# Peter Mayer

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{{Short description|British-born American publisher (1936–2018)}}
{{For|those of a similar name|Peter Meyer (disambiguation)}}
{{Use dmy dates|date=May 2018}}
{{Infobox person
| name               = 
| image              = 
| birth_name         = Peter Michael Mayer
| birth_date         = March 28, 1936
| birth_place        = [London](/source/London), England
| death_date         = {{death date and age|11 May 2018|28 March 1936}}
| death_place        = [Manhattan, New York](/source/Manhattan%2C_New_York), U.S.
| occupation         = Publisher
| education          = 
| spouse             = 
| children           = 
| known_for          = Founder of [The Overlook Press](/source/The_Overlook_Press)
| awards             = 
| website            = 
}}
'''Peter Michael Mayer''' (28 March 1936 – 11 May 2018) was a [British](/source/United_Kingdom)-born [American](/source/United_States) [independent publisher](/source/Small_press) who was president of [The Overlook Press/Peter Mayer Publishers, Inc.](/source/The_Overlook_Press), a [Woodstock, New York](/source/Woodstock%2C_New_York)–based publishing company he founded with his father in 1971.<ref name=Indie>{{cite web
  | last = [New York Center for Independent Publishing](/source/New_York_Center_for_Independent_Publishing)
  | title = Peter Mayer to be Honored at 2007 NYCIP Benefit 
  | date = 9 November 2007 
 | url=http://nycip.wordpress.com/2007/11/09/peter-mayer-to-be-honored-at-2007-nycip-benefit/ | accessdate = 6 June 2008 }}</ref> At the time of Overlook's founding, Mayer was head of [Avon Books](/source/Avon_(publishers)), a large [New York](/source/New_York%2C_New_York)–based paperback publisher.<ref name=Forbes>{{cite web
  | last = Forbes.com
  | title = Profile: Peter Mayer
  | website = [Forbes](/source/Forbes)
 | url=https://www.forbes.com/profile/peter-mayer/
  | archive-url=https://web.archive.org/web/20140821095201/http://www.forbes.com/profile/peter-mayer/
  | url-status=dead
  | archive-date=21 August 2014
  | accessdate = 8 August 2014}}
</ref>  From 1978 to 1996, Mayer was [CEO](/source/CEO) of [Penguin Books](/source/Penguin_Books), where he introduced a flexible style in [editorial](/source/editing), [marketing](/source/marketing), and production.<ref name=Forbes/><ref>{{cite web
 |last        = Penguin Books, Ltd
 |title       = About Penguin: Company History
 |url         = http://www.penguin.co.uk/static/packages/uk/aboutus/history.html
 |accessdate  = 6 June 2008
 |url-status     = dead
 |archiveurl  = https://web.archive.org/web/20080515160021/http://www.penguin.co.uk/static/packages/uk/aboutus/history.html
 |archivedate = 15 May 2008
}}
</ref> During his tenure, he was credited with reviving the company into "the most formidable and admired publisher in the English language".<ref>{{cite web|url=https://www.thebookseller.com/news/giant-trade-publishing-peter-mayer-dies-784561|title="Giant of trade publishing" Peter Mayer dies|work=The Bookseller|date=11 May 2018|access-date=12 May 2018}}</ref> Recently, Mayer financially revived both [Ardis](/source/Ardis_Publishers), a publisher of [Russian literature](/source/Russian_literature) in English, and [Duckworth](/source/Gerald_Duckworth_and_Company_Ltd), an independent publishing house in the [UK](/source/United_Kingdom).<ref name=Indie/>

==Early life and education==
{{external media | width = 210px | float = right | video1 = [https://www.webofstories.com/play/peter.mayer/1 Peter Mayer, Publisher], [Web of Stories](/source/Web_of_Stories), 12 November 2015.<ref name="WoS">{{cite web | title =Peter Mayer, Publisher | website = | publisher =[Web of Stories](/source/Web_of_Stories) | date =12 November 2015 | url =https://www.webofstories.com/play/peter.mayer/1 | accessdate =1 March 2017 }} 99 short segments, with transcripts</ref>  }}

