# Osaic

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{{Use American English|date=October 2025}}
{{Short description|American brokerage}}
{{Use mdy dates|date=August 2022}}
{{Infobox company
| name = Osaic
| logo = Osaic Logo (SVG).svg
| logo_caption = 
| trading_name = 
| former_name = Advisor Group
| type = [Private](/source/Privately_held_company)
| traded_as = 
| ISIN = 
| industry = Financial Services
| founded = {{sda|2002}}
| hq_location_city = [Scottsdale, Arizona](/source/Scottsdale%2C_Arizona)
| hq_location_country = United States
| area_served = 
| key_people = Jamie Price ([CEO](/source/CEO)),<br />Greg Cornick (EVP, Wealth Management Solutions),<br />Kristy Britt  (Chief Financial Officer),<br />Matt Schlueter (EVP, Operations and Technology Solutions),<br />Dimple Shah (EVP, Strategy and Client Experiences),<br />Saumya Bhavsar (Chief Legal Officer and General Counsel),<br />Amy Hamilton (Chief Administrative Officer)
| services = 
| num_employees = 2500 (Q3 2025)
| parent = 
| website = {{url|https://osaic.com/}}
}}

'''Osaic,''' formerly known as '''Advisor Group''', is an American wealth management firm. The firm serves approximately 11,000 financial professionals<ref>{{Cite web |date=September 5, 2025 |title=FP50 Broker dealer data |url=https://data.financial-planning.com/?_gl=1*18cvhpa*_gcl_au*MTA4NjA2OTMzMy4xNzUwMTkzOTQ4}}</ref> and over 250 financial institutions managing more than $700 billion in assets.<ref>{{Cite web |title=Osaic Adds Group of Credit Unions With $500-Mln From LPL’s Atria |url=https://www.advisorhub.com/osaic-adds-group-of-credit-unions-with-500-mln-from-lpls-atria/}}</ref> While Osaic was initially a network of independent broker-dealers, in 2023, the company began the process to integrate all the firms under the Osaic brand and service platform, which it completed in early 2025. Osaic also has four Advantage Companies: Highland Capital Brokerage, Ladenberg Thalmann & Co., Inc., Ladenberg Thalmann Asset Management, and Premier Trust. 

Though its headquarters is in Scottsdale, AZ, the firm has locations across the U.S. including Oakdale, MN; La Vista, NE; New York, NY; Jersey City, NJ; and Atlanta, GA. Osaic is a portfolio company of Reverence Capital Partners.

== History ==
=== Early History & AIG Era (1988-2016) ===
The firm was originally founded in 1988 as SunAmerica Planning Centers, Inc., with roots in a financial services firm in Baltimore, Maryland, established to assist clients with financial and retirement planning. In 1999, the company was acquired by [American International Group](/source/American_International_Group) (AIG). This acquisition led to the creation of the AIG Advisor Group in 2002, marking its entry into the independent broker-dealer space.

=== The Advisor Group Era (2016-2023) ===
In 2016, a significant change occurred when [private equity](/source/private_equity) firms [Lightyear Capital](/source/Lightyear_Capital), LLC and PSP Investments purchased the then-named AIG Advisor Group from AIG.<ref>{{Cite web  |url=https://www.wealthmanagement.com/ibd-news/aig-sells-advisor-group-to-lightyear-pension-manager|title=AIG Sells Advisor Group to Lightyear, Pension Manager|accessdate=September 5, 2025}}</ref> This sale marked the beginning of a new chapter for the company. In 2019, Reverence Capital Partners acquired a 75% stake in Advisor Group for $2.3 billion, further solidifying its position in the market.<ref>{{Cite web |title=Reverence to Take 75% Stake in Advisor Group |url=https://www.wealthmanagement.com/wealth-management-industry-trends/reverence-to-take-75-stake-in-advisor-group |accessdate=September 5, 2025}}</ref>

=== Key Acquisitions & Growth ===
The firm's growth accelerated through a series of strategic acquisitions.

