# PartyCasino
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> Source: https://en.wikipedia.org/wiki/PartyCasino
> Source revision: 1349911254
> License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/)
{{Short description|Online Casino}}
{{refimprove|date=December 2016}}
{{Infobox company
| name = PartyCasino
| logo = PartyCasino Logo
| type = Public
| industry = [Online gambling](/source/Online_gambling)
| fate =
| predecessor =
| successor =
| founded =
| founder =
| defunct =
| hq_location_city =
| hq_location_country =
| area_served = Worldwide
| key_people =
| products = [Online casino](/source/Online_casino), [slots](/source/Slot_machine)
| owner = [Entain](/source/Entain)
| num_employees =
| num_employees_year =
| parent =
| website = {{URL|https://www.partycasino.com}}
}}
'''PartyCasino''' is an online casino first launched in 1997 under the name Starluck Casino, before relaunching in 2006 as a fully integrated platform.[{{Cite web|url=http://www.businesswire.com/news/home/20040329005632/en/Starluck-Casino-Online-BMM-Certification|title=Starluck Casino Online Gets BMM Certification {{!}} Business Wire|website=www.businesswire.com|access-date=2016-12-16|date=2004-03-29|archive-url=https://web.archive.org/web/20161220082106/http://www.businesswire.com/news/home/20040329005632/en/Starluck-Casino-Online-BMM-Certification|archive-date=2016-12-20|url-status=live}}] The casino offers more than 500 games, ranging from casino like [blackjack](/source/blackjack) and [roulette](/source/roulette) to a wide selection of [online slots](/source/Online_slot_games) and live dealer experiences.
Following the 2011 merger of Party Gaming PLC and bwin Interactive Entertainment AG, PartyCasino became one of Gaming VC Holdings PLC's ([GVC](/source/GVC_Holdings)) leading casino brands.[{{Cite web|url=http://www.gamingintelligence.com/business/37993-gvc-unveils-revamped-partycasino-com-site|title=GVC unveils revamped partycasino.com site - Gaming Intelligence|last=Harrison|first=Robin|website=www.gamingintelligence.com|access-date=2016-12-12|archive-url=https://web.archive.org/web/20161220134523/http://www.gamingintelligence.com/business/37993-gvc-unveils-revamped-partycasino-com-site|archive-date=2016-12-20|url-status=live}}] Entain operates four main product verticals, sports, casino, poker and bingo, along with other core brands such as CasinoClub, Betboo, Sportingbet, [Bwin](/source/Bwin), [partypoker](/source/partypoker), [Foxy Bingo](/source/Foxy_Bingo), and Gioco Digitale.[{{Cite web|url=http://www.gvc-plc.com/html/overview/brands.asp|title=Brands - GVC Holdings PLC|website=www.gvc-plc.com|access-date=2016-12-12|archive-url=https://web.archive.org/web/20161119101502/http://www.gvc-plc.com/html/overview/brands.asp|archive-date=2016-11-19|url-status=live}}]
== History ==
PartyCasino was originally launched as Starluck Casino by Ruth Parasol under iGlobal Media. It went on to become one of the first successful online casinos in the late 1990s.[{{Cite journal|last=Laffey|first=Des|date=2007-04-10|title=The ultimate bluff: a case study of partygaming.com|journal=Journal of Information Technology|language=en|volume=22|issue=4|pages=479–488|doi=10.1057/palgrave.jit.2000096|issn=0268-3962|doi-access=free}}] Its early success led to the creation of PartyPoker (2001) and PartyBingo (2003). By 2005, PartyGaming was listed on the London Stock Exchange, valued at £4.64 billion, enough to secure a place in the FTSE100 Index.[{{Cite web|url=http://www.gvc-plc.com/|title=GVC Holdings PLC|website=www.gvc-plc.com|access-date=2016-12-16|archive-url=https://web.archive.org/web/20161220121141/http://www.gvc-plc.com/|archive-date=2016-12-20|url-status=live}}]
