# Primedia

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South African media group

For the American company formerly known as Primedia, see [Rent Group](/source/Rent_Group). For infomercial company, see [PriMedia Inc](/source/PriMedia_Inc).

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Primedia Type Private Industry Broadcasting, Advertising Founder The Kirsh Consortium Key people Phumzile Langa Chair of Primedia Board Jonathan Procter (Group CEO) Revenue R1.8 billion [citation needed] Owner Private

**Primedia** is a South African [media group](/source/Media_conglomerate), headquartered in [Sandton](/source/Sandton), [Johannesburg](/source/Johannesburg). [*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*]

## History

Primedia was established in 1994 and its listing on the [JSE Securities Exchange](/source/JSE_Limited) was completed in April 1995. Primedia remained listed on the JSE until 1 October 2007, when its listing was terminated following a successful private equity transaction (scheme of arrangements).[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*]

The Primedia Group is backed by Mineworkers' Investment Company (MIC), Ethos, the FirstRand Group and the Old Mutual Group (Old Mutual Private Equity and Old Mutual Specialised Finance) who are major shareholders.[2]

Primedia's advertising businesses are located principally in South Africa. This includes radio broadcasting, outdoor advertising, commuter and other out of home media, and spans both the traditional and non-traditional media sectors.

## Subsidiaries

### Primedia Broadcasting

Primedia Broadcasting is a subsidiary of Primedia, headquartered in [Sandton](/source/Sandton), [Johannesburg](/source/Johannesburg). It currently operates four national radio stations and the Eyewitness News service. Primedia was established in 1994 with [Stan Katz](/source/Stan_Katz_(broadcaster)) appointed [CEO](/source/Chief_executive_officer) and its listing on the JSE Securities Exchange completed in April 1995. Primedia remained listed on the [JSE](/source/JSE_Limited) until 1 October 2007, when its listing was terminated following a successful private equity transaction (scheme of arrangements).

#### Radio Stations

- [CapeTalk](/source/567_Cape_Talk): CapeTalk is a commercial AM radio station based in [Cape Town](/source/Cape_Town), [South Africa](/source/South_Africa), broadcasting on AM/MW 567 to [Cape Town](/source/Cape_Town). The station is also webcast via its website. It was established in 1997.

- [702](/source/Radio_702): 702, is a commercial talk [FM](/source/FM_broadcasting) [radio station](/source/Radio_station) based in [Johannesburg](/source/Johannesburg), [South Africa](/source/South_Africa), broadcasting on FM 92.7 and FM 106 to the greater [Gauteng](/source/Gauteng) province. The station is also [webcast](/source/Webcast) via its website.

- [KFM](/source/94.5_Kfm): KFM is a radio station based in [Cape Town](/source/Cape_Town), [South Africa](/source/South_Africa).

- [947](/source/94.7_Highveld_Stereo): 947 is a [radio station](/source/Radio_station) that broadcasts on the 94.7FM frequency from [Johannesburg](/source/Johannesburg), [Gauteng](/source/Gauteng), [South Africa](/source/South_Africa).

#### News Services

- Eyewitness News: Eyewitness News is Primedia Broadcasting's news brand.

#### Civic Organisations

- [Crimeline](/source/Crimeline): Crimeline is an independent Initiative started by Primedia aimed at helping South African authorities fight crime through anonymous tip-offs.

- [Lead SA](https://en.wikipedia.org/w/index.php?title=Lead_SA&action=edit&redlink=1): Lead SA is a Primedia Broadcasting initiative, supported by Independent Newspapers to promote [active citizenship](/source/Active_citizenship). Founded in August 2010, shortly after the historic [2010 Soccer World Cup](/source/2010_Soccer_World_Cup), Lead SA was born to celebrate the achievements of the country while taking responsibility for its problems and challenges.[3] Lead SA's focus areas include education, road safety and the environment.[4]

#### Talent Management

- [PrimeTalent](https://en.wikipedia.org/w/index.php?title=PrimeTalent&action=edit&redlink=1): PrimeTalent is a talent management company aimed at providing a range of professional services to Primedia Broadcasting's on air talent.

