# Product naming

> Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Product_naming
> Markdown URL: https://mediated.wiki/source/Product_naming.md
> Source: https://en.wikipedia.org/wiki/Product_naming
> Source revision: 1233348097
> License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/)

{{short description|Process of deciding a brand name for a product}}
{{Use dmy dates|date=February 2023}}
{{Original research|date=July 2008}}

In [marketing](/source/marketing), '''product naming''' is the discipline of deciding what a [product](/source/Product_(business)) will be called, and is very similar in concept and approach to the process of deciding on a name for a company or organization. Product naming is considered a critical part of the [brand](/source/brand)ing process, which includes all of the marketing activities that affect the brand image, such as positioning and the design of [logo](/source/logo), [packaging](/source/packaging) and the product itself.
The process involved in product naming can take months or years to complete. Some key steps include specifying the objectives of the branding, developing the product name itself, evaluating names through [target market testing](/source/Test_market) and [focus group](/source/focus_group)s, choosing a final product name, and finally identifying it as a [trademark](/source/trademark) for protection.<ref>Kohli, C., & LaBahn, D.W. (1997). ''Observations: Creating effective brand names: a study of the naming process.'' Journal of Advertising Research, 37.</ref>

==See also==
*[Brand development](/source/Brand_development)
*[Corporate identity](/source/Corporate_identity)
*[List of renamed products](/source/List_of_renamed_products)
*[Naming](/source/Naming_(disambiguation))
*[Naming firms](/source/Naming_firms)
*[Product naming convention](/source/Product_naming_convention)
*[Project code name](/source/Project_code_name)
*[Rebranding](/source/Rebranding)
*[Seasonal packaging](/source/Seasonal_packaging)

==References==
{{Reflist}}

Category:Product management
Category:Brand management
Category:Naming

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Adapted from the Wikipedia article [Product naming](https://en.wikipedia.org/wiki/Product_naming) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Product_naming?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.