# Portman Group > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Portman_Group > Markdown URL: https://mediated.wiki/source/Portman_Group.md > Source: https://en.wikipedia.org/wiki/Portman_Group > Source revision: 1351249262 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) {{Short description|UK alcohol producers trade group}} {{more citations needed|date=March 2013}} {{Infobox organization |name = Portman Group |image = Portman Group logo.svg |image_size = |caption = |abbreviation = |formation = 1989 |status = |purpose = Advocacy of responsible drinking and research into UK alcohol consumption |location = [Millbank Tower](/source/Millbank_Tower), London, [UK](/source/United_Kingdom) |region_served = UK |num_members = 15 alcoholic beverage companies |leader_title = Chief Executive |leader_name = Matt Lambert |main_organ = |parent_organization = |budget = |website = [http://www.portmangroup.org.uk/ Portman Group] }} The '''Portman Group''' is a [trade group](/source/trade_group) composed of [alcoholic beverage](/source/alcoholic_beverage) producers and [brewers](/source/brewing_industry) in the [UK](/source/United_Kingdom). ==History== It was set up in 1989 as part of a campaign to raise awareness on [alcohol](/source/alcohol_(drug))-related issues, and its members account for the majority of alcohol products sold in the UK. It takes its name from the [Portman Square](/source/Portman_Square), [London](/source/London), head office of [Guinness](/source/Guinness), one of its co-founders. ===Drinkaware Trust=== The Portman Group established the Drinkaware website in 2004 and went on to establish the '''Drinkaware Trust''' in 2006. The Drinkaware Trust is now an independent trust which runs all alcohol education campaigns, that had previously been the responsibility of the Portman Group.{{Citation needed|date=July 2019}} ==Aims== There are four stated main aims of the group: * Promote responsible drinking (and thus lessen [binge drinking](/source/binge_drinking)) * Help prevent [misuse of alcohol](/source/alcoholism) * Encourage [alcohol marketing and advertising](/source/alcohol_advertising) * Put forward the industry angle on the understanding of alcohol-related issues. ==''Code of Practice on the Responsible Naming, Packaging and Promotion of Alcoholic Drinks''== The Portman Group operates a ''Code of Practice on the Naming, Packaging and Promotion of Alcoholic Drinks'' which was first introduced in 1996. The code, which is supported throughout the industry, seeks to ensure that drinks are marketed in a socially responsible way and to an adult audience only. The code applies to all pre-packaged alcoholic drinks and covers the drink's naming, packaging, point-of-sale advertising, brand websites, sponsorship, branded merchandise, [advertorial](/source/advertorial)s, press releases and sampling. The code has an open and accessible complaints system. Complaints under the Code are ruled on by an independent complaints panel. ==Members== {{div col}} * [Asahi Breweries](/source/Asahi_Breweries) * [Aston Manor Cider](/source/Aston_Manor_Cider) * [Bacardi](/source/Bacardi) * [Brown-Forman](/source/Brown-Forman) * [Budweiser](/source/Budweiser) * [C&C Group](/source/C%26C_Group) * [Campari Group](/source/Campari_Group) * [Diageo](/source/Diageo) * [Heineken](/source/Heineken) * [Jägermeister](/source/J%C3%A4germeister) * [Mark Anthony Brands International](/source/Mark_Anthony_Brands_International) * [Molson Coors](/source/Molson_Coors) * [SHS Drinks](/source/SHS_Drinks) * [Pernod Ricard](/source/Pernod_Ricard) * [Thatchers Cider](/source/Thatchers_Cider) {{div col end}} ==Campaigns== There have been several full campaigns run by the group. These include: * "I'll be Des" ([designated driver](/source/designated_driver)s) * "If you do do drink, don't do drunk" and Drinkaware.co.uk (excessive drinking, particularly in the under 24s) * Proof of Age Card (aka Prove It) (a [PASS](/source/Proof_of_Age_Standards_Scheme)-accredited [identity card](/source/identity_document), discontinued in 2007) These campaigns have been strongly criticised by, amongst others, Professor [Ian Gilmore](/source/Ian_Gilmore) of the [Royal College of Physicians](/source/Royal_College_of_Physicians) and Professor Martin Plant of the [University of the West of England](/source/University_of_the_West_of_England),{{cite web|url=http://hsc.uwe.ac.uk/net/research/Default.aspx?pageid=140|title=Faculty of Health and Applied Sciences - UWE Bristol: Faculty of Health and Applied Sciences|website=hsc.uwe.ac.uk}} both noted alcohol harm experts, as not only ineffective but even favourable to the alcohol industry.{{cite web|url=http://www.parliamentlive.tv/Main/Player.aspx?meetingId=3934|title=Parliamentlive.tv|website=parliamentlive.tv}} [Public Health England](/source/Public_Health_England) was attacked by [Martin McKee](/source/Martin_McKee) and others for giving unwarranted credibility to the drinks industry by involving Drinkaware in their Drink Free Days campaign in 2018. Professor [Ian Gilmore](/source/Ian_Gilmore) resigned from his position with the agency when they refused to break the connection.{{cite news |title=PHE urged to rethink campaign linked to alcohol industry |url=https://www.theguardian.com/society/2018/sep/13/public-health-england-urged-to-end-tie-up-with-alcohol-industry |accessdate=20 October 2018 |publisher=Guardian |date=13 September 2018}} ==See also== * [British Beer and Pub Association](/source/British_Beer_and_Pub_Association) * [Wine and Spirit Trade Association](/source/Wine_and_Spirit_Trade_Association) * [Alcohol Health Alliance UK](/source/Alcohol_Health_Alliance_UK) * [Alcohol Concern](/source/Alcohol_Concern) * [Challenge 21](/source/Challenge_21) ==References== {{Reflist}} ==External links== * [https://www.portmangroup.org.uk Official site] * [http://www.drinkaware.co.uk Drink Aware trust] [charity](/source/Charitable_organization) site {{Authority control}} Category:Researchers in alcohol abuse Category:Organizations established in 1989 Category:Trade associations based in the United Kingdom Category:Beer in the United Kingdom Category:Pubs in the United Kingdom Category:Alcohol industry trade associations Category:Alcohol in the United Kingdom --- Adapted from the Wikipedia article [Portman Group](https://en.wikipedia.org/wiki/Portman_Group) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Portman_Group?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.