# My Little Pony

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Entertainment franchise developed by Hasbro

This article is about the franchise. For other uses, see [My Little Pony (disambiguation)](/source/My_Little_Pony_(disambiguation)).

My Little Pony My Little Pony logo as of 2021 Created by Bonnie Zacherle Original work My Pretty Pony toys (1981) Owner Hasbro Years 1981–present Official website mylittlepony.hasbro.com

***My Little Pony*** (***MLP***) is a [toyline](/source/Toy) and [media franchise](/source/Media_franchise) developed by American toy company [Hasbro](/source/Hasbro). The first toys were developed by [Bonnie Zacherle](/source/Bonnie_Zacherle), Charles Muenchinger, and Steve D'Aguanno, and were produced in 1981. The ponies feature colorful bodies and [manes](/source/Mane_(horse)), with a unique [symbol](/source/Symbol) on one or both sides of their [flanks](/source/Equine_anatomy#External_anatomy); recent incarnations refer to such symbols as "[cutie marks](/source/Cutie_mark)". *My Little Pony* has been revamped several times with new and more modern looks to continue its appeal to the market, with each new look being called a "generation" by the show's collectors and fans. The franchise is mainly targeted at young girls and their parents, and in the 2010s, it gained a [cult following](/source/Cult_following) among [adult men](/source/Brony_fandom).[1]

Following the original *[My Pretty Pony](#My_Pretty_Pony)* introduced in 1981, the [first *My Little Pony* toy line](/source/My_Little_Pony_(1982_toyline)) launched in 1982 and ran until 1992 in the United States and 1995 globally. The success of the toys led to several animated adaptations, including two [TV specials](/source/Television_special), a feature-length film, and two television series. Despite selling 150 million pony toys throughout the decade,[2] Hasbro discontinued the toy line due to increased competition.[3]

*My Little Pony* was revived in 1997, but the new toys proved unpopular and were discontinued in 1999. The brand saw a more popular [revival](/source/My_Little_Pony_(2003_toyline)) in 2003, with toys more closely resembling the original toy line;[4] approximately 100 million toys were sold globally by 2010.[5] Hasbro launched the [fourth incarnation](/source/My_Little_Pony_(2010_toyline)) of the franchise in 2010, centered around the animated series *[My Little Pony: Friendship Is Magic](/source/My_Little_Pony%3A_Friendship_Is_Magic)*. The brand grossed over $650 million in retail sales in 2013,[6] and over $1 billion annually in retail sales in 2014[7][8] and 2015.[9] A fifth incarnation launched in 2021 with the animated film, *[My Little Pony: A New Generation](/source/My_Little_Pony%3A_A_New_Generation)*, and two animated shows, *[My Little Pony: Make Your Mark](/source/My_Little_Pony%3A_Make_Your_Mark)*, which concluded in November 2023, and *[My Little Pony: Tell Your Tale](/source/My_Little_Pony%3A_Tell_Your_Tale)*, which concluded in October 2024. A live-action adaptation of the franchise by [Amazon MGM Studios](/source/Amazon_MGM_Studios) and [Hasbro Entertainment](/source/Hasbro_Entertainment) was announced in July 2025.

## History

### *My Pretty Pony* (1981)

Patent for the original *My Pretty Pony* toy

*My Pretty Pony* is a [pony](/source/Pony) figurine introduced by [Hasbro](/source/Hasbro) in 1981 that was created by illustrator [Bonnie Zacherle](/source/Bonnie_Zacherle) and sculptor Charles Muenchinger.[10] *My Pretty Pony* is a ten-inch-tall hard plastic figurine that can wiggle its ears, swish its tail, and wink one eye. The original *My Pretty Pony* was followed by *My Pretty Pony and Beautiful Baby*, which came with an additional smaller "baby" pony figure. This was followed by pink and yellow versions of the original that have the now-hallmark symbol on the ponies' backsides, which preceded the *My Little Pony* figurines.[11]

### 1982–1992

Main article: [My Little Pony (1982 toyline)](/source/My_Little_Pony_(1982_toyline))

After the relative lack of success of the *My Pretty Pony* toy line, Hasbro introduced six smaller and colorful versions of the toy in 1982, sold under the title *My Little Pony*. The toy line led to many more merchandise under the *My Little Pony* brand, which later became unofficially known as the "Generation One" or "G1" of My Little Pony among collectors. This incarnation ended in 1992 in the United States, but was marketed internationally until 1995. Animations from mid-1980s ([*My Little Pony* animated special](/source/Rescue_at_Midnight_Castle), *[My Little Pony: Escape from Catrina](/source/Escape_from_Catrina)*, *[My Little Pony: The Movie](/source/My_Little_Pony%3A_The_Movie_(1986_film))* and *My Little Pony* segment within *[My Little Pony 'n Friends](/source/My_Little_Pony_'n_Friends)* anthology series) and *[My Little Pony Tales](/source/My_Little_Pony_Tales)* from 1992 accompanied the line-up.

