# Peter Rojas

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{{Use American English|date=April 2026}}
{{Use mdy dates|date=April 2026}}
{{Infobox person
| name        = Peter Rojas
| image       = Peter Rojas.jpg
| caption     = Peter Rojas at [CES](/source/Consumer_Electronics_Show) 2007
| birth_date  = {{birth date and age|1975|3|18|mf=y}}
| birth_place = 
| nationality = 
| education = [Harvard University](/source/Harvard_University) ([BA](/source/Bachelor_of_Arts))<br>[University of Sussex](/source/University_of_Sussex) ([MA](/source/Master_of_Arts))
| other_names = 
| occupation  = 
| known_for   = Co-founder of [Gizmodo](/source/Gizmodo), [Engadget](/source/Engadget), [RCRD LBL](/source/RCRD_LBL), gdgt
| spouse      = Jill Fehrenbacher
| website     = {{URL|https://roj.as/}}
}}

'''Peter Rojas''' (born March 18, 1975) is the co-founder of technology blogs [Gizmodo](/source/Gizmodo) and [Engadget](/source/Engadget), as well as the video gaming blog [Joystiq](/source/Joystiq) (2004).

==Education==
Rojas attended [Harvard University](/source/Harvard_University) from 1993 to 1997 where he managed the school's radio station [WHRB](/source/WHRB) and was a disk jockey on the [Record Hospital](/source/Record_Hospital) program. After graduating ''[magna cum laude](/source/magna_cum_laude)'' with a [B.A.](/source/Bachelor_of_Arts) in Social Studies, Rojas received an [M.A.](/source/Master_of_Arts) in English Literature from the [University of Sussex](/source/University_of_Sussex) in 1998.<ref name="CV">{{cite web |url=http://roj.as/CV.html |title=Peter Rojas: CV |work=roj.as |accessdate=October 30, 2010 |archive-url=https://web.archive.org/web/20120628135327/http://roj.as/CV.html |archive-date=June 28, 2012 |url-status=dead }}</ref><ref name="LinkedIn">[http://www.linkedin.com/in/peterrojas Peter Rojas] at linkedin.com</ref>

==Career==
Rojas worked at ''[Red Herring](/source/Red_Herring_(magazine))'' magazine from June 1999 to May 2001.<ref name=":0">{{Cite book |last=Gillin |first=Paul |title=The New Influencers: A Marketer's Guide to the New Social Media |publisher=Linden Publishing |year=2007 |isbn=9781610351102 |pages=57–61 |chapter=Influencer Profile: The Gadget King}}</ref> He was co-founder and Editorial Director of [Gizmodo](/source/Gizmodo) from July 2002 until March 2004, leaving to co-found [Engadget](/source/Engadget).<ref name=":0" /><ref>{{Cite web |last= |date=August 1, 2022 |title=This Is How Gizmodo Started |url=https://gizmodo.com/this-is-how-gizmodo-started-5934312 |access-date=June 4, 2024 |website=Gizmodo |language=en}}</ref><ref>{{Cite web |date=2014-03-03 |title=10 Years In: The birth of Engadget |url=https://www.engadget.com/2014-03-03-the-birth-of-engadget.html |access-date=2024-06-04 |website=Engadget |language=en-US}}</ref> Two months later he also founded the video game blog [Joystiq](/source/Joystiq). Both were part of [Weblogs Inc.](/source/Weblogs_Inc.), a blog network that was purchased by [AOL](/source/AOL) in 2005.<ref name="CV" /><ref name="LinkedIn" />

Along with Josh Deutsch of [Downtown Records](/source/Downtown_Records), Rojas launched the online record label [RCRD LBL](/source/RCRD_LBL) in 2007.<ref>{{cite magazine |author=Van Buskirk, Eliot |date=November 15, 2007 |title=Interview: Peter Rojas of RCRD LBL |url= https://www.wired.com/2007/11/interview-peter/ |magazine=Wired|access-date=May 5, 2022}}</ref>

In July 2008 Rojas left Engadget to start the consumer electronics social networking site GDGT.<ref name="LinkedIn" /> The site premiered in 2009 and was co-founded with [Ryan Block](/source/Ryan_Block), Rojas' successor as Engadget editor-in-chief.<ref>{{cite news |author=Boutin, Paul |date=July 1, 2009 |title=GDGT: A Social Site for Gadget Maniacs |work=New York Times |url=http://gadgetwise.blogs.nytimes.com/2009/07/01/gdgt-a-social-site-for-gadget-maniacs/ }}</ref>

In February 2013 GDGT was purchased by AOL.<ref>{{cite web |title=Aol acquires gdgt: get those engdgt puns out of your system today |url=https://www.engadget.com/2013/02/13/aol-acquires-gdgt/ |website=Engadget |access-date=May 5, 2022 |date=February 13, 2013}}</ref>

{{as of|2018|7}}, he is a partner at Betaworks Ventures.<ref>{{Cite web|last=|first=|date=|title=Peter Rojas|url=https://www.aaespeakers.com/speakers/peter-rojas|access-date=2020-10-03|website= AAE Speakers Bureau}}</ref> He left Betaworks Ventures in August 2021. <ref>{{Cite web |date=2021-08-02 |title=Moving on from Betaworks Ventures |url=https://roj.as/blog/moving-on-from-betaworks-ventures |access-date=2025-04-14 |website=peter rojas |language=en-US}}</ref>

In February 2025, Rojas joined Mozilla as the Senior Vice President of New Products. <ref>{{Cite web |title=Welcoming Peter Rojas as Mozilla’s SVP of New Products {{!}} The Mozilla Blog |url=https://blog.mozilla.org/en/mozilla/leadership/peter-rojas-svp-new-products/ |access-date=2025-04-14 |website=blog.mozilla.org |language=en-US}}</ref>

==Personal life==
In July 2007, Rojas married Jill Fehrenbacher, the founder of the blog [Inhabitat](/source/Inhabitat).<ref>{{cite web |author=Belmont, Veronica |date=July 30, 2007 |title=Congrats to Pete and Jill! |url=http://www.veronicabelmont.com/2007/07/congrats-to-pete-and-jill/ |work=VeronicaBelmont.com}}</ref> The couple had a son in 2008, shortly after Fehrenbacher founded a new site named Inhabitots.<ref>{{cite web|url=http://www.inhabitots.com/about/|title=About|website=Inhabitots}}</ref>

==References==
{{reflist}}

==External links==
{{commons category|Peter Rojas}}
*{{Twitter}}
*[http://workspiration.org/peter-rojas Work Inspiration with Peter Rojas] - Interview on Workspiration.org

{{Gawker Media}}

{{authority control}}

{{DEFAULTSORT:Rojas, Peter}}
Category:American bloggers
Category:Harvard University alumni
Category:Living people
Category:Weblogs, Inc.
Category:1975 births
Category:American technology company founders
Category:Alumni of the University of Sussex
Category:American magazine writers
Category:AOL employees
Category:American magazine editors
Category:21st-century American non-fiction writers

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Adapted from the Wikipedia article [Peter Rojas](https://en.wikipedia.org/wiki/Peter_Rojas) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Peter_Rojas?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.