# Qcue

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> Source: https://en.wikipedia.org/wiki/Qcue
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{{Infobox company
|name             = Qcue Inc.
|type             = Private
|industry         = Internet, [Computer software](/source/Computer_software)
|foundation       = [Austin, Texas](/source/Austin%2C_Texas)
|location_city    = [Austin, Texas](/source/Austin%2C_Texas)
|location_country = United States
|area_served      = Worldwide
|homepage         = {{URL|http://www.qcue.com/|Qcue.com}}
}}

'''Qcue''' is an [Austin](/source/Austin%2C_Texas)-based company that offers dynamic and [time-based pricing](/source/time-based_pricing) solutions to live entertainment organizations, enabling to gather information and adjust ticket prices relative to demand. The company was founded in 2007.

==History and clients==

In 2009, Qcue was the first to introduce dynamic pricing to sports, working with the [San Francisco Giants](/source/San_Francisco_Giants) of [Major League Baseball](/source/Major_League_Baseball), who selected Qcue to implement a pilot program across of 2,000 seats in the View Reserved and Bleachers.<ref>{{cite web |url= http://sportsillustrated.cnn.com/vault/article/magazine/MAG1151990/index.htm|archive-url= https://web.archive.org/web/20140112031703/http://sportsillustrated.cnn.com/vault/article/magazine/MAG1151990/index.htm|url-status= dead|archive-date= January 12, 2014|title=Tickets With Flex| date=February 23, 2009|publisher=Sports Illustrated. |access-date=January 18, 2013}}</ref>

Later in 2009, the [Dallas Stars](/source/Dallas_Stars) became the first [National Hockey League](/source/National_Hockey_League) club to launch dynamic pricing.<ref>{{cite web |url= http://www.nhl.com/ice/news.htm?id=498043|title=Stars expand notion of premium pricing for tickets|date=September 9, 2009|publisher=Associated Press|access-date=January 18, 2013}}</ref>

In 2010, the Giants expanded dynamic ticket pricing throughout the entire venue.<ref>{{cite web |url= http://www.bizjournals.com/sanfrancisco/stories/2010/02/08/daily8.html|title=Giants expand dynamic pricing to all seats|date=February 8, 2010|publisher=The Business Journals Digital Network |access-date=January 18, 2013}}</ref> Additionally, the [Utah Jazz](/source/Utah_Jazz) and two other [National Basketball Association](/source/National_Basketball_Association) organizations launched dynamic pricing using Qcue.<ref>{{cite web |url= http://www.sportsbusinessdaily.com/Journal/Issues/2010/08/20100816/This-Weeks-News/NBA-Clubs-Adopt-Dynamic-Pricing.aspx|title=NBA clubs adopt dynamic pricing|date=August 16, 2010|publisher=Sports Business Journal. |access-date=January 18, 2013}}</ref> 
In July 2010, Qcue partnered with [Major League Baseball Advanced Media](/source/Major_League_Baseball_Advanced_Media) and [Tickets.com](/source/Tickets.com) to display prices on team webpages.<ref>{{cite web|url=http://www.statesman.com/blogs/content/shared-gen/blogs/austin/startups/entries/2010/07/21/qcue_scores_deal_with_major_le.html|title=Qcue partners with Major League Baseball|date=July 21, 2010|publisher=Austin American Statesman.|access-date=January 18, 2013|archive-date=January 12, 2014|archive-url=https://web.archive.org/web/20140112103507/http://www.statesman.com/blogs/content/shared-gen/blogs/austin/startups/entries/2010/07/21/qcue_scores_deal_with_major_le.html/|url-status=dead}}</ref> 
In 2011, additional professional sports organizations signed with Qcue, including the [Oakland A’s](/source/Oakland_A%E2%80%99s), [St. Louis Cardinals](/source/St._Louis_Cardinals)<ref>{{cite web|url=http://www.statesman.com/blogs/content/shared-gen/blogs/austin/theticker/entries/2011/01/19/qcue_adds_st_louis_cardinals_o.html|title=Qcue adds St. Louis Cardinals, Oakland A's as customers|date=January 19, 2011|publisher=Austin American Statesman|access-date=January 18, 2013|archive-date=January 12, 2014|archive-url=https://web.archive.org/web/20140112103803/http://www.statesman.com/blogs/content/shared-gen/blogs/austin/theticker/entries/2011/01/19/qcue_adds_st_louis_cardinals_o.html/|url-status=dead}}</ref>
and [New York Mets](/source/New_York_Mets).<ref>{{cite web |url= http://newyork.mets.mlb.com/news/press_releases/press_release.jsp?ymd=20111004&content_id=25483394&vkey=pr_nym&fext=.jsp&c_id=nym
|archive-url= https://web.archive.org/web/20111014215117/http://newyork.mets.mlb.com/news/press_releases/press_release.jsp?ymd=20111004&content_id=25483394&vkey=pr_nym&fext=.jsp&c_id=nym
|url-status= dead
|archive-date= October 14, 2011
|title=Mets rescale ticket pricing for 2012 leading to lower prices for most season ticket holders|date=October 4, 2011|publisher=New York Mets|access-date=January 18, 2013}}</ref>

