# Prigat

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{{Short description|Juice and syrup manufacturer in Israel}}
{{expand Hebrew|date=October 2025}}
{{Infobox company
| name                = 
| logo                = Prigat logo.png
| logo_caption        = 
| logo_upright        = <!-- default: 1 -->
| logo_alt            = 
| type                = 
| industry            = [Beverage](/source/Drink_industry)
| predecessor         = <!-- or: predecessors = -->
| founded             = 1940 in [Givat Haim](/source/Givat_Haim), [Israel](/source/Israel)
| founder             = <!-- or: founders = -->
| defunct             = <!-- {{End date|YYYY|MM|DD}} -->
| fate                = 
| successor           = <!-- or:  successors = -->
| hq_location_city    = [Givat Haim (Meuhad)](/source/Givat_Haim_(Meuhad)) and [Givat Haim (Ichud)](/source/Givat_Haim_(Ichud))
| hq_location_country = Israel
| area_served         = <!-- or: areas_served = -->
| key_people          = 
| products            = 
| owner               = <!-- or: owners = -->
| num_employees       = 280
| num_employees_year  = 2006
| parent              = 
| website             = {{URL|http://www.prigat.co.il/}}
}}

'''Prigat''' ({{langx|he|פריגת}}) (originally called '''Gat''') is a juice and [syrup](/source/syrup) manufacturer in [Israel](/source/Israel) owned by '''Gat Foods''' and [Israel Beer Breweries](/source/Israel_Beer_Breweries). Prigat's headquarters are located in two [kibbutz](/source/kibbutz)im, [Givat Haim (Meuhad)](/source/Givat_Haim_(Meuhad)) and [Givat Haim (Ichud)](/source/Givat_Haim_(Ichud)), near [Hadera](/source/Hadera).<ref name=campaign>{{cite web|url=http://www.nfc.co.il/archive/0020-D-93691-00.html?tag=15-00-44|title=Prigat emphasizes the differences among the soft drinks category|accessdate=2006-10-27|work=nfc.co.il|language=he}}</ref> Prigat is Israel's second largest manufacturer in the juice industry, with 280 employees as of 2006.<ref>{{cite web|url=http://www.nfc.co.il/archive/0020-D-108637-00.html?tag=16-30-19|title=At the first time in the juice market: "orange juice with refined sourness"!|accessdate=2006-10-27|work=nfc.co.il|language=he}}</ref><ref name=Ranking_table>{{cite web|url=http://duns100.dundb.co.il/ts.cgi?tsscript=/ranking/kibutz&order=SalesperEmployee%20desc,sales%20desc&duns|title=Largest Kibbutz Industry Companies|accessdate=2006-10-27|work=duns100.dundb.co.il}}</ref>
thumb|100px|Prigat's Apple Juice

==History==
thumb|119px|A grapefruit juice product of Prigat, while under the "Gat" trademark

Prigat was founded in 1940 when the leaders of the [Givat Haim](/source/Givat_Haim) kibbutz decided to build a factory for canned fruit and vegetable products. The factory was named "Gat" in 1941 and quickly began the marketing of the company's first products, which were [jam](/source/jam)s, [tomato puree](/source/tomato_puree) and [applesauce](/source/applesauce). The [British Army](/source/British_Army) in [Mandatory Palestine](/source/Mandatory_Palestine) ordered 775,000 syrup bottles for 55,000 [Palestinian pound](/source/Palestinian_pound)s in 1943. The company began using mechanical [juice extraction](/source/juicer) in 1947 based on the FMC citrus juice extractor, which finished developing the same year.<ref>{{cite web|url=http://www.asme.org/Communities/History/Landmarks/FMC_Citrus_Juice_Extractor.cfm|title=FMC citrus juice extractor|accessdate=2006-10-27|work=asme.org}}</ref><ref name="prigat">{{Cite news |title=סיפורה של "פריגת" מתחיל ב-1940. |url=http://www.prigat.co.il/AboutUs/ |archive-url=https://web.archive.org/web/20061004230611/http://www.prigat.co.il/AboutUs/ |archive-date=2006-10-04}}</ref>

