# Pure Moxie

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{{Short description|Memoir by Leda Sanford}}
{{about|the 2010 book|pure moxie|boldness}}
{{Infobox book
| author            = [Leda Sanford](/source/Leda_Sanford)
| pub_date          = 2010
| publisher         = [iUniverse](/source/iUniverse)
| genre             = Memoir
| image             = File:Pure_Moxie.jpg
}}
{{italic title}}
'''Pure Moxie''' is a memoir by [Leda Sanford](/source/Leda_Sanford), the first female publisher of a major national magazine, [The American Home](/source/The_American_Home).<ref>Paul Liberatore, "Leda Sanford's memoir recalls glass-ceiling-breaking publishing career," ''The Marin Independent Journal'', November 30, 2010 [http://www.marinij.com/lifestyles/ci_16703970]</ref>  The memoir - self-published in 2010 by [iUniverse](/source/iUniverse) - highlights Sanford's career in magazine publishing.<ref name="summary">{{cite web |url=http://puremoxiebook.com/summary_278.html |title=Leda Sanford |accessdate=2011-02-16 |url-status=dead |archiveurl=https://web.archive.org/web/20110715132341/http://puremoxiebook.com/summary_278.html |archivedate=2011-07-15 }}</ref>

A review that ran in the [Pacific Sun (newspaper)](/source/Pacific_Sun_(newspaper)) said ''Pure Moxie'' "is a book that is both a nostalgic look back (it's dedicated to [Betty Friedan](/source/Betty_Friedan)) at the post-[Mad Men](/source/Mad_Men) era—when [General Motors](/source/General_Motors) and [magazines](/source/magazines) were a big deal—and a nod toward the future, especially for increasingly creaky [baby boomers](/source/baby_boomers), as Sanford became something of a visionary on promoting a new idea of [aging](/source/aging) and re-invention late in life."<ref>J.E. Vader, "Citizen Moxie," ''Pacific Sun,'' January 6, 2011 {{cite web |url=http://www.pacificsun.com/news/show_story.php?id=2632 |title=PacificSun.com : On the write track |accessdate=2011-02-16 |url-status=dead |archiveurl=https://web.archive.org/web/20110715032414/http://www.pacificsun.com/news/show_story.php?id=2632 |archivedate=2011-07-15 }}</ref>

==References==
{{Reflist}}

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Category:2010 non-fiction books
Category:American memoirs
Category:English-language non-fiction books
{{memoir-stub}}

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Adapted from the Wikipedia article [Pure Moxie](https://en.wikipedia.org/wiki/Pure_Moxie) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Pure_Moxie?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.