### 1997–1999

My Little Pony (1997–1999) Original work Toys Games Video game(s) My Little Pony: Friendship Gardens (1998) Miscellaneous Toy(s) My Little Pony

The 1997 incarnation was marketed by Hasbro as "Friendship Garden" and designated "Generation 2" by collectors. They were manufactured in redesigned poses with jewel eyes and turning heads and are smaller, slimmer, and longer-legged than their 1982 counterparts. The line was not successful in the U.S. and was discontinued in 1999, although it continued overseas for several years. Since the second generation was more popular in Western Europe, Hasbro continued to produce and sell them in Western Europe after 1998. Most were Earth Ponies, but a few [unicorns](/source/Unicorns) were made internationally. Although no [Pegasus](/source/Pegasus) Ponies were made, some adults had clip-on wings. In the early 2000s, several unicorns with clip-on wings (called the Magic Unicorns) were made. Two baby ponies were introduced, and none of the baby ponies were sold in the United States.

In Europe, the main location was renamed Ponyland instead of Friendship Gardens, and were discontinued with the inception of the "G3" toyline in 2003. Many ponies released in the last years of the line are considered rare. A number of playsets were introduced, including a mansion and a castle. Some of the licensed merchandise released in Europe included beanbag plushies, magazines, clothing, perfume, wrapping paper and coloring books. A CD-ROM game for PC, *Friendship Gardens*, was also released, which involved taking care of a pony and playing games along the way.

Some "Generation Two" ponies were sold as detachable key chains, including Morning Glory, Sundance, Light Heart and Ivy. Each pony comes with a comb attached to her neck by a string. The back of the package says, "My Little Pony Logo and Pony Names are Trademarks of Hasbro Inc. Copyright 1998." They were produced under license by Fun-4-All Corporation and made in China.

#### *My Little Pony: Friendship Gardens* (1998)

*My Little Pony: Friendship Gardens* is a [virtual pet game](/source/Digital_pet) developed by [Artech Studios](/source/Artech_Digital_Entertainment) and published by [Hasbro Interactive](/source/Hasbro_Interactive).[12]

### 2003–2009

Main article: [My Little Pony (2003 toyline)](/source/My_Little_Pony_(2003_toyline))

The third incarnation of *My Little Pony*, which is often unofficially referred to as "Generation Three" or "G3" by collectors, began in 2003. The revamped line of dolls was targeted to a younger audience than the previous lines.[13] Before the generation's end in 2009, there were at least two minor revamps. A series of direct-to-video animated films (mostly produced by [SD Entertainment](/source/SD_Entertainment)) accompanied the line-up.

### 2010–2021

Main article: [My Little Pony (2010 toyline)](/source/My_Little_Pony_(2010_toyline))

See also: [My Little Pony: Equestria Girls](/source/My_Little_Pony%3A_Equestria_Girls)

The next incarnation of *My Little Pony*, unofficially known as the "Generation Four", was launched in 2010. It is set in a fictional location named [Equestria](/source/Equestria), and the main characters include [Twilight Sparkle](/source/Twilight_Sparkle), [Spike](/source/Spike_(My_Little_Pony)), [Rainbow Dash](/source/Rainbow_Dash), [Pinkie Pie](/source/Pinkie_Pie), [Applejack](/source/Applejack_(My_Little_Pony)), [Rarity](/source/Rarity_(My_Little_Pony)), and [Fluttershy](/source/Fluttershy). Television series *[My Little Pony: Friendship Is Magic](/source/My_Little_Pony%3A_Friendship_Is_Magic)*, theatrical film *[My Little Pony: The Movie](/source/My_Little_Pony%3A_The_Movie_(2017_film))*, as well as other related media accompany the current line-up. This era generated a [fandom among grown-ups](/source/My_Little_Pony%3A_Friendship_Is_Magic_fandom) with the success of the television series.

*[My Little Pony: Equestria Girls](/source/My_Little_Pony%3A_Equestria_Girls)*, the anthropomorphic spin-off, was launched in 2013.[14]

*[My Little Pony: Pony Life](/source/My_Little_Pony%3A_Pony_Life)*, a spin-off comedy series, launched in 2020 featuring a new animation style.[a]

### 2021–2024

Main article: [My Little Pony: A New Generation](/source/My_Little_Pony%3A_A_New_Generation)

Hasbro announced the start of "Generation Five" toy line in February 2021, with a 3D CG-animated film (produced by [Entertainment One](/source/Entertainment_One) and animated by [Boulder Media](/source/Boulder_Media)) and a follow-up television series.[15] Unlike previous generation changes which have featured a completely new world, Generation Five built upon the world and stories established in Generation Four from *Friendship Is Magic* while including a time jump as to introduce new characters and themes. According to Hasbro's Emily Thompson, vice president of global brand management for Entertainment One, the new line is aimed at [Generation Alpha](/source/Generation_Alpha), which "has a higher emotional intelligence, and they expect a lot more from their entertainment"; to that end, the themes of the show will be aimed around diversity and inclusion but will still include nods and [Easter eggs](/source/Easter_egg_(media)) to the prior generation.[16]

