# Pacific Magazines

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{{Short description|Australian magazine publisher}}
{{Distinguish|Pacific Magazine}}
{{Use dmy dates|date=July 2019}}
{{Infobox company
| name = Pacific Magazines
| logo = Pacific Magazines.png
| type = 
| industry = [Magazine Publishing](/source/Magazine)
| fate = 
| predecessor = 
| successor = 
| founded = 
| founder = 
| defunct = 
| hq_location_city = 
| hq_location_country = [Australia](/source/Australia) 
| area_served = 
| key_people = 
| products = 
| owner = Mercury Capital<ref name="Mumbrella Mercury aquisition" />
| num_employees = 
| num_employees_year = 
| website = {{URL|pacificmagazines.com.au}}
}}

'''Pacific Magazines''' was a magazine publisher operating in Australia owned by [Seven West Media](/source/Seven_West_Media). In March 2020, it was acquired by [Bauer Media Australia](/source/Are_Media) in April 2020.<ref name="Mumbrella Bauer accquisition">{{cite news |last1=Kelly |first1=Vivienne |title=Bauer Media given all clear to acquire Seven West Media's Pacific Magazines |url=https://mumbrella.com.au/bauer-media-given-all-clear-to-acquire-seven-west-medias-pacific-magazines-622640 |access-date=3 September 2020 |work=Mumbrella |date=26 March 2020 |archive-url=https://web.archive.org/web/20200619062007/https://mumbrella.com.au/bauer-media-given-all-clear-to-acquire-seven-west-medias-pacific-magazines-622640 |archive-date=19 June 2020|url-status=live}}</ref> In June 2020, Mercury Capital acquired Pacific Magazines as part of its purchase of Bauer's former Australian and New Zealand assets.<ref name="Mumbrella Mercury aquisition">{{cite news |last1=Kelly |first1=Vivienne |title=Bauer Media sold to Mercury Capital |url=https://mumbrella.com.au/bauer-media-sold-to-mercury-capital-631446 |access-date=3 September 2020 |work=[Mumbrella](/source/Mumbrella) |date=17 June 2020 |archive-url=https://web.archive.org/web/20200818074125/https://mumbrella.com.au/bauer-media-sold-to-mercury-capital-631446 |archive-date=18 August 2020|url-status=live}}</ref>

==History==
Pacific published leading titles including Australia's best selling magazine ''[Better Homes & Gardens](/source/Better_Homes_%26_Gardens_(magazine)), Women's Health, Men's Health, [New Idea](/source/New_Idea), [Who](/source/Who_(magazine)),'' and the nation's leading fashion brand ''[Marie Claire](/source/Marie_Claire)''.

It has it roots in the Southdown Press, the publishers of ''[New Idea](/source/New_Idea)'' and long owned by the [Murdoch family](/source/Murdoch_family). When [News Corp Australia](/source/News_Corp_Australia) acquired the [Herald & Weekly Times](/source/Herald_%26_Weekly_Times) in 1987, the Australasian and Argus titles (''[Australasian Post](/source/Australasian_Post)'', ''Home Beautiful'', ''Your Garden'') were added. [Rupert Murdoch](/source/Rupert_Murdoch) [spun off](/source/Corporate_spin-off) his Australian magazine holdings in 1991 into a new company, Pacific Magazines and Printing (PMP). 

[Seven West Media](/source/Seven_West_Media) acquired Pacific Magazines in 2002, leaving PMP as solely a printing business. Two years later, Seven bought Murdoch Magazines, a former corporate sibling in [News Corp Australia](/source/News_Corp_Australia), from Matt Handbury.<ref>{{Cite news|issn=0312-6315|title=Seven Network's Pacific Publications buys Murdoch Magazines|work=Sydney Morning Herald|access-date=12 April 2015|date=12 July 2004|url=http://www.smh.com.au/articles/2004/07/12/1089484283070.html?from=storylhs|archive-date=24 September 2015|archive-url=https://web.archive.org/web/20150924141656/http://www.smh.com.au/articles/2004/07/12/1089484283070.html?from=storylhs|url-status=live}}</ref>

In 2016, Pacific Magazines took its digital assets back from [Yahoo7](/source/Yahoo7) and subsequently launched multiple digital products across Fashion, Entertainment and Home & Food.<ref>{{Cite magazine|title=Pacific Magazines Takes Back Digital Assets from Yahoo7|url=http://www.bandt.com.au/media/pacific-magazines-yahoo7-partnership|magazine=B&T Magazine|access-date=4 November 2017|archive-date=7 November 2017|archive-url=https://web.archive.org/web/20171107012648/http://www.bandt.com.au/media/pacific-magazines-yahoo7-partnership|url-status=live}}</ref> 

In 2017, Pacific unveiled its all new "premium user experience" digital offerings for ''Marie Claire'' and ''Women's Health''.<ref>{{Cite news|title=Pacific Magazines revamps marieclaire.com.au |url=https://mumbrella.com.au/its-about-the-quality-and-experience-pacific-mags-revamps-marieclaire-com-au-473973|work=Mumbrella|url-status=live|archive-url=https://web.archive.org/web/20190417182044/https://mumbrella.com.au/its-about-the-quality-and-experience-pacific-mags-revamps-marieclaire-com-au-473973|archive-date=17 April 2019}}</ref> This was subsequently rolled across their digital network including ''Who'', ''InStyle'', ''Men's Health'', ''Home Beautiful'', ''New Idea'', ''Better Homes & Gardens'', ''Girlfriend'' and ''New Idea Food''. 