### New Home of Primedia and The Services

- [Primedia Plus](https://en.wikipedia.org/w/index.php?title=Primedia_Plus&action=edit&redlink=1) (also known as Primedia+): New Streaming Service for people to tune in their favourite radio stations [702](/source/Radio_702), [947](/source/94.7_Highveld_Stereo), [CapeTalk](/source/567_CapeTalk) and [KFM](/source/94.5_Kfm) and explore video and audio content which is on the website [\[1\]](https://www.primediaplus.com/) to sign up and stream radio stations and catch up episodes.

### Advertising, Marketing & Promotions

- Cinemark: Cinemark is an advertising sales company that represents Ster-Kinekor and selected independent cinemas.

- Out of Home

- Primedia Outdoor: Primedia Outdoor is a national outdoor advertising media specialist. Part of the Out-of-Home division of Primedia (Pty) Ltd, Primedia Outdoor focuses primarily on the marketing and sales of outdoor advertising signage. It offers national outdoor exposure across a mix of media types, including digital signs, airport advertising, freeway and suburban spectaculars and street furniture. Primedia Outdoor targets consumers in major urban areas through to those living in rural communities in Limpopo and the Eastern Cape. ComutaNet offers advertising that ranges from the interior and exterior of buses, taxis and trains to station platforms, taxi rank and trailer advertising, as well as radio and TV offerings.[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*]

- Primedia Instore Primedia Instore deals with the installation, maintenance and removal of point of sale advertisements on behalf of FMCG (Fast-Moving Consumer Goods) companies in retail stores.[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*]

- Primedia Africa currently operates in Botswana, Lesotho, Mozambique, Namibia, Eswatini, Zambia, Kenya, Uganda, Nigeria and Ghana. Supplier of outdoor media in the SADC regions, offering various media formats specific to clients' needs.

- Primedia Lifestyle: Primedia Lifestyle Group is the No.1 integrated shopping centre marketing company in South Africa.[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*] Founded in 1996, the Primedia Lifestyle Group, a Primedia Unlimited subsidiary delivers marketing services to over 35 Shopping centres nationwide, ranging from Convenience Centres to Super-Regional's. The company offerings include Primedia Lifestyle Marketing Services (marketing strategy, budget management, brand management, research, tenant relations, events, PR and Exhibitions), Red Pixel (creative, production and design) and Media Xpress (media planning, buying and strategy)

- Primedia Unlimited: Primedia Unlimited is the creative media hub of the Primedia group in the out of home arena through 10 different companies:

- Fashion Media: Fashion Media specializes in Retail Media holding the exclusive static media rights to in-store advertising for Edgars, Edgars Active and Red Square stores nationwide.

- Mall Active Mall Active is a mall activation[*[clarification needed](https://en.wikipedia.org/wiki/Wikipedia:Please_clarify)*] company specialising in running activations[*[clarification needed](https://en.wikipedia.org/wiki/Wikipedia:Please_clarify)*] in shopping malls in South Africa.

- Mall Worx: In-mall advertising in the township and middle LSM mall environment

- Source CRM: Source is a full service digital agency specializing in mall CRM & Loyalty.

- Wideopen Platform: Wideopen offers outdoor advertising.

- XP Digital: A subsidiary of Primedia Unlimited, XP Digital has the sole advertising rights to 42" HD screens located at dispensaries in Clicks and Dis-Chem pharmacies nationwide[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*]

- Salon Media: Advertising in hair salons nationally. Including mirror decals, digital screens and activations.[*[clarification needed](https://en.wikipedia.org/wiki/Wikipedia:Please_clarify)*] [*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*]

- Fitting Exposure: Fitting exposure offers exposure[*[clarification needed](https://en.wikipedia.org/wiki/Wikipedia:Please_clarify)*] for clients in the Jet, Edgars, Ackermans, and Legit fitting room space.

## References

1. **[^](#cite_ref-ref1_1-0)** ["Primedia Website"](http://www.primedia.co.za/). Primedia. Retrieved 12 October 2010.

1. **[^](#cite_ref-ref2_2-0)** ["Primedia Website"](http://www.primedia.co.za/news_innovation/1638651.htm). Primedia. Retrieved 21 January 2014.

1. **[^](#cite_ref-3)** ["Lead SA: Standing Up for South Africa"](http://www.southafrica.info/community/leadsa.htm#.U5wjKPmSxb4). *Southafrica.info*. Big Media Publishers. 4 August 2010. Retrieved 14 June 2014.