The film and series take place some time after the end of *Friendship Is Magic*, where "friendship and harmony have been replaced by paranoia and mistrust" and the various pony species have segregated into their own tribes.[17] The main characters of Generation Five includes Sunny Starscout (a female earth pony), Izzy Moonbow (a female unicorn) and Hitch Trailblazer, (a male earth pony),[18] alongside Pegasus siblings Pipp Petals and Zipp Storm.[19]

The film was originally slated for theatrical release by [Paramount Pictures](/source/Paramount_Pictures), but the release was canceled due to the [COVID-19 pandemic](/source/COVID-19_pandemic). It was sold to [Netflix](/source/Netflix), with the film's release date being set on September 24, 2021.[20] Netflix also greenlit its follow-up CG-animated series, which also debuted on the streaming service.[15][17]

The film was succeeded by a special and streaming television series titled *[My Little Pony: Make Your Mark](/source/My_Little_Pony%3A_Make_Your_Mark)* in May and September 2022 respectively, and a [Christmas](/source/Christmas)-themed special, titled *My Little Pony: Winter Wishday* in November, on Netflix.[21] A [YouTube](/source/YouTube) exclusive series of five-minute shorts titled, *[My Little Pony: Tell Your Tale](/source/My_Little_Pony%3A_Tell_Your_Tale)*, premiered in April 2022.[21] The fourth chapter of *Make Your Mark*, including a 44-minute special *Bridlewoodstock*, was released in June 2023.[22] The fifth chapter was released in September 2023 and the final episodes of the show were released on November 23, 2023, alongside the special *Secrets of Starlight*.[23] A Tell Your Tale special, *The Blockywockys* was released on April 4, 2024. The show ended its run with the final episode, "The Water Park", on October 17, 2024. According to studies of the brony fandom, G5 has failed to capture the "lightning in a bottle" that G4 did, and modern brony discussions still revolve around G4 rather than G5.[24] G5 of *My Little Pony* was cancelled in 2024, however, according to Hasbro, Tell Your Tale was successful at driving toy sales and fan engagement.[25] [26]

On September 11, 2024, a series of promotional material was leaked on [Equestria Daily](/source/Equestria_Daily), featuring a brand new animation style and a pitch video for a "Ponyverse" concept, featuring characters such as Twilight Sparkle, Pinkie Pie, and Rainbow Dash from *Friendship is Magic*, and Misty Brightdawn from *Tell Your Tale* for a planned reboot called "Camp Cutie Mark."

In November 2024, *My Little Pony* was inducted into the National Toy Hall of Fame at The Strong National Museum of Play.[27]

### 2025–present

On May 28, 2025, Hasbro announced a "Total Brand Reinvention" for My Little Pony, celebrating the "Year of the Pony" in 2026 with "retro-vibes" style, and in 2027 with a "new look, tons of new content, and innovative products in the works."[28]

On July 15, 2025, a live-action film based on the franchise was announced to be in development. The film will be produced by [Amazon MGM Studios](/source/Amazon_MGM_Studios) and [Hasbro Entertainment](/source/Hasbro_Entertainment).[29]

## Television series and films

Series Season Episodes Originally released First released Last released Network My Little Pony 1 50 September 15, 1986 (1986-09-15) November 21, 1986 (1986-11-21) Syndication 2 15 September 7, 1987 (1987-09-07) September 25, 1987 (1987-09-25) My Little Pony Tales 1 26 August 2, 1992 (1992-08-02) December 25, 1992 (1992-12-25) The Disney Channel My Little Pony: Friendship Is Magic 1 26 October 10, 2010 (2010-10-10) May 6, 2011 (2011-05-06) The Hub/Hub Network 2 26 September 17, 2011 (2011-09-17) April 21, 2012 (2012-04-21) 3 13 November 10, 2012 (2012-11-10) February 16, 2013 (2013-02-16) 4 26 November 23, 2013 (2013-11-23) May 10, 2014 (2014-05-10) 5 26 April 4, 2015 (2015-04-04) November 28, 2015 (2015-11-28) Discovery Family 6 26 March 26, 2016 (2016-03-26) October 22, 2016 (2016-10-22) 7 26 April 15, 2017 (2017-04-15) October 28, 2017 (2017-10-28) Film October 6, 2017 (2017-10-06) —N/a 8 26 March 24, 2018 (2018-03-24) October 13, 2018 (2018-10-13) Discovery Family Holiday Special October 27, 2018 (2018-10-27) 9 26 April 6, 2019 (2019-04-06) October 12, 2019 (2019-10-12) Special June 29, 2019 (2019-06-29) Clip Shows 6 April 20, 2020 (2020-04-20) (AUS) May 25, 2020 (2020-05-25) (AUS) —N/a My Little Pony: Pony Life 1 26 November 7, 2020 (2020-11-07) February 6, 2021 (2021-02-06) Discovery Family 2 14 April 10, 2021 (2021-04-10) May 22, 2021 (2021-05-22) My Little Pony: Make Your Mark Film September 24, 2021 (2021-09-24) Netflix Special May 26, 2022 (2022-05-26)[21] 1 8[21] September 26, 2022 (2022-09-26)[21] Holiday Special November 21, 2022 (2022-11-21)[21] Special June 6, 2023 (2023-06-06)[22] 2 6 June 6, 2023 (2023-06-06) 3 6 September 18, 2023 (2023-09-18) 4 3 November 23, 2023 (2023-11-23) Special November 23, 2023 (2023-11-23) My Little Pony: Tell Your Tale 1 70 April 7, 2022 (2022-04-07) December 21, 2023 (2023-12-21) YouTube 2 23 January 11, 2024 (2024-01-11) October 17, 2024 (2024-10-17) Special April 4, 2024 (2024-04-04)