In October 2019 [Seven West Media](/source/Seven_West_Media) announced, that subject to gaining [Australian Competition & Consumer Commission](/source/Australian_Competition_%26_Consumer_Commission) approval, it had agreed to sell Pacific Magazines to [Bauer Media Australia](/source/Are_Media).<ref>{{cite news |last1=Blackiston |first1=Hannah |title=Seven West Media agrees to sell Pacific to Bauer Media for $40m |url=https://mumbrella.com.au/seven-west-media-agrees-to-sell-pacific-to-bauer-media-for-40m-603212 |access-date=3 September 2020 |work=[Mumbrella](/source/Mumbrella) |date=21 October 2019 |archive-url=https://web.archive.org/web/20200819053412/https://mumbrella.com.au/seven-west-media-agrees-to-sell-pacific-to-bauer-media-for-40m-603212 |archive-date=19 August 2020|url-status=live}}</ref> The sale was completed in May 2020.<ref>[https://web.archive.org/web/20200929085415/https://www.asx.com.au/asxpdf/20200501/pdf/44hgth1bftxnj6.pdf SWM completes sale of Pacific Magazines to Bauer] Seven West Media 1 May 2020</ref> In June 2020,  Bauer Media Australia including Pacific Magazines was sold to [Mercury Capital](/source/Mercury_Capital).<ref name="Mumbrella Mercury aquisition" />
 
==Publications==
Anime
* ''[K-Zone](/source/K-Zone)'', a monthly children's magazine highlighting toys, gaming, anime, sport and entertainment.

Fashion & Beauty
* ''[Marie Claire Australia](/source/Marie_Claire)'', a monthly women's fashion magazine, based on the original French version founded in 1937
* ''[InStyle](/source/InStyle)'', a monthly fashion, lifestyle and entertainment magazine, based on the American magazine
* ''[Men's Health](/source/Men's_Health_(Australian_magazine))'', a monthly men's lifestyle magazine, based on the [American title of the same name](/source/Men's_Health) 
* ''[Women's Health](/source/Women's_Health_(magazine))'', a monthly women's lifestyle magazine, the international version based on the American magazine
* ''BeautyCrew.com.au'', the leading digital beauty offering providing how to's, news and product reviews.

Entertainment
* ''[Girlfriend](/source/Girlfriend_(magazine))'', a monthly magazine for teenage girls.
* ''[New Idea](/source/New_Idea)'', a weekly women's magazine.
* ''[That's Life!](/source/That's_Life!_(Australian_magazine))'', a weekly lifestyle magazine.
* ''[Who](/source/Who_(magazine))'', a weekly celebrity magazine, sister to the [United States](/source/United_States) weekly ''[People](/source/People_(magazine))''.
* ''PracticalParenting.com.au'', a premium digital parenting destination with a pull out parenting section in the New Idea magazine.

Home & Food
* ''All Recipes'', Australia's best user created recipes web property. 
* ''[Better Homes & Gardens](/source/Better_Homes_%26_Gardens_(magazine))'', a monthly home/lifestyle magazine and Australia's best selling magazine.
* ''Diabetic Living'', a bi-monthly lifestyle magazine aimed at people suffering from [diabetes](/source/diabetes).
* ''[Family Circle](/source/Family_Circle)'', a women's magazine aimed at mothers, based on the American publication.
* ''Home Beautiful'', a monthly home decorating magazine.
* ''NewIdeaFood.com.au'', a new gourmet food online product offering recipes with topical food news.

Previous titles
* ''[Bride to Be](/source/Bride_to_Be_(magazine))'', a bridal magazine. (print edition ceased publication in September 2016)<ref name="mward">{{cite news|author=Miranda Ward|title=Pacific Magazines ceases publication of Prevention, Dec/Jan issue to be its last|url=https://mumbrella.com.au/pacific-magazines-ceases-publication-prevention-decjan-issue-last-389659|access-date=4 September 2016|work=Mumbrella|date=22 August 2016|archive-date=23 August 2016|archive-url=https://web.archive.org/web/20160823174041/https://mumbrella.com.au/pacific-magazines-ceases-publication-prevention-decjan-issue-last-389659|url-status=live}}</ref>
* ''Famous'', a weekly celebrity tabloid magazine. (print edition ceased publication 2016)
* ''Feast'', a monthly magazine in partnership with [SBS Food](/source/Special_Broadcasting_Service) (ceased publication in 2015)
* ''[Prevention](/source/Prevention_(magazine))'', a monthly healthy lifestyle magazine for women over 40 (the last issue by the company was published in December 2016)<ref name="mward"/>
* ''Your Garden'', a quarterly [gardening](/source/gardening) magazine (ceased publication in August 2016)<ref name="ben">{{cite news|author=Lindsay Bennett|title=PacMags calls quits on Prevention, closes three magazines|url=http://www.adnews.com.au/news/pacmags-calls-quits-on-prevention-closes-three-magazines|access-date=2 February 2017|work=AdNews|date=22 August 2016|archive-date=2 February 2017|archive-url=https://web.archive.org/web/20170202145643/http://www.adnews.com.au/news/pacmags-calls-quits-on-prevention-closes-three-magazines|url-status=live}}</ref>

==References==
{{Reflist}}

==External links==
*[http://pacificmagazines.com.au/ Pacific Magazines Corporate website]

{{Portal|Children's literature}}

{{Seven Media Group}}
{{Are Media}}

Category:Magazine publishing companies of Australia
Category:Mercury Capital
Category:Seven Network

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Adapted from the Wikipedia article [Pacific Magazines](https://en.wikipedia.org/wiki/Pacific_Magazines) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Pacific_Magazines?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.
