# PowerFX

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Audio production company in Stockholm, Sweden

Not to be confused with [Microsoft Power Fx](/source/Microsoft_Power_Fx).

PowerFX Systems AB. Type Private Industry Software, Internet Genre Music and video Defunct February 2025 Fate Renamed to Soundation AB. However, the PowerFX VOCALOID product lineup has been retired;[1] only Soundation Studio remained. Successor Soundation AB (Soundation Studio) Area served Europe Key people Bil Bryant (Production and CEO, until 2017) Products List Services Online shopping Music education Consumer generated media

**PowerFX Systems AB**, commonly referred to simply as **PowerFX**, was a small recording company, based in Stockholm, Sweden. The company has been producing music samples, loops and sound effects since 1995. They also developed singing synthesizers using the [VOCALOID](/source/Vocaloid) engine developed by [Yamaha Corporation](/source/Yamaha_Corporation).

## Products and services

### VOCALOID

PowerFX was first introduced to the [VOCALOID](/source/Vocaloid) software after the introduction of the first VOCALOIDs (LEON and LOLA) from the British studio [Zero-G](/source/Zero-G_Ltd) at the [NAMM Show](/source/NAMM_Show) on January 15, 2004, and were later recommended to Yamaha Corporation by [Crypton Future Media](/source/Crypton_Future_Media).[3] Their first product for the software was "[Sweet ANN](https://en.wikipedia.org/w/index.php?title=Sweet_ANN&action=edit&redlink=1)" a [VOCALOID2](/source/Vocaloid_2) voicebank and was first introduced at the [Musikmesse](/source/Musikmesse) fair and later released on June 29, 2007. The boxart of Sweet ANN is based on an edited picture of actress [Lena Horne](/source/Lena_Horne) from the theatrical poster of the 1943 film [Stormy Weather](/source/Stormy_Weather_(1943_film)).[3] Their second VOCALOID2 "[Big Al](/source/Big_Al_(software))" was released with the voice provided by former employee Frank S. after the intended provider, [Elvis Presley](/source/Elvis_Presley) [impersonator](/source/Elvis_impersonator) Michael King, was unable to return for further recordings after their initial samples were considered not at a high enough quality to be released. PowerFX began their distribution of voicebanks for the [VOCALOID3](/source/Vocaloid_3) engine, with "[OLIVER](/source/Oliver_(software))" as their first VOCALOID3, and the first male VOCALOID3. OLIVER was developed under Anders Sodergren, the leader of VocaTone, a team of fan-based VOCALOID producers. VocaTone then had PowerFX release their second VOCALOID3, "[YOHIOloid](/source/Yohioloid)", a bilingual male vocal that is capable of singing in English and Japanese, sampled from Swedish singer [Yohio](/source/Yohio).[3] PowerFX released their own VOCALOIDs into Taiwan boasting new box art for the releases.[4] PowerFX released an American-accented [VOCALOID4](/source/Vocaloid_4) voicebank "RUBY" in 2015. RUBY was developed as a collaboration between PrinceSyo and Mishakeet, her voice actress, with a strong and bright voice in mind. After Bil Bryant left in 2017, PowerFX announced that they would no longer make VOCALOID products, despite Bil having said more were planned after RUBY.

Product Language Sex Voice Provider Release date Sweet ANN[5] English Female Jody (unrevealed) June 29, 2007 BIG AL[6][7] English Male Frank S. December 22, 2009 OLIVER[8] English Male Unrevealed December 21, 2011 YOHIOloid[9] English and Japanese Male Yohio September 10, 2013 RUBY[10] English Female Mishakeet October 7, 2015

PowerFX's other music composers include:

- *SoundShuttle*

- *Swiss Army Synth*

- *Miracle Drumlooper*

- *Dyad*

- *Humbox VM1*

### Soundation Studio

PowerFX also offers Soundation Studio, an on-line free music making station complete with a number of samples and loops. Users can open their own account and buy additional samples for their account or upload their own samples into the software to work with. Those who sign up can have their own profile and save their work using *AudioLocker*.[11]

Extracts of PowerFX's Sweet ANN and BIG AL were included in Soundation Studio in their Christmas loops and sound release with a competition included.[12]

## References

1. **[^](#cite_ref-1)** ["PowerFX | What happened?"](https://soundation.com/support/powerfx). *soundation.com*. Retrieved 2025-06-21.

1. **[^](#cite_ref-2)** ["Company – Find company information"](https://foretagsinfo.bolagsverket.se/sok-foretagsinformation-web/foretag/5565616629). *Bolagsverket*. Retrieved 15 March 2026.

1. ^ [***a***](#cite_ref-Bryant_3-0) [***b***](#cite_ref-Bryant_3-1) [***c***](#cite_ref-Bryant_3-2) ["Interview: Bil Bryant (Production and CEO of PowerFX)"](https://engloids.wordpress.com/2010/01/04/interview-bil-bryant-production-and-ceo-of-powerfx/). *Engloids*. [WordPress](/source/WordPress). January 4, 2010. Retrieved July 4, 2010.

1. **[^](#cite_ref-4)** ["New Anime Redesigns For Sweet Ann and Big Al!"](https://www.vocaloidism.com/2011/04/11/new-anime-illustrations-for-sweet-ann-and-big-al/). Vocaloidism. April 11, 2011. Retrieved April 12, 2011.

1. **[^](#cite_ref-5)** ["PowerFX - Sweet Ann"](http://powerfx.com/products/sweet-ann). PowerFX. Retrieved July 8, 2010.