## Adult fans

### Collectors

*My Little Pony* toys drew the attention of collectors from their initial release.[30]: 1:1–5 Media coverage in the 2000s reported on collectors' conventions, finding it odd that adult women are interested in *My Little Pony*. The 2004 *My Little Pony Collectors' Convention* reportedly had only one man among the attendees. When updating the toy line, Hasbro reassured collectors that it will produce *My Little Pony* editions for collectors.[30]: 2:3–4

Over 4,000 My Little Pony objects are on display until 2025 in [Croydon, London](/source/Croydon) in the *Come As You Really Are* exhibition.[31][32]

### *Friendship Is Magic* fandom

Main article: [Brony fandom](/source/Brony_fandom)

My Little Pony-inspired [cosplay](/source/Cosplay)

Despite Hasbro's target demographic of young girls and their parents,[33][34] the fourth incarnation of the franchise became a cultural and Internet phenomenon as the *[My Little Pony: Friendship Is Magic](/source/My_Little_Pony%3A_Friendship_Is_Magic)* television series generated an [unexpected fandom](/source/My_Little_Pony%3A_Friendship_Is_Magic_fandom), with many male fans between 13 and 35[35] creating a large fanbase and a multitude of creative works, fan sites, and conventions.[35] The fanbase has adopted the name "brony", a blend of "bro" and "pony", to describe themselves.[36][37] The older fanbase had come as a surprise to Hasbro and staff members involved with the show.[38][35][39][40] They have appreciated and embraced the fandom, adding nods to the fans within the show and the toys.[41] Sherilyn Connelly and others have noted that bronies alienate other fans of the franchise by focusing on the fandom itself rather than the show.[30]: 2:3

## Social impact

### Consumerism

*My Little Pony* is often derided for promoting consumerism. When the media adaptations of the franchise debuted, there was much controversy in the United States about television advertising targeted at children. Relaxed regulation in the 1980s on cross-referencing between programming and commercials led to toy-based shows, such as [Mattel](/source/Mattel)'s *[He-Man and the Masters of the Universe](/source/He-Man_and_the_Masters_of_the_Universe)*, Hasbro's *[Transformers](/source/Transformers)*, *[G. I. Joe](/source/G._I._Joe)*, and later *[My Little Pony 'n' Friends](/source/My_Little_Pony_(TV_series))*.[30]: 1:5–8 While *He-Man* initially drew the most controversy, *My Little Pony* remained controversial for many decades later, even when it was not being produced; the criticism is much more harsh and enduring than similar franchises with toy lines. Sherilyn Connelly cites examples from authors and journalists who single out *My Little Pony* for being tied to toys and merchandise, often putting it "first against the wall" while sparing such criticism from the aforementioned Hasbro franchises, or franchises such as *[Star Wars](/source/Star_Wars)*, *[Toy Story](/source/Toy_Story)*, and *[Lego](/source/Lego)*.[30]: 2:5 Connelly notes that professionals who work with children, for example psychologists and librarians, often have a positive view on the franchise; psychologist [John Rosemond](/source/John_Rosemond) described *My Little Pony* toys as "great, soothing, quiet-time toys", having none of the violence or sexuality of other toy franchises. The first animated series is often given as the worst example of a [Saturday-morning cartoon](/source/Saturday-morning_cartoon), despite never airing on Saturday mornings. Even though no *My Little Pony* adaptation was airing on television for much of the 1990s and no toys were being produced, it was still often brought up as a contemporary example of aggressive marketing through television.[30]: 1:3,5,8

