# Pacific Cycle

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American bicycle company

For the Taiwanese company, see [Pacific Cycles](/source/Pacific_Cycles).

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Pacific Cycle Type Subsidiary Industry Bicycles Founded 1977; 49 years ago (1977) Founder Chris Hornung Headquarters Madison, Wisconsin Parent Pon Holdings Website pacific-cycle.com

Pacific Cycle [head badge](/source/Head_badge)

**Pacific Cycle, Inc.**, is an American subsidiary of Dutch [conglomerate](/source/Conglomerate_(company)) [Pon Holdings](/source/Pon_Holdings) that makes, imports and distributes [bicycles](/source/Bicycle). It was founded in 1977 by Chris Hornung. The company pioneered the sourcing of bicycles from the Far East for distribution in the U.S., developing relationships with suppliers primarily in Taiwan and China.[1] Pacific later bought several American subsidiaries with well-known American bicycle [brands](#Brands), with some manufacturing in the United States, including [Roadmaster](/source/Roadmaster_(bicycle_company)), [Schwinn](/source/Schwinn), and [GT](/source/GT_Bicycles), as well as diversifying into bicycle accessories and other types of children's play equipment.[2] Pacific Cycle sells more bicycles than any other company in North America and is one of the most prolific bicycle suppliers in the world.[3] In 2006, Chris Hornung left Pacific Cycle leaving President Jeff Frehner in control.[4] Alice Tillett has been the President of Pacific Cycle since 2008.

The company headquarters is located in [Madison, Wisconsin](/source/Madison%2C_Wisconsin), with a corporate branch office in [Olney, Illinois](/source/Olney%2C_Illinois) (the former home of [Roadmaster](/source/Roadmaster_(bicycles))). They also operate distribution centers in Olney, Illinois, [Vacaville, California](/source/Vacaville), and [Rancho Cucamonga, California](/source/Rancho_Cucamonga%2C_California) (formerly of [PTI](/source/Powertech_Technology)).

## History

In 1998, Chris Hornung reached an agreement with Wind Point Partners giving the private equity investment firm a controlling interest in Pacific Cycle.[4]

In December 2000, with new resources from the [Wind Point Partners](/source/Wind_Point_Partners) deal, Pacific Cycle acquired the bicycle division of [Brunswick Corporation](/source/Brunswick_Corporation) for $60 million, obtaining control of the [Mongoose](/source/Mongoose_(bicycles)) and [Roadmaster](/source/Roadmaster_(bicycles)) brands. This also gave Pacific Cycle access to [Walmart](/source/Walmart), who was the second largest retailer of bikes and to whom Brunswick was the largest supplier.[5] Mongoose had maintained a strong reputation for quality and performance, particularly among younger BMX enthusiasts. Pacific Cycle brought Mongoose into the mass-merchant channel at Walmart.[1]

In 2001, Pacific Cycle outbid [Huffy](/source/Huffy) Corp. in bankruptcy court for the purchase of the Schwinn/GT Corporation, obtaining control of the [Schwinn](/source/Schwinn_Bicycle_Company) and [GT](/source/GT_Bicycles) brands for $86 million.[6] In 2002, Schwinn was introduced to the mass-merchant channel at Walmart, [Target](/source/Target_Corporation), and [Toys "R" Us](/source/Toys_%22R%22_Us).[1]

On March 17, 2003, Pacific Cycle acquired InStep L.L.C. for an undisclosed price. InStep is a marketer and distributor of jogging strollers and bicycle trailers. Pacific financed the purchase through company earnings and the price was not disclosed.[7]

In 2004, Pacific Cycle was acquired by Dorel Industries from Wind Point Partners for $310 million, acquiring Wind Point's 43 percent stake.[8][9] Under Dorel's Recreational/Leisure product segment, the Pacific Cycle division (PCG internally) deals with the mass merchant and sporting goods channels while the Cycling Sports Group (CSG) division deals specifically with the Independent Bicycle Dealers (IBD) channel.[10] U.S. distribution channels include mass-market retailers such as Walmart, Target, [Kmart](/source/Kmart_(United_States)), [Sears](/source/Sears) and Toys "R" Us as well as sporting goods chains such as [Dick's Sporting Goods](/source/Dick's_Sporting_Goods), Academy Sports and [Dunham's Sports](/source/Dunham's_Sports). Canadian distributors include [Canadian Tire](/source/Canadian_Tire).

In 2005, Pacific Cycle started importing electric scooters and marketing them under the Schwinn Motor Scooters name.[1] Sales ceased in approximately 2011.