2019-2020: Ladenburg Thalmann
In November 2019, Advisor Group announced a major acquisition of Ladenburg Thalmann Financial Services, valued at $1.3 billion. This deal was a significant milestone, and upon its closing in the first half of 2020, it propelled the combined entity to become the second-largest broker-dealer in the United States.
<ref>{{Cite web |title=Advisor Group to Acquire Ladenburg in $1.3 Billion Deal |url=https://www.advisorhub.com/ladenburg-to-acquire-advisor-group-in-1-3-billion-deal/}}</ref>

2022: Infinex and American Portfolios
The company continued its expansion in 2022 with two key acquisitions. In May, Osaic acquired Infinex Financial Holdings, a firm specializing in providing financial services to banks and credit unions.<ref>{{Cite web |last=Levaux |first=Janet |date=May 19, 2022 |title=Advisor Group Buys $30B Broker-Dealer Infinex |url=https://www.thinkadvisor.com/2022/05/19/advisor-group-buys-30b-broker-dealer-infinex/ |access-date=September 5, 2025}}</ref> This was quickly followed by the acquisition of New York-based American Portfolios Financial Services in June, further broadening its network and reach.<ref>{{Cite web |last=Welsch |first=Andrew |title=Advisor Group Buys $40 Billion Independent Broker-Dealer |url=https://www.barrons.com/advisor/articles/advisor-group-buys-american-portfolios-financial-services-51655837852 |access-date=2023-01-16 |website=www.barrons.com |language=en-US}}</ref><ref>{{Cite web |last=Levaux |first=Janet |title=Advisor Group to Buy $40B American Portfolios |url=https://www.thinkadvisor.com/2022/06/22/advisor-group-to-buy-40b-american-portfolios/ |access-date=2023-01-16 |website=ThinkAdvisor |language=en}}</ref><ref>{{cite web |last1=Salinger |first1=Tobias |title=Advisor Group’s second big deal is largest of the year in its channel |url=https://www.financial-planning.com/news/advisor-group-to-buy-american-portfolios-financial-services}}</ref>

In December 2023, Osaic acquired Lincoln National Corporation's wealth management business for an undisclosed amount, adding a substantial number of financial professionals to its network.<ref>{{Cite web |last=Welsch |first=Andrew |title=Insurer Lincoln National to Sell Wealth Management Unit to Osaic |url=https://www.barrons.com/advisor/articles/lincoln-financial-wealth-sale-osaic-82089457 |access-date=2023-12-15 |website=www.barrons.com |language=en-US}}</ref> 

In June 2025, Osaic acquired CW Advisors, LLC for an undisclosed amount, continuing its growth trajectory.<ref>{{Cite web |title=Osaic Acquires $13.5 Billion CW Advisors |url=https://www.businesswire.com/news/home/20250617784330/en/Osaic-Acquires-%2413.5-Billion-CW-Advisors |date=June 17, 2025}}</ref> 

=== The Rebrand to Osaic (2023) ===
In 2023, Advisor Group announced its new name, Osaic. This name change was part of a larger, multi-month strategy to rebrand its various subsidiary firms and networks into a single, cohesive entity, streamlining its identity and operations under one brand.<ref>{{Cite web |last=Britton |first=Diana |date=June 21, 2023 |title=Advisor Group's New Brand Name: Osaic |url=https://www.wealthmanagement.com/wealth-management-industry-trends/advisor-group-s-new-brand-name-osaic}}</ref> 

== Women in all positions ==
The firm has a pledge to interview at least one qualified female candidate for every open position.<ref>{{Cite web |last=Levaux |first=Janet |date=August 28, 2018 |title=Advisor Group Pledges to Speak to Female Candidates for Exec Posts |url=https://www.thinkadvisor.com/2018/08/28/advisor-group-pledges-to-speak-to-female-candidates-for-exec-posts/?amp=1}}</ref>  As of 2024, 7 out of 21 senior executive positions at Osaic were filled by women leaders who were promoted internally or hired externally.<ref>{{Cite web |last=Kelly |first=Bruce |date=September 21, 2022 |title=Women take the lead at Advisor Group |url=https://www.investmentnews.com/women-take-the-lead-at-advisor-group-226772}}</ref>  

As of 2024, 16% of all Osaic financial professionals were women.<ref>{{Cite web |last=Salinger |first=Tobias |date=August 12, 2025 |title=IBD Elite 2025: Deep dive into independent wealth manager data  |url=https://www.financial-planning.com/data/ibd-elite-2025-deep-dive-into-independent-wealth-manager-data}}</ref>

==References==
{{reflist}}

Category:Financial services companies established in 2016
Category:2016 establishments in Arizona
Category:Brokerage firms
Category:Companies based in Phoenix, Arizona
Category:Financial planners
Category:Financial services
Category:Companies established in 2002
Category:Investment management companies based in Arizona

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Adapted from the Wikipedia article [Osaic](https://en.wikipedia.org/wiki/Osaic) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Osaic?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.