# Peter Gowers > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Peter_Gowers > Markdown URL: https://mediated.wiki/source/Peter_Gowers.md > Source: https://en.wikipedia.org/wiki/Peter_Gowers > Source revision: 1318259393 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) {{Short description|British businessman}} {{Use dmy dates|date=October 2019}} {{Infobox person | name = Peter Gowers | birth_date = {{birth date and age|1972|9|28|df=y}} | alma_mater = [Keble College, Oxford](/source/Keble_College%2C_Oxford) ([BA](/source/Bachelor_of_Arts)) | occupation = Businessman | title = CEO of [Safestore](/source/Safestore) (2011–2013)
CEO of [Travelodge UK](/source/Travelodge_UK) (2013–2020) | spouse = {{marriage|Claire Sykes|1998}} | children = 2 }} '''Peter Gowers''' (born 28 September 1972){{Cite web|url=https://beta.companieshouse.gov.uk/officers/9gvHuTS9OF7zzEXGY9MtW_CpYa8/appointments|title=Peter Darren GOWERS - Personal Appointments (free information from Companies House)|website=beta.companieshouse.gov.uk|language=en|access-date=2018-03-28}}{{Better source|date=March 2018}} is a British businessman, and the former chief executive of the hotel chain [Travelodge UK](/source/Travelodge_UK). ==Early life== From 1991 to 1995 Gowers studied law at [Keble College, Oxford](/source/Keble_College%2C_Oxford),{{Cite news|url=https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/leisure/11414356/Travelodge-has-complete-makeover-as-it-focuses-on-families-and-business.html|title=Travelodge has 'complete makeover' as it focuses on families and business|work=The Telegraph|last=Cave|first=Andrew|date=15 February 2015|access-date=5 April 2020}} gaining a first class [BA](/source/Bachelor_of_Arts). He was President of the [Oxford Union Society](/source/Oxford_Union) in the spring of 1994.{{Citation needed|date=March 2018}} ==Career== Gowers worked at the management consulting firm [Arthur D. Little](/source/Arthur_D._Little) in his first job, as an analyst.{{Cite news|url=https://www.standard.co.uk/business/meet-peter-gowers-the-travelodge-boss-plotting-london-expansion-a3914206.html|title=Meet Peter Gowers: The Travelodge boss plotting London expansion|work=Evening Standard|last=Bourke|first=Joanna|date=17 August 2018|access-date=5 April 2020}} Gowers joined [InterContinental Hotels Group](/source/InterContinental_Hotels_Group) (IHG) in 1999. He was IHG's strategy officer, then from 2005 to 2007 their chief marketing officer. He then became the boss of their [Asia-Pacific](/source/Asia-Pacific) region. He left IHG when the [Great Recession](/source/Great_Recession) hit and their Asia-Pacific region was split into smaller business divisions.{{Cite news|url=https://www.travelweekly.co.uk/articles/46090/travelodge-names-new-chief-executive|title=Travelodge names new chief executive|last=Davies|first=Phil|work=Travel Weekly|date=20 November 2013|access-date=5 April 2020}} In July 1999 Gowers joined Bass. He became the chief executive of the self-storage firm [Safestore](/source/Safestore) in 2011. He spent two years at the helm of the company.{{Cite news|url=https://www.scotsman.com/business/monday-interview-peter-gowers-travelodge-2000488|title=Monday interview: Peter Gowers, Travelodge|work=The Scotsman|last=Jeff|first=Dominic|date=7 July 2014|access-date=5 April 2020}} Gowers became the chief executive of [Travelodge UK](/source/Travelodge_UK) on 25 November 2013, succeeding [Grant Hearn](/source/Grant_Hearn). He said he was "delighted to be returning to the hotel industry" and was praised by the Travelodge chairman Brian Wallace.{{Cite web|url=https://aladyofleisure.com/travel-interview-travelodge-ceo-peter-gowers/|title='My £125 million Travelodge transformation': interview with Travelodge ceo Peter Gowers|last=Bridge|first=Sarah|website=aladyofleisure.com|date=18 August 2019|access-date=5 April 2020}} On 28 November 2020 it was reported that Gowers would leave the office at the end of the year following a landlord dispute. He remained as an adviser to the company into 2021. He was replaced by Craig Bonnar, the chief operating officer, as acting chief executive.{{cite news |last1=Walsh |first1=Dominic |title=Travelodge chief Peter Gowers to quit after restructure finished |url=https://www.thetimes.com/world/ireland-world/article/travelodge-boss-to-quit-after-loss-of-hotels-cjglqxrm9 |access-date=17 June 2021 |work=[The Times](/source/The_Times) |date=28 November 2020}} In January 2022, Gowers took the position of Chairman of the Management Board and Group Chief Executive Officer for European car rental company [Europcar](/source/Europcar). He stated that he was "delighted to be joining Europcar Mobility Group for the next stage of its journey and to deliver both transformational and operational improvements".{{cite web|url=https://www.businesswire.com/news/home/20220629005814/en/Europcar-Mobility-Group-Opens-New-Chapter-With-Appointment-of-Holger-Peters-as-Chairman-of-the-Supervisory-Board-Peter-Gowers-as-Group-Chief-Executive-Officer-and-Philip-de-Klerk-as-Chief-Financial-Officer-and-Members-of-the-Management-Board|title=Europcar Mobility Group Opens New Chapter With Appointments|date=2022-06-29|access-date=2023-02-03}} ==Personal life== Gowers is married with a son (born September 2002) and daughter (born March 2004). He lives in [Beaconsfield](/source/Beaconsfield), [Buckinghamshire](/source/Buckinghamshire). He married Claire Sykes in September 1998 in [Leeds](/source/Leeds). He met his wife while studying at the [University of Oxford](/source/University_of_Oxford), and she also studied law at university. He is a supporter of Tottenham Hotspur. {{cite web|url=https://www.thetimes.com/business-money/companies/article/big-shot-peter-gowers-of-safestore-nr8c5jswrgv|title=Europcar Mobility Group Opens New Chapter With Appointments|date=2011-03-01|access-date=2025-04-28}} ==References== {{reflist}} ==External links== * [https://www.travelodge.co.uk/press-centre/executive-team Travelodge UK] {{S-start}} {{S-bus}} {{S-bef|before=[Grant Hearn](/source/Grant_Hearn)}} {{S-ttl|title= Chief Executive of [Travelodge UK](/source/Travelodge_UK) |years=2013–2020}} {{S-aft|after=Craig Bonnar
{{small|Acting}}}} {{S-end}} {{UK Hotels}} {{DEFAULTSORT:Gowers, Peter}} Category:1972 births Category:Alumni of Keble College, Oxford Category:British businesspeople in the hospitality industry Category:InterContinental Hotels Group people Category:People from Beaconsfield Category:Presidents of the Oxford Union Category:Living people --- Adapted from the Wikipedia article [Peter Gowers](https://en.wikipedia.org/wiki/Peter_Gowers) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Peter_Gowers?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.