# Pechoin

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{{Short description|Skin care brand based in Shanghai, China}}
{{Infobox company
| name = Pechoin Co., Ltd.
| logo = Pechoin_trademark_fair_use.png
| native_name = {{lang|zh-cn|上海百雀羚日用化学有限公司}}
| founded = {{start date and age|1931||}}
| founder = Gu Zhimin (顾植民)<ref name=":7" />
| hq_location = 
| hq_location_city = [Shanghai](/source/Shanghai)
| hq_location_country = [China](/source/China)
| area_served = <!-- or: | areas_served = -->
| key_people = 
| industry = [Cosmetics](/source/Cosmetics)
| products = Cosmetics, perfumes
| brands = 
| services = 
| revenue = 17.7 billion [RMB](/source/RMB) (2019)<ref name=":10"/>
| owner = <!-- or: | owners = -->
| ratio = <!-- for BANKS ONLY -->
| rating = <!-- for BANKS ONLY -->
| website = http://www.pechoin.com
| former_name = 
| type = [Private](/source/Privately_held_company)
}}
'''Pechoin''' ({{zh|s=|t=|c=百雀羚}}) is a [skin care](/source/skin_care) brand under ''Shanghai Pehchaolin Daily Chemical Co Ltd'' based in [Shanghai, China](/source/Shanghai%2C_China).<ref name=":0">{{Cite web |title=Shanghai Pehchaolin Daily Chemical Co Ltd |url=https://www.bloomberg.com/profile/company/0478668D:CH |url-status=live |archive-url=https://web.archive.org/web/20230116231320/https://www.bloomberg.com/profile/company/0478668D:CH |archive-date=2023-01-16 |access-date= |website=[Bloomberg](/source/Bloomberg_L.P.) |language=en}}</ref> Originally founded in 1931, Pechoin is China's first domestic skincare brand.<ref name=":5" /><ref name=":6" /> The company manufactures [cosmetic products](/source/cosmetic_products) including skincare products and perfumes.<ref name=":0" /><ref name=":5">{{Cite web |last=Lam |first=Sharon |date=January 10, 2019 |title=Chinese mystery beauty queen is ripe for makeover |url=https://www.nasdaq.com/articles/chinese-mystery-beauty-queen-ripe-makeover-2019-01-10 |url-status=live |archive-url=https://web.archive.org/web/20230116233733/https://www.nasdaq.com/articles/chinese-mystery-beauty-queen-ripe-makeover-2019-01-10 |archive-date=2023-01-16 |website=[Nasdaq](/source/Nasdaq) |publisher=[Reuters](/source/Reuters)}}</ref> It is one of the largest skincare companies in China and a leading Chinese [cosmetics](/source/cosmetics) brand.<ref name=":10">{{Cite web |last=Corbin |first=Marie-Hélène |date=2019-09-27 |title=China: Pechoin or the resounding return of a sleeping beauty |url=https://www.premiumbeautynews.com/en/china-pechoin-or-the-resounding,15632 |url-status=live |archive-url=https://web.archive.org/web/20220706043241/https://www.premiumbeautynews.com/en/china-pechoin-or-the-resounding,15632 |archive-date=2022-07-06 |access-date= |website=Premium Beauty News |language=en}}</ref><ref name=":5" /><ref name=":6">{{Cite web |last=Georgiou |first=Nefeli |date=2022-04-11 |title=How Pechoin, China's oldest skincare brand, remains a top beauty player after nearly 100 years |url=https://daxueconsulting.com/pechoin-market-strategy/ |url-status=live |archive-url=https://web.archive.org/web/20221129175625/https://daxueconsulting.com/pechoin-market-strategy/ |archive-date=2022-11-29 |access-date= |website=Daxue Consulting - Market Research China |language=en-US}}</ref><ref name=":23">{{Cite news |last=Gopalan |first=Nisha |date=2020-07-20 |title=Covid Gives China's Beauty Brands Enhanced Allure |language=en-US |newspaper=[The Washington Post](/source/The_Washington_Post) |url=https://www.washingtonpost.com/business/covid-gives-chinas-beauty-brands-enhanced-allure/2020/07/17/d159b5dc-c892-11ea-a825-8722004e4150_story.html |url-status=live |access-date=2023-08-04 |archive-url=https://web.archive.org/web/20200721203551/https://www.washingtonpost.com/business/covid-gives-chinas-beauty-brands-enhanced-allure/2020/07/17/d159b5dc-c892-11ea-a825-8722004e4150_story.html |archive-date=2020-07-21 |issn=0190-8286}}</ref> In 2013, Pechoin products were recognized as "national gifts (国礼)" of the [People's Republic of China](/source/People's_Republic_of_China).<ref name=":2">{{Cite web |last=Zhao |first=Shengnan |date=2014-09-05 |title=Gifts present a look at today's China |url=https://www.chinadaily.com.cn/a/201409/05/WS5a2a4aa1a3101a51ddf90429.html |url-status=live |archive-url=https://web.archive.org/web/20201012175141/http://www.chinadaily.com.cn/a/201409/05/WS5a2a4aa1a3101a51ddf90429.html |archive-date=2020-10-12 |access-date= |website=[China Daily](/source/China_Daily)}}</ref><ref name=":3">{{Cite web |date=2013-06-01 |title=领导人出访如何选国礼?雕漆陶瓷等常被列入名单 |url=http://politics.people.com.cn/n/2013/0601/c1001-21698426.html |url-status=live |archive-url=https://web.archive.org/web/20230116221409/http://politics.people.com.cn/n/2013/0601/c1001-21698426.html |archive-date=2023-01-16 |access-date= |website=[People's Net](/source/People's_Daily) |publisher=[The Beijing News](/source/The_Beijing_News) |language=zh}}</ref><ref name=":4">{{Cite web |date=2013-03-30 |title=彭丽媛随访带动"国货风" "国礼"百雀羚引发怀旧情 |url=http://news.sina.com.cn/c/2013-03-30/085926687480.shtml |url-status=live |archive-url=https://web.archive.org/web/20230116222035/http://news.sina.com.cn/c/2013-03-30/085926687480.shtml |archive-date=2023-01-16 |access-date= |website=[Sina](/source/Sina_Corp) |publisher=三湘都市报 |language=zh}}</ref>'''<ref name=":16">{{Cite web |date=2013-04-01 |title=彭丽媛出访礼单曝光 百雀羚阮氏珍珠成国礼 |url=http://sd.ifeng.com/fashion/zixun/detail_2013_04/01/675593_0.shtml |url-status=live |archive-url=https://web.archive.org/web/20151020090822/http://sd.ifeng.com/fashion/zixun/detail_2013_04/01/675593_0.shtml |archive-date=2015-10-20 |access-date= |website=[Phoenix New Media](/source/Phoenix_New_Media) |language=zh}}</ref>'''