Born to a [Jewish](/source/British_Jews) family<ref name=NYTKewHard>Chan, Sewell, [https://cityroom.blogs.nytimes.com/2009/04/22/growing-up-jewish-in-postwar-kew-gardens/ "Growing Up Jewish in Postwar Kew Gardens"], ''The New York Times'', 22 April 2009.</ref> in [London](/source/London), England, on 28 March 1936,<ref name="WashPo">{{cite web|url=https://www.washingtonpost.com/entertainment/publisher-peter-mayer-dies-at-age-82/2018/05/11/39b2a3c2-5541-11e8-a6d4-ca1d035642ce_story.html?noredirect=on|title=Publisher Peter Mayer dies at age 82|newspaper=The Washington Post|date= 11 May 2018|access-date=12 May 2018}}{{dead link|date=June 2021|bot=medic}}{{cbignore|bot=medic}}</ref> Mayer migrated to the United States in 1939. He was raised in [Kew Gardens, Queens](/source/Kew_Gardens%2C_Queens), [New York City](/source/New_York_City).<ref name=NYTKewHard /> His father, Alfred, from Luxembourg, later established a glove manufacturing business while his mother, Lee, who was from Germany, was a homemaker.<ref name="NYTimes"/> A [Ford Foundation scholarship](/source/Ford_Foundation) enabled him to earn his BA degree in English literature at [Columbia College](/source/Columbia_College%2C_Columbia_University), going on to read [PPE](/source/Philosophy%2C_Politics%2C_and_Economics) at [Christ Church, Oxford University](/source/Christ_Church%2C_Oxford_University), where he graduated in 1954.<ref name="NYTimes"/> He returned to Columbia in 1956 with a ''summa cum laude'' degree in English literature. He then served in the [US Merchant Marine](/source/US_Merchant_Marine) before being granted a graduate fellowship in comparative literature at [Indiana University](/source/Indiana_University), and in 1959 earned a [Fulbright scholarship](/source/Fulbright_scholarship) to study German literature at the [Freie Universität Berlin](/source/Freie_Universit%C3%A4t_Berlin).<ref name=Overlook />

==Publishing career==
In 1961 Mayer began work as an editorial assistant at [Orion Press](/source/Orion_Publishing_Group), followed in 1962 by a 14-year tenure at [Avon Books](/source/Avon_Books), where he became Editor in Chief and Publisher.<ref name=Overlook /> In 1971, during his time at Avon Books, Mayer founded his own publishing label, [The Overlook Press](/source/The_Overlook_Press). In the late 1970s he was appointed publisher and president of [Pocket Books](/source/Pocket_Books) ([Simon & Schuster](/source/Simon_%26_Schuster)). From 1978 to 1997, he was chairman and CEO of the Penguin group, overseeing Penguin's companies in the UK, US, Canada, Australia, New Zealand, Germany, the Netherlands, and India.<ref name=Overlook />

During his time at Penguin, Mayer courted controversy as he agreed to publish [Salman Rushdie's](/source/Salman_Rushdie) 1988 novel, ''[The Satanic Verses](/source/The_Satanic_Verses)''.<ref name="NYTimes">{{cite web|url=https://www.nytimes.com/2018/05/11/obituaries/peter-mayer-publisher-of-the-incendiary-satanic-verses-dies-at-82.html|title=Peter Mayer, Publisher of the Incendiary 'Satanic Verses,' Dies at 82|author=Genzlinger, Neil|newspaper=The New York Times|date=11 May 2018|access-date=12 May 2018}}</ref> The book led to [a major argument](/source/The_Satanic_Verses_controversy) with [Ayatollah Khomeini](/source/Ayatollah_Khomeini), the [Supreme Leader of Iran](/source/Supreme_Leader_of_Iran), issuing a [''fatwā''](/source/Fatwa) instructing Muslims to kill the author.<ref>Jessica Jacobson. ''Islam in Transition: Religion and identity among British Pakistani youth''. 1998, p. 34.</ref> Mayer himself also became the recipient of threats.<ref name="NYTimes"/>

After leaving Penguin, Mayer returned to his own firm, The Overlook Press, which he had been developing in his free time over the past few decades.<ref name="About">{{cite web|url=http://www.overlookpress.com/about.html|title=About Us|publisher=The Overlook Press|access-date=12 May 2018}}</ref> His label aimed to be "a home for distinguished books that had been 'overlooked' by larger houses".<ref name="About"/> The imprint was responsible for the resurrection of the [Freddy the Pig](/source/Freddy_the_Pig) series of children's books, returning them to print for the first time since 1958.<ref name="NYTimes"/><ref name="BookPage">{{cite web|url=https://bookpage.com/features/19556-freddy-pig-makes-it-big#.WvahvIgvzIU|title=Freddy the Pig makes it big|date=3 March 2016|first=Michael |last=Sims |website=BookPage|access-date=12 May 2018}}</ref>