In 2011, bwin Interactive Entertainment and PartyGaming completed their merger,[{{Cite news|url=https://www.theguardian.com/business/2010/jul/29/partygaming-bwin-merger|title=PartyGaming to merge with online gambling rival|last=Moya|first=Elena|date=2010-07-29|newspaper=The Guardian|language=en-GB|issn=0261-3077|access-date=2016-12-09|archive-url=https://web.archive.org/web/20161221053542/https://www.theguardian.com/business/2010/jul/29/partygaming-bwin-merger|archive-date=2016-12-21|url-status=live}}] creating the world's largest listed online gaming company.[{{Cite news|url=http://cardplayerlifestyle.com/partygaming-bwin-merge/|title=PartyGaming, bwin Merge; Create Largest Online Gambling Company|date=2010-08-04|newspaper=Cardplayer Lifestyle Poker Blog|language=en-US|access-date=2016-12-12|archive-url=https://web.archive.org/web/20161221011800/http://cardplayerlifestyle.com/partygaming-bwin-merge/|archive-date=2016-12-21|url-status=live}}]
In February 2016, GVC acquired bwin.party digital entertainment plc,[{{Cite news|url=http://www.igamingbusiness.com/news/bwinparty-shareholders-approve-gvc-merger-scheme|title=bwin.party shareholders approve GVC merger scheme|date=2015-12-15|newspaper=iGaming Business|access-date=2016-12-09|archive-url=https://web.archive.org/web/20161220083246/http://www.igamingbusiness.com/news/bwinparty-shareholders-approve-gvc-merger-scheme|archive-date=2016-12-20|url-status=live}}] the group is headquartered in the Isle of Man and has licenses in Austria, Belgium, Bulgaria, France, Italy, Denmark, Germany ([Schleswig-Holstein](/source/Schleswig-Holstein)), Spain, Malta, UK, South Africa, and the [Dutch Caribbean](/source/Dutch_Caribbean).[{{Cite web|url=http://www.gvc-plc.com/html/overview/about.asp|title=About Us - GVC Holdings PLC|website=www.gvc-plc.com|access-date=2016-12-12|archive-url=https://web.archive.org/web/20161120162258/http://www.gvc-plc.com/html/overview/about.asp|archive-date=2016-11-20|url-status=live}}]
In June 2017, PartyCasino relaunched to players with an all-new look and feel.[{{Cite news|url=http://www.gvc-plc.com/html/investor/news/archive/2017/120617.asp|title=GVC puts the party back into casino with brand relaunch - 12 June 2017 - GVC Holdings PLC|access-date=6 September 2017|archive-url=https://web.archive.org/web/20170906181952/http://www.gvc-plc.com/html/investor/news/archive/2017/120617.asp|archive-date=6 September 2017|url-status=live}}] The updated design – which was the result of an ongoing collaboration between PartyCasino employees and Leeds-based advertising agency, Home – did away with the site's previous cartoon style in favour of a more sophisticated approach, with photo-realistic imagery and lens flare lighting effects featuring prominently. As part of the rebrand, the PartyCasino logo was also updated – with the previously used lowercase font and dice graphic being ditched in favour of a more contemporary two-colour design.
In 2021, [McLaren Racing](/source/McLaren) announced a new multi-year partnership with [Entain](/source/Entain) brands, PartyCasino and PartyPoker.[{{Cite web|date=18 May 2021|title=McLaren Racing Announces New Partnership With Entain Brands, PartyCasino and PartyPoker|url=https://www.mclaren.com/racing/partners/partyresponsibly/mclaren-racing-announces-new-partnership-with-entain-brands-partycasino-and-partypoker/|access-date=3 June 2021|website=McLaren}}] The partnership was officially launched at the [2021 Monaco Grand Prix](/source/2021_Monaco_Grand_Prix) on May 23.[{{Cite web|date=18 May 2021|title=Entain's PartyCasino and PartyPoker Brands Partner with McLaren Racing|url=https://entaingroup.com/newsrelease/entains-partycasino-and-partypoker-brands-partner-with-mclaren-racing/|access-date=3 June 2021|website=Entain}}]
== References ==
==External links==
*[https://casino.partycasino.com Party Casino]
Category:Entain
Category:Online casinos
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Adapted from the Wikipedia article [PartyCasino](https://en.wikipedia.org/wiki/PartyCasino) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/PartyCasino?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.