# Pucko

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Swedish beverage

For the Polish village, see [Pucko, Poland](/source/Pucko%2C_Poland). For the Slovenian footballer, see [Klemen Pucko](/source/Klemen_Pucko).

Standard logo in 2021.

**Pucko** is a classic [Swedish](/source/Sweden) drink made from milk, sugar and [chocolate](/source/Chocolate).[1] It is currently manufactured by [Cocio](/source/Cocio) in [Denmark](/source/Denmark).

## History

Two glass bottles of Pucko with Cocio branding as well in 2011, one 20 cl bottle to the left and one 27 cl bottle to the right.

Pucko was created in 1953, by Mjölkcentralen, predecessor to [Arla Foods](/source/Arla_Foods), in [Järlåsa](/source/J%C3%A4rl%C3%A5sa) and launched in 1954.[2][3] The name is inspired and derived from an ice cream called *Choklad-puck* (chocolate puck), a business that Mjölkcentralen/Arla also had at the time.[2][3] "Puck" was part of the name in some way of several of Mjölkcentralens products, among them a cheese.[2] *"[Pucko](https://en.wiktionary.org/wiki/sv:pucko)"* is a mild [slang](/source/Slang) for "[idiot](/source/Idiot_(usage))" in [Swedish](/source/Swedish_language).

During the 1955 consumer product exhibition, Sankt Eriks-Mässan, 19,700 bottles were sold in 16 days. In the mid 1960s, sales increased tenfold.[2]

The original bottle was inspired by the [Coca-Cola](/source/Coca-Cola) bottle design, but it was abandoned shortly. The next design was used until 2000, when it was slightly altered to the current design.[2]

In 1975, production responsibility was handed over to [Semper](https://en.wikipedia.org/w/index.php?title=Semper_(food_brand)&action=edit&redlink=1) [[sv](https://sv.wikipedia.org/wiki/Semper)], a subsidiary of Arla. In 1987, production was moved to [Laholm](/source/Laholm) and the factory in [Järlåsa](/source/J%C3%A4rl%C3%A5sa) closed. Arla sold Semper in 2003, but kept the rights to Pucko, and production continued at Semper in Laholm.[2][3]

On 1 July 2005, the production was transferred to Cocio in [Esbjerg](/source/Esbjerg), Denmark. The move to a foreign company was met with criticism and upset Swedish hot dog sellers.[2][3] 12 people were laid off in Laholm.[3]

On 1 January 2008, Arla bought the remaining 50% of Cocio from E. Bank Lauridsen Holding A/S and IAT Holding A/S, making Cocio a wholly owned subsidiary of Arla and thus taking full control of the Pucko production, among other things.[4][5][6][7]

During the [Great Recession](/source/Great_Recession) in 2008, sales of Arla's chocolate milks fell substantially.[8]

There existed a Pucko ice cream from July 2009, until at least that year out by [Hemglass](/source/Hemglass).[9][10]

For some time after the production move to Cocio, Pucko was branded with Cocio as well. As of 2021, Pucko is branded without Cocio.

## Description

Pucko is a cold chocolate drink[11] that is primarily available in 20 [cl](/source/Litre) glass bottles with a screw top, but there is also a somewhat bigger bottle. Pucko is now also sold in cartons, 1 [L](/source/Litre) bottles and 25 cl aluminium cans. The drink itself is also available in a few variants including a diet version, a dark chocolate version and a few versions with added flavour.

Pucko is made from standard pasteurised milk, which is pumped into the process via a heat exchanger. The milk is heated to 75°C and mixed with sugar, cocoa and caramel flavouring. The latter gives Pucko its mild taste. The mixture then goes into a homogeniser and is later autoclaved. The mixture is then cooled to room temperature and is thus ready.[12]

Pucko with *hel special*.

