# Rate card > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Rate_card > Markdown URL: https://mediated.wiki/source/Rate_card.md > Source: https://en.wikipedia.org/wiki/Rate_card > Source revision: 1208668760 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) {{short description|Advertising document}} {{multiple issues| {{One source|date=February 2024}} {{tone|date=August 2017}} }} A '''rate card,''' also known as a '''rate sheet''', is a structured table or list that sets out the different [list prices](/source/List_price) that apply to a range of services provided to enable the buyer to compare the options available. It is typically the standard published rates and therefore the maximum price a buyer will be expected to pay. Rate cards are commonly used in the [marketing](/source/marketing) and [advertising](/source/advertising) industry, detailing the various [advertisement](/source/Advertising) placement options offered by a [media outlet](/source/media_outlet).{{Cite web |title=What is a Rate Card? - Marketing Definition & Information |url=https://www.marketingterms.com/glossary/rate-card/ |access-date=2023-05-21 |website=Marketing Terms |language=en-US}} They are also used for other industries such as property and vehicle repairs, hair and make up in the fashion industry or [third party logistics](/source/Third-party_logistics) companies, as well as [professional services](/source/professional_services) such as legal services. The published prices on a rate card are typically the most someone can expect to spend, similar to the [rack rate](/source/rack_rate) at a hotel. Some buyers will negotiate a reduced rate by leveraging their [brand](/source/brand) or [scale](/source/Scalability) or the seller may have targets to hit or reduce their rates to conclude a deal for a variety of reasons. Rate cards may also provide additional details, such as any deadlines, [demographics](/source/demographics), policies, additional fees, or artwork requirements. ==See also== * [Advertising management](/source/Advertising_management) * [Yield management](/source/Yield_management) * [Price discrimination](/source/Price_discrimination) * [List price](/source/List_price) ==References== {{reflist}} Category:Advertising Category:Pricing --- Adapted from the Wikipedia article [Rate card](https://en.wikipedia.org/wiki/Rate_card) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Rate_card?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.