# Playmen

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{{Short description|Italian softcore pornographic magazine (1967–2001)}}
{{Infobox magazine
| image_file         = Playmen3.tiff
| image_size         = 
| image_caption      = September 1974 cover depicting [Camille Keaton](/source/Camille_Keaton)
| publisher          = [Tattilo Editrice S.p.A.](/source/Adelina_Tattilo)
| category           = [Men's magazines](/source/Men's_magazines)
| total_circulation  = 450,000
| circulation_year   = 1971<ref name=Time-1972 />
| frequency          = Monthly
| language           = [Italian](/source/Italian_language)
| editor             = [Adelina Tattilo](/source/Adelina_Tattilo)
| editor_title       = [Founder](/source/Entrepreneur)
| founded            = {{start date and age|1967}}
| firstdate          = 
| finaldate          = {{end date and age|2001}}
| finalnumber        =
| country            = [Italy](/source/Italy)
| based            =
| website            = {{URL|http://www.playmen.it}}{{dead|date=January 2024}}
| issn               =
}}
'''''Playmen''''' was an Italian [adult](/source/Pornographic_magazine) [entertainment](/source/entertainment) [magazine](/source/magazine). It was founded in 1967 by Italian publisher [Adelina Tattilo](/source/Adelina_Tattilo),<ref name=Time-1972 /> achieving fame as Italy's version of ''[Playboy](/source/Playboy)'' magazine.<ref name=Time1971>{{cite magazine|title=Women, Not Girls|archive-url=https://web.archive.org/web/20070401012654/http://www.time.com/time/magazine/article/0,9171,942456-1,00.html |archive-date=Apr 1, 2007|url=http://www.time.com/time/magazine/article/0,9171,942456-1,00.html|magazine=[Time](/source/Time_(magazine))|date=18 Jan 1971}}</ref>

The magazine was published monthly and featured [photograph](/source/photograph)s of [nude](/source/nudity) women, and articles on fashion, sport, consumer goods, and public figures. ''Playmen's'' use of "tasteful" nude photos is classified as [softcore](/source/Softcore_pornography) in contrast to [hardcore](/source/hardcore_pornography) [pornographic](/source/pornography) magazines. It ceased publication in 2001.

==Early years==
During a running battle with the Italian police, the magazine reached a circulation of 450,000 within four years of its 1967 inception.<ref name=Time1971 /> It sold at about the equivalent of a US dollar per copy.

''Playmen'' was initially an imitator of ''Playboy'' magazine, although the first ''Girl of the Month'', [Brigitte Bardot](/source/Brigitte_Bardot), held her hands to cover her breasts.<ref name=Time1971 /> ''Playmen'' later developed a style of its own, reflecting European tastes and not overly displaying breasts as per the American ''Playboy'' counterpart. The founder Tattilo was quoted as saying, "The U.S. is a matriarchy. I think this is the reason for the American male preference for women with exaggerated, voluminous bosoms."<ref name=Time1971 />

In the early years, with Italy still a religiously conservative society at the time, each month the Italian police in some cities would order a mass seizure of the magazine.  ''Playmen'' rarely lasted more than 48 hours on the newsstands before either being sold out or seized by the police.<ref name=Time1971 />

==Content==
Many actresses began their careers on the cover of ''Playmen'': [Pamela Villoresi](/source/Pamela_Villoresi), the singer [Patty Pravo](/source/Patty_Pravo), the actress [Ornella Muti](/source/Ornella_Muti), the singer [Amanda Lear](/source/Amanda_Lear) and many others. The magazine contained notables such as [Teresa Ann Savoy](/source/Teresa_Ann_Savoy), [Barbara Bouchet](/source/Barbara_Bouchet), [Lilli Carati](/source/Lilli_Carati), and [Camille Keaton](/source/Camille_Keaton).<ref name=IlGiornale>{{cite news|title=Farewell to Madame «Playmen», muse of eros to browse |first=Luigi|last=Mascheroni|url=http://www.ilgiornale.it/a.pic1?ID=154146&PRINT=S |work=[Il Giornale](/source/Il_Giornale)|date= 5 March 2007|number= 39 |page=18|archive-url=https://web.archive.org/web/20071008073241/https://www.ilgiornale.it/a.pic1?ID=154146&PRINT=S|archive-date=Oct 8, 2007}}</ref>