While Pucko is sold in most Swedish shops that sells cold beverages,[13][14] it has become especially associated with [hot dog](/source/Hot_dog) vendors.[2][15] To order a hot dog with a Pucko is a common [cliché](/source/Clich%C3%A9) although it is not known how many Swedes actually prefer this combo.

*Stockholmare* ([Stockholmer](https://en.wiktionary.org/wiki/Stockholmer)) is used as local slang for Pucko when ordering in a [hot dog stand](/source/Hot_dog_stand) in [Gothenburg](/source/Gothenburg).[16][17] Pucko, or *stockholmare*, is closely associated with and often ordered together with a Gothenburg local popular dish called *halv special* and *[hel special](https://sv.wikipedia.org/wiki/Hel_special)*, meaning half special and whole special, consisting of one or two hot dogs respectively in a sausage bread with mashed potatoes on top.[18][19]

Pucko has been called a national beverage, a cult drink and a symbol for Sweden.[3][2]

### Nutrition information

Pucko 20 cl Nourishment, per 100 g Energy: 280 kJ/65 kcal Carbohydrate: 10 g Fat: 1.5 g Protein: 3.5 g

## References

1. **[^](#cite_ref-Solomon_Polegato_Zaichkowsky_1998_1-0)** Solomon, M.R.; Polegato, R.; Zaichkowsky, J.L. (1998). [*Consumer behaviour: buying, having, and being*](https://books.google.com/books?id=fGgoA_9FK84C). Prentice Hall Canada Inc. p. 303. [ISBN](/source/ISBN_(identifier)) [978-0-13-758707-0](https://en.wikipedia.org/wiki/Special:BookSources/978-0-13-758707-0). Retrieved 9 December 2017.

1. ^ [***a***](#cite_ref-arla_historia_2-0) [***b***](#cite_ref-arla_historia_2-1) [***c***](#cite_ref-arla_historia_2-2) [***d***](#cite_ref-arla_historia_2-3) [***e***](#cite_ref-arla_historia_2-4) [***f***](#cite_ref-arla_historia_2-5) [***g***](#cite_ref-arla_historia_2-6) [***h***](#cite_ref-arla_historia_2-7) [***i***](#cite_ref-arla_historia_2-8) Norberg, Kerstin. ["Pucko - Arlas historia"](https://www.arla.se/om-arla/arlas-historia/produkterna/pucko/). *Arla* (in Swedish). Retrieved 7 March 2021.

1. ^ [***a***](#cite_ref-Lidén_2005_3-0) [***b***](#cite_ref-Lidén_2005_3-1) [***c***](#cite_ref-Lidén_2005_3-2) [***d***](#cite_ref-Lidén_2005_3-3) [***e***](#cite_ref-Lidén_2005_3-4) [***f***](#cite_ref-Lidén_2005_3-5) Lidén, Svante (1 April 2005). ["Aftonbladet: Puckat med dansk Pucko"](https://web.archive.org/web/20050831100023/http://www.aftonbladet.se/vss/nyheter/story/0,2789,625428,00.html) [Aftonbladet: Empty-headed with Danish Pucko]. *[Aftonbladet](/source/Aftonbladet)* (in Swedish). Archived from [the original](https://www.aftonbladet.se/vss/nyheter/story/0,2789,625428,00.html) on 31 August 2005. Retrieved 9 December 2017.

1. **[^](#cite_ref-4)** Bratthall, Erik (8 January 2008). ["Arla köper Cocio"](https://www.arla.se/om-arla/nyheter-press/2008/pressrelease/arla-koeper-cocio-1126863/). *Arla* (in Swedish). Retrieved 7 March 2021.

1. **[^](#cite_ref-5)** Bratthall, Erik (8 January 2008). ["Arla köper Cocio"](https://www.mynewsdesk.com/se/arla/pressreleases/arla-koeper-cocio-1126863) (Press release) (in Swedish). Sweden: Arla. [Mynewsdesk](/source/Mynewsdesk). Retrieved 7 March 2021.

