# Norman Zada

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{{Short description|American entrepreneur}}
'''Norman Zada''' (born '''Norman Askar Zadeh''') is a former adjunct mathematics professor and an entrepreneur. He is the founder of ''[Perfect 10](/source/Perfect_10_(magazine))'', an adult magazine focusing on women without [cosmetic surgery](/source/cosmetic_surgery), and runs the '''United States Investing Competition'''. Zada is the son of [Lotfi Zadeh](/source/Lotfi_Zadeh), the creator of [fuzzy logic](/source/fuzzy_logic).

==Education and early career==
Zada obtained a PhD in [Operations Research](/source/Operations_Research) at the [University of California, Berkeley](/source/University_of_California%2C_Berkeley) and worked at [IBM](/source/IBM). He was an adjunct mathematics professor at [Stanford University](/source/Stanford_University), [Columbia University](/source/Columbia_University), [UCLA](/source/UCLA) and [University of California, Irvine](/source/University_of_California%2C_Irvine), writing articles on applied mathematics as well as the 2020 book ''Hold'em Poker Super Strategy''.<ref>[https://www.amazon.com/gp/product/B08LNQL21W/ Amazon.com<!-- Bot generated title -->]</ref> and the 1974 book ''Winning Poker Systems''.

After teaching, he won both [backgammon](/source/backgammon) and sports handicapping championships and later became a [money manager](/source/money_manager).<ref>{{Cite web |url=http://news.zdnet.co.uk/internet/0,1000000097,39255863-1,00.htm?r=1 |title=Defending against a Google assault - ZDNet UK<!-- Bot generated title --> |access-date=2007-05-17 |archive-date=2007-09-30 |archive-url=https://web.archive.org/web/20070930201751/http://news.zdnet.co.uk/internet/0,1000000097,39255863-1,00.htm?r=1 |url-status=dead }}</ref> In the 1980s he ran a number of financial competitions, including the United States Investing Championship. Zada made headlines in 1996 when he offered $400,000 for anyone successfully refuting his claim that balancing the [United States federal budget](/source/United_States_federal_budget) over a multi-year period without an accompanying substantial trade surplus would be effectively mathematically impossible.<ref>http://findarticles.com/p/articles/mi_qn4196/is_19960204/ai_n10230333{{Dead link |date=February 2011 }}</ref>

==''Perfect 10'' magazine==
Zada launched ''Perfect 10'' magazine, an adult magazine focusing on women without [cosmetic surgery](/source/cosmetic_surgery), after a friend was rejected from ''[Playboy](/source/Playboy)'' magazine because her proportions did not fit the magazine's tastes.<ref>[http://www.xent.com/FoRK-archive/feb98/0168.html FoRK Archive: Perfect 10<!-- Bot generated title -->]</ref> He estimates losing approximately $46 million on ''[Perfect 10](/source/Perfect_10_(magazine))'' since 1996, when the magazine was first published.<ref name=autogenerated1>[https://arstechnica.com/tech-policy/2015/03/copyright-troll-perfect-10-hit-with-5-6m-in-fees-after-failed-usenet-assault/ “Copyright troll” Perfect 10 hit with $5.6M in fees after failed Usenet assault | Ars Technica<!-- Bot generated title -->]</ref>{{better source needed|date=January 2017}} It has been claimed that these losses have been borne by Zada because of the deductions this allows against gains made in the [money market](/source/money_market).<ref name=autogenerated1 />

His magazine was the plaintiff in ''[Perfect 10 v. Google, Inc.](/source/Perfect_10_v._Google%2C_Inc.)'', a lawsuit charging contributory [copyright infringement](/source/copyright_infringement) through the search engine displaying [thumbnails](/source/thumbnails) of ''Perfect 10'' images hosted at unauthorized third-party sites. Other lawsuits Zada filed involved [adult verification system](/source/Adult_Verification_System) supplier Cybernet Ventures, from which he received a confidential settlement, and [Visa](/source/Visa_Inc.) and [MasterCard](/source/MasterCard), where he alleged that these credit card companies benefited from fees charged to access unauthorized material at third-party pay sites.<ref>{{Cite web |url=http://www.xbiz.com/news_piece.php?cat=2&id=1349 |title=Perfect 10 Sues Visa/MasterCard - XBIZ.com<!-- Bot generated title --> |access-date=2007-05-17 |archive-url=https://web.archive.org/web/20060514212828/http://www.xbiz.com/news_piece.php?cat=2&id=1349 |archive-date=2006-05-14 |url-status=dead }}</ref>  The company also sued Giganews, Inc.<ref>Perfect 10, Inc. [https://globenewswire.com/news-release/2017/05/09/981036/0/en/Perfect-10-Announces-Ninth-Circuit-Upends-Copyright-Law-By-Immunizing-Automated-Piracy.html "Perfect 10 Announces: Ninth Circuit Upends Copyright Law By Immunizing Automated Piracy" (press release)] ''Global Newswire''</ref>

It has been claimed that Zada spends minimal time &ndash; 40 to 50 hours a year &ndash; creating content for the site, but "8 hours a day, 365 days a year" on litigation, leading some to call ''Perfect 10'' little more than a [copyright troll](/source/copyright_troll) – by 2015, the company had filed 20 to 30 lawsuits.<ref name=autogenerated1 /><ref>[http://cdn.arstechnica.net/wp-content/uploads/2015/03/P10.attys_.fees_.order_.pdf (IN CHAMBERS) ORDER GRANTING DEFENDANTS’ MOTION OR ATTORNEYS’ FEES AND COSTS IN PART AND AWARDING DEFENDANTS $5,213,117.06 IN ATTORNEYS’ FEES AND $424,235.47 IN NONTAXABLE COSTS (DKT. NO. 644.)]</ref>

==Personal life==
Zada is the son of [Lotfi A. Zadeh](/source/Lotfi_A._Zadeh), a computer scientist who coined the term [fuzzy logic](/source/fuzzy_logic).

Zada at one time owned a large mansion in [Beverly Park](/source/Beverly_Park) that he sold in 2010 for $16.5 million.<ref name=LAT12012010>Lauren Beale, [http://www.latimes.com/business/realestate/la-hm-hotprop-norman-zada-20101201,0,6707788.story Norm Zada sells his Beverly Park compound], ''Los Angeles Times'', December 1, 2010, accessed May 8, 2011.</ref>

Zada apparently uses the name "Dr. Norman Zadeh" in connection with the United States Investing Championship. In a press release for the competition issued on December 28, 2018, Zada is referred to by that name.<ref>Staff (December 28, 2018) [https://business.financialpost.com/pmn/press-releases-pmn/business-wire-news-releases-pmn/united-states-investing-championship-update "United States Investing Championship Update"] ''[Financial Post](/source/Financial_Post)''</ref>

==References==
{{reflist}}

==External links==
*[https://web.archive.org/web/20071004120635/http://www.perfect10.com/ ''Perfect 10'' website]

{{Authority control}}

{{DEFAULTSORT:Zada, Norm}}
Category:Living people
Category:Year of birth missing (living people)
Category:UC Berkeley College of Engineering alumni
Category:Adult magazine publishers (people)
Category:IBM employees
Category:American people of Russian-Jewish descent
Category:American people of Azerbaijani descent

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Adapted from the Wikipedia article [Norman Zada](https://en.wikipedia.org/wiki/Norman_Zada) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Norman_Zada?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.