Under his presidency, The Overlook Press experienced a period of growth. Most notably, in 2002, they acquired [Ardis Publishing](/source/Ardis_Publishing), an imprint dedicated to [Russian literature](/source/Russian_literature).<ref>{{cite web|url=https://www.publishersweekly.com/pw/by-topic/international/international-book-news/article/51921-publishing-in-russia-2012-peter-mayer-on-publishing-and-promoting-russian-works.html|title=Publishing in Russia 2012: Peter Mayer on Publishing and Promoting Russian Works|work=Publishers Weekly|date=11 May 2012|access-date= 12 May 2018}}</ref> This acquisition was followed up in 2003 by Mayer's decision to purchase [Duckworth](/source/Duckworth_Overlook), which had gone into [receivership](/source/receivership).<ref name="Telegraph">{{cite web|url=https://www.telegraph.co.uk/news/uknews/1429033/Woolfs-publisher-is-saved-by-American.html|title=Woolf's publisher is saved by American|first=Nigel| last= Reynolds|newspaper=The Telegraph|date=3 May 2003|access-date=12 May 2018}}</ref> He remained President of The Overlook Press until his death in 2018.<ref name="Overlook"/>

==Awards==
In 1996 Mayer was awarded the title Chevalier and Officier of the [Ordre des Arts et des Lettres](/source/Ordre_des_Arts_et_des_Lettres) by the French Ministry of Culture.<ref name=Overlook>[http://www.overlookpress.com/about/peter-mayer.html Peter Mayer biography], The Overlook Press.</ref> He also received many industry awards, including the Foundation of Indian Publishers' and Booksellers' Association Award for Outstanding Contribution to International Publishing (1996) and recognition as a Literary Market Place Most Distinguished Publisher.<ref name=Overlook /> On 13 December 2007, the [New York Center for Independent Publishing](/source/New_York_Center_for_Independent_Publishing) (NYCIP) honored Mayer with the Poor Richard Award for his lifetime contribution to independent book publishing, which was presented to him by literary agent [Ed Victor](/source/Ed_Victor).<ref>[http://www.beneaththecover.com/2007/11/26/press-release-overlook-press-to-be-honored/ "Overlook Press Publisher to Be Honored" (press release)] {{Webarchive|url=https://web.archive.org/web/20140714200344/http://www.beneaththecover.com/2007/11/26/press-release-overlook-press-to-be-honored/ |date=14 July 2014 }}, Beneath The Cover, 26 November 2007.</ref> Mayer was also given a Lifetime Achievement Award from the [London Book Fair](/source/London_Book_Fair) (2008), and the Russian "Big Book Prize" for Distinguished International Achievement (2011).<ref name=Overlook />

==Personal life and death==
Mayer was married to Mary Hall in 1980 but divorced in 1991.<ref name="NYTimes"/>

He died at the age of 82 in his home in [Manhattan](/source/Manhattan), New York, due to complications related to [amyloidosis](/source/amyloidosis).<ref>{{cite web|url=http://www.nydailynews.com/newswires/entertainment/publisher-peter-mayer-dies-age-82-article-1.3984460|title=Publisher Peter Mayer dies at age 82|newspaper=New York Daily News|author=The Associated Press|date=11 May 2018|access-date= 12 May 2018}}</ref><ref name="NYTimes"/>

==References==
{{Reflist}}

==External links==
* Page, Benedicte, [https://www.thebookseller.com/news/tributes-pour-legendary-penguin-chief-peter-mayer-784606 "Former colleagues remember legendary Penguin chief Peter Mayer"], ''The Bookseller'', 14 May 2018.
* [https://books.google.com/books?id=Dtn5Kg1tFm0C&dq=Peter+Mayer%3A+How+to+Run+a+Sales+Meeting&pg=PT144 "Peter Mayer: How to Run a Sales Meeting"], in David Calvin Laufer, ''Dialogues with Creative Legends and Aha Moments in a Designer's Career'', New Riders, 2013, pp.&nbsp;109–113.
*{{C-SPAN|1005293}}

{{Authority control}}

{{DEFAULTSORT:Mayer, Peter}}
Category:1936 births
Category:2018 deaths
Category:American book publishers (people)
Category:American book publishing company founders
Category:American people of German-Jewish descent
Category:American people of Luxembourgian-Jewish descent
Category:Columbia College, Columbia University alumni
Category:Deaths from amyloidosis
Category:Penguin Books people
Category:People from Kew Gardens, Queens

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Adapted from the Wikipedia article [Peter Mayer](https://en.wikipedia.org/wiki/Peter_Mayer) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Peter_Mayer?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.
