# Peach John
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{{Short description|Japanese mail-order retailer of lingerie and women's apparel}}
{{more citations needed|date=September 2009}}
{{Use dmy dates|date=October 2021}}
{{Infobox company
| name = Peach John Co., Ltd.
| logo = PeachJohn-logo.png
| logo_size = 100
| logo_alt =
| image = JPR Harajuku building Tokyo.JPG
| image_size =
| image_alt =
| image_caption = The headquarters building in Shibuya, Tokyo
| trading_name =
| native_name = 株式会社ピーチ・ジョン
| native_name_lang = ja
|type = [Subsidiary](/source/Subsidiary)
|foundation = {{Start date and age|1994|06|01|df=y}}
|location = [Shibuya, Tokyo](/source/Shibuya%2C_Tokyo), Japan
|key_people = President, Chairman, & CEO: Akiyuki Ueno[{{cite web |url= http://www.peachjohn.co.jp/al/info/about/index.html?sid=footer_about |title= Company profile |year= 2016|work= Official website|publisher= Peach John|location= Japan|language= Japanese|access-date= 12 September 2016}}]
|revenue = {{profit}} ¥17 [billion](/source/1%2C000%2C000%2C000_(number)) [JPY](/source/JPY) ([FY](/source/fiscal_year) 2006)[[http://www.u-netsurf.ne.jp/hbscoj/eventdetail/071112BusinessAwards.htm HBS Club of Japan 2007 Business Awards Dinner] {{Webarchive|url=https://web.archive.org/web/20160303174031/http://www.u-netsurf.ne.jp/hbscoj/eventdetail/071112BusinessAwards.htm |date=3 March 2016 }} HBS Club of Japan. Retrieved 11 March 2008.]
| parent = [Wacoal Holdings](/source/Wacoal)
| homepage = {{URL|www.peachjohn.co.jp}}
}}
{{nihongo|'''Peach John Co., Ltd.'''|株式会社ピーチ・ジョン|Kabushiki-gaisha pichi jon}} is a Japanese mail-order retailer of [lingerie](/source/lingerie) and women's [apparel](/source/apparel) targeted at women in their teens and 20s.
== History ==
The company was founded 1 June 1994 by Mika Noguchi and her then-husband, Shoji Noguchi, in [Tokyo](/source/Tokyo), Japan. At the time, Mika Noguchi, aged 29, established a small mail-order company specializing in importing American lingerie.{{citation needed|date=September 2016}}
The name Peach John (ピーチ・ジョン ''Pīchi Jon'') draws inspiration from the [Japanese folktale](/source/Japanese_folktale) hero ''[Momotarō](/source/Momotar%C5%8D)'' (桃太郎), with ''Momo'' (桃) translating to "peach", and ''[Tarō](/source/Tar%C5%8D_(given_name))'' (太郎) being a common masculine given name as common as [John](/source/John_(given_name)).[{{Cite news|url=https://www.oricon.co.jp/pressrelease/122878/|title=【衝撃発表】PEACHは桃。JOHNは太郎。PEACH JOHNのカタログ100号目のミューズは、桃から生まれた「桃太郎ーラ(ももたローラ)」!|work=ORICON STYLE|access-date=13 February 2018|language=ja-JP}}] Mika Noguchi desired a name beginning with the letter P as she found the ''pī'' (ピー) sound to be "cute".[{{Cite news|url=http://peachjohn.com/news/2017/02/10/%E3%83%94%E3%83%BC%E3%83%81%E3%83%BB%E3%82%B8%E3%83%A7%E3%83%B3%EF%BC%9D%E6%A1%83%E5%A4%AA%E9%83%8E-%E5%90%8D%E5%89%8D%E3%81%AE%E7%94%B1%E6%9D%A5%E3%82%92%E5%A4%A7%E5%85%AC%E9%96%8B/|title=PEACH JOHN OFFICIAL WEB'|access-date=13 February 2018|language=ja}}{{Dead link|date=September 2025 |bot=InternetArchiveBot }}]
As the company expanded its product line, in 2001 Peach John nearly succumbed to bankruptcy. After restructuring, the company was able to pay back their 2 billion yen debt in 13 months.[[http://search.japantimes.co.jp/cgi-bin/nb20070508a3.html Bomb bra put Peach John on path to popularity] Japan Times. Retrieved 11 March 2008.] In May 2006, the Japanese lingerie maker [Wacoal](/source/Wacoal) formed a capital alliance with Peach John which allowed Wacoal to hold 49 percent of the company's shares. Then on 10 January 2008, Wacoal bought Noguchi's remaining [shares](/source/shares), giving Wacoal full control of Peach John Co., Ltd.[[http://219.106.254.117/Article.asp?Art_ID=16055 Wacoal to Take Full Control of Mail Order Firm Peach John]{{Dead link|date=September 2025 |bot=InternetArchiveBot }} JCN Network. Retrieved 11 March 2008.]
== Collaborations ==
On occasion, Peach John has collaborated with [Bandai](/source/Bandai) on items to mark milestone anniversaries of anime/manga franchises:
* ''[Sailor Moon](/source/Sailor_Moon)'' lingerie and pajamas, including costume lingerie sets based on Sailor Soldier outfits, in celebration of the franchise's 20th anniversary.[{{cite news|url=https://www.crunchyroll.com/anime-news/2013/12/10/premium-bandai-to-release-sailor-moon-lingerie-and-pajamas|title=Premium Bandai to Release ''Sailor Moon'' Lingerie and Pajamas |last=Komatsu |first=Mikikazu |work=[Crunchyroll](/source/Crunchyroll) |date=11 December 2013 |accessdate=22 July 2021}}]
* ''[Neon Genesis Evangelion](/source/Neon_Genesis_Evangelion_(franchise))'' lingerie and pajamas inspired by the franchise's various characters in celebration of the franchise's 20th anniversary.[{{cite news|url=https://www.crunchyroll.com/anime-news/2015/10/02/evangelion-anniversary-celebrated-with-peach-john-lingerie-and-pajamas|title=''Evangelion'' Anniversary Celebrated With Peach John Lingerie and Pajamas |last=Green |first=Scott |work=[Crunchyroll](/source/Crunchyroll) |date=2 October 2015 |accessdate=22 July 2021}}]
==References==
{{Reflist}}
==External links==
* {{Official website|peachjohn.co.jp}} {{in lang|ja}}
{{Lingerie}}
{{Authority control}}
Category:Wacoal
Category:Clothing brands of Japan
Category:Clothing retailers of Japan
Category:Clothing companies established in 1994
Category:Retail companies established in 1994
Category:Lingerie brands
{{Japan-manufacturing-company-stub}}
{{Fashion-company-stub}}
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Adapted from the Wikipedia article [Peach John](https://en.wikipedia.org/wiki/Peach_John) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Peach_John?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.