== History ==

=== Republic of China ===
[[File:4 copy.jpg|thumb|The influential [Soong sisters](/source/Soong_sisters) were among the major patrons of Pechoin.<ref name=":6" /><ref name=":4" />'''<ref name=":16" />'''<ref name=":8">{{Cite web |date=2017-06-14 |title=牵手电商约会未来 日化国货的创新与重生 |url=http://finance.ce.cn/rolling/201706/14/t20170614_23625523.shtml |url-status=live |archive-url=https://web.archive.org/web/20230117050231/http://finance.ce.cn/rolling/201706/14/t20170614_23625523.shtml |archive-date=2023-01-17 |access-date= |website=[Economic Daily](/source/Economic_Daily) |language=zh}}</ref> ]]
In 1931, Pechoin was founded by Gu Zhimin (顾植民) as a skincare brand under cosmetics company ''Fu Bei Kang'' (富贝康化妆品有限公司) in [Shanghai](/source/Shanghai), making it the first domestic skincare brand in [China](/source/Republic_of_China_(1912%E2%80%931949)).<ref name=":7">{{Cite web |last=Fu |first=Er |date=2015-01-27 |title=顾植民："百雀羚"的创始人 |trans-title=Gu Zhimin: the Founder of Pechoin |url=http://www.jiadingbao.cn/Article/index/aid/200716.html |url-status=live |archive-url=https://web.archive.org/web/20230117013925/http://www.jiadingbao.cn/Article/index/aid/200716.html |archive-date=2023-01-17 |access-date= |website=Jiading Newspaper (嘉定报) |language=zh}}</ref><ref name=":6" /><ref name=":1">{{Cite web |last=Wang |first=Yanqing |date=2018-01-03 |title=百雀羚后人的错位人生 |trans-title=Life of Pechoin founder's descendants |url=https://www.nfpeople.com/article/2437 |url-status=live |archive-url=https://web.archive.org/web/20201027085909/https://www.nfpeople.com/article/2437 |archive-date=2020-10-27 |website=南方人物周刊 |publisher=[Southern Weekly](/source/Southern_Weekly)}}</ref> In Chinese, the name "Pechoin" may be interpreted as a hundred birds paying tribute to ''[Fenghuang](/source/Fenghuang)'' or the Chinese [phoenix](/source/Phoenix_(mythology)).<ref name=":7" /><ref name=":1" /> From 1937 to 1945, Pechoin survived the [second Sino-Japanese war](/source/Second_Sino-Japanese_War). And in 1945, it became a top cosmetics brand in China.<ref name=":7" /><ref name=":1" />