The July 1968 edition contains an article by [Henry Miller](/source/Henry_Miller). In the December 1972 issue, ''Playmen'' obtained an international scoop: it published the photo of [Jacqueline Kennedy](/source/Jacqueline_Kennedy), then wife of [Aristotle Onassis](/source/Aristotle_Onassis),<ref name=Time-1972>{{cite magazine|title=Raw Competition|url=http://www.time.com/time/magazine/article/0,9171,878117-1,00.html|archive-url=https://web.archive.org/web/20080105023349/http://www.time.com/time/magazine/article/0,9171,878117-1,00.html|magazine=[Time](/source/Time_(magazine))|date=11 Dec 1972|archive-date=Jan 5, 2008}}</ref> while she was naked in the swimming pool of their villa in the island of [Skorpios](/source/Skorpios).<ref>{{cite news|title=Jackie Kennedy and the billion dollar nude: 50 years since the first case of 'revenge porn'|first=Martín|last=Bianchi|date=Sep 11, 2023|work=[El País](/source/El_Pa%C3%ADs) English|url=https://english.elpais.com/society/2023-09-11/jackie-kennedy-and-the-billion-dollar-nude-50-years-since-the-first-case-of-revenge-porn.html}}</ref> The photos were not published in the United States until ''[Hustler](/source/Hustler_(magazine))'' printed them in 1975.<ref name="auto">{{Cite web|url=https://www.refinery29.com/en-us/2018/03/194458/what-is-playmen-magazine-jp-getty-model-trust-fx|title=The Risqué Italian Magazine That J. Paul Getty III Appeared In Has A Controversial History|first=Elena|last=Nicolaou|website=[refinery29](/source/refinery29)}}</ref>

In addition to naked women ''Playmen'' occasionally also depicted naked men.  It paid [John Paul Getty III](/source/John_Paul_Getty_III) (who was 16 at the time) $1,000 for a naked photo spread and cover of the August 1973 issue – on newsstands a month after the oil empire heir had been kidnapped in Rome.<ref name="auto"/>
  
The magazine contained interviews of significant people in literature, cinema, politics, and sport.<ref name=IlGiornale />

In the 1990s, with the arrival on the market of pornographic videocassettes, the magazine's sales dropped significantly and advertising revenue sharply declined, causing Tattilo's empire to gradually enter a crisis, followed by the closure of ''Playmen'' in 2001.<ref name=LaRepubblica>{{cite news|title=Adelina Tattilo, pioneer of eros, who published the first "hot" Italian magazines, dies|language=English|url=http://www.repubblica.it/2007/02/sezioni/persone/adelina-tattilo/adelina-tattilo/adelina-tattilo.html|archive-url=https://web.archive.org/web/20070205113302/https://www.repubblica.it/2007/02/sezioni/persone/adelina-tattilo/adelina-tattilo/adelina-tattilo.html|archive-date=Feb 5, 2007|work=[La Repubblica](/source/La_Repubblica)|date=5 Feb 2007 }}</ref>

