# Nail Communications > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Nail_Communications > Markdown URL: https://mediated.wiki/source/Nail_Communications.md > Source: https://en.wikipedia.org/wiki/Nail_Communications > Source revision: 1308845423 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) {{Short description|American advertising agency}} {{Infobox company | name = Nail Communications | type = [Private](/source/Privately_held_company) | logo = File:Nail Communications Logo v2.jpg | foundation = October 25, 1998 | location = [Providence, RI](/source/Providence%2C_RI), USA | key_people = Founders: Chuck Carmone and Brian Gross | industry = [Business Services](/source/Service_(economics)) | products = [Advertising](/source/Advertising) & [Marketing](/source/Marketing) | homepage = [http://www.nail.cc/ www.nail.cc] }} '''Nail Communications''' (commonly referred to as Nail) is an independently owned American [advertising agency](/source/advertising_agency) headquartered in [Providence, Rhode Island](/source/Providence%2C_Rhode_Island). Nail was named 2013 Northeast Small Agency of the Year by AdAge.{{cite web|url=http://adage.com/article/small-agency-awards/small-agency-awards-nail-communications/243256/|title=Small Agency Awards: Nail Communications|work=Advertising Age|date=5 August 2013 }} ==Notable Campaigns== In 2010, Nail created an innovative interactive film for [Vibram](/source/Vibram), YouAreTheTechnology.com that won several international awards.[https://www.youtube.com/watch?v=eFwgupPvzdg The Making of Vibram FiveFingers 'You are the Technology' Microsite - YouTube] That same year, the agency made a nationally-recognized campaign introducing a brand called "Nothing". Empty cans of "Nothing" were sold in grocery stores throughout the state of Rhode Island. Proceeds from their sale went to Rhode Island Community Food Bank.[http://yourlife.usatoday.com/mind-soul/doing-good/kindness/post/2011/09/with-empty-soup-cans-in-hand-rhode-islanders-take-on-hunger-this-hunger-action-month/549785/1 With empty soup cans in hand, Rhode Islanders take on hunger in a big way][https://www.nytimes.com/2010/05/10/business/media/10adnewsletter1.html?pagewanted=all Campaign Spotlight - Campaign Offers Plenty of 'Nothing' - NYTimes.com] In 2012, Nail guided a rebranding effort for [The Providence Journal](/source/The_Providence_Journal) around the tagline "We Work for the Truth."[http://blogs.wpri.com/2013/07/16/nail-communications-wins-contract-for-ri-obamacare-pr/ Nail Communications wins contract for Obamacare PR in RI] Nail crafted the high-profile "break up" of candy characters [Mike and Ike](/source/Mike_and_Ike) in 2012 due to "creative differences". In 2013, Nail produced a trailer for a movie [https://www.imdb.com/title/tt2815160/ The Return of Mike and Ike (2014)] about the "reunion" of Mike and Ike.[https://www.adweek.com/agencyspy/watch-the-mike-and-ike-movie-trailer-premiere/ Mike and Ike Reunite, Complete with Movie Trailer Premiere - AgencySpy][http://www.huffingtonpost.com/2013/03/20/mike-ike-geting-back-together_n_2885982.html Mike And Ike Getting Back Together After Messy Divorce] ==Awards== Over its history, Nail has won scores of Hatch Awards for Creative Excellence given by [The Ad Club](/source/The_Ad_Club) including 16 in 2012.[http://www.re-hatch.org/search.php?searchParams=NAIL NAIL Hatch Awards] In 2010, the agency received a Jay Chiat Strategic Planning Award Gold.[http://www.jaychiatawards.com/winners2010.html 2010 Jay Chiat Awards Winners] In 2011, the company was Webby Award Finalist and Honoree,[http://winners.webbyawards.com/2011/web/general-website/health/honorees Webby Awards 2011] won a One Show Gold Pencil and Finalist [http://www.oneclub.org/#olb=/_ajax/archive/?action=arc_work%26value=14027 2011 One Show Interactive Gold Pencil] and an Effie Gold.{{usurped|1=[https://web.archive.org/web/20111010162556/http://www.effiejournal.com/effieawards/2011ea?pg=33#pg33 Effie Awards 2011]}} In 2012, Nail was a part of the Facebook Studio Gallery Selection.[http://www.facebook-studio.com/gallery/submission/welcome-to-fivefingers Welcome to FiveFingers] In 2013, the company was shortlisted at the Clio Awards.[http://www.clioawards.com/catalog/2013/branded_entertainment/entry.cfm?entryid=201302169&award=99&from=1&to=500&order=0&direction=1 CLIO Awards {{!}} Branded Entertainment & Content - The Break-up of Mike and Ike] In 2013, the agency was rated one of the "best places to work" in Rhode Island.[http://www.pbn.com/PBN-recognizes-RIs-best-places-to-work-in-2013-awards-program,88566?category_id=184&sub_type=stories,packages PBN recognizes R.I.’s Best Places To Work in 2013 awards program] In 2013, Nail was named "Small Agency of the Year: Northeast Region" by Ad Age. In 2014, Nail won first place in the Boston Ad Club's Brand-a-thon [http://www.bizjournals.com/boston/blog/startups/2014/06/cake-batter-in-a-can-startup-spray-cake-wins-brand.html Boston Business Journal - Cake-batter-in-a-can startup Spray Cake wins 'brand-a-thon'] ==References== {{Reflist|2}} == External links == * [http://nail.cc/ Nail.cc] * [http://brandri.com/2012/09/01/mad-men-of-providence/ The Mad Men of Providence] Category:Advertising agencies of the United States Category:Companies based in Providence, Rhode Island Category:Companies established in 1998 Category:1998 establishments in Rhode Island --- Adapted from the Wikipedia article [Nail Communications](https://en.wikipedia.org/wiki/Nail_Communications) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Nail_Communications?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.