The company's skincare products were often contained in an iconic round iron box (painted in blue and yellow).<ref name=":7" /><ref name=":1" /> One of Pechoin's main products at the time was its [moisturizing balm](/source/Moisturizer), which became widely popular in Shanghai and then nationwide.<ref name=":7" /><ref name=":6" /><ref name=":1" />

Notable patrons of Pechoin included the [Soong sisters](/source/Soong_sisters), who then introduced the products to wives of foreign diplomats in China.<ref name=":6" /><ref name=":4" /><ref name=":8" /> Leading Chinese actresses and singers such as [Hu Die](/source/Hu_Die), [Ruan Lingyu](/source/Ruan_Lingyu) and [Zhou Xuan](/source/Zhou_Xuan) were also Pechoin's regular customers.<ref name=":4" /><ref name=":8" /><ref name=":1" /><ref name=":9" /> Some Pechoin products were further exported to countries in [Southeast Asia](/source/Southeast_Asia).<ref name=":7" /><ref name=":1" /><ref name=":9" />

=== People's Republic of China ===

==== Continuation of the old brand ====
In 1949, the [People's Republic of China](/source/People's_Republic_of_China) was established and Gu Zhimin chose to stay in Shanghai under the [Communist rule](/source/Chinese_Communist_Party).<ref name=":7" /><ref name=":1" /> The company later provided its products to the [People's Volunteer Army](/source/People's_Volunteer_Army) who fought in the [Korean war](/source/Korean_War).<ref name=":7" /><ref name=":1" />

In 1956, Pechoin's parent company underwent the socialist transformation and became a state-private jointly owned enterprise (公私合营<ref>{{Cite web |date=September 15, 2009 |title=1956: Joint state-private ownership |url=http://www.china.org.cn/features/60years/2009-09/15/content_18531017.htm |url-status=live |archive-url=https://web.archive.org/web/20190227033351/http://www.china.org.cn/features/60years/2009-09/15/content_18531017.htm |archive-date=2019-02-27 |access-date= |website=[China Internet Information Center](/source/China_Internet_Information_Center)}}</ref>).<ref name=":7" /> In the same year, Gu Zhimin died due to [heart attack](/source/heart_attack); his wife Luo Weizhen (罗伟贞) and his son Gu Jiongwei (顾炯为) took charge of the company.<ref name=":7" /><ref name=":1" /> Pechoin's annual revenue soon approached 10 million [RMB](/source/Rmb).<ref name=":7" /> In 1962, the company was renamed as the ''Shanghai Second Daily Chemical Factory'' (上海日用化学二厂).<ref name=":7" /><ref name=":1" />

In the 1960s and the 1970s, the company was impacted by the [Chinese Cultural Revolution](/source/Chinese_cultural_revolution), when many key figures of the company were persecuted.<ref name=":1" /> During the early phase of the [Reform and Opening](/source/Reform_and_opening) of China, however, Pechoin regained its productivity and was able to manufacture some 40 million units of skincare products per year in the 1980s.<ref name=":7" /><ref name=":9" />

==== Restructuring and rapid growth ====
In the early 1990s, Pechoin suffered poor market performance due to the influx of foreign high-end cosmetic products, and as a result its parent company declared [bankruptcy](/source/bankruptcy).<ref name=":7" /><ref name=":1" /><ref name=":9" /> The brand ''Pechoin'' was subsequently acquired by a businessman from [Hong Kong](/source/Hong_Kong) with 500,000 [RMB](/source/Rmb).<ref name=":1" />