### Femininity

Connelly contends that *My Little Pony* is singled out not because the franchise's business methods or content standards are particularly different from other franchises', but because it is overtly girly. Replying to criticism that *My Little Pony* is "junk" while *Star Wars* stems from "integrity and creative vision", cartoonist [Craig McCracken](/source/Craig_McCracken) noted that both franchises can have integrity or be junk, depending on how they're produced. Character designer Chris Battle pointed out that the media adaptation of *My Little Pony* is seen as less valid because it is aimed at girls.[30]: 2:5 Director [Lauren Faust](/source/Lauren_Faust), who was creative developer of the relaunch of the *My Little Pony* franchise in 2010, wrote that she expected people who have not even watched the animated series "to instantly label it girly, stupid, cheap, for babies or an evil corporate commercial." Faust feels that the show's femininity makes it a target of derision, regardless of its other qualities.[30]: 4:3 Ellen Seiter, professor of media studies, observed that girl's television shows are a ghettoization of girl culture, and the attacks on these shows is often aimed at their femininity.[30]: 1:1 *My Little Pony* has been perceived as an icon of femininity and "girlie-girls", particularly in the United Kingdom. The franchise has alternately been described as asexual and *too* sexual by the UK media.[30]: 1:8

### Fan-made sexualization

Main article: [Clop (erotic fan art)](/source/Clop_(erotic_fan_art))

A subset of the [fandom](/source/My_Little_Pony%3A_Friendship_is_Magic_fandom) produced and consumed [pornographic](/source/Pornography) and erotic fan works, commonly referred to as “clop”.[42]

It includes art, fan fiction, and games. The term *clop*, based on the onomatopoeic hoofbeat sound, also means masturbation in this context. *Clop* content emerged on the web around 2012 and typically focuses more on character romance. A study suggests about 19% of these fans, have engaged in "*clopping*". Critics view it as a problematic aspect of the fandom, fearing it might taint the fandom's reputation.[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*]

## See also

- [List of films about horses](/source/List_of_films_about_horses)

## Notes

1. **[^](#cite_ref-15)** [My Little Pony: Pony Life](/source/My_Little_Pony%3A_Pony_Life) premiered early worldwide on [Treehouse TV](/source/Treehouse_TV) in Canada on June 21, 2020.

## References

1. **[^](#cite_ref-1)** Miller, Emily. ["'Bronies', male fans of 'My Little Pony', defy assumptions"](https://www.gainesville.com/story/news/local/2014/01/26/8216-bronies-8217-male/31859614007/). *Gainesville Sun*. Retrieved February 22, 2023.

1. **[^](#cite_ref-2)** Seiter, Ellen (1995). *Sold Separately: Children and Parents in Consumer Culture*. Rutgers University Press. p. 153.

1. **[^](#cite_ref-3)** Werbner, Donna (September 10, 2004). ["Campaign: Hasbro resurrects My Little Pony brand"](http://www.prweek.com/article/221751/campaign-hasbro-resurrects-little-pony-brand---consumer-pr) (Press release). PRWeek. Retrieved February 1, 2017.

1. **[^](#cite_ref-4)** McNeil, Sheena (September 1, 2006). ["Tart Time Machine – My Little Ponies"](http://www.sequentialtart.com/article.php?id=261). *Sequential Tart*. Retrieved February 2, 2017.

1. **[^](#cite_ref-5)** ["Hasbro's Iconic MY LITTLE PONY Brand Excites a New Generation of Girls with Its Message of Friendship and Adventure"](http://www.businesswire.com/news/home/20101007006246/en/Hasbro’s-Iconic-PONY-Brand-Excites-Generation-Girls) (Press release). Pawtucket, RI: Hasbro. October 7, 2010. Retrieved February 2, 2017 – via Business Wire.

1. **[^](#cite_ref-6)** Lisanti, Tony (May 1, 2014). ["The Top 150 Global Licensors"](http://www.licensemag.com/license-global/top-150-global-licensors-0). *Global License!*. [Archived](https://web.archive.org/web/20140519034903/http://www.licensemag.com/license-global/top-150-global-licensors-0) from the original on May 19, 2014. Retrieved May 19, 2015.

1. **[^](#cite_ref-7)** ["Hasbro 2015 Investor Update at Toy Fair"](https://web.archive.org/web/20150523020156/http://investor.hasbro.com/eventdetail.cfm?eventid=155016). February 13, 2015. Archived from [the original](http://investor.hasbro.com/eventdetail.cfm?EventID=155016) on May 23, 2015. Retrieved May 19, 2015.

1. **[^](#cite_ref-8)** ["Hasbro 2014 Annual Report"](https://investor.hasbro.com/static-files/171c6051-78f8-4342-b89f-365fb1fe67c2). February 26, 2015. p. 6. Retrieved December 6, 2019.

