# Norvina > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Norvina > Markdown URL: https://mediated.wiki/source/Norvina.md > Source: https://en.wikipedia.org/wiki/Norvina > Source revision: 1325156649 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) {{Short description|Romanian-born American business executive and Internet personality}} {{Infobox person | name = Norvina | image = | alt = | caption = | birth_name = Claudia Norvina Soare | birth_date = {{birth date and age|1986|11|16}} | birth_place = Romania | death_date = | death_place = | other_names = | occupation = {{hlist|Internet personality|cosmetic business executive}} | years_active = | known_for = [Creative director](/source/Creative_director) of [Anastasia Beverly Hills](/source/Anastasia_Beverly_Hills) | notable_works = }} '''Claudia Norvina Soare''', known professionally as '''Norvina''', is a [Romanian-born](/source/Romanian_Americans) American [Internet personality](/source/Internet_celebrity) and [cosmetics](/source/Cosmetic_industry) businesswoman. She has been the president and [creative director](/source/creative_director) of [Anastasia Beverly Hills](/source/Anastasia_Beverly_Hills), founded by her mother [Anastasia Soare](/source/Anastasia_Soare), since 2016. == Career == She began her online career posting on [YouTube](/source/YouTube) and [Instagram](/source/Instagram) with [beauty related content](/source/Beauty_YouTuber), and has filled in on [James Charles's](/source/James_Charles) YouTube channel. She built her online presence separate from the work and branding of her mother.{{Cite web |last=Robert |first=Yola |title=How Claudia Soare Is Creating Her Own Name Within The Billion Dollar Anastasia Beverly Hills Empire |url=https://www.forbes.com/sites/yolarobert1/2020/01/27/how-claudia-soare-is-creating-her-own-name-within-the-billion-dollar-anastasia-beverly-hills-empire/ |access-date=2024-07-22 |website=Forbes |language=en}} She began her work with her mother's company as the front desk person at her mother's salon, later working in marketing and corporate sales, and then the make-up side of the business starting in 2012.{{Cite web |last=McCutchen |first=Maria |date=2020-04-30 |title=10 Things You Didn't Know about Claudia Soare AKA Norvina |url=https://tvovermind.com/claudia-soare-aka-norvina/ |access-date=2024-07-22 |website=TVovermind |language=en-US}} She has also worked as "every assistant" within the company.{{Cite web |date=2022-02-24 |title=The President of Anastasia Beverly Hills Doesn't Use A Planner |url=https://www.bustle.com/style/claudia-soare-career-advice-interview |access-date=2024-07-22 |website=Bustle |language=en}} She also spends large portions of her day working with social media marketing and in the cosmetics labs.{{Cite web |last=Battle |first=Marquaysa |date=March 27, 2019 |title=23 Impressive Facts About Norvina, The Woman Behind Anastasia Beverly Hills |url=https://cafemom.com/lifestyle/norvina-anastasia-beverly-hills-facts/15028-39659-claudia-soare-is-her-birth-name-but-there-is-a-pretty-cute-backstory-about-why |access-date=2024-07-22 |website=cafemom.com}} Soare used her skills and platform developed in social media to help grow the Anastasia Beverly Hills Instagram account. In 2016 she was named in WWD's "10 Most Wanted List: The 10 Most In-Demand Execs in Digital Fashion and E-Commerce."{{Cite web |title=Brand Story |url=https://www.anastasiabeverlyhills.com/pages/brand-story |access-date=2024-07-22 |website=Anastasia Beverly Hills |language=en}} In 2016 she became the president and Creative Director of [Anastasia Beverly Hills](/source/Anastasia_Beverly_Hills). She later launched a new side of the brand with the Norvina product line, notably the series of Norvina Pro Pigment Palettes starting in 2019.