In 2000, Pechoin restructured into a [private company](/source/Private_Company), the ''Shanghai Pehchaolin Daily Chemical Co Ltd''.<ref name=":0" /><ref name=":9">{{Cite web |last=Ying |first=Chen |date=2018-06-27 |title=百雀羚：老品牌的焕新记 |trans-title=Pechoin: the return of an old brand |url=http://www.xinminweekly.com.cn/fengmian/2018/06/27/10499.html |url-status=live |archive-url=https://web.archive.org/web/20190911215601/http://www.xinminweekly.com.cn/fengmian/2018/06/27/10499.html |archive-date=2019-09-11 |access-date= |website=[Xinmin Weekly](/source/Xinmin_Weekly) |language=zh}}</ref> The company then entered a period of rapid growth and the brand ''Pechoin'' was revived.<ref name=":5" /> In 2007-08, Pechoin as a brand won the title of ''Well-known Trademark in China (中国驰名商标)''.<ref name=":19">{{Cite web |date=2009-09-03 |title=上海百雀羚日用化学有限公司简介 |trans-title=A brief introduction to Shanghai Pehchaolin Daily Chemical Co Ltd |url=http://finance.sina.com.cn/roll/20090903/21356704448.shtml |url-status=live |archive-url=https://web.archive.org/web/20220309184218/http://finance.sina.com.cn/roll/20090903/21356704448.shtml |archive-date=2022-03-09 |access-date= |website=[Sina](/source/Sina_Corp) |language=zh}}</ref> In 2013, Pechoin's products were sent as Chinese "national gifts (国礼)" to national leaders in [Africa](/source/Africa) by China's first lady [Peng Liyuan](/source/Peng_Liyuan).<ref name=":2" /><ref name=":3" /><ref name=":4" />

From 2013 to 2015, Pechoin saw a 56% [annual growth rate](/source/annual_growth_rate) and from 2015 to 2017, a 19% annual growth rate.<ref name=":14">{{Cite web |date=2018-11-27 |title=Local Insurgents Shake Up China's "Two-Speed" Market |url=https://www.bain.com/insights/local-insurgents-shake-up-chinas-two-speed-market/ |url-status=live |archive-url=https://web.archive.org/web/20221206150805/https://www.bain.com/insights/local-insurgents-shake-up-chinas-two-speed-market/ |archive-date=2022-12-06 |access-date= |website=[Bain](/source/Bain_%26_Company) |language=en}}</ref> In 2016, the annual revenue of Pechoin reached 13.8 billion [RMB](/source/Rmb), with its [market share](/source/market_share) in mainland China ranking 4th, after foreign brands such as [L'Oreal](/source/L'Or%C3%A9al) and [Olay](/source/Olay).<ref>{{Cite web |last=Bai |first=Ling |date=2017-06-20 |title=销售增幅连续超过两位数 市场份额稳居国内前四强 百雀羚重新激活"家庭记忆" |url=http://paper.people.com.cn/rmrb/html/2017-06/20/nw.D110000renmrb_20170620_1-13.htm |url-status=live |archive-url=https://web.archive.org/web/20230117052448/http://paper.people.com.cn/rmrb/html/2017-06/20/nw.D110000renmrb_20170620_1-13.htm |archive-date=2023-01-17 |access-date= |website=[People's Daily](/source/People's_Daily) |language=zh}}</ref><ref name=":32">{{Cite journal |author=Zheng |first1=Jingmin |last2=Lin |first2=Zhongmin |date=2017 |title=百雀羚新生记 |url=http://rdbk1.ynlib.cn:6251/qw/Paper/625363 |url-status=live |journal=CNB Weekly (第一财经周刊) |language=zh |issue=7 |archive-url=https://web.archive.org/web/20230117212231/http://rdbk1.ynlib.cn:6251/qw/Paper/625363 |archive-date=2023-01-17 |via=[Renmin University of China](/source/Renmin_University_of_China)}}</ref> In 2019, the estimated annual sales of Pechoin reached 17.7 billion RMB (2.26 billion [euro](/source/euro)s), further expanding its market share to 7.3%, second only to L'Oréal.<ref name=":10" /><ref name=":6" /><ref name=":23" /> In 2020, Pechoin formed a [strategic partnership](/source/strategic_partnership) with the [Merck Group](/source/Merck_Group) based in [Germany](/source/Germany).<ref>{{Cite web |last=Lim |first=Amanda |date=2020-07-28 |title=Herbal technology: Safety and efficacy concerns driving demand for 'high-tech herbals' in China's beauty market |url=https://www.cosmeticsdesign-asia.com/Article/2020/07/28/Safety-and-efficacy-concerns-driving-demand-for-high-tech-herbals-in-China-s-beauty-market |url-status=live |archive-url=https://web.archive.org/web/20220927004705/https://www.cosmeticsdesign-asia.com/Article/2020/07/28/Safety-and-efficacy-concerns-driving-demand-for-high-tech-herbals-in-China-s-beauty-market |archive-date=2022-09-27 |access-date= |website=Cosmetics Design Asia |language=en-GB}}</ref><ref>{{Cite web |date=2020-07-08 |title=Merck Partners with Pechoin |url=https://www.happi.com/contents/view_breaking-news/2020-07-08/merck-partners-with-pechoin/ |url-status=live |archive-url=https://web.archive.org/web/20221224154314/https://www.happi.com/contents/view_breaking-news/2020-07-08/merck-partners-with-pechoin/ |archive-date=2022-12-24 |access-date= |website=HAPPI}}</ref>

