|1998|05}}
| location         = 102-0083 3-5 Kojimachi Kojimachi Silk Building 3F, [Chiyoda](/source/Chiyoda%2C_Tokyo) Tokyo
| key_people       = Ootake Hiroshil<br><small>([President](/source/President_(corporate_title)))</small>
| industry         = [Toys](/source/Toys) <br /> Miniature Food <br /> Confectionery
| products         = Miniatures, [mobile phone charm](/source/mobile_phone_charm)s, miniature food, furniture
| assets           = 36 million yen
| num_employees    = 34 
| homepage         = [http://www.re-ment.co.jp/company/index.html www.re-ment.co.jp]
}}

{{nihongo|'''RE-MENT Co., Ltd.'''|株式会社リーメント|Kabushikigaisha-Riimento}}, located in [Chiyoda](/source/Chiyoda%2C_Tokyo) Tokyo, is a Japanese manufacturer of collectible plastic toys.  The company's name is derived from a combination of the phrase "'''re'''form the entertain'''ment'''", alluding to their desire for innovation in the toy market. Established in 1998, Re-Ment currently sells a line of highly detailed miniature food, furniture and animal figures as well as [mobile phone charm](/source/mobile_phone_charm)s, doll fashions and magnets.  Re-Ment miniatures have been featured in two television advertisements by the [Kellogg Company](/source/Kellogg_Company) for their [Pop-Tarts](/source/Pop-Tarts) pastry product.

In 2008, the company began a collaborative partnership with [Disney](/source/Disney) on a popular line of miniature toys featuring [Mickey Mouse](/source/Mickey_Mouse) and characters from [Toy Story](/source/Toy_Story), [Winnie-the-Pooh](/source/Winnie_the_Pooh_(franchise)), [Alice in Wonderland](/source/Alice_in_Wonderland_(1951_film)) and other stories.  In July 2009, Re-ment partnered with [Sanrio](/source/Sanrio) on a line of [Hello Kitty](/source/Hello_Kitty) miniatures.  Re-Ment's most recent collaboration is with [San-X](/source/San-X) on a line of [Rilakkuma](/source/Rilakkuma) miniatures.

== Company history ==
The following are major events in the company history:
* May, 1998 - Re-Ment Co., Ltd is established in Chiyoda, Tokyo in Japan.
* June, 2002 - The first Puchi Sample Series ''Japanese Meals''<ref>[http://www.re-ment.co.jp/products/wasyoku/index.html ''Japanese Meals''], re-ment.co.jp.</ref> is launched.
* July, 2004 - The first Re-ment furniture, a pink refrigerator,<ref>[http://www.re-ment.co.jp/products/reisouko/index.html Pink refrigerator], re-ment.co.jp.</ref> is released.
* July, 2006 - The first international office opened in Virginia Beach, Virginia (US).<ref>[http://www.pr.com/press-release/13744 "Japanese Company, Re-Ment, Expands to U.S."], PR.com.</ref>
* May, 2007 - The first series created for the US market, ''Fun Meals'',<ref>[http://www.re-ment.co.jp/products/funmeals/index.html ''Fun Meals''], re-ment.co.jp.</ref> is released.
* January, 2008 - The first Re-Ment/Disney collaborative series ''Disney Cookie Mascots''<ref>[http://www.re-ment.co.jp/products/disney_cookie/index.html ''Disney Cookie Mascots''], re-ment.co.jp.</ref> is released.
* September, 2008 - The first pouch-packaged series, ''My Town Supermarket'',<ref>[http://www.re-ment.co.jp/products/mytown_super/index.html ''My Town Market''], re-ment.co.jp.</ref> is released.
* July, 2009 - The first Re-Ment/Sanrio collaborative series, ''Sanrio Cookie Mascots'',<ref>[http://www.re-ment.co.jp/products/sanrio_cookie_m/index.html ''Sanrio Cookie Mascots''], re-ment.co.jp.</ref> is released.
* October, 2010 - The first Re-Ment/San-X collaborative series, ''Rilakkuma Warm & Fluffy Meals''<ref>[http://www.re-ment.co.jp/products/rirakuma_hokkori/index.html ''Rilakkuma Warm & Fluffy Meals''], re-ment.co.jp.</ref> is released.

== Products ==

=== Puchi Sample Series ===
thumb|right|250px|Re-ment Puchi Petite Is-Dinner-Ready?! Collection
Puchi is a traditional Japanese word meaning "mini", "little" or "petite" in English.  The food miniatures in Re-Ment's Puchi Sample Series resemble the [plastic sample food](/source/Fake_food_in_Japan) found in the windows and display cases of restaurants throughout Japan. Targeted at the adult collecting community, these 1:6 scale toys are typically displayed in [diorama](/source/diorama)s and [dollhouse](/source/dollhouse)s or used with action figures and fashion dolls such as [Blythe](/source/Blythe_(doll)) or [Barbie](/source/Barbie).

Typically, each Puchi Sample Series is packaged for retail sale in a display box containing 5, 6, 8, 9, 10 or 12 individually boxed sets. Each box contains the miniatures sealed in plastic and an informative paper insert. Initially, a piece of [ramune](/source/ramune) candy was packaged in every box. Later releases occasionally included a piece of apple gum.  Starting in 2008, Re-Ment began packaging some of their newly released sets in plastic pouches rather than individual boxes.

== References ==
{{Reflist}}

== External links ==
* [http://www.re-ment.co.jp/ RE-MENT Co., Ltd.] {{in lang|ja}}
* [https://www.modes4u.com/en/kawaii/p6841_Re-Ment-Is-Dinner-Ready-Miniature-food-Puchi-Petites.html RE-MENT Is Dinner Ready Miniature food Puchi Petites]

Category:Toy companies of Japan
Category:Japanese companies established in 1998
Category:Toy companies established in 1998
Category:Manufacturing companies based in Tokyo

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Adapted from the Wikipedia article [Re-Ment](https://en.wikipedia.org/wiki/Re-Ment) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Re-Ment?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.