In June 2008, Pacific Cycle acquired the assets of PTI Sports LLC (Protective Technologies International), a leading U.S. designer, manufacturer, and distributor of bicycle parts, helmets, and other accessories, for $28 million.[11]

In July 2009, Pacific Cycle acquired the assets of [Iron Horse Bicycles](/source/Iron_Horse_Bicycles) and obtained control of the brand.[12]

In October 2021, parent company Dorel Sports was sold to Dutch [Pon Holdings](/source/Pon_Holdings).[13]

## References

1. ^ [***a***](#cite_ref-ReferenceA_1-0) [***b***](#cite_ref-ReferenceA_1-1) [***c***](#cite_ref-ReferenceA_1-2) [***d***](#cite_ref-ReferenceA_1-3) ["Pacific Cycle Group"](http://www.pacificcycle.com/timeline). *Pacific Cycle*.

1. **[^](#cite_ref-2)** ["Pacific Cycle Group"](http://www.pacificcycle.com/brands). *Pacific Cycle*.

1. **[^](#cite_ref-pacificcycle.com_3-0)** ["Pacific Cycle Group"](http://www.pacificcycle.com/our-story). *Pacific Cycle*.

1. ^ [***a***](#cite_ref-sports.groups.yahoo.com_4-0) [***b***](#cite_ref-sports.groups.yahoo.com_4-1) ["GenesBMX : Message: Pacific Founder Hornung Exits After 29 Years"](http://sports.groups.yahoo.com/group/GenesBMX/message/12232).{{[cite web](https://en.wikipedia.org/wiki/Template:Cite_web)}}: CS1 maint: deprecated archival service ([link](https://en.wikipedia.org/wiki/Category:CS1_maint:_deprecated_archival_service))

1. **[^](#cite_ref-5)** ["Wind Point Portfolio Company Pacific Cycle Announces Acquisition of Brunswick Corp. (NYSE: BC)... -- re> CHICAGO, Jan. 2 /PRNewswire/ --"](https://web.archive.org/web/20151222150658/http://www.prnewswire.com/news-releases/wind-point-portfolio-company-pacific-cycle-announces-acquisition-of-brunswick-corp-nyse-bc-bike-division-70924057.html). Archived from [the original](http://www.prnewswire.com/news-releases/wind-point-portfolio-company-pacific-cycle-announces-acquisition-of-brunswick-corp-nyse-bc-bike-division-70924057.html) on 2015-12-22. Retrieved 2012-08-28.

1. **[^](#cite_ref-6)** ["Pacific Cycle buys Schwinn/GT"](https://www.bizjournals.com/denver/stories/2001/09/10/daily15.html). *bizjournals.com*. September 11, 2001. Retrieved 2018-10-10.

1. **[^](#cite_ref-7)** Mader, Becca (May 18, 2003). ["Shifting into high gear"](https://www.bizjournals.com/milwaukee/stories/2003/05/19/focus1.html?t=printable). *bizjournals.com*. Retrieved 2018-10-10.

1. **[^](#cite_ref-8)** ["Media Advisory - CIBC World Markets acted as exclusive financial advisor to Wind Point Partners with respect to the sale of Pacific Cycle LLC for US$310,000,000 to Dorel Industries, Inc"](https://web.archive.org/web/20160304040637/http://www.prnewswire.com/news-releases/media-advisory---cibc-world-markets-acted-as-exclusive-financial-advisor-to-wind-point-partners-with-respect-to-the-sale-of-pacific-cycle-llc-for-us310000000-to-dorel-industries-inc-71259367.html). CIBC World Markets. January 13, 2004. Archived from [the original](http://www.prnewswire.com/news-releases/media-advisory---cibc-world-markets-acted-as-exclusive-financial-advisor-to-wind-point-partners-with-respect-to-the-sale-of-pacific-cycle-llc-for-us310000000-to-dorel-industries-inc-71259367.html) on March 4, 2016. Retrieved 2018-10-10 – via PR Newswire.

1. **[^](#cite_ref-9)** ["News"](http://www.bicycleretailer.com/news/newsDetail/926.html).

1. **[^](#cite_ref-10)** ["Dorel - Corporate Profile"](https://web.archive.org/web/20120419011029/http://www.dorel.com/product.htm#leisure). *www.dorel.com*. Archived from [the original](http://www.dorel.com/product.htm#leisure) on 2012-04-19. Retrieved 2012-08-27.

1. **[^](#cite_ref-11)** ["Article"](http://milwaukee.bizjournals.com/milwaukee/stories/2008/06/23/daily31.html#). *milwaukee.bizjournals.com*. 2008.

1. **[^](#cite_ref-12)** ["News"](http://www.bicycleretailer.com/news/newsDetail/2931.html).

1. **[^](#cite_ref-13)** ["Pon becomes biggest in bicycles with Dorel Sports take-over"](https://www.bike-eu.com/market/nieuws/2021/10/pon-becomes-biggest-in-bicycles-with-dorel-sports-take-over-10141466). *bike-eu.com*. 2021-10-11. Retrieved 2021-10-11.

## External links

- [Official website](http://www.pacificcycle.com/)

v t e Dorel Sports (a division of Pon Holdings) Subsidiaries Cannondale GT Bicycles Pacific Cycle Iron Horse Bicycles Mongoose Roadmaster Schwinn Bicycle Company

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