== Products ==
thumb|244x244px|One of Pechoin's modern products.

As of 2023, Pechoin offers products under 8 different categories:<ref>{{Cite web |title=Pechoin |url=https://en.pechoin.com/ |access-date=2023-01-19 |website=Pechoin's official website |language=en-US}}</ref>

* Pechoin Herbs (百雀羚草本)
* Sansen Skincare (三生花护肤)
* Sansen Nursing (三生花洗护)
* Flavor (气韵)
* Bluemyth (海之秘)
* Lucky Charm (小雀幸)
* Pechoin Men (百雀羚男士)
* Beili (蓓丽)

=== Marketing ===
After 2000, the revived Pechoin tried to appeal to younger population as a fashion brand.<ref name=":9" /><ref name=":18" /><ref name="pinguan">{{cite web |last1=Gong |first1=Yun |date=2017-01-03 |title=盘点百雀羚年度10大事件 除了1天卖1.45亿还有啥 |url=http://www.pinguan.com/article/content/8848 |url-status=live |archive-url=https://web.archive.org/web/20180317102707/http://www.pinguan.com/article/content/8848 |archive-date=2018-03-17 |accessdate= |website=Pin Guan (品观) |language=zh}}</ref> In its advertisements, Pechoin started to use more graphical and video content as presentation. In addition, it also publishes advertisements on various digital platforms in order to draw attention of wider audience and increase public awareness.<ref name=":9" /> For example, one of its advertisements in 2017 fantasized a story taking place in wartime Shanghai ([Republic of China](/source/Republic_of_China_(1912%E2%80%931949))), in which a Chinese woman "Pechoin", who was a [special agent](/source/special_agent), successfully killed her enemy "time/old age", and the company tried to tactfully promote its products through this story.<ref>{{cite web |date=2017-05-10 |title=4米长图刷屏，这个老牌国货如何靠营销逆袭? |trans-title=The advertising picture of Pechoin reaches a length of 4 meters |url=http://www.sohu.com/a/139580528_570240 |url-status=live |archive-url=https://web.archive.org/web/20230117093156/https://www.sohu.com/a/139580528_570240 |archive-date=2023-01-17 |accessdate= |website=[Sohu](/source/Sohu) |language=zh}}</ref><ref>{{cite web |last=Tao |first=Ni |date=2017-05-15 |title=How home brands win over local customers |url=https://www.shine.cn/archive/opinion/chinese-perspectives/How-home-brands-win-over-local-customers/shdaily.shtml |url-status=live |archive-url=https://web.archive.org/web/20230117093514/https://archive.shine.cn/opinion/chinese-perspectives/How-home-brands-win-over-local-customers/shdaily.shtml |archive-date=2023-01-17 |accessdate= |website=[Shanghai Daily](/source/Shanghai_Daily)}}</ref> This advertisement reached over 30 million users through [WeChat](/source/WeChat) platform, and in the end the total number of views exceeded 100 million.<ref>{{cite web |title=百雀羚神广告又来了! |trans-title=Pechoin produced amazing advertisement again! |url=http://www.sohu.com/a/139905537_534679 |url-status=dead |archive-url=https://web.archive.org/web/20180311140611/http://www.sohu.com/a/139905537_534679 |archive-date=2018-03-11 |accessdate= |website=[Sohu](/source/Sohu) |language=zh}}</ref> In 2011, the company spent a total of [CNY¥](/source/CNY)150 million on advertising, while this figure increased to ¥380 million in 2014, ¥680 million in 2015, and ¥1 billion in 2016.<ref name=":18">{{cite web |date=2017-05-10 |title=百雀羚讲老故事找年轻市场 模式难以复制 |trans-title=Pechoin targets younger market by telling old stories—a marketing model that is hard to copy |url=http://finance.sina.com.cn/roll/2017-05-10/doc-ifyexxhw2998139.shtml?cre=financepagepc&doct=0&loc=1&mod=f&r=9&rfunc=100 |url-status=live |archive-url=https://web.archive.org/web/20180314042855/http://finance.sina.com.cn/roll/2017-05-10/doc-ifyexxhw2998139.shtml?cre=financepagepc&doct=0&loc=1&mod=f&r=9&rfunc=100 |archive-date=2018-03-14 |accessdate= |website=[Sina](/source/Sina_Corp) |publisher=Beijing Business Today |language=zh}}</ref>

