# Priority Matrix

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Time management software application

Priority Matrix Screenshot of Priority Matrix for iPad Developer Appfluence Inc Stable release 2.2.20150401 / November 1, 2020; 5 years ago (2020-11-01) Operating system Windows, macOS, iOS, Android Type Time management software License Proprietary Website appfluence.com

**Priority Matrix** is a [time management](/source/Time_management) [software application](/source/Software_application) based on the [Eisenhower Method](/source/Eisenhower_method) of arranging tasks by urgency and importance in a 2x2 [matrix](/source/Matrix_(mathematics)); although attributed to [Dwight D. Eisenhower](/source/Dwight_D._Eisenhower) based on his Address to the Second Assembly of the [World Council of Churches](/source/World_Council_of_Churches) in [Evanston, Illinois](/source/Evanston%2C_Illinois), the now-eponymous statement was delivered as a quote from sitting president of [Northwestern University](/source/Northwestern_University) [J. Roscoe Miller](/source/J._Roscoe_Miller), then in attendance.[1]

Now, my friends of this convocation, there is another thing we can hope to learn from your being with us. I illustrate it by quoting the statement of a former college president, and I can understand the reason for his speaking as he did. I am sure President Miller can.

This President said, ***“I have two kinds of problems, the urgent and the important. The urgent are not important, and the important are never urgent.”***

Now this, I think, represents a dilemma of modern man. You’re being here can help place the important before us, and perhaps even give the important the touch of urgency[…] [emphasis added] — [President Dwight D. Eisenhower](/source/President_Dwight_D._Eisenhower), Address at the Second Assembly of the World Council of Churches, Evanston, Illinois, August 19, 1954

The application is also loosely based on [David Allen](/source/David_Allen_(author))'s *[Getting Things Done](/source/Getting_Things_Done)* methodology for improving productivity.

## Matrix Classification

The four quadrants of the Priority Matrix organize tasks, based on importance and urgency, into lists that are either

1. Both **Urgent** *and* **Important**

1. **Urgent** but *not* **Important**

1. **Important** but *not* **Urgent**

1. Neither **Important** *nor* **Urgent**

## Reception

*[PC Magazine](/source/PC_Magazine)* ranked the [iPad](/source/IPad) version of Priority Matrix among its 100 Best iPad Apps in 2011, 2012, and 2013.[2]

## References

1. **[^](#cite_ref-1)** Eisenhower, Dwight D. (August 19, 1954). ["204 - Address at the Second Assembly of the World Council of Churches, Evanston, Illinois"](https://web.archive.org/web/20150402111315/http://www.presidency.ucsb.edu/ws/?pid=9991). *The American Presidency Project*. Evanston, Illinois. Archived from [the original](http://www.presidency.ucsb.edu/ws/?pid=9991) on April 2, 2015. Retrieved February 6, 2026.

1. **[^](#cite_ref-2)** ["The 100 Best iPad Apps - Priority Matrix - Slideshow from PCMag.com"](https://web.archive.org/web/20131114010908/http://www.pcmag.com/slideshow_viewer/0,3253,l%253D250054%2526a%253D250058%2526po%253D24,00.asp?p=n). PC Magazine. Archived from [the original](https://www.pcmag.com/slideshow_viewer/0,3253,l%253D250054%2526a%253D250058%2526po%253D24,00.asp?p=n) on November 14, 2013. Retrieved July 27, 2012.

## External links

- [Appfluence official website](http://www.appfluence.com/)

- [WWDC Interview Appfluence](http://www.tuaw.com/2011/06/27/wwdc-interview-appfluence/) [Archived](https://web.archive.org/web/20120614133212/http://www.tuaw.com/2011/06/27/wwdc-interview-appfluence) 2012-06-14 at the [Wayback Machine](/source/Wayback_Machine)

v t e Task management software and project management software Active Airtable Any.do Asana Basecamp ClickUp Easy Redmine Evernote Google Tasks Habitica Jira ManagePro Microsoft Planner Microsoft To Do Monday.com Notion Novell GroupWise OmniFocus Priority Matrix Remember the Milk Reminders ShotGrid Shortcut Slack TaskCracker TaskJuggler Taskwarrior Taskworld Teamwork Things Trello Workflowy YouTrack Discontinued IQTELL Springpad Wunderlist Category

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Adapted from the Wikipedia article [Priority Matrix](https://en.wikipedia.org/wiki/Priority_Matrix) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Priority_Matrix?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.