1. **[^](#cite_ref-9)** ["Top 150 Global Licensors"](https://web.archive.org/web/20160512084855/http://www.licensemag.com/license-global/top-150-global-licensors-2). *[License Global](/source/License_Global)*. May 1, 2016. Archived from [the original](http://www.licensemag.com/license-global/top-150-global-licensors-2) on May 12, 2016. Retrieved September 5, 2024.

1. **[^](#cite_ref-10)** Hasbro (2012). ["My Little Pony History"](https://web.archive.org/web/20121114085112/http://www.hasbro.com/mylittlepony/en_US/parents/through-the-years.cfm). Archived from [the original](http://www.hasbro.com/mylittlepony/en_US/parents/through-the-years.cfm) on November 14, 2012. Retrieved May 20, 2015.

1. **[^](#cite_ref-11)** Alkemade, Patrick (2013). ["My Pretty Pony – 1981"](https://web.archive.org/web/20150520170802/http://yum-yum-ponyworld.weebly.com/my-pretty-pony.html). Archived from [the original](http://yum-yum-ponyworld.weebly.com/my-pretty-pony.html) on May 20, 2015. Retrieved May 20, 2015.

1. **[^](#cite_ref-12)** ["My Little Pony CD-ROM"](https://archive.org/details/my-little-pony-win95). August 22, 2015. Retrieved April 16, 2016.

1. **[^](#cite_ref-13)** ["Hasbro Revamps My Little Pony to Draw Younger Girls"](https://www.marketingweek.com/hasbro-revamps-my-little-pony-to-draw-younger-girls/). *Marketing Week*. July 10, 2003. Retrieved August 9, 2014.

1. **[^](#cite_ref-14)** Schmidt, Gregory (May 13, 2013). ["A New Direction for a Hasbro Stalwart"](https://www.nytimes.com/2013/05/13/business/equestria-girls-a-my-little-pony-offshoot-in-its-movie-debut.html). *The New York Times*. [ISSN](/source/ISSN_(identifier)) [0362-4331](https://search.worldcat.org/issn/0362-4331). Retrieved May 16, 2024.

1. ^ [***a***](#cite_ref-etonline_g5_16-0) [***b***](#cite_ref-etonline_g5_16-1) Ng, Philiana (February 24, 2021). ["'My Little Pony': Latest Movie Heads to Netflix, Greenlights New Series"](https://www.etonline.com/my-little-pony-latest-movie-heads-to-netflix-greenlights-new-series-exclusive-161157). *[Entertainment Tonight](/source/Entertainment_Tonight)*. Retrieved February 24, 2021.

1. **[^](#cite_ref-17)** Foster, Elizabeth (January 29, 2021). ["My Little Pony rides high with new CP"](https://kidscreen.com/2021/01/29/my-little-pony-rides-high-with-new-cp/). *[Kidscreen](/source/Kidscreen)*. Retrieved February 26, 2021.

1. ^ [***a***](#cite_ref-polygon_g5_18-0) [***b***](#cite_ref-polygon_g5_18-1) Polo, Susano (February 25, 2021). ["My Little Pony's next generation is a CGI Netflix movie and cartoon series"](https://www.polygon.com/tv/2021/2/25/22301177/my-little-pony-netflix-g5-movie-tv-show-sunny-starscout-izzy-unicorn). *[Polygon](/source/Polygon_(website))*. Retrieved February 25, 2021.

1. **[^](#cite_ref-19)** ["Introducing..."](https://www.facebook.com/mylittlepony/videos/524944975150047/) [Hasbro](/source/Hasbro). February 26, 2021. Retrieved February 26, 2021 – via Facebook.

1. **[^](#cite_ref-20)** ["Ahead of National Siblings Day tomorrow, say hello to our royal Pegasi sisters, Pipp Petals & Zipp Storm! See them and their pony co-stars in the new My Little Pony movie coming to Netflix this Fall!"](https://www.facebook.com/mylittlepony/videos/917830495715016/). [Hasbro](/source/Hasbro). April 9, 2021. Retrieved April 9, 2021 – via Facebook.

1. **[^](#cite_ref-21)** Verhoeven, Beatrice (June 30, 2021). ["Vanessa Hudgens, James Marsden, Kimiko Glenn Cast in 'My Little Pony: A New Generation'"](https://www.thewrap.com/vanessa-hudgens-kimiko-glenn-james-marsden-my-little-pony-a-new-generation/). *The Wrap*. Retrieved June 30, 2021.

1. ^ [***a***](#cite_ref-MLP_2022_22-0) [***b***](#cite_ref-MLP_2022_22-1) [***c***](#cite_ref-MLP_2022_22-2) [***d***](#cite_ref-MLP_2022_22-3) [***e***](#cite_ref-MLP_2022_22-4) [***f***](#cite_ref-MLP_2022_22-5) ["'My Little Pony' Gets a Double Helping of New Series & Specials in 2022"](https://www.animationmagazine.net/streaming/my-little-pony-gets-a-double-helping-of-new-series-specials-in-2022/). *Animation Magazine*. February 17, 2022. Retrieved February 17, 2022.