From 2012 to 2015, Pechoin co-sponsored the Chinese reality show [''The'' ''Voice of China''](/source/The_Voice_of_China) for four seasons.<ref name=":9" /><ref name=":14" /> In 2016, it also sponsored TV series ''[Ice Fantasy](/source/Ice_Fantasy)'', an epic drama hugely popular with Chinese youngsters.<ref name=":9" /><ref name=":14" /> When it comes to [e-commerce](/source/e-commerce), Pechoin joined the Chinese e-business platform [Taobao](/source/Taobao), for example, which has been called "China's [Amazon](/source/Amazon_(company))". Additionally, ''[Singles' Day](/source/Singles'_Day)'' is the largest online shopping festival in China, and according to published data in 2016, a total number of 4,787,965 customers made purchases with Pechoin on that day, which was the highest daily record for a [cosmetics](/source/cosmetics) brand;<ref>{{cite web |date=2017-11-15 |title=中国本土化妆品双十一逆袭 百雀羚销量蝉联第一 |trans-title=China's local cosmetics brand made a comeback on 11/11 with Pechoin maintaining its No.1 position in sales |url=http://finance.sina.com.cn/chanjing/cyxw/2017-11-15/doc-ifynwnty3234637.shtml |url-status=live |archive-url=https://web.archive.org/web/20180314042717/http://finance.sina.com.cn/chanjing/cyxw/2017-11-15/doc-ifynwnty3234637.shtml |archive-date=2018-03-14 |accessdate= |website=[Sina](/source/Sina_Corp)}}</ref> and in 2017, Pechoin's total sales volume on ''Singles' Day'' reached a record-breaking 294 million [RMB](/source/Rmb).<ref>{{cite web |date=2017-11-13 |title=东方之美国货之光, 百雀羚以2.94亿销售额连续三年封顶美妆之王! |trans-title=Beauty of the East—Pechoin maintained its top position in Beauty & Cosmetics three years in a row, with 294 million sales on 11/11 |url=http://www.wzrb.com.cn/mobile_show.aspx?id=822689 |url-status=dead |archive-url=https://web.archive.org/web/20180314042754/http://www.wzrb.com.cn/mobile_show.aspx?id=822689 |archive-date=2018-03-14 |accessdate= |website=Wenzhou Daily}}</ref>

