# Nowness > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Nowness > Markdown URL: https://mediated.wiki/source/Nowness.md > Source: https://en.wikipedia.org/wiki/Nowness > Source revision: 1338501955 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) Digital video channel Nowness, LLC Official logo of Nowness Type of site Video Available in English Founded February 2010 Headquarters London , United Kingdom Owner Modern Dazed Industry Media URL www.nowness.com Registration Optional Current status Active **Nowness** (stylized **NOWNESS**) is a digital video channel that was launched in 2010[1] by its founder [Jefferson Hack](/source/Jefferson_Hack)[2] as a brand of [LVMH Moët Hennessy Louis Vuitton SE](/source/LVMH).[3][4][5] In May 2017, Modern Dazed, a new joint venture between Chinese publisher Modern Media and the UK's [Dazed](/source/Dazed) Media, acquired a majority stake in Nowness.[6] ## History Nowness launched in 2010.[4] Its founder and chief creative executive is [Jefferson Hack](/source/Jefferson_Hack)[2] ## Awards - 2011 [Webby Award](/source/Webby_Award): Best Fashion Website[7][8] - 2013 [Lovie Award](/source/Lovie_Awards): Best Interactive Video (Ballroom Battle)[9] - 2013 [Lovie Award](/source/International_Academy_of_Digital_Arts_and_Sciences): Best Lifestyle Website[10] - 2014 [Berlin Fashion Film Festival Award](/source/Berlin_Commercial_Festival): Best Visual Effects (for shoppable fashion short, "Mine All Mine")[11] - 2014 [Webby Award](/source/Webby_Awards): Best Cultural Website[12] - 2017 [Webby Award](/source/Webby_Awards): Best Cultural Website[13] ## References 1. **[^](#cite_ref-1)** Bunz, Mercedes (26 February 2010). ["LVMH launches luxury online magazine Nowness"](https://www.theguardian.com/media/pda/2010/feb/26/lvmh-luxury-online-magazine-nowness) – via www.theguardian.com. 1. ^ [***a***](#cite_ref-:0_2-0) [***b***](#cite_ref-:0_2-1) Orton, Karen (23 September 2016). ["Jefferson Hack: How a countercultural provocateur became the ultimate fashion insider"](https://www.theglobeandmail.com/life/fashion-and-beauty/fashion/jefferson-hack-how-a-countercultural-provocateur-became-the-ultimate-fashion-insider/article32022182/). *The Globe and Mail*. 1. **[^](#cite_ref-3)** Schomer, Stephanie (25 February 2010). ["LVMH and Nowness.com Offer the Luxury Education Kanye University Lacks"](https://www.fastcompany.com/1561672/lvmh-and-nownesscom-offer-luxury-education-kanye-university-lacks). *Fast Company*. 1. ^ [***a***](#cite_ref-wwd_4-0) [***b***](#cite_ref-wwd_4-1) ["LVMH Launches Nowness.com..."](http://www.wwd.com/media-news/fashion-memopad/lvmh-launches-nownesscom-danzigers-delight-olympic-style-2506218?src=rss/media/20100224) Corcoran, Kate T. WWD (February 24, 2010) 1. **[^](#cite_ref-LVMH_and_NOWNESS.com_Offer_the_Luxury_Education_Kanye_University_Lacks_5-0)** ["LVMH and NOWNESS.com Offer the Luxury Education Kanye University Lacks"](http://www.fastcompany.com/1561672/lvmh-and-nownesscom-wants-to-lure-you-in-with-luxury) Schomer, Stephanie. [Fast Company](/source/Fast_Company_(magazine)) (February 24, 2010) 1. **[^](#cite_ref-businessoffashion.com_6-0)** ["News Bites - Modern Dazed Acquires Nowness Stake, Kérastase On-Demand, Elie Top Online"](https://www.businessoffashion.com/articles/news-bites/news-bites-modern-dazed-acquires-nowness-stake-kerastase-on-demand-elie-top). *The Business of Fashion*. 15 May 2017. 1. **[^](#cite_ref-7)** ["NOWNESS -- The Webby Awards"](https://www.webbyawards.com/winners/2015/online-film-video/video-channels-and-networks/entertainment-channel/nowness/). 1. **[^](#cite_ref-LVMH/Louis_Vuitton_Is_Redefining_Luxury_Marketing_with_NOWNESS.com_8-0)** ["LVMH/Louis Vuitton Is Redefining Luxury Marketing with NOWNESS.com"](http://www.businessinsider.com/louis-vuitton-chanel-marketing-2011-8) Groth, Aimee. [Business Insider](/source/Business_Insider) (August 2, 2011) 1. **[^](#cite_ref-9)** ["The Lovie Awards Winners Gallery"](https://winners.lovieawards.eu/#!y=2013). *The Lovie Awards*. Retrieved 28 March 2019. 1. **[^](#cite_ref-10)** ["The 3rd Annual Lovie Awards Winners Announced"](https://www.lovieawards.eu/press/press-releases/the-3rd-annual-lovie-awards-winners-announced/). 1. **[^](#cite_ref-11)** ["Winners 2015"](https://web.archive.org/web/20151223020849/http://frank-funke-8d1t.squarespace.com/awards/winners/). *Berlin Fashion Film Festival*. Archived from [the original](http://frank-funke-8d1t.squarespace.com/awards/winners/) on 2015-12-23. 1. **[^](#cite_ref-12)** ["NOWNESS -- The Webby Awards"](https://www.webbyawards.com/winners/2014/web/general-website/blog-+cultural/nowness/). 1. **[^](#cite_ref-13)** ["Winners Archive - The Webby Awards"](https://www.webbyawards.com/winners/2017/websites/general-website/cultural-blogwebsite/). ## External links - [Official website](http://www.nowness.com) - ["Digital Scorecard: NOWNESS"](http://www.businessoffashion.com/2010/02/digital-scorecard-nowness.html) BoF Team, Business of Fashion (February 24, 2010) - ["Marketing to the Millennials"](https://www.nytimes.com/2010/03/03/fashion/03iht-rmil.html?_r=1) Menkes, Suzy. [The New York Times](/source/The_New_York_Times) (March 2, 2010) - ["7 Stellar Examples of Branded Content from the Fashion Industry"](http://mashable.com/2011/01/03/fashion-industry-branded-content/#) Wright Lee, Macala. [Mashable](/source/Mashable) (January 3, 2011) - ["The 30 Most Underrated Innovations of 2010"](http://www.huffingtonpost.com/danny-wong/the-30-most-underrated-in_b_810269.html) Wong, Danny. [The Huffington Post](/source/The_Huffington_Post) (January 18, 2011) - ["Social Media Breeds Edvertorial"](http://www.wwd.com/media-news/digital/social-media-breeds-edvertorial-3433770) Strugatz, Rachel. WWD (January 20, 2011) - ["Fashion's Power 25: The people and platforms that truly matter in the world of style"](http://www.adweek.com/news/advertising-branding/fashions-power-25-134765) Bazilian, Emma. [Adweek](/source/Adweek) (September 12, 2011) Wikimedia Commons has media related to [Nowness](https://commons.wikimedia.org/wiki/Category:Nowness). --- Adapted from the Wikipedia article [Nowness](https://en.wikipedia.org/wiki/Nowness) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Nowness?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.