1. ^ [***a***](#cite_ref-am-bridlewoodstock_23-0) [***b***](#cite_ref-am-bridlewoodstock_23-1) Milligan, Mercedes (May 16, 2023). ["'My Little Pony: Bridlewoodstock' Starring Sofia Wyle Is Ready to Rock June 6"](https://www.animationmagazine.net/2023/05/my-little-pony-bridlewoodstock-starring-sofia-wyle-is-ready-to-rock-june-6/). *[Animation Magazine](/source/Animation_Magazine)*. Retrieved May 16, 2023.

1. **[^](#cite_ref-24)** ["'My Little Pony' Reveals 'Secrets of Starlight,' New 'Make Your Mark' Episodes"](https://www.animationmagazine.net/2023/11/my-little-pony-reveals-secrets-of-starlight-new-make-your-mark-episodes/). *Animation Magazine*. November 21, 2023. Retrieved June 9, 2024.

1. **[^](#cite_ref-Plante-2023_25-0)** Plante, Courtney; Reysen, Stephen; Roberts, Sharon E.; Gerbasi, Kathleen C.; Adams, Camielle (2023). *Furscience: A Decade of Psychological Research on the Furry Fandom*.

1. **[^](#cite_ref-26)** [https://drive.google.com/file/d/1buoNCuhelnAGqMDLl7VZZqadOndeuXIi/view](https://drive.google.com/file/d/1buoNCuhelnAGqMDLl7VZZqadOndeuXIi/view)

1. **[^](#cite_ref-27)** [https://issuu.com/toyworldmag/docs/licensing_world_may_2025](https://issuu.com/toyworldmag/docs/licensing_world_may_2025)

1. **[^](#cite_ref-APToyHall2024_28-0)** Thompson, Carolyn (November 12, 2024). ["My Little Pony finally hits the Toy Hall of Fame, alongside Phase 10 and Transformers"](https://apnews.com/article/e8dcad7e652f89e02badaa55f763f6f1). *Associated Press*. Retrieved December 31, 2025.

1. **[^](#cite_ref-29)** Sethisto. ["Year of the Pony in 2026, and FULL My Little Pony Brand Reinvention for 2027"](https://www.equestriadaily.com/2025/05/year-of-pony-in-2026-and-full-my-little.html). Retrieved November 3, 2025.

1. **[^](#cite_ref-30)** Saperstein, Pat (July 15, 2025). ["Live-Action 'My Little Pony' Movie in the Works From Amazon MGM and Hasbro"](https://variety.com/2025/film/news/my-little-pony-movie-live-action-amazon-mgm-hasbro-1236461858/).

1. ^ [***a***](#cite_ref-Connelly_31-0) [***b***](#cite_ref-Connelly_31-1) [***c***](#cite_ref-Connelly_31-2) [***d***](#cite_ref-Connelly_31-3) [***e***](#cite_ref-Connelly_31-4) [***f***](#cite_ref-Connelly_31-5) [***g***](#cite_ref-Connelly_31-6) [***h***](#cite_ref-Connelly_31-7) [***i***](#cite_ref-Connelly_31-8) [***j***](#cite_ref-Connelly_31-9) Sherilyn Connelly (2017), *Ponyville Confidential: The History and Culture of My Little Pony, 1981–2016*, McFarland, [ISBN](/source/ISBN_(identifier)) [9781476662091](https://en.wikipedia.org/wiki/Special:BookSources/9781476662091)

1. **[^](#cite_ref-32)** ["How 4,000 My Little Pony toys became a fine-art display in London"](https://www.bbc.com/news/articles/cm528kezyd3o). *www.bbc.com*. Retrieved September 26, 2024.

1. **[^](#cite_ref-33)** Rantala, Hanna (July 18, 2024). ["From 4,000 My Little Pony toys to quilts, exhibit celebrates UK hobbies"](https://www.reuters.com/lifestyle/4000-my-little-pony-toys-quilts-exhibit-celebrates-uk-hobbies-2024-07-17/). *Reuters*. Retrieved September 26, 2024.

1. **[^](#cite_ref-wsj_34-0)** Vara, Vauhini; Zimmerman, Ann (November 4, 2011). ["Hey, Bro, That's My Little Pony! Guys' Interest Mounts in Girly TV Show"](https://www.wsj.com/articles/SB10001424052970203707504577012141105109140). *[The Wall Street Journal](/source/The_Wall_Street_Journal)*. Retrieved November 4, 2011. (subscription required)

1. **[^](#cite_ref-tvguide_defense_35-0)** Gennis, Sadie (August 1, 2013). ["Give Bronies a Break!In Defense of Adult My Little Pony Fans"](https://www.tvguide.com/News/Bronies-My-Little-Pony-Friendship-Magic-1068692.aspx). *[TV Guide](/source/TV_Guide)*. Retrieved August 1, 2013.