== List of spokespeople ==
The following list includes Pechoin's current and past spokespeople. 
* [Jay Chou](/source/Jay_Chou)<ref name=":11">{{Cite web |date=2020 |title=双十一周杰伦王一博双王联袂出演百雀羚短片开启时空之旅！ |url=https://new.qq.com/rain/a/20201021A0GMEL00 |url-status=live |archive-url=https://web.archive.org/web/20230117045302/https://new.qq.com/rain/a/20201021A0GMEL00 |archive-date=2023-01-17 |access-date= |website=[Tencent](/source/Tencent) |language=zh}}</ref><ref name=":12">{{Cite web |date=2022-04-23 |title=百雀羚有几个明星代言过 |url=https://m.eyishion.com/ylmx/3617.html |url-status=live |archive-url=https://web.archive.org/web/20230117045155/https://m.eyishion.com/ylmx/3617.html |archive-date=2023-01-17 |website=EYIshion |language=zh}}</ref>
* [Wang Yibo](/source/Wang_Yibo)<ref name=":11" /><ref name=":12" />
* [Greg Hsu](/source/Greg_Hsu)<ref>{{Cite news |last= |date=May 2020 |title=百雀羚小绿瓶×许光汉：许你不成纹的约定 |url=https://www.digitaling.com/projects/122023.html |url-status=live |archive-url=https://web.archive.org/web/20230117054736/https://www.digitaling.com/projects/122023.html |archive-date=2023-01-17 |access-date= |newspaper=数英 |language=zh |author1=数英网 }}</ref>
* [Dilraba Dilmurat](/source/Dilraba_Dilmurat)<ref name=":12" /><ref>{{Cite web |date=2019-07-21 |title=迪丽热巴成为百雀羚彩妆代言人 |url=https://www.xgccm.com/news/916.html |url-status=live |archive-url=https://web.archive.org/web/20230117045600/https://www.xgccm.com/news/916.html |archive-date=2023-01-17 |website=Beijing S.W. Culture Media |language=zh}}</ref>
* [Zhou Dongyu](/source/Zhou_Dongyu)<ref name=":12" />
* [Li Bingbing](/source/Li_Bingbing)<ref name=":12" />
* [Fan Bingbing](/source/Fan_Bingbing)<ref name=":12" />
* [Jolin Tsai](/source/Jolin_Tsai)<ref name=":9" />
* [Bai Baihe](/source/Bai_Baihe)<ref>{{Cite web |last=Da |first=Dong |date=2022-11-24 |title=百雀羚代言人有哪些 百雀羚什么年龄比较合适 |url=https://www.qianyanshe.com/jingyan/shenghuo/63998.html |url-status=live |archive-url=https://web.archive.org/web/20230119040630/https://www.qianyanshe.com/jingyan/shenghuo/63998.html |archive-date=2023-01-19 |access-date= |website=Qian Yan She (前沿社) |language=zh}}</ref>
* [Karen Mok](/source/Karen_Mok)<ref name=":9" /><ref name=":12" />