==''Adelina'' magazine==
In 1979, Tattilo announced that she was planning on publishing — under the company name Chuckleberry Publications — an American edition of ''Playmen''. The magazine was titled "''Adelina''" (in honor of its publisher) with the [tagline](/source/tagline), "America's edition of Italy's ''Playmen''". ''[Playboy](/source/Playboy)'' magazine objected and sought a restraining order. Despite this, a number of issues of ''Adelina'' were published in the U.S. in 1980.<ref>{{cite web |title=Adelina magazines |url=https://wonderclub.com/magazines/ADELINA_1980.htm |website=wonderclub |access-date=28 September 2022 |language=en}}</ref><ref>{{cite web |title=Adelina February 1980 |url=https://wonderclub.com/magazines/ADELINAmagADELINA198002.htm |website=wonderclub |access-date=28 September 2022 |language=en}}</ref><ref>{{cite web |title=Adelina - Magazine |url=https://cover.stephen-king.de/viewbook/264_Adelina |website=The King Cover Archive |access-date=28 September 2022 |language=en |archive-date=28 September 2022 |archive-url=https://web.archive.org/web/20220928233419/https://cover.stephen-king.de/viewbook/264_Adelina |url-status=dead }}</ref>

In 1981, a federal judge found in Playboy's favor, stating that ''Adelina''<nowiki>'</nowiki>s subtitle was "designed to promote ''Adelina'' in such a way as to trade on the Playboy mark. It promotes a 'subliminal association with Playboy.'"<ref>{{cite news|work=[United Press International](/source/United_Press_International)|publisher=UPI ARCHIVES|date=April 22, 1981|title=A federal judge Wednesday ruled in favor of Playboy...|url=https://www.upi.com/Archives/1981/04/22/A-federal-judge-Wednesday-ruled-in-favor-of-Playboy/1350356763600/}}</ref> The judge also forbid Tattilo from renaming ''Adelina'' "''Playmen''" in the U.S.<ref>{{cite news|date= April 22, 1981|title=Court backs Playboy, bars publisher from naming magazine 'Playmen'|url=https://www.upi.com/Archives/1981/04/22/Court-backs-Playboy-bars-publisher-from-naming-magazine-Playmen/7859356763600/|publisher=UPI Archives|work=United Press International}}</ref>

==See also==
* [List of magazines in Italy](/source/List_of_magazines_in_Italy)

==References==
=== Notes ===
{{reflist}}

=== Sources ===
*{{cite book |last1=Creech |first1=Kenneth C. |title=Electronic Media Law and Regulation |date=24 July 2013 |publisher=Routledge |isbn=978-1-136-28966-8 |page=236 |url=https://books.google.com/books?id=1WAqAAAAQBAJ&dq=%22Adelina+magazine%22&pg=PA236 |language=en}}
*{{cite web |title=Lerman v. Flynt Distributing Co., Inc., No. 724 |url=https://case-law.vlex.com/vid/lerman-v-flynt-distributing-892311751 |website=vLex |access-date=28 September 2022 |language=en}}
*{{cite web |title=Jackie Collins Lerman, Plaintiff-appellee, v. Flynt Distributing Co., Inc., Defendant-appellant, 745 F.2d 123 (2d Cir. 1984) |url=https://law.justia.com/cases/federal/appellate-courts/F2/745/123/129391/ |website=Justia Law |access-date=28 September 2022 |language=en}}
*{{cite web |title=Lerman v. Chuckleberry Publishing, Inc., 496 F. Supp. 1105 (1980) |url=https://cite.case.law/f-supp/496/1105/ |website=cite.case.law |access-date=28 September 2022 }}{{Dead link|date=September 2024 |bot=InternetArchiveBot |fix-attempted=yes }}
*{{cite web |title=LERMAN v. CHUCKLEBERRY PU : 544 F.Supp. 966 (1982) |url=https://www.leagle.com/decision/19821510544fsupp96611367 |website=Leagle |access-date=28 September 2022 |language=en}}

{{Authority control}}

{{DEFAULTSORT:Playmen}}
Category:1967 establishments in Italy
Category:2001 disestablishments in Italy
Category:Defunct magazines published in Italy
Category:Italian-language magazines
Category:Pornography in Italy
Category:Magazines established in 1967
Category:Magazines disestablished in 2001
Category:Monthly magazines published in Italy
Category:Obscenity controversies in literature
Category:Pornographic men's magazines
Category:Softcore pornography

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Adapted from the Wikipedia article [Playmen](https://en.wikipedia.org/wiki/Playmen) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Playmen?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.
