# Professional Management Group

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The **Professional Management Group (PMG)** is the first sports management organization in [India](/source/India),[1] founded in 1985 by [Sunil Gavaskar](/source/Sunil_Gavaskar) and Sumedh Shah.

**PMG** offers many services related to sports management. PMG is closely associated with [cricket](/source/Cricket) but also offers services for a variety of sports, including [golf](/source/Golf), [squash](/source/Squash_(sport)), [horse racing](/source/Horse_racing), [field hockey](/source/Field_hockey), [bodybuilding](/source/Bodybuilding), [archery](/source/Archery), and [aquatic sports](/source/Aquatic_sports).

To expand its business, PMG started promoting sports in [India](/source/India) in the late 1980s through print, [television](/source/Television), and various events.

For TV networks like [Doordarshan](/source/Doordarshan), [DD Metro](/source/DD_Metro), [STAR Sports](/source/Star_Sports_(Indian_TV_network)), and [ZEE Network](/source/Zee_Entertainment_Enterprises), PMG produced sports programming. PMG also produced the best-selling [VHS](/source/VHS) cricket cassette, 'Best of One Day Cricket,' in collaboration with [Citibank](/source/Citibank). In addition to developing the first interactive [CD ROM](/source/CD-ROM) and the popular cooking tape, '[NESTLE](/source/Nestl%C3%A9) Food Talk Show,' PMG also maintained a website specifically for the [1996 WILLS World Cup](/source/1996_WILLS_World_Cup).

The [CEAT](/source/CEAT_(company)) International Cricket Awards, the Indian Cricket Awards, and the inaugural McDowells All India Club Golf Tournament have all been successfully overseen by PMG.

## Sponsorship and syndication of print columns

PMG came up with the idea for the sponsored syndicated column in 1986. In [India](/source/India), this idea had never been applied before.

The concept of the sponsored syndicated column is that a prominent figure in national or international sports writes a piece that is then sponsored by a sponsor and syndicated by PMG to [newspapers](/source/Newspaper) across the nation. Even readers of smaller newspapers gained valuable insights into the opinions of national and international sports figures through the columns authored by elite athletes.

## References

1. ["Madison to partner Gavaskar's PMG - Times of India"](http://timesofindia.indiatimes.com/business/india-business/madison-to-partner-gavaskars-pmg/articleshow/2116166.cms). *[The Times of India](/source/The_Times_of_India)*

## External links

- [Times of India](http://timesofindia.indiatimes.com/articleshow/2116166.cms)
- [ceatcricketrating](http://www.ceatcricketrating.com)
- [Castrol](http://www.castrol.com/castrol/sectiongenericarticle.do?categoryId=9024420&contentId=7045432)
- [Castrol](http://www.castrol.com/castrol/sectiongenericarticle.do?categoryId=8272003&contentId=6005385)

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Adapted from the Wikipedia article [Professional Management Group](https://en.wikipedia.org/wiki/Professional_Management_Group) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Professional_Management_Group?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.