# Peperami > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Peperami > Markdown URL: https://mediated.wiki/source/Peperami.md > Source: https://en.wikipedia.org/wiki/Peperami > Source revision: 1356840270 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) This article needs more citations. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "Peperami" – news · newspapers · books · scholar · JSTOR (July 2022) (Learn how and when to remove this message) British pork jerky snack Peperami Product type Meat Country Germany Introduced 1979; 47 years ago (1979) Related brands BiFi, Jack Link's Beef Jerky Markets United Kingdom Ireland Mexico **Peperami** is a [pork](/source/Pork) [jerky](/source/Jerky) snack manufactured by [Jack Link's](/source/Jack_Link's).[1] It is manufactured in [Ansbach](/source/Ansbach), Germany, and sold in the [United Kingdom](/source/United_Kingdom), [Mexico](/source/Mexico) and [Ireland](/source/Republic_of_Ireland), across multiples and independent retailers. The snack has multiple variants made with pork, and Peperami launched a beef variant in 2017. A Peperami and Cheese Snack Box was added to the range in November 2018 and Peperami also launched a chicken variant called "Pep'd up Chicken Bites" in April 2019. ## History Peperami was introduced in 1979 and was previously owned by [Unilever](/source/Unilever) within their larger global meat snacking portfolio. Citing a struggle to make meat-snacking fit within its global portfolio, Unilever announced on 21 February 2014 that it had signed a definitive agreement for the sale of its meat snacks business to Jack Link's, for an undisclosed amount. The sale included the brands [BiFi](/source/BiFi),[2] sold in Germany, and Peperami, which retails in the UK, Mexico and Ireland. ## Product portfolio Product Varieties Original Minis; Singles; 6 pack; Bunch of 5's; Snack Pack Hot Singles; 5 pack Firestick Singles; 5 pack Tex Mex Singles; 5 pack; Snack Pack Beef Singles; 3 pack Peperami & Cheese Snack Box 50 g Snack Box Chorizo Singles; 5 pack Chicken Bites Singles; 4 pack ## Animal The Peperami "Animal" has been the face of the Peperami brand since the early 1990s. The anthropomorphised sausage stick was created by Lowe and introduced in a 1993 television advertisement, accompanied by the strapline “Peperami, it’s a bit of an animal” (or some variation thereof). In 1996 a point and click PC-game called *Animal* was released.[3] Originally voiced by comedian [Adrian Edmondson](/source/Ade_Edmondson) and animated in stop motion (by Loose Moose Productions in early 90s), the mascot was a continual presence in advertising between 1993 and 2014. The ‘Animal’ mascot returned to television campaigns in 2015 in CGI form. In 2017, a new version of the Animal character – Beef – was introduced to announce the arrival of a new beef variation of Peperami. Beef Animal first appeared in media in 2018. When the Chicken Bites were introduced, a Chicken Animal was introduced as well. ## Advertising In recent years Peperami has run a number of campaigns and partnerships to relaunch Animal. These have included a 2016 partnership with the [Angry Birds film](/source/The_Angry_Birds_Movie) and a 2018 promotional partnership with [Merlin Entertainment](/source/Merlin_Entertainments), specifically their [Thorpe Park](/source/Thorpe_Park) and [Alton Towers](/source/Alton_Towers) theme parks. In addition, the brand has launched several stunts to create media pick up around the mascot – both pork and beef. Most recently in 2018, Peperami have launched a media campaign with the tag line ‘Brothers From Another Mother’ promoting Original and Beef Animals. This is the first time the two Animals have been placed together within environmental or TV media. ## Meat content In 2003, in an effort to retain appeal with a more health-conscious market, Unilever worked to revise the Peperami formula to produce a product with a reduction in fat, saturated fat and salt content.[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*] ## See also - [BiFi](/source/BiFi) (a similar snack also made by Jack Link's) ## References 1. **[^](#cite_ref-1)** ["Jack Link's Protein Snacks – Feed Your Wild Side"](https://www.jacklinks.com/). *www.jacklinks.com*. Retrieved 2018-11-29. 1. **[^](#cite_ref-2)** ["Bifi.com - Europe"](https://www.bifi.com/en/). *www.bifi.com*. Retrieved 2018-11-29. 1. **[^](#cite_ref-3)** ["Animal (1996)"](https://www.mobygames.com/game/animal). *MobyGames*. Retrieved 2020-01-21. ## External links - [Peperami website](https://www.peperami.tv) --- Adapted from the Wikipedia article [Peperami](https://en.wikipedia.org/wiki/Peperami) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Peperami?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.