1. **[^](#cite_ref-6)** ["Arla blir helägare till Pucko"](https://www.fri-kopenskap.se/article/view/360547/arla_blir_helagare_till_pucko). *Fri Köpenskap* (in Swedish). 8 January 2008. Retrieved 7 March 2021.

1. **[^](#cite_ref-7)** ["Arla köper Cocio"](https://www.ja.se/artikel/27935/arla-koper-cocio.html). *Jordbruksaktuellt* (in Swedish). 9 January 2008. Retrieved 7 March 2021.

1. **[^](#cite_ref-8)** ["Färre köper Arlas chokladmjölk"](https://www.atl.nu/lantbruk/farre-koper-arlas-chokladmjolk/) [Fewer buys Arla's chocolate milk]. *ATL* (in Swedish). 15 June 2009. Retrieved 7 March 2021.

1. **[^](#cite_ref-9)** Bratthall, Erik (2 July 2009). ["Nyhet i Hemglass bilar - Klassikern Pucko som glass - Puckoglass!"](https://www.arla.se/om-arla/nyheter-press/2009/pressrelease/nyhet-i-hemglass-bilar-klassikern-pucko-som-glass-puckoglass-306045/) [News in Hemglass' cars - The classic Pucko as ice cream - Pucko ice cream!]. *Arla* (in Swedish). Retrieved 7 March 2021.

1. **[^](#cite_ref-10)** Bratthall, Erik (2 July 2009). ["Nyhet i Hemglass bilar - Klassikern Pucko som glass - Puckoglass!"](https://www.mynewsdesk.com/se/arla/pressreleases/nyhet-i-hemglass-bilar-klassikern-pucko-som-glass-puckoglass-306045) [News in Hemglass' cars - The classic Pucko as ice cream - Pucko ice cream!] (Press release) (in Swedish). Sweden: Arla. [Mynewsdesk](/source/Mynewsdesk). Retrieved 7 March 2021.

1. **[^](#cite_ref-Publications_Limited_1999_11-0)** [*World Drinks Marketing Directory*](https://books.google.com/books?id=jj0tAQAAMAAJ). Euromonitor. 1999. p. 435. [ISBN](/source/ISBN_(identifier)) [9780863388071](https://en.wikipedia.org/wiki/Special:BookSources/9780863388071). Retrieved 9 December 2017.

1. **[^](#cite_ref-12)** Eriksson, Leif, kock (2004). *Korv, mos och människor : en bok om svenska korvkiosker*. Jenny Nordquist. Stockholm: Wahlström & Widstrand. [ISBN](/source/ISBN_(identifier)) [91-46-21100-4](https://en.wikipedia.org/wiki/Special:BookSources/91-46-21100-4). [OCLC](/source/OCLC_(identifier)) [186331227](https://search.worldcat.org/oclc/186331227).{{[cite book](https://en.wikipedia.org/wiki/Template:Cite_book)}}: CS1 maint: multiple names: authors list ([link](https://en.wikipedia.org/wiki/Category:CS1_maint:_multiple_names:_authors_list))

1. **[^](#cite_ref-Thorburn_2012_p._43_13-0)** Thorburn, G. (2012). [*Superpiss, Meltykiss, Spankers and Muff*](https://books.google.com/books?id=SufABAAAQBAJ&pg=PT43). Little, Brown Book Group. p. 43. [ISBN](/source/ISBN_(identifier)) [978-1-78033-907-8](https://en.wikipedia.org/wiki/Special:BookSources/978-1-78033-907-8). Retrieved 9 December 2017.

1. **[^](#cite_ref-McDonough_Egolf_2015_p._1212_14-0)** McDonough, J.; Egolf, K. (2015). [*The Advertising Age Encyclopedia of Advertising*](https://books.google.com/books?id=QpLtCQAAQBAJ&pg=PT1212). Taylor & Francis. p. pt1212. [ISBN](/source/ISBN_(identifier)) [978-1-135-94913-6](https://en.wikipedia.org/wiki/Special:BookSources/978-1-135-94913-6). Retrieved 9 December 2017.