At the start of the 2012 season, Qcue had 15 Major League Baseball clients.<ref>{{cite web|url=http://www.ticketnews.com/news/Dynamic-pricing-trend-sweeps-across-Major-League-Baseball021222303|title=Dynamic pricing trend sweeps across Major League Baseball|date=February 22, 2012|publisher=Ticket News|access-date=January 18, 2013|archive-date=April 26, 2012|archive-url=https://web.archive.org/web/20120426215639/http://www.ticketnews.com/news/Dynamic-pricing-trend-sweeps-across-Major-League-Baseball021222303|url-status=dead}}</ref> Additionally, for the first time, dynamic pricing was used during the Major League Baseball postseason by the San Francisco Giants, Oakland A’s and St. Louis Cardinals.<ref>{{cite web |url= http://www.sportsbusinessdaily.com/Journal/Issues/2012/10/22/Franchises/Dynamic.aspx|title = Dynamic pricing comes to MLB postseason|date=October 22, 2012|publisher=Sports Business Journal|access-date=January 18, 2013}}</ref>

In 2013, the [Texas Rangers](/source/Texas_Rangers_(baseball)) selected Qcue.<ref>{{cite web |url= http://texas.rangers.mlb.com/news/article.jsp?ymd=20130108&content_id=40889536&vkey=pr_tex&c_id=tex|archive-url= https://web.archive.org/web/20130131204201/http://texas.rangers.mlb.com/news/article.jsp?ymd=20130108&content_id=40889536&vkey=pr_tex&c_id=tex|url-status= dead|archive-date= January 31, 2013|title=Texas Rangers announce individual ticket pricing and on-sale details for 2013, including team's first ever dynamic pricing|date=January 8, 2013|publisher=Texas Rangers|access-date=January 18, 2013}}</ref>

==Awards and recognitions==
In 2007, Qcue won business plan competitions through the [McCombs School of Business](/source/McCombs_School_of_Business) Moot Corp and the Rice Business Plan Competition sponsored by the [Rice Alliance for Technology and Entrepreneurship](/source/Rice_Alliance_for_Technology_and_Entrepreneurship).<ref>{{cite web |url= https://money.cnn.com/2008/04/08/smbusiness/qcue.fsb/index.htm |archive-url= https://web.archive.org/web/20080412022017/http://money.cnn.com/2008/04/08/smbusiness/qcue.fsb/index.htm |url-status= dead |archive-date= April 12, 2008 |title=Death to scalpers|date= April 10, 2008|publisher=Fortune Small Business|access-date=July 25, 2016}}</ref>

In 2011, Qcue was named one of ''[Fast Company](/source/Fast_Company_(magazine))''{{'}}s 10 Most Innovative Companies in Sports.<ref>{{cite web |url=http://www.fastcompany.com/1738653/the-10-most-innovative-companies-in-sports|date=March 31, 2011|title=The 10 Most Innovative Companies in Sports. |publisher=Fast Company | access-date=January 18, 2013}}</ref>

In 2013, Qcue was named one of the 50 Most Innovative Companies in the World by ''Fast Company'' and the 3rd Most Innovative Company in Sports behind [Nike](/source/Nike%2C_Inc.) and the [NBA](/source/NBA).<ref>{{cite web |url=http://www.fastcompany.com/most-innovative-companies/2013/qcue|date= February 11, 2013 |title=Most Innovative Companies 2013. |publisher=Fast Company | access-date=May 13, 2014}}</ref>

==See also==
*[Time-based pricing](/source/Time-based_pricing)

==References==

{{Reflist}}

Category:Companies based in Austin, Texas
Category:Privately held companies based in Texas
Category:Software companies of the United States
Category:American companies established in 2007

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Adapted from the Wikipedia article [Qcue](https://en.wikipedia.org/wiki/Qcue) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Qcue?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.