# Percy Orthwein

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{{Short description|American heir & business executive (1888-1957)}}
{{Infobox person
| name = Percy Orthwein
| image = 
| caption = 
| birth_name = 
| birth_date = November 27, 1888
| birth_place = [St. Louis, Missouri](/source/St._Louis%2C_Missouri), U.S.
| death_date = {{death date and age|1957|7|2|1888|11|27}}
| death_place = [Huntleigh, Missouri](/source/Huntleigh%2C_Missouri), U.S.
| death_cause =
| resting_place = Sunset Memorial Park and Mausoleum
| resting_place_coordinates = 
| other_names = 
| known_for = 
| education = 
| alma_mater= [Yale University](/source/Yale_University)
| employer = 
| occupation = Businessman
| title =
| term = 
| predecessor = 
| successor = 
| political_party =
| boards = 
| spouse = Clara Busch
| children = {{nowrap|[Adolphus Busch Orthwein](/source/Adolphus_Busch_Orthwein)}}<br/> [James Orthwein](/source/James_Orthwein)
| parents = [William D. Orthwein](/source/William_D._Orthwein)<br/>Emily H. Thuemmler
| relatives = [Frederick C. Orthwein](/source/Frederick_C._Orthwein) <small>(brother)</small><br/>[August Anheuser Busch Sr.](/source/August_Anheuser_Busch_Sr.) <small>(father-in-law)</small><br/>[Adolphus Busch III](/source/Adolphus_Busch_III) <small>(brother-in-law)</small><br/>[Gussie Busch](/source/Gussie_Busch) <small>(brother-in-law)</small>
}}

'''Percy Orthwein''' (November 27, 1888 &ndash; July 2, 1957) was an American heir and business executive in advertising from [St. Louis, Missouri](/source/St._Louis%2C_Missouri), [United States](/source/United_States).

Orthwein was born on November 27, 1888, in St. Louis, Missouri to [William D. Orthwein](/source/William_D._Orthwein), a German-born [grain merchant](/source/grain_trade). The younger Orthwein graduated from [Yale University](/source/Yale_University) in 1912.<ref name="percyjdies">{{cite news|title=Percy J. Orthwein Dies. August Busch Son-in-Law an Advertising Executive. |url=https://www.newspapers.com/image/51198671/?terms=%22percy%2Borthwein%22 |newspaper=The Kansas City Times |location= Kansas City, Missouri |date=July 3, 1957 |page=7 |via = [Newspapers.com](/source/Newspapers.com)|accessdate = October 8, 2015}} {{Open access}}</ref><ref name="percypicture">{{cite news |title=PERCY ORTHWEIN |url=http://www.stltoday.com/news/multimedia/percy-orthwein/image_b2ee5221-1f48-5816-b4fa-e1d9b97617a3.html |newspaper=St. Louis Post-Dispatch |date=December 26, 2013 |accessdate=October 9, 2015 |archive-date=August 31, 2014 |archive-url=https://web.archive.org/web/20140831035810/http://www.stltoday.com/news/multimedia/percy-orthwein/image_b2ee5221-1f48-5816-b4fa-e1d9b97617a3.html |url-status=live }}</ref>

Orthwein was the co-founder and president of the D'Arcy Advertising Company.<ref name="percyjdies"/> The firm was in charge of advertising for Anheuser-Busch, the family business.<ref name="percypicture"/>

Orthwein married Clara Hazel Busch, the daughter of [August Anheuser Busch Sr.](/source/August_Anheuser_Busch_Sr.), the chief executive officer of [Anheuser-Busch](/source/Anheuser-Busch).<ref name="percyjdies"/><ref name="percypicture"/> They lived in a mansion designed by [Maritz & Young](/source/Maritz_%26_Young) in [Huntleigh, Missouri](/source/Huntleigh%2C_Missouri), a suburb of St. Louis.<ref name="stlmag">{{cite news|title=A Look at One of Huntleigh's Grand Homes: The Orthwein Mansion|last=Naffziger |first=Chris |url=http://www.stlmag.com/arts/history/one-of-huntlieghs-grand-homes-the-orthwein-mansion/ |newspaper=St. Louis Magazine |date=August 26, 2015 |accessdate = October 8, 2015}}</ref> They had two sons: [Adolphus Busch Orthwein](/source/Adolphus_Busch_Orthwein) and [James Orthwein](/source/James_Orthwein).<ref name="percyjdies"/>

Orthwein was a hunter and an amateur portraitist.<ref name="percyjdies"/>

Orthwein died on July 2, 1957, in Huntleigh.<ref name="percyjdies"/> He was buried at the Sunset Memorial Park and Mausoleum in [Affton, Missouri](/source/Affton%2C_Missouri), near St. Louis.<ref>[https://books.google.com/books?id=eLWao2lIGTEC&dq=orthwein+Sunset+Memorial+Park&pg=PA73 ''Where They're Buried'']</ref> His wife died of a heart attack one month later.<ref name="sisterof">{{cite news |title=Sister of Gussie Busch Jr Dies |url=https://www.newspapers.com/image/2282504/?terms=%22percy%2Borthwein%22 |newspaper=Mt. Vernon Register-News |location=[Mount Vernon, Illinois](/source/Mount_Vernon%2C_Illinois) |date=August 5, 1957 |page=3 |via=[Newspapers.com](/source/Newspapers.com) |accessdate=October 8, 2015 |archive-date=January 27, 2025 |archive-url=https://web.archive.org/web/20250127055325/https://www.newspapers.com/image/2282504/?terms=%22percy+orthwein%22 |url-status=live }} {{Open access}}</ref>

In 1985, his company, the D'Arcy Advertising Company, merged with [Benton & Bowles](/source/Benton_%26_Bowles) to form [D'Arcy Masius Benton & Bowles](/source/D'Arcy_Masius_Benton_%26_Bowles).

==References==
{{Reflist}}

{{Authority control}}

{{DEFAULTSORT:Orthwein, Percy}}
Category:1888 births
Category:1957 deaths
Category:Businesspeople from St. Louis
Category:Yale University alumni
Category:American company founders
Category:American advertising executives
Category:American people of German descent
Category:Busch family
Percy

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Adapted from the Wikipedia article [Percy Orthwein](https://en.wikipedia.org/wiki/Percy_Orthwein) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Percy_Orthwein?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.