# Peter Stas > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Peter_Stas > Markdown URL: https://mediated.wiki/source/Peter_Stas.md > Source: https://en.wikipedia.org/wiki/Peter_Stas > Source revision: 1354681082 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) {{short description|Dutch entrepreneur and author (born 1963)}} {{Infobox person | name = Peter Stas | image = Peter_Stas_beijing.jpg | caption = Stas in 2013 | image_size = 200px | birth_name = Peter Constant Stas | birth_date = {{birth date and age|1963|06|18}} | birth_place = [Gouda](/source/Gouda%2C_South_Holland), [Netherlands](/source/Netherlands) | alma_mater = [Erasmus University](/source/Erasmus_University) | occupation = CEO of [Frederique Constant](/source/Frederique_Constant) | known_for = Outspoken comments to the [Swatch Group](/source/Swatch_Group) | spouse = [Aletta Stas-Bax](/source/Aletta_Stas-Bax) | website = {{URL|https://www.frederique-constant.com}} | children = Pieter-Jan Stas
Eline Stas }} '''Peter Stas''' (born 1963) is a Dutch entrepreneur and author who has worked in the watch industry and became known for his outspoken comments to the [Swatch Group](/source/Swatch_Group) after it announced a reduction in its provision of watch component parts to third parties == Education == In 1988, Stats completed his studies in Business Economics at the [Erasmus University](/source/Erasmus_University) in Rotterdam. == Career == After completing his studies Stas started worked as Product-Marketing Manager for [Royal Philips Electronics](/source/Royal_Philips_Electronics). He later founded, with his wife [Aletta Stas-Bax](/source/Aletta_Stas-Bax), the watch company [Frédérique Constant](/source/Fr%C3%A9d%C3%A9rique_Constant).{{cite web| url = http://www.fhs.ch/en/news/news.php?id=484| title = Swiss Watch News 2006 | accessdate = March 19, 2007}}{{cite web | url = http://www.bilan.ch/entreprises-les-plus-de-la-redaction/aletta-et-peter-stas-un-duo-horloger | title = Aletta et Peter Stas, un duo horloger | accessdate = 1 September 2013 | language = French | archive-url = https://web.archive.org/web/20131203005111/http://www.bilan.ch/entreprises-les-plus-de-la-redaction/aletta-et-peter-stas-un-duo-horloger | archive-date = 3 December 2013 | url-status = dead }} The ''[manufacture](/source/Manufacture_d'horlogerie)'s'' initial strategy was to focus its energy on classical luxury watches at an affordable price. The Accessible Luxury positioning was the basis of strong growth during the [2008 financial crisis](/source/2008_financial_crisis).{{cite web| url = http://www.ft.com/intl/cms/s/0/85ed8718-275a-11e2-9863-00144feabdc0.html#axzz2jTfSHRvS | title = Life still to be found in mature markets, Financial Times | accessdate = 23 October 2013 }}{{cite web| url = http://digital.modernluxury.com/display_article.php?id=1002391 | title = Watches, Digital Modern Luxury | accessdate = 23 October 2013 }} Stas played an outspoken role in a conflict with the [Swatch Group](/source/Swatch_Group) after it announced a reduction in its provision of watch component parts to third parties.{{cite web| url = http://www.ft.com/intl/cms/s/0/9d7989e0-66c1-11e1-863c-00144feabdc0.html#axzz2jTfSHRvS | title = Watch war: Delay sought on parts policy, Financial Times | accessdate = March 7, 2012}}{{cite web| url = https://www.nytimes.com/2011/12/10/business/swatch-group-to-trim-sales-of-watch-parts-to-rivals.html?pagewanted=all&_r=0 | title = Swatch, Supplier to Rivals, Now Aims to Cut Them Off | website = [The New York Times](/source/The_New_York_Times) | accessdate = December 9, 2011}} Stas said the proposed cuts would establish an unfair advantage and stifle competition, and not be good for the Swiss watch industry or [consumer choice](/source/consumer_choice). A legal action to request a freeze before the [Federal Administrative Court of Switzerland](/source/Federal_Administrative_Court_of_Switzerland) together with eight independent watch and movement companies to block the 2012 cuts was rejected.{{cite web| url = http://www.ft.com/intl/cms/s/0/4f32ecf2-242d-11e2-9509-00144feabdc0.html#axzz2jTfSHRvS | title = End to parts war may be in sight, Financial Times | accessdate = November 9, 2012}}{{cite web| url = http://www.ft.com/intl/cms/s/0/ba024152-a72a-11e1-aae3-00144feab7de.html#axzz2jTfSHRvS | title = Swatch case latest twist, Financial Times | accessdate = June 8, 2012}} After a long standoff, Switzerland's Competition Commission (COMCO) finally ruled that it would not allow the Swatch Group to reduce supplies of assortments (i.e. the regulating organ of a mechanical movement: escape wheel, pallet lever, balance wheel and balance spring) that it sells to Swiss watch brands outside the group.{{cite web| url = http://www.watchtime.com/wristwatch-industry-news/fast-comco-halts-swatch-group-escapement-cuts/ | title = In Surprise Ruling, COMCO Halts Swatch Group Escapement Cuts | accessdate = July 15, 2013}} In 2002, to diversify the Frédérique Constant group, Stas and his wife acquired [Alpina Watches](/source/Alpina_Watches), a manufacturer of Swiss sports watches founded in 1883.