# Platform canvas > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Platform_canvas > Markdown URL: https://mediated.wiki/source/Platform_canvas.md > Source: https://en.wikipedia.org/wiki/Platform_canvas > Source revision: 1318887480 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) {{Short description|Conceptual framework for understanding organizations}} 400px|thumb 400px|thumb|Work-in version of the Platform Canvas '''The Platform Canvas''' is a conceptual framework designed to explain the mechanisms of multi-sided platform organizations, and how they create, capture, and deliver value in the [platform economy](/source/platform_economy).{{cite web |last1=Hagiu |first1=Andrei |last2=Wright |first2=Julian |title=Multi-sided Platforms |url=http://www.hbs.edu/research/pdf/12-024.pdf |publisher=Harvard Business School |date=12 November 2011|archive-url=https://web.archive.org/web/20111112093216/http://www.hbs.edu/research/pdf/12-024.pdf |archive-date=2011-11-12 }} Multi-sided platforms, also called [two-sided market](/source/two-sided_market)s, like [Amazon](/source/Amazon_(company)), [Uber](/source/Uber) and [Airbnb](/source/Airbnb), create value primarily by facilitating direct interactions between distinct groups of affiliated customers.{{cite book |last1=Parker |first1=Geoffrey |last2=Van Alstyne |first2=Marshall |last3=Choudary |first3=Sangeet |title=Platform revolution : how networked markets are transforming the economy and how to make them work for you |date=2016-02-22 |publisher=W. W. Norton |isbn= 978-0393249132 |edition=First}} The framework serves as a [strategic management](/source/strategic_management) tool for academics, entrepreneurs and managers helping them identify the essential elements in platform businesses, understand the interrelations among these element, and analyze the dynamics of associated [network effect](/source/network_effect)s.{{cite book |last1=Evans |first1=David |last2=Schmalensee |first2=Richard |title=Matchmakers : the new economics of multisided platforms |date=2016-05-24 |publisher=Harvard Business Review Press |isbn=9781633691728}} The 12 components of the canvas highlight both internal and external factors of the [business model](/source/business_model) and the orchestration of affiliated [ecosystems](/source/Platform_ecosystem). The Platform Canvas is derived from the traditional [Business Model Canvas](/source/Business_Model_Canvas) first published in [https://www.strategyzer.com/ Business Model Generation: A Handbook For Visionaries, Game Changers, and Challengers] by Osterwalder and Pigneur in 2010.{{cite book |last1=Osterwalder |first1=Alexander |last2=Pigneur |first2=Yves |title=Business model generation : a handbook for visionaries, game changers, and challengers |date=2010 |isbn=9780470876411}} The Business Model Canvas is widely acknowledged around the world by practitioners and academics.{{cite web |last1=Osterwalder |first1=Alexander |last2=Pigneur |first2=Yves |title=Google Scholar Citation of Business Model Generation: A handbook for visionaries, game changers and challengers |url=https://scholar.google.com/citations?user=VwC-1OwAAAAJ&hl=en&oi=sra#d=gs_md_cita-d&u=%2Fcitations%3Fview_op%3Dview_citation%26hl%3Den%26user%3DVwC-1OwAAAAJ%26citation_for_view%3DVwC-1OwAAAAJ%3A2osOgNQ5qMEC%26tzom%3D240 |website=Google Scholar |accessdate=12 May 2020}}{{cite journal |last1=De Reuver |first1=Mark |last2=Bouwman |first2=Harry |last3=Haaker |first3=Timber |title=Business model roadmapping: A practical approach to come from an existing to a desired business model |journal=International Journal of Innovation Management |date=2013 |volume=17 |issue=1}} It represents the structure and components of a traditional linear business model,{{cite web |last1=Choudary |first1=Sangeet Paul |title=Why Business Models Fail: Pipes vs. Platforms |url=https://www.wired.com/insights/2013/10/why-business-models-fail-pipes-vs-platforms/ |website=Wired |accessdate=12 May 2020 |date=21 October 2013}} where value is produced upstream and consumed downstream, in a linear flow. The Platform Canvas, on the other hand, represents the structure, components and connections within multi-sided platform models, where value is created in the interaction among marketplace participants. == Description == The Platform Canvas has 12 components; each element is named in the list below. * Consumer Segments * Producer Segments * Consumer Value Propositions * Producer Value Propositions * Interaction * Facilitation * Consumer Substitutes * Producers Substitutes * Stimuli * Monetarization * Cost Model * Metrics == History == The framework of the Platform Canvas was first designed by Marcel Allweins in 2019, inspired by the earlier work of Dr. [Ted Ladd](/source/Ted_Ladd) on platform entrepreneurship. The final version of the canvas and its [ideology](/source/ideology) was introduced in a [conceptual paper](/source/Conceptual_framework), co-authored by Marcel Allweins, Markus Proesch and Ted Ladd and was first presented in January 2020 at the United States Association for Small Business and Entrepreneurship conference in New Orleans, Louisiana where it was awarded ‘Best Conceptual Paper’. The framework is published as a conceptual design and a work-in-template available in web-based formats via the official website.{{cite web |title=The Platform Canvas: Design Multi-Sided Business Models |url=https://www.theplatformcanvas.com/ |website=The Platform Canvas |language=en}} == References == {{reflist}} == External links == * [https://www.theplatformcanvas.com/ Official website] * [https://www.youtube.com/watch?v=fjmKBWF2v6g, Platform Canvas: Introduction Video], 5-minute video explaining the different elements of the canvas and dynamics between them {{DEFAULTSORT:Platform canvas, The}} Category:Business models --- Adapted from the Wikipedia article [Platform canvas](https://en.wikipedia.org/wiki/Platform_canvas) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Platform_canvas?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.