1. **[^](#cite_ref-4)** ["Lead SA: Heroes"](http://leadsa.co.za/?cat=3502). *Lead SA*. 2014. Retrieved 14 June 2014.

v t e Greater Johannesburg Natural environment Highveld Geology Kaapvaal Craton Transvaal Supergroup Transvaal Basin Witwatersrand Supergroup Witwatersrand Basin Banket Topography Witwatersrand Observatory Ridge Magaliesberg (partially) Vredefort impact structure (partially) Rivers and wetlands Vaal-Orange basin Blesbokspruit Braamfontein Spruit Hennops River Jukskei River Klip River Wonderfonteinspruit Limpopo basin Crocodile River Wilge River Climate 2016 flooding 2018–2021 drought Cradle of Humankind Taung Child Mrs Ples Little Foot Rising Star Expedition Underground Astronauts Fossil sites Bolt's Farm Cooper's Cave Drimolen Gladysvale Haasgat Kromdraai Malapa Minnaar's Cave Motsetsi Plovers Lake Rising Star Cave Sterkfontein Swartkrans Wonder Cave Biodiversity Highveld grasslands (ecoregion) Montane grasslands and shrublands (biome) Afrotropical realm (biogeographic realm) Palaeotropical kingdom (floristic kingdom) Northern Provinces (WGSRPD area) Timber trees Vegetation types 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R. Tambo International Airport Rand Airport Defunct Palmietfontein Airport Road transport Gauteng Department of Roads and Transport Johannesburg Roads Agency Roads Freeways e-tolling Buses and taxis PUTCO Trolleybuses Rail transport Gautrain Metrorail Gauteng Johannesburg–Durban high speed rail (proposed) Trams Train stations Johannesburg Park Station Marlboro Station Midrand Station Rhodesfield Station Rosebank Station Sandton Station Sports Sports governing bodies based in Greater Johannesburg SASCOC Athletics South Africa Basketball South Africa Bowls South Africa Cricket South Africa Mind Sports South Africa South African Baseball Union South African Confederation of Cue Sport South African Equestrian Federation South African Football Association South African Handball Federation South African Hockey Association South African National Climbing Federation South African Sailing Squash South Africa Volleyball South Africa Teams Soccer Atlie Bidvest Wits Jomo Cosmos JVW Kaizer Chiefs Lusitano Mahlangu Tigers Moroka Swallows Orlando Pirates UJ Ladies Wits University Yebo Yes United Former Germiston Callies Giant Blackpool Rugby Golden Lions Lions Valke Jozi Cats Cricket Central Gauteng Lions Easterns Easterns Women Highveld Lions Imperial Lions Joburg Super Kings Titans Basketball Egoli Magic Jozi Nuggets Soweto Panthers UJ men's basketball team Equestrian sports National Horseracing Authority South African Lipizzaners Sports events 1992 Return Test 1995 Rugby World Cup final 2003 Cricket World Cup final 2010 FIFA World Cup final Joburg Open Joburg Ladies Open South African Derby South African PGA Championship Soweto Derby Sports venues Stadia and arenas Alexandra Stadium Arthur Block Park Stadium Barnard Stadium Bidvest Stadium Bosman Stadium Cecil Payne Stadium Dobsonville Stadium Ellis Park Arena Ellis Park Stadium Germiston Stadium Huntersfield Stadium Johannesburg Stadium KwaThema Stadium Lenasia Stadium Makhulong Stadium Mehlareng Stadium Modderfontein Stadium Mohlakeng Stadium Orlando Stadium Rabie Ridge Stadium Rand Stadium Randburg Hockey Stadium Ruimsig Stadium Sinaba Stadium Soccer City Soweto Cricket Oval UJ Stadium Union Stadium Wanderers Stadium Willowmoore Park Stadium Defunct Old Wanderers PAM Brink Stadium WeBuyCars Dome Golf courses Glendower Golf Club Randpark Golf Club Royal Johannesburg & Kensington Golf Club Equestrian venues Turffontein Racecourse Motorsports venues Kyalami Grand Prix Circuit Education and research GDE CIDA FOTIM Geological Society of South Africa Mandela Institute for Development Studies SAARF South African Institute for Heritage Science and Conservation Student Sponsorship Programme South Africa Libraries Alexandra Children's Library Brenthurst Library Buckland Library Johannesburg Public Library Orlando East Public Library Randburg Library UJ Libraries Wits University Libraries Weltevreden Park Library Universities University of Johannesburg Johannesburg Institute for Advanced Study UJFM Campuses APB Campus APK Campus Doornfontein Campus Soweto Campus Faculties Art, Design and Architecture Business and Economics Education Engineering and the Built Environment Health Sciences Humanities Law Science University of the Witwatersrand Campuses Evolutionary Studies Institute Global Change Institute Industrial and Mining Water Research Unit Johannesburg Planetarium Philosophical Papers Wits Theatre Complex Wits Vuvuzela Faculties Commerce, Law and Management Engineering and the Built Environment School of Architecture