{{Cite web |last=Christensen |first=Jordyn |date=2021-08-19 |title=Norvina On Her 'High Tech World', Running The Family Business & Being On The Front Foot In The Beauty Industry |url=https://centennialworld.com/norvina-interview-high-tech-world/ |access-date=2024-07-22 |website=Centennial World: Internet Culture, Creators & News |language=en-US}}{{Cite web |last=Abelman |first=Devon |date=2019-10-04 |title=Norvina Shares the Differences Between Her New Anastasia Beverly Hills Palettes |url=https://www.allure.com/story/anastasia-beverly-hills-norvina-pro-pigment-palettes-interview |access-date=2024-07-22 |website=Allure |language=en-US}} In 2021 she combined the launch of the Pro Pigment Palette no. 5 with gaming to create the 'Norvina Cyber City'. In 2020 she was a judge on James Charles's reality competition web series ''[Instant Influencer](/source/Instant_Influencer)''. Since 2021 she has appeared as a guest on multiple episodes on ''[RuPaul's Drag Race](/source/RuPaul's_Drag_Race)'' along with several of its [international spin-offs](/source/Drag_Race_(franchise)). Anastasia Beverly Hills provides a prize for many series of ''Drag Race.'' == Personal life == Soare was born in Romania, one of two children of Victor Soare, a ship captain, and [Anastasia Soare](/source/Anastasia_Soare) ([née](/source/Birth_name) Bălămaci). In 1986 her father, while docked in Italy, went to the [American embassy](/source/Embassy_of_the_United_States%2C_Rome) and asked for [asylum](/source/Asylum_seeker), reaching the United States six months later. Soare and her mother were unable to immigrate until 1989. Her parents divorced in 1994.{{Cite web |last=Allure |date=2017-02-06 |title=Immigrants in Beauty: Anastasia Soare |url=https://www.allure.com/story/immigrants-in-beauty-anastasia-soare-anastasia-beverly-hills-founder |access-date=2024-07-22 |website=Allure |language=en-US}} Her mother wanted to name her Norvina as a variation of her paternal grandfather's name, however Romanian law at the time forbade any non-Romanian names. She went by Claudia and Norvina interchangeably growing up and has used Norvina professionally due to its distinctness. As of 2020 she lives in [Beverly Hills, California](/source/Beverly_Hills%2C_California). == Filmography == {| class="wikitable" |+Television !Year !Title !Role !Notes |- |2020 |''[Instant Influencer](/source/Instant_Influencer)'' |Judge | |- |2021 |''[RuPaul's Drag Race](/source/RuPaul's_Drag_Race)'' (season 13) |Guest |Episode: "[Nice Girls Roast](/source/Nice_Girls_Roast)" |- | rowspan="2" |2022 |''RuPaul's Drag Race'' (season 14) |Guest |Episode: "[The Ross Matthews Roast](/source/The_Ross_Mathews_Roast)" |- |[''RuPaul's Drag Race Down Under''](/source/Drag_Race_Down_Under) (season 2) |Guest |Episode: "[Drag Family Makeover](/source/Drag_Family_Makeover)" |- | rowspan="7" |2023 |''RuPaul's Drag Race'' (season 15) |Guest |Episode: "[Teacher Makeovers](/source/Teacher_Makeovers)" |- |''RuPaul's Drag Race Down Under'' (season 3) |Guest |Episode: "[Terriers in Tiaras](/source/Terriers_in_Tiaras)" |- |''[Drag Race Brasil](/source/Drag_Race_Brasil)'' (season 1) |Guest |Episode: "[Carnaval Makeover](/source/Drag_Race_Brasil_season_1)" |- |''[Drag Race Germany](/source/Drag_Race_Germany)'' (season 1) |Guest |Episode: "[Finale](/source/Drag_Race_Germany)" |- |''[Drag Race Italia](/source/Drag_Race_Italia)'' (season 3) |Guest |Episode: "[Social Media Queens](/source/Social_Media_Queens)" |- |''[Drag Race México](/source/Drag_Race_M%C3%A9xico)'' (season 1) |Guest |Episode: "[Snatch Game](/source/Drag_Race_M%C3%A9xico_season_1)" |- |''[Drag Race Philippines](/source/Drag_Race_Philippines)'' (season 2) |Guest |Episode: "[Twinning: The Shequel](/source/Twinning%3A_The_Shequel)" |- | rowspan="2" |2024 |''RuPaul's Drag Race'' (season 16) |Guest |Episode: "[Bathroom Hunties](/source/Bathroom_Hunties)" |- |''[RuPaul's Drag Race Global All Stars](/source/RuPaul's_Drag_Race_Global_All_Stars)'' |Guest |Episode: "[It's 5 O'Clock Somewhere](/source/RuPaul's_Drag_Race_Global_All_Stars)" |- |2025 |''RuPaul's Drag Race'' (season 17) |Guest |Episode: "Let's Get Sea Sickening Ball" |} == References == {{reflist}} Category:Living people Category:Romanian emigrants to the United States Category:21st-century American businesspeople Category:21st-century American businesswomen Category:Romanian businesspeople Category:Romanian Internet celebrities Category:YouTubers from California Category:American social media influencers Category:American businesspeople in the cosmetics industry Category:American women business executives Category:American business executives Category:Beauty and makeup YouTubers Category:Businesspeople from Beverly Hills, California Category:Year of birth missing (living people) --- Adapted from the Wikipedia article [Norvina](https://en.wikipedia.org/wiki/Norvina) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Norvina?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.