1. **[^](#cite_ref-15)** Eriksson (kock.), Leif (2004). [*Korv, mos och människor: en bok om svenska korvkiosker*](https://books.google.com/books?id=UdDmMQAACAAJ) (in Swedish). Stockholm: Wahlström & Widstrand. [ISBN](/source/ISBN_(identifier)) [978-91-46-21100-6](https://en.wikipedia.org/wiki/Special:BookSources/978-91-46-21100-6). Retrieved 7 March 2021.

1. **[^](#cite_ref-16)** SaJo (22 March 2009). ["Slangopedia: stockholmare"](http://www.slangopedia.se/ordlista/?ord=stockholmare). *Slangopedia* (in Swedish). p. 1. Retrieved 7 March 2021.

1. **[^](#cite_ref-17)** ["Slangopedia: göteborgare"](https://www.slangopedia.se/ordlista/?ord=g%F6teborgare). *Slangopedia* (in Swedish). 26 September 2013. Retrieved 7 March 2021.

1. **[^](#cite_ref-18)** ["33 – Halv special"](https://www.gp.se/nyheter/göteborg/33-halv-special-1.535408). *[Göteborgs-Posten](/source/G%C3%B6teborgs-Posten)* (in Swedish). 3 May 2013. Retrieved 7 March 2021. Däremot tillåts inte så stora variationer när det gäller den vidhängande drycken. En halv special ska drickas med en flaska kall pucko.

1. **[^](#cite_ref-19)** Johansson, Kristin (30 March 2017). ["Hel eller Halv special & konsten att koka korv"](https://www.kokaihop.se/blogPost/show/kristin-johansson/hel-eller-halv-special-konsten-att-koka-korv) [Whole or Half special & the art of boiling sausages]. *Kokaihop* (in Swedish). Retrieved 7 March 2021. Sen verkar åsikterna gå isär när det kommer till tillbehör och extra topping. Men med i matchen är räksallad, drycken Pucko, rostad lök, Bostongurka och naturligtvis senap och ketchup.

## External links

- [Pucko's website](https://www.pucko.se/) (in Swedish)

v t e Chocolate drinks Cacao beverages Champurrado Pinolillo Pozol Tejate Generic drinks Bicerin Caffè mocha Chocolate liqueur Chocolate milk Crème de cacao Egg cream Espressino Hot chocolate Koko Samoa Marocchino Popo Ratafia Submarino Tascalate Tsokolate Vermeer Dutch Chocolate Cream Liqueur Xicolatada Brand names Mexican-style Abuelita Ibarra Mayordomo Taza Ready to drink, syrups and powdered mixes Akta-Vite Banania Boost Bosco Bournvita Brownie Chocolate Drink Cacolac Canfield's Carnation Choc-Ola Chocolate Soldier Chocomel (Cécémel) Cocio Cocodirect Cola Cao Fox's U-bet Frijj Kayo Kókómjólk Liqueur Fogg Milo Nescau Nesquik Ovaltine Pucko Sabra liqueur Shoko B'Sakit Stephen's Gourmet Swiss Miss Toddy Vana Tallinn Vi-Co Yoo-hoo Preparation and drinking implements Chocolate pot Chocolatiere Coco chocolatero Molinillo Trembleuse Lists Outline of chocolate Category: Chocolate drinks

v t e Arla Foods Brands Castello Cocio Gotland Blue Lurpak Pucko Distributors Dairy Farmers of America Indofood Juhayna Food Industries Mengniu Dairy Morinaga Milk Industry Tolaram Group Related Arla Oy Arla Aylesbury Arla Foods UK Jyllands-Posten Muhammad cartoons controversy

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Adapted from the Wikipedia article [Pucko](https://en.wikipedia.org/wiki/Pucko) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Pucko?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.