# Perishability

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**Perishability** is used in [marketing](/source/Marketing) to describe the way in which service capacity cannot be stored for sale in the future. It is a key concept of [services marketing](/source/Services_marketing).[1]

Other key characteristics of services include [intangibility](/source/Intangibility), [inseparability](/source/Inseparability), fluctuating demand, pricing of services, heterogeneity and variability.

## References

1. Palmer, Adrian (2005). *Principles of Services Marketing*. [London](/source/London): [McGraw Hill](/source/McGraw_Hill). p. 37. ISBN 0-07-710794-2.

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Adapted from the Wikipedia article [Perishability](https://en.wikipedia.org/wiki/Perishability) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Perishability?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.