# PureWow

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> Source revision: 1337484170
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{{Short description|American women's lifestyle website}}
{{Infobox company
| name = PureWow
| logo = PureWow logo.png
| type = [Private](/source/Private_company)
| founded = 2010
| industry    =  [Media](/source/Digital_media)
| parent = [Gallery Media Group](/source/Gallery_Media_Group)
| location_city = [New York](/source/New_York_City), [New York](/source/New_York_(state))
| homepage = [http://www.purewow.com/ www.purewow.com]
}}

'''PureWow''' is an American [digital media](/source/digital_media) company that publishes women's lifestyle content.<ref>{{cite news|url=https://www.forbes.com/most-promising-companies/list/|newspaper=Forbes|date=January 2014|title=America's Most Promising Companies}}</ref> Acquired by [Gary Vaynerchuk](/source/Gary_Vaynerchuk) in 2017 as part of [Gallery Media Group](/source/Gallery_Media_Group), PureWow tailors lifestyle topics for Millennials and [Generation X](/source/Generation_X),<ref>{{cite web |url=http://www.inc.com/christine-lagorio/purewow-founder-on-understanding-women.html| website= Inc.|date= July 2013|title= Everything You Know About Marketing To Women Is Wrong}}</ref><ref name = wsj>{{cite web | url = https://www.wsj.com/articles/gary-vaynerchuk-acquires-womens-publisher-purewow-1483531201 | title = Gary Vaynerchuk Acquires Women’s Publisher PureWow
| publisher = Wall Street Journal | accessdate = 8 March 2017}}</ref> including [fashion](/source/fashion), beauty, [home decor](/source/home_decor), recipes, entertainment, travel, [technology](/source/technology),<ref>{{cite news|url=http://pando.com/2012/10/18/purewows-million-ladies-think-they-love-wine-but-they-really-love-tech/|website=Pando.com|date=October 2012|title=PureWow's audience of a million ladies think they love wine, but they really love tech}}</ref> literature, wellness and money.

== History ==

PureWow was founded by Ryan Harwood in September 2010, along with [Bob Pittman](/source/Robert_Pittman_(media_executive))'s Pilot Group and the women of [wowOwow](/source/wowOwow) [Joni Evans](/source/Joni_Evans), [Mary Wells Lawrence](/source/Mary_Wells_Lawrence), [Whoopi Goldberg](/source/Whoopi_Goldberg), [Liz Smith](/source/Liz_Smith_(journalist)), [Candice Bergen](/source/Candice_Bergen), and [Lesley Stahl](/source/Lesley_Stahl), among others. In January 2013, PureWow hired former [Real Simple](/source/Real_Simple) editor Mary Kate McGrath as its first [editor-in-chief](/source/editor-in-chief). In August 2014, PureWow was listed as no. 352 on [Inc. Magazine](/source/Inc._Magazine)'s 2014 list of the top 500 fastest-growing privately owned companies.<ref>{{cite web|title=The 2014 Inc. 5000|url=http://www.inc.com/inc5000/list/2014|website=www.inc.com|publisher=The Editors of Inc.|accessdate=11 September 2014}}</ref> In May 2015, PureWow raised $2.5 million.<ref>{{cite web|last1=Sluis|first1=Sarah|title=Deals By The Dozen: Recapping The Hot Year In Publisher M&A|url=http://adexchanger.com/publishers/deals-by-the-dozen-recapping-the-hot-year-in-publisher-ma/|website=AdExchanger.com|publisher=AdExchanger|accessdate=11 January 2016}}</ref>

In 2017, serial entrepreneur Gary Vaynerchuk and Miami Dolphins' owner Stephen Ross' venture firm, RSE Ventures, acquired PureWow to form Gallery Media Group as a creative agency and media firm. PureWow's CEO, Ryan Harwood serves as the chief executive of Gallery Media Group.<ref name = adweek>{{cite web | url = http://www.adweek.com/agencyspy/gary-vaynerchuck-acquires-purewow-launches-the-gallery/123286 | title = Gary Vaynerchuk Acquires PureWow, Launches The Gallery | publisher = AdWeek | accessdate = 8 March 2017}}</ref>

== Editions ==

PureWow publishes national content as well as local content for [New York City](/source/New_York_City), [Los Angeles](/source/Los_Angeles), [Chicago](/source/Chicago), [San Francisco](/source/San_Francisco), [Dallas](/source/Dallas), and the [Hamptons](/source/Hamptons). The company publishes content across fashion, beauty, homecare topics, technology, entertainment, books, wellness and finances.<ref>{{cite news|url=https://online.wsj.com/news/articles/SB10001424052702303722604579113691106542928|newspaper=Wall Street Journal|date=October 2013|title=Making Money Fun Again}}</ref> PureWow articles are distributed via its website PureWow.com,<ref>{{cite news|url=https://www.forbes.com/sites/meghancasserly/2013/08/20/the-100-best-websites-for-women-2013/|newspaper=Forbes|date=December 2013|title=The 100 Best Websites for Women 2013}}</ref> email, and over [social media](/source/social_media) channels.

== References ==
{{reflist|2}}

Category:Digital media
Category:Companies based in New York (state)

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Adapted from the Wikipedia article [PureWow](https://en.wikipedia.org/wiki/PureWow) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/PureWow?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.