# O2 Store

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Chain of retail stores operated by Telefónica Europe

The **O2 Store** is a chain of [retail stores](/source/Retailer) operated by [Telefónica Europe](/source/Telef%C3%B3nica_Europe), specializing in [mobile phones](/source/Mobile_phones). As of January 2014, O2 has opened over 450 stores in the United Kingdom.[1]

## Design and innovation

### Microsoft Surface

Main article: [Microsoft Surface](/source/Microsoft_Surface)

Aside from general information, mobile phones are the central motive for visiting an O2 store and this is where the Microsoft Surface Table is being implemented in a selection of stores. Customers can interactively choose from a selection of mobile phones. Data is displayed directly from the existing O2 backend systems and thus are always up to date. Using the touch-sensitive surface, users can filter for desired features, compare handsets and view them from various angles more easily.[2]

## Locations

–The first O2 Franchise Store opened in [Rotherham](/source/Rotherham), [South Yorkshire](/source/South_Yorkshire) on 24 November 2005 (2005-11-24).

Country First store opened Total open stores United Kingdom 24 November 2005 (2005-11-24) >450 Germany 500 Netherlands Czech Republic Slovakia

## See also

- [O2 (Ireland)](/source/O2_(Ireland))

- [Telefónica Czech Republic](/source/Telef%C3%B3nica_Czech_Republic)

- [Telefónica Slovakia](/source/Telef%C3%B3nica_Slovakia)

## References

1. **[^](#cite_ref-erased1_1-0)** ["O2: Franchising with a strong brand presence"](http://www.thefranchisemagazine.net/franchise/o2/paterson-file-an-interview-with-02/434). O2 Franchise UK. Retrieved 22 April 2010.

1. **[^](#cite_ref-2)** ["O2 Surface Table"](http://digitalschweinshaxe.net/blog/o2_surface/). DIGITAL SCHWEINSHAXE. Retrieved 22 April 2010.

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Adapted from the Wikipedia article [O2 Store](https://en.wikipedia.org/wiki/O2_Store) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/O2_Store?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.