# Peter Beier
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{{Short description|Danish chocolate manufacturing company}}
{{Infobox company
| name = Peter Beier Chokolade A/S
| logo = Peter Beier logo.jpg
| type = [Privately held company](/source/Privately_held_company)
| founded = 1996
| founder = Linda and Peter Beier
| hq_location_city = [Ørsholt](/source/%C3%98rsholt)
| hq_location_country = Denmark
| num_locations =
| area_served = Worldwide
| key_people =
| industry = [Chocolate](/source/Chocolate) production
| products = Chocolate Bars
| services =
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| website = {{URL|http://www.pbchokolade.dk/}}
| footnotes =
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}}
'''Peter Beier Chokolade''', usually referred to as '''Peter Beier''', is a [Danish](/source/Denmark) premium chocolate manufacturing and retailing company founded by Linda and Peter Beier in 1996. It is based at the Ørsholt estate outside [Helsingør](/source/Helsing%C3%B8r).
==History==
Peter Beier was born in [Slangerup](/source/Slangerup) in 1965. He was educated as a pastry chef in [Stubbekøbing](/source/Stubbek%C3%B8bing) on the island of [Falster](/source/Falster) in 1985 and headed [Magasin du Nord](/source/Magasin_du_Nord)'s chokolaterie from 1987. Linda Beier has a law degree from [University of Copenhagen](/source/University_of_Copenhagen). They founded Peter Beier Chokolade in 1996. The first Peter Beier chocolate store opened in [Copenhagen](/source/Copenhagen) in 2000 and the first combined café and chocolate store opened on [Falkoner Allé](/source/Falkoner_All%C3%A9) in [Frederiksberg](/source/Frederiksberg) in 2002. In 2003, the company acquired its own cocoa plantation in the [Dominican Republic](/source/Dominican_Republic) to have better control of the supply chain. Another 11 stores opened between 2003 and 2014. The first store outside Denmark opened in [Malmö](/source/Malm%C3%B6), Sweden. It was followed by a store in [Dubai](/source/Dubai) in 2016.[{{cite web|url=http://www.business.dk/foedevarer/chokoladekongen-fra-slangerup-rykker-ind-i-duba|title=Chokoladekongen fra Slangerup rykker ind i Dubai|language=Danish|publisher=Berlingske|accessdate=6 October 2016}}]
==Products==
[[File:Peter Beier chocolates.jpg|thumb|200px|Peter Beier chocolates in the Peter Beier store in [Hellerup](/source/Hellerup), Copenhagen]]
The product range includes filled chocolates, chocolate pastilles, chocolate powder and traditional Danish products such as ''[flødeboller](/source/Chocolate-coated_marshmallow_treats)'' and ''[pålægschokolade](/source/p%C3%A5l%C3%A6gschokolade)''
==Chocolate stores==
As of 2015, Peter Beier has 19 chocolate stores of which five are shop-in-shop concepts operated in collaboration with [Meny](/source/Meny) supermarkets. The company also has its own [online store](/source/online_store).
===Denmark===
;[Copenhagen](/source/Copenhagen)
* Skoubogade 1 ([Strøget](/source/Str%C3%B8get)), city centre
* [Store Kongensgade](/source/Store_Kongensgade) 3, city centre
* Terminal 2, [Copenhagen Airport](/source/Copenhagen_Airport), [Amager](/source/Amager)
* [Falkoner Allé](/source/Falkoner_All%C3%A9) 43, [Frederiksberg](/source/Frederiksberg)
* [Nordre Frihavnsgade](/source/Nordre_Frihavnsgade) 20m [Østerbrogade](/source/%C3%98sterbrogade)
* Rotundenm Strandvejen 64A, [Hellerup](/source/Hellerup)
* Lyngby Hovedgade 47, [Kongens Lyngby](/source/Kongens_Lyngby)
* Vermlandsgade 51 (Meny), [Amager](/source/Amager)
* Nærumvænge Torv 18 (Meny), [Nærum](/source/N%C3%A6rum)
* Bagsværd Hovedgade 128 (Meny), [Bagsværd](/source/Bagsv%C3%A6rd)
;[Helsingør](/source/Helsing%C3%B8r)
* Ørsholtvej 35
;[Hørsholm](/source/H%C3%B8rsholm)
* Hovedgaden, Hørsholm Midtpunkt 16
* Kongevejs Centret 6 (Meny), [Hørsholm](/source/H%C3%B8rsholm)
; [Stenløse](/source/Stenl%C3%B8se%2C_Denmark)
* Egedal Centret 33, st., [Stenløse](/source/Stenl%C3%B8se%2C_Denmark)
;[Aalborg](/source/Aalborg)
* Otto Mønsteds Vej 1 (Meny), Aalborg
;[Aarhus](/source/Aarhus)
* [Ryesgade](/source/Ryesgade%2C_Aarhus) 35, Aarhus
;[Odense](/source/Odense)
* [Mågebakken 4-6 (Meny), Odense](/source/M%C3%A5gebakken_4-6_(Meny)%2C_Odense)
===Sweden===
; [Helsingborg](/source/Helsingborg)
* Södra Storgatan 5, Helsingborg
;[Malmö](/source/Malm%C3%B6)
* Baltzargatan 32
==Chocolate lounges==
Two "chocolate lounges" are currently operated in association with the chocolate stores in Store Kongensgade and Nordre Frihavnsgade in Copenhagen. In 2016, it was announced that a [chocolaterie](/source/chocolaterie) with on-site chocolate production and café will open in Axel Towers, opposite the main entrance to [Tivoli Gardens](/source/Tivoli_Gardens).[{{cite web|url=http://www.aok.dk/byliv/afsloering-her-er-de-foerste-butikker-i-axel-towersduba|title=Afsløring: Her er de første butikker i Axel Towers|language=Danish|publisher=Berlingske|accessdate=6 October 2016}}]
==Controversy==
In October 2025, Danish newspaper ''Politiken'' reported that Peter Beier faced criticism for using video surveillance to monitor and reprimand employees. Former staff described the constant monitoring as creating a stressful and psychologically harmful work environment, with one employee saying they were "about to completely break down".[{{Cite web |date=2025-10-04 |title=Peter Beier brugte kameraer til at holde øje med ansatte: »Jeg var ved at gå fuldstændig ned« |url=https://politiken.dk/danmark/forbrug/art10511045/Peter-Beier-brugte-kameraer-til-at-holde-%C3%B8je-med-ansatte-%C2%BBJeg-var-ved-at-g%C3%A5-fuldst%C3%A6ndig-ned%C2%AB |access-date=2025-10-04 |website=Politiken - Den levende avis |language=da-DK}}] Experts quoted in the article described the practice as invasive and contrary to good management and workplace ethics.