== Recognition ==

* In 2007–2008, Pechoin won the title of ''Well-known Trademark in China (中国驰名商标).<ref name=":19" />''
* In 2018, during the 30th Congress of the [International Federation of Societies of Cosmetic Chemists](/source/International_Federation_of_Societies_of_Cosmetic_Chemists) (IFSCC), Pechoin's scientist Dr. Alexandra Lan was awarded the ''Innovation Golden Award'' by the host——German Society for Scientific and Applied Cosmetics (DGK).<ref>{{Cite web |date=2018-09-25 |title=Top Speakers at IFSCC Congress |url=https://www.happi.com/contents/view_breaking-news/2018-09-25/top-speakers-at-ifscc-congress/ |url-status=live |archive-url=https://web.archive.org/web/20210923153710/https://www.happi.com/contents/view_breaking-news/2018-09-25/top-speakers-at-ifscc-congress/ |archive-date=2021-09-23 |access-date= |website=HAPPI |language=en}}</ref><ref name=":20">{{Cite web |date=2018-09-23 |title=Champions of Cosmetic Science Celebrated at IFSCC 2018 |url=https://www.cosmeticsandtoiletries.com/news/event-coverage/news/21841366/champions-of-cosmetic-science-celebrated-at-ifscc-2018 |url-status=live |archive-url=https://web.archive.org/web/20220925170102/https://www.cosmeticsandtoiletries.com/news/event-coverage/news/21841366/champions-of-cosmetic-science-celebrated-at-ifscc-2018 |archive-date=2022-09-25 |access-date= |website=Cosmetics & Toiletries |language=en}}</ref> Pechoin received the Golden Award for its innovative cooling [sunscreen](/source/sunscreen) to protect Asian skin in the visible and near-infrared spectrum.<ref name=":20" /><ref name=":21">{{Cite web |date=2019-10-08 |title=Pechoin Receives 2019 Young Scientist Prize at 25th IFSCC Conference in Milan |url=https://www.nasdaq.com/press-release/pechoin-receives-2019-young-scientist-prize-at-25th-ifscc-conference-in-milan-2019-10 |url-status=live |archive-url=https://web.archive.org/web/20230122034538/https://www.nasdaq.com/press-release/pechoin-receives-2019-young-scientist-prize-at-25th-ifscc-conference-in-milan-2019-10 |archive-date=2023-01-22 |website=[Nasdaq](/source/Nasdaq)}}</ref>
* In 2019, during the 25th Conference of the [IFSCC](/source/International_Federation_of_Societies_of_Cosmetic_Chemists), one of Pechoin’s young scientists Dr. Liu Yan was awarded the ''2019'' ''Maison G de Navarre Young Scientist Prize''.<ref name=":21" /><ref name=":13" /><ref name=":22">{{Cite news |date=2019-10-07 |title=Pechoin Given the Young Scientist Prize at the 25th IFSCC Conference Held in Milan |language=en |work=[Bloomberg](/source/Bloomberg_L.P.) |url=https://www.bloomberg.com/press-releases/2019-10-07/pechoin-given-the-young-scientist-prize-at-the-25th-ifscc-conference-held-in-milan |url-status=live |access-date=2023-01-16 |archive-url=https://web.archive.org/web/20230117052643/https://www.bloomberg.com/press-releases/2019-10-07/pechoin-given-the-young-scientist-prize-at-the-25th-ifscc-conference-held-in-milan |archive-date=2023-01-17}}</ref> Dr. Liu's paper titled "The Human Skin Microbiome: A New Way to Beauty".<ref name=":21" /><ref name=":13" /><ref name=":22" />
* In 2021, Pechoin's scientist Dr. Zuo JinHui was awarded the ''2021 Maison G de Navarre Young Scientist Prize'' by the [IFSCC](/source/International_Federation_of_Societies_of_Cosmetic_Chemists)''.''<ref name=":13">{{Cite web |title=Maison G de Navarre Young Scientist Essay Prize |url=https://ifscc.org/awards-prizes/maison-g-de-navarre-prize/ |url-status=live |archive-url=https://web.archive.org/web/20221126122527/https://ifscc.org/awards-prizes/maison-g-de-navarre-prize/ |archive-date=2022-11-26 |access-date= |website=IFSCC |language=en-US}}</ref> Dr. Zuo's paper titled "New anti-aging strategy of cosmetics, from skin physiology to skin 'psychology'."<ref name=":13" />
* In 2023, according to ''Brand Finance'', Pechoin was the highest ranking Asian brand (13th globally) in the list of "Top 50 most valuable cosmetics brands"''.''<ref>{{Cite web |title=Cosmetics 50 2023 {{!}} Brand Value Ranking League Table |url=https://brandirectory.com/rankings/cosmetics/table |url-status=live |archive-url=https://web.archive.org/web/20240401142423/https://brandirectory.com/rankings/cosmetics/table |archive-date=2024-04-01 |access-date= |website=Brandirectory |language=en}}</ref> From 2019 to 2022, Pechoin's global ranking in this list rose steadily from 23rd to 19th, 15th, and to 14th.<ref name=":15">{{Cite web |title=Cosmetics 50 2022 {{!}} Brand Value Ranking League Table |url=https://brandirectory.com/rankings/cosmetics/table |url-status=live |archive-url=https://web.archive.org/web/20221204184936/https://brandirectory.com/rankings/cosmetics/table |archive-date=2022-12-04 |access-date= |website=Brandirectory |language=en}}</ref><ref name=":17">{{Cite web |date=May 2022 |title=Cosmetics 50 2022 |url=https://brandirectory.com/download-report/brand-finance-cosmetics-50-2022-preview.pdf |url-status=live |archive-url=https://web.archive.org/web/20230117043029/https://brandirectory.com/download-report/brand-finance-cosmetics-50-2022-preview.pdf |archive-date=2023-01-17 |website=Brand Finance}}</ref><ref>{{Cite web |date=2021-06-11 |title=百雀羚跃升2021全球最有价值美妆榜TOP15 |url=http://www.xinhuanet.com/enterprise/2021-06/11/c_1127554644.htm |url-status=live |archive-url=https://web.archive.org/web/20230117230048/http://www.xinhuanet.com/enterprise/2021-06/11/c_1127554644.htm |archive-date=2023-01-17 |access-date= |website=[Xinhuanet](/source/Xinhuanet) |language=zh |quote=自2019年起，百雀羚已是连续三年入选，以逐年向上的姿态，从2019年的第23位，到2020年的第19位，再到2021年的第15位。}}</ref>

==References==
{{Reflist|3}}

Category:Skin care brands
Category:Chinese companies established in 1931
Category:Cosmetics brands
Category:Companies based in Shanghai
Category:Chinese brands
Category:1931 establishments in Shanghai

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Adapted from the Wikipedia article [Pechoin](https://en.wikipedia.org/wiki/Pechoin) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Pechoin?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.