1. **[^](#cite_ref-6)** ["PowerFX - Big Al"](https://powerfx.com/products/big-al). Jasmine Music Technology. May 28, 2007. Retrieved June 8, 2009.

1. **[^](#cite_ref-7)** ["Vocaloid - Big Al"](https://web.archive.org/web/20100717115833/http://www.powerfx.com/ProductInfo.aspx?prod_id=1695). PowerFX. Archived from [the original](http://powerfx.com/ProductInfo.aspx?prod_id=1695) on July 17, 2010. Retrieved July 8, 2010.

1. **[^](#cite_ref-8)** ["PowerFX - Oliver (Download)"](https://powerfx.com/products/oliver). PowerFX. Retrieved March 11, 2012.

1. **[^](#cite_ref-9)** ["PowerFX - YOHIOloid (Download)"](http://powerfx.com/products/yohioloid). PowerFX. Retrieved January 4, 2014.

1. **[^](#cite_ref-10)** ["PowerFX — Ruby (Download)"](https://powerfx.com/products/989261422). PowerFX. Retrieved March 29, 2019.

1. **[^](#cite_ref-11)** [link](https://www.soundation.com/)

1. **[^](#cite_ref-12)** ["Soundation Studio Includes Vocaloid Christmas Song Excerpts"](https://www.vocaloidism.com/2010/12/15/soundation-studio-includes-vocaloid-christmas-song-excepts/). Vocaloidism. December 15, 2010. Retrieved December 15, 2010.

## External links

- [Official website](https://powerfx.com)

v t e Vocaloid Versions Vocaloid Vocaloid 2 Vocaloid 3 Vocaloid 4 Vocaloid 5 Vocaloid 6 iVocaloid VocaloWitter Mobile Vocaloid Editor Unity with Vocaloid Vocaloid Editor for Cubase eVocaloid Vocaloid-Board Vocaloid Keyboard Products by studio Yamaha / Bplats VY1 (2,i,3,W,4,M,5) VY2 (2,i,3,W,5) Mew (3,M) Tone Rion (3, 4) Aoki Lapis (i,3,W,M) ZOLA Project (3,M,6) Merli (i,3,M) Macne Nana (3,4) Galaco (3,M) Cyber Diva (4,M,5) Sachiko (4,M) ARSloid (4) Fukase (4) Zero-G Ltd Leon (1) Lola (1) Prima (2) Sonika (2) Tonio (2) Avanna (3) Dex (4) Daina (4) Crypton Meiko (1,2β,3) Kaito (1,2β,3) Hatsune Miku (2,2Eβ,3,4x) Kagamine Rin / Len (2,4x) Megurine Luka (2,2+β,3β,4x) PowerFX Sweet Ann (2) Big Al (2) Oliver (3) Yohioloid (3) Ruby (4) Internet Co., Ltd. Gackpoid (2,3,4) Megpoid (2,2+β,3,4,M,,6) Lily (2,3) Gachapoid (2,3) CUL (3) Kokone (3) Chika (3) Otomachi Una [ja; zh] (4,6) AH-Software Hiyama Kiyoteru (2,4) Kaai Yuki (2,4) SF-A2 Miki (2,4) Nekomura Iroha (2,4) Yuzuki Yukari (3,4,M) Tohoku Zunko (3,4) Kizuna Akari [ja; zh; ko] (4) Haruno Sora [ja; zh; ko] (5) Ki/oon Music Utatane Piko (2) SBS A&T SeeU (3) 1st Place IA (3,6) Shanghai Henian Luo Tianyi (3,4,5) Yanhe (3,5) Yuezheng Ling (3,5) Exit Tunes Mayu (3) Gynoid V Flower (3,4) Xin Hua (3,4) We've Inc. Rana (3,4,M) Voice providers Juliet Roberts Miriam Stockley Meiko Haigō [ja; es] Naoto Fūga [ja; zh; ko; id; ms] Jodi Martin Saki Fujita Asami Shimoda Gackt Yū Asakawa Megumi Nakajima Miki Furukawa Yuri Masuda Kuniko Amemiya Piko Miu Sakamoto Kim Dahee Nemu Yumemi Eri Kitamura Lia Chihiro Ishiguro Nako Eguchi [ja; zh; zh-yue] Shan Xin Ko Shibasaki Mayumi Morinaga Liu Seira Yohio Leire Martínez Haruna Ikezawa Atsu Kuroda Miko Notoma Satomi Satō Ai Kakuma Chiaki Ito QI Inory [zh] Sachiko Kobayashi Akira Kano [ja; zh] Asuka Kakumoto [ja; zh; zh-yue; arz] Satoshi Fukase Aimi Tanaka Jie Zhang Yuka Ōtsubo Ayaka Ōhashi Sayaka Ohara Madoka Yonezawa Kikuko Inoue Kotori Koiwai Hitoshi Ueki Eriko Nakamura Porter Robinson Media Colorful Stage! The Movie: A Miku Who Can't Sing Domino's App feat. Hatsune Miku Hatsune Miku: Colorful Stage! Hatsune Miku: Project DIVA Hatsune Miku: Unofficial Hatsune Mix IA/VT Colorful Miku Expo MikuMikuDance Project Voltage Shinkansen Henkei Robo Shinkalion Super Monkey Ball Banana Rumble Sonic Racing: CrossWorlds Super Robot Wars UX Related Balloom Kagerou Project Nyan Cat Loituma Girl Kasane Teto Voiceroid

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Adapted from the Wikipedia article [PowerFX](https://en.wikipedia.org/wiki/PowerFX) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/PowerFX?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.