# Purest Form

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**Purest Form** were a [New Zealand](/source/New_Zealand) [vocal harmony](/source/Vocal_harmony) group. They are best known for their television commercial for the [Rainbow's End](/source/Rainbow's_End_(theme_park)) amusement park and for their 1994 cover of [Split Enz](/source/Split_Enz)'s song "[Message to My Girl](/source/Message_to_My_Girl)".

Purest Form were the first all-[Polynesian](/source/Polynesians) pop group to achieve chart success in New Zealand and were considered positive role models for a generation of young Polynesian New Zealanders.[1]

## History

Purest Form originally formed as a vocal quartet at Onehunga High School.[2] The group were discovered busking in downtown Auckland by a manager of the [Rainbow's End](/source/Rainbow's_End_(theme_park)) amusement park. Purest Form then recorded an [a cappella](/source/A_cappella) [doo-wop](/source/Doo-wop) version of the Rainbow's End ad [jingle](/source/Jingle) and filmed a television commercial.

The group were managed by Ondrej Havas and Steven Mountjoy and were signed to their label Madame X. Ondrej later went on to manage [boy band](/source/Boy_band) [Spacifix](/source/Spacifix).[3]

Purest Form released five singles, with the first four charting in the New Zealand top 40. Purest Form's debut single was a cover of Split Enz's song "Message to My Girl", which peaked at number two. Split Enz band member [Eddie Rayner](/source/Eddie_Rayner) co-produced the song. The "Message to My Girl" single included mixes of the Rainbow's End song.[4] Purest Form also covered the Beatles' song "[If I Fell](/source/If_I_Fell)" and released three original songs, including the Christmas ballad "You Don't Have To Cry".[5]

At the 1995 New Zealand Music Awards, "Message to My Girl" won Single of the Year, with Purest Form also nominated for Most Promising Group.[6]

The group eventually split up in 1997, with Mark Tautai joining the Polynesian vocal quartet Jamoa Jam.[7]

In October 2013, the group reunited on the [TV3](/source/TV3_(New_Zealand)) comedy panel show *[7 Days](/source/7_Days_(New_Zealand_TV_series))*, where they performed the Rainbow's End song.[8]

## Discography

### Singles

Year Title Peak chart positions Certifications Album NZ [5] 1994 "Message to My Girl" 2 RMNZ: Platinum Non-album single "It's Christmas (You Don't Have To Cry)" 11 Non-album single 1995 "U Can Do It" 31 Non-album single "If I Fell" 30 Non-album single 1996 "Lady" — Non-album single "—" denotes a recording that did not chart or was not released in that territory.

## Awards and nominations

!scope="col"| Ref. |- | rowspan="2" | 1995 | "[Message to My Girl](/source/Message_to_My_Girl)" | [New Zealand Music Awards](/source/1995_in_New_Zealand#New_Zealand_Music_Awards) - [Single of the Year](/source/New_Zealand_Music_Award_for_Single_of_the_Year) | | style="text-align:center;"| [9] |- | Purest Form | [New Zealand Music Awards](/source/1995_in_New_Zealand#New_Zealand_Music_Awards) - [Most Promising Group](/source/New_Zealand_Music_Award_for_Breakthrough_Artist_of_the_Year) | | style="text-align:center;"| [9] |- | 1996 | "If I Fell"/"U Can Do It" | [New Zealand Music Awards](/source/1996_in_New_Zealand#New_Zealand_Music_Awards) - Best Polynesian Album | | style="text-align:center;"| [10] |- |}

## References

1. ["Niu Daze: Niko"](http://www.niufm.com/on-air-1/get-to-know-your-hosts-4/2013/08/niu-daze-niko). Niu FM. Retrieved 7 October 2013.

1. ["Index Auckland: local history, arts and music"](https://kura.aucklandlibraries.govt.nz/digital/search/searchterm/Purest%20Form%20(musical%20group)/field/all/mode/exact/conn/and). Auckland City Libraries. Retrieved 9 May 2024.

1. ["Spacifix - Gotta Get Managed Like This"](https://web.archive.org/web/20130222133134/http://www.nzmusician.co.nz/index.php/ps_pagename/article/pi_articleid/957). NZ Musician. Archived from [the original](http://www.nzmusician.co.nz/index.php/ps_pagename/article/pi_articleid/957) on 22 February 2013. Retrieved 7 October 2013.

1. ["Purest Form, A Message to My Girl"](http://www.trademe.co.nz/music-instruments/cd/singles/auction-109385720.htm). Trade Me. Retrieved 7 October 2013.

1. ["PUREST FORM IN NEW ZEALAND CHARTS"](https://charts.nz/showinterpret.asp?interpret=Purest+Form). charts.nz. Retrieved 7 October 2013.

1. ["1995 Winners"](https://web.archive.org/web/20140419131403/http://www.nzmusicawards.co.nz/2009/10/29/1995-winners/). NZ Music Awards. Archived from [the original](http://www.nzmusicawards.co.nz/2009/10/29/1995-winners/) on 19 April 2014. Retrieved 7 October 2013.

1. ["Jamoa Jam"](http://www.amplifier.co.nz/artist/8369/). Amplifier. Retrieved 7 October 2013.

1. ["7 DAYS FRIDAYS, 9.30PM | SEASON 5 EP 23"](http://www.tv3.co.nz/7-DAYS-Season-5-Ep-23/tabid/3692/articleID/95544/MCat/2901/Default.aspx). TV3. Retrieved 7 October 2013.

1. ["1995 Winners"](https://web.archive.org/web/20160124210603/http://staging.nzmusicawards.co.nz/2009/10/29/1995-winners/). *NZMA*. RMNZ. Archived from [the original](http://staging.nzmusicawards.co.nz/2009/10/29/1995-winners/) on 24 January 2016. Retrieved 16 October 2015.

1. ["1996 Winners"](https://archive.today/20141017023609/http://staging.nzmusicawards.co.nz/2009/10/29/1996-winners/). *NZMA*. RMNZ. Archived from [the original](http://staging.nzmusicawards.co.nz/2009/10/29/1996-winners/) on 17 October 2014. Retrieved 16 October 2015.

## External links

- [Rainbow's End television commercial at YouTube](https://www.youtube.com/watch?v=P3mMPh59ryU)
- [Facebook page](https://www.facebook.com/PURESTFORMPF)

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Adapted from the Wikipedia article [Purest Form](https://en.wikipedia.org/wiki/Purest_Form) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Purest_Form?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.