and Planning School of Chemical and Metallurgical Engineering School of Civil and Environmental Engineering Health Sciences Humanities Science CIDA City Campus IIE MSA Other tertiary institutions AFDA Central Johannesburg College CityVarsity Damelin Damelin Correspondence College Eduvos Inscape Design College Business schools Gordon Institute of Business Science IMM Graduate School Independent Institute of Education Milpark Business School Regenesys Business School Religious institutions Auckland Park Theological Seminary Baptist Theological College of Southern Africa Kollel Bet Mordechai Kollel Yad Shaul Lubavitch Yeshiva Gedolah St Augustine College South African Theological Seminary Yeshiva Gedolah State schools Hoërskool Alberton Allen Glen High School Athlone Boys' High School Barnato Park High School Boksburg High School Bopasenatla Secondary School Bryanston High School Hoërskool Dinamika Hoërskool Florida Germiston High School Greenside High School Hyde Park High School Jeppe High School for Boys Jeppe High School for Girls King Edward VII School Hoërskool Marais Viljoen Meadowlands Secondary School Moletsane High School Hoërskool Monument Morris Isaacson High School Naledi High School Northcliff High School Orchards Primary School Parktown Boys' High School Parkview Senior Primary School Sandown High School Sandringham High School Sir John Adamson High School Springs Boys' High School Thutolore Secondary School Hoërskool Voortrekker Waverley Girls' High School Westbury Secondary School Private schools Ashton International College Auckland Park Academy of Excellence Aurora Private School Charter College Crawford College, Lonehill Crawford College, Sandton Helpmekaar Kollege Holy Family College Japari School Johannesburg Muslim School King David Schools Kingsmead College Lenasia Muslim School Marist Brothers College Redhill School Roedean School Sacred Heart College St Barnabas College St Benedict's College St Catherine's School St David's Marist College St Dominic's Catholic School for Girls St Dunstan's College St John's College St Martin's School St Mary's School St Peter's College St Stithians College Torah Academy School Yeshiva College of South Africa Yeshiva Maharsha Beis Aharon Alternative schools African Leadership Academy Branson School of Entrepreneurship Khanya College Michael Mount Waldorf School International schools American International School Deutsche Internationale Schule Japanese School Lycée Jules Verne Services Johannesburg City Parks and Zoo Hospitals Charlotte Maxeke Hospital Chris Hani Baragwanath Hospital Helen Joseph Hospital Leratong Hospital Milpark Hospital Nelson Mandela Children's Hospital Pholosong Hospital Rahima Moosa Mother and Child Hospital Tambo Memorial Hospital Tembisa Hospital Historical Imperial Military Hospital, Baragwanath Queen Victoria Hospital Transvaal Memorial Hospital for Children Kempton Park Hospital Water supply and sanitation Rand Water Lesotho Highlands Water Project Dams Vaal Dam Vaal Barrage Water towers Grand Central Water Tower Yeoville Water Tower Electricity supply Eskom City Power Kelvin Power Station Kibo Gauteng Thermal Power Station (planned) Defunct power stations Orlando Power Station President Street Power Station Law enforcement and emergency services Johannesburg Central Police Station Metro Police departments Berea Fire Station Charities and NGOs ActionAid Africa's Young Entrepreneurs African Parks Bigshoes Foundation Camp Sizanani Children of Fire International Global Water Foundation LoveLife South Africa Nelson Mandela Children's Fund Never Ending Gardens Nkosi's Haven POLAF Woman Against Rape Military units and formations Army units Regular 46 South African Brigade 21 South African Infantry Battalion 35 Engineer Support Regiment Sekhukhune Anti-Aircraft Regiment Reserve Andrew Mlangeni Regiment Bambatha Rifles Johannesburg Light Horse Regiment Johannesburg Regiment Lenong Regiment OR Tambo Regiment Rand Light Infantry Sandfontein Artillery Regiment Solomon Mahlangu Regiment iWombe Anti-Aircraft Regiment SAMHS units 6 Medical Battalion Group Disbanded units Army Witwatersrand Command SA Army Troop Information Unit 2 Locating Regiment 3 Armoured Personnel Carrier Squadron 7 South African Infantry Division 15 Reception Depot 72 Motorised Brigade 73 Motorised Brigade Regiment University of the Witwatersrand Commandos Alberton Atlas Benoni Boksburg Brakpan Edenvale East Park Germiston Johannesburg East Johannesburg West Kempton Park Krugersdorp Modderfontein Nigel Randburg Roodepoort Sandton Springs Wemmerpan West Park West Rand Special Forces Hunter Group SAAF 4 Squadron SAAF 10 Squadron SAAF Category Johannesburg