===Post-independence===
The company began marketing [sweetcorn](/source/sweetcorn) seeds in [tin can](/source/tin_can)s in 1957. Then-[foreign minister](/source/Foreign_Affairs_Minister_of_Israel) [Golda Meir](/source/Golda_Meir) approved the "Jaffa Champion" company trademark for marketing outside of Israel in 1958. The company's [peanut](/source/peanut) factory was established in 1959, and was later separated from the company's juice production, and is not handled by Prigat today. The company's [frozen juice](/source/frozen_juice) and vegetables department was established in 1962.<ref name="prigat" />{{cn|date=October 2025}}

The company won the best exporter award{{which|date=October 2025}} for 1971. A [plastic](/source/plastic) factory for the six [fluid ounce](/source/fluid_ounce)<!--shouldnt this be metric?--> frozen juice and vegetables boxes was established in 1976. The "Prigat" trademark was first used referring to the frozen food department of the company in 1977. The production line for juice in small bags was established in 1982. The production line for juice in [paperboard](/source/paperboard) cartons was established in 1987. The company began marketing in [Romania](/source/Romania) in 1993. The production line for squeezed juice was established in 1995. Prigat's merged with Israel Beer Breweries in 2003. [El Al](/source/El_Al) flights serves drinks from Prigat.<ref name="prigat" />{{cn|date=October 2025}}

==International activity==
Prigat primarily markets in Israel; however, it contains products and/or exports to 15 other countries as well: [Australia](/source/Australia), [Austria](/source/Austria), [Belgium](/source/Belgium), [Bulgaria](/source/Bulgaria), [Canada](/source/Canada), [Ethiopia](/source/Ethiopia), [France](/source/France), [Ghana](/source/Ghana), [Hungary](/source/Hungary),  [Kenya](/source/Kenya), [North Macedonia](/source/North_Macedonia), [Romania](/source/Romania), [South Africa](/source/South_Africa), [Spain](/source/Spain), [United Kingdom](/source/United_Kingdom) and the [US](/source/United_States).<ref>{{cite web|url=http://www.prigat.com/Activity.asp|title=Prigat worldwide|work=prigat.com|accessdate=2006-11-12}}</ref><ref>{{cite web|url=http://www.prigat.com/Export.asp|title=Export|work=prigat.com|accessdate=2006-11-12}}</ref> Prigat overseas export revenue is estimated at [US$](/source/United_States_dollar)65.5 million as of 2006, 59.5% of their total revenue.<ref name=Ranking_table />

==Jewish National Fund ==
Prigat has also been involved with the non-profit [Jewish National Fund](/source/Jewish_National_Fund) helping to plant trees. The company spent a total of 3 million [NIS](/source/Israeli_new_shekel) on [treeplanting](/source/treeplanting), of which 2 million square metres of [orchard](/source/orchard)s were planted in the [Negev](/source/Negev) area {{as of|2006|lc=y}}. The company sent employees to restore the [Birya](/source/Birya) forest after numerous [Katyusha rocket](/source/Katyusha_rocket_launcher)s fell in the area following the [2006 Lebanon War](/source/2006_Lebanon_War).<ref name="news1-0703">{{Cite news |last=הלל  |first=רונן |date=12 March 2007 |title=פריגת מחזירה אהבה לטבע |url=https://www.news1.co.il/Archive/0020-D-125494-00.html |access-date=October 8, 2025 |work=[News1](/source/News1) |language=he}}</ref>

==See also==
*[Israeli cuisine](/source/Israeli_cuisine)
*[Squash (drink)](/source/Squash_(drink))
*[Limonana](/source/Limonana)

==References==
{{reflist}}

==External links==
* {{official website|http://www.prigat.co.il/}} {{in lang|he}}

{{cuisine of Israel}}

Category:Food and drink companies established in 1940
Category:Food and drink companies of Israel
Category:Israeli brands
Category:Juice brands
Category:1940 establishments in Mandatory Palestine

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Adapted from the Wikipedia article [Prigat](https://en.wikipedia.org/wiki/Prigat) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Prigat?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.