[https://archive.today/20130212225931/http://www.watch-wiki.de/index.php?title=Alpina/en Watch-Wiki:Alpina Watches] [[File:Frederique_Constant_watch.png|thumb|A wristwatch from [Frederique Constant](/source/Frederique_Constant), the company founded by Peter Stas and wife [Aletta Stas-Bax](/source/Aletta_Stas-Bax)]] In 2009, Stas co-founded [Ateliers deMonaco](/source/Ateliers_deMonaco), a high-end watch manufacturer based in Monaco.Journal de Monaco - Bulletin Officiel de la Principauté du vendredi 5 décembre 2008 n° 7889, Arrêté Ministériel n° 2008-788 du 27 novembre 2008 portant autorisation et approbation des statuts de la société anonyme monégasque dénommée 'Ateliers deMonaco SAM' In 2011, Stas did an interview with [CNN](/source/CNN) as the CEO of Frédérique Constant.{{cite web| url = https://www.youtube.com/watch?v=0DbvBHmTjlA | title = Peter Stas - Frederique Constant CEO - interview on CNN | website = [YouTube](/source/YouTube) | accessdate = Feb 4, 2011}} In 2013, in collaboration with Aletta Stas, Gisbert L. Brunner and Alexander Linz, Peter Stas wrote the book ''Live your passion, Building a watch manufacture''.{{cite web| url = http://www.kunstbuch-shop.de/uhren/frederique-constant-live-your-passion.php | title = Frederique Constant Live your Passion | language = German}}{{cite book| title = Live your passion - Building a watch manufacture | year = 2013 | isbn = 978-2839911993 }} In 2015, Stas played a substantial role in the introduction of the "Horological Smartwatch", a [smartwatch](/source/smartwatch) design that uses a secondary analog dial rather than a screen for its display – giving the timepiece a more classic look than other such devices.{{cite web| url = http://en.worldtempus.com/article/new-watches/frederique-constant-horological-smartwatch-here-2444156 | title = Frédérique Constant The horological smartwatch is here! | publisher = Worldtempus | date = February 27, 2015 | accessdate = March 25, 2015}}{{cite web| url = https://www.bloomberg.com/news/articles/2015-02-27/the-swiss-have-finally-started-making-luxury-smartwatches| title = The Swiss Have Finally Started Making Luxury Smartwatches | publisher = [Bloomberg](/source/Bloomberg_News) | date = February 27, 2015 | accessdate = March 25, 2015}} The Horological Smartwatch product line included models for both the Frédérique Constant and Alpina watch brands, and used "MotionX" core technology licensed from the California-based company [Fullpower Technologies](/source/Fullpower_Technologies). It was developed in a joint venture known as [Manufacture Modules Technologies](/source/Manufacture_Modules_Technologies_(MMT)) (MMT). In 2016, Aletta and Peter Stas sold their watch brands to Citizen, creating a high-tech collaboration in development of electronic, mechanical and hybrid calibres combining Frederique Constant's high-end Manufacture capability with Citizen's long history in revolutionary solar, radio and ultra-thin calibre innovations.{{cite web| url = http://en.worldtempus.com/article/industry-news/business/frederique-constant-aletta-and-peter-stas-sell-their-watch-brands-to-citizen-21772.html | title = Aletta and Peter Stas sell their watch brands to Citizen | accessdate = May 27, 2016}}{{cite web| url = https://www.salonqp.com/interviews/qa-frederique-constant-ceo-peter-stas-selling-citizen-pursuing-smartwatch-goal/ | title = Frederique Constant CEO Peter Stas on selling up to Citizen | accessdate = February 2, 2017}} In 2018, Stas reveals the world's first mechanical smartwatch, the [Frederique Constant](/source/Frederique_Constant) Hybrid Manufacture that fuses smartwatch technology with a mechanical movement.{{cite web| url = http://en.worldtempus.com/article/watches/innovation-and-technology/frederique-constant-the-worlds-first-mechanical-smartwatch-25512.html | title = The world's first mechanical smartwatch | accessdate = February 27, 2018}}{{cite web| url = https://www.wareable.com/hybrid-smartwatches/frederique-constant-hybrid-manufacture-release-date-price-specs-2911 | title = Frederique Constant reveals the world's first mechanical smartwatch | accessdate = February 27, 2018}} == References == {{reflist}} ==Further reading== * {{Cite book |first1=Aletta and Peter |last1=Stas |first2=Gisbert L. |last2=Brunner |first3=Alexander |last3=Linz |title=Live your passion, Building a watch manufacture|publisher=Ebner Verlag|year=2013}} ==External links== * [http://en.chronos24.pl/interview-peter-stas-ceo-frederique-constant Interview: Peter Stas (CEO, Frederique Constant)] * [http://frederiqueconstant.com/peterstas Blog Peter Stas (CEO, Frederique Constant)] * [https://www.youtube.com/watch?v=s-cOaQOtuY4 Interview Peter Stas (CEO Frederique Constant)] {{DEFAULTSORT:Stas, Peter}} Category:Dutch chief executives Category:Living people Category:1963 births Category:People from Gouda, South Holland Category:Citizen Watch --- Adapted from the Wikipedia article [Peter Stas](https://en.wikipedia.org/wiki/Peter_Stas) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Peter_Stas?action=history)). 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