v t e Companies based in Greater Johannesburg Diversified conglomerates Aveng Barloworld Bidvest Chancellor House Famous Brands Airlines Airlink Cargo CemAir Egoli Air Federal Air Global Aviation National Airways Norse Air Phoebus Apollo Aviation SAA Safair FlySafair Solenta Aviation Defunct 1time African International Airways AirQuarius Aviation Aerolift Avia Comair Command Airways Executive Aerospace Fly Blue Crane Imperial Air Cargo Interair South Africa Interlink Airlines kulula.com Mango Nationwide Airlines Rossair Executive Air Charter Rovos Air Skywise South African Express Construction and engineering Concor Murray & Roberts Energy DLO Energy Resources Total South Africa Financial Absa Group Alexforbes Discovery Evolution Group Hollard Group Investec Liberty Holdings Livestock Wealth MiWay Insurance Lesaka Technologies Old Mutual RMB Holdings RMI Holdings STANLIB Venmyn Rand Banks Absa Bank Access Bank South Africa African Alliance Investment Bank African Bank Bank Zero Bidvest Bank DBSA First National Bank FirstRand Bank Imperial Bank South Africa Mercantile Bank Nedbank Rand Merchant Bank Sasfin Bank Stanchart South Africa Standard Bank TymeBank Ubank Wizzit Defunct VBS Mutual Bank Hospitality Southern Sun Hotels Sun International Tsogo Sun ICT Afrihost BCX Cell C Datatec Dimension Data iOCO MTN Neotel OTEL Telecoms Rain Sybrin Teraco Data Environments Vodacom Defunct Internet Solutions Luma Arcade Vision Software Legal Bowman Gilfillan ENSafrica Webber Wentzel Werksmans Defunct Deneys Reitz Mandela and Tambo Manufacturing Adcock Ingram AECI African Explosives All Joy Foods Bakers Clover Industries FEW IWC Isuzu Trucks South Africa Land Systems OMC Nampak Paramount Group PPC Premier FMCG Rand Refinery Rembrandt Group Sappi Simba SkyReach Aircraft Sling Aircraft South African Breweries Tiger Brands Truvelo Armoury Union Carriage & Wagon Defunct Basil Green Motors New PowerChutes Media Arena Holdings Caxton and CTP Publishers and Printers MultiChoice Nu Metro Cinemas Primedia SABC StarSat Ster-Kinekor Mining Alexkor Asa Resources African Rainbow Minerals AngloGold Ashanti Drdgold ERPM Gold Fields Harmony Gold Impala Platinum JCI Metorex Northam Platinum Sibanye-Stillwater Defunct Simmer and Jack Retail and marketing AutoTrader Bob Shop Cadac CNA The Creative Counsel Dis-Chem Exclusive Books Hyundai South Africa Incredible Connection Massmart Defunct Edcon OK Bazaars Restaurant franchises Chicken Licken Debonairs Pizza Mugg & Bean Nando's Roman's Pizza Steers Wimpy Services Netcare SA Waste Holdings Defunct Bosasa Transport Avis Southern Africa Comazar PUTCO Surtees Rail Group State-owned enterprises Airports Company South Africa Denel Aeronautics Development Bank of Southern Africa Eskom Rand Water South African Broadcasting Corporation Sasol Sentech South African Airways Transnet Freightdynamics Defunct Lema Companies based in Ekurhuleni Companies based in Johannesburg

Authority control databases VIAF

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Adapted from the Wikipedia article [Primedia](https://en.wikipedia.org/wiki/Primedia) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Primedia?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.