1. ^ [***a***](#cite_ref-wired_brony_36-0) [***b***](#cite_ref-wired_brony_36-1) [***c***](#cite_ref-wired_brony_36-2) Watercutter, Angela (June 9, 2011). ["My Little Pony Corrals Unlikely Fanboys Known as 'Bronies'"](https://www.wired.com/underwire/2011/06/bronies-my-little-ponys/). *[Wired](/source/Wired_(magazine))*. Retrieved June 9, 2011.

1. **[^](#cite_ref-bnet_37-0)** von Hoffman, Constantine (May 31, 2011). ["My Little Pony: the Hip, New Trend Among the Geekerati"](https://www.cbsnews.com/news/my-little-pony-the-hip-new-trend-among-the-geekerati/). *CBS MoneyWatch*. [CBS Interactive](/source/CBS_Interactive). Retrieved May 31, 2011.

1. **[^](#cite_ref-38)** McKean, Erin (December 2, 2011). ["The secret language of bros"](https://web.archive.org/web/20140316220943/http://www.bostonglobe.com/ideas/2011/12/02/secret-language-bros/kd1q6tKQxO15hxMYWQSirO/story.html). *[The Boston Globe](/source/The_Boston_Globe)*. Archived from [the original](https://www.bostonglobe.com/ideas/2011/12/02/secret-language-bros/kd1q6tKQxO15hxMYWQSirO/story.html) on March 16, 2014. Retrieved December 2, 2011.

1. **[^](#cite_ref-rollingstone_ingram_39-0)** Rutherford, Kevin (April 20, 2012). ["Behind the Music of Pop Culture Smash "My Little Pony: Friendship Is Magic""](https://www.rollingstone.com/music/news/behind-the-music-of-pop-culture-smash-my-little-pony-friendship-is-magic-20120420). *[Rolling Stone](/source/Rolling_Stone)*. Retrieved April 20, 2012.

1. **[^](#cite_ref-national_post_40-0)** Ostroff, Joshua (August 3, 2011). ["All-ages show: Hipsters love children's programming"](https://nationalpost.com/entertainment/all-ages-show-hipsters-love-childrens-programming). *[National Post](/source/National_Post)*. Retrieved August 3, 2011.

1. **[^](#cite_ref-csm_41-0)** Turner, James (March 20, 2012). ["Is TV paying too much attention to fans?"](https://www.csmonitor.com/The-Culture/TV/2012/0320/Is-TV-paying-too-much-attention-to-fans). *[Christian Science Monitor](/source/Christian_Science_Monitor)*. Retrieved March 20, 2012.

1. **[^](#cite_ref-awn_42-0)** Strike, Joe (July 5, 2011). ["Of Ponies and Bronies"](http://www.awn.com/blogs/miscweant/ponies-and-bronies). *[Animation World Network](/source/Animation_World_Network)*. Retrieved July 6, 2011.

1. **[^](#cite_ref-43)** Bailey, John; Harvey, Alison (2022). ["'That pony is real sexy': My Little Pony fans, sexual abjection, and the politics of masculinity online"](https://u.smutty.horse/miytuzyzxwn.pdf) (PDF). *Sexualities*.

## Further reading

- Sherilyn Connelly (2017), *Ponyville Confidential: The History and Culture of My Little Pony, 1981–2016*, McFarland, [ISBN](/source/ISBN_(identifier)) [9781476662091](https://en.wikipedia.org/wiki/Special:BookSources/9781476662091)

- Summer Hayes (May 1, 2008) *The My Little Pony G1 Collector's Inventory: an unofficial full color illustrated collector's price guide to the first generation of MLP including all US ponies, playsets and accessories released before 1997 with a foreword by Dream Valley's Kim Shriner*. Priced Nostalgia Press. [ISBN](/source/ISBN_(identifier)) [978-0-9786063-1-2](https://en.wikipedia.org/wiki/Special:BookSources/978-0-9786063-1-2)

- Summer Hayes (2007) *The My Little Pony G3 Collector's Inventory: an unofficial full color illustrated guide to the third generation of MLP including all ponies, playsets and accessories from 2003 to the present*. Priced Nostalgia Press. [ISBN](/source/ISBN_(identifier)) [978-0-9786063-5-0](https://en.wikipedia.org/wiki/Special:BookSources/978-0-9786063-5-0)

- Hillary DePiano (2005) *The My Little Pony Collector's Inventory: A Complete Checklist of All US Ponies, Playsets and Accessories from 1981 to 1992*. Priced Nostalgia Press. [ISBN](/source/ISBN_(identifier)) [1-4116-2165-4](https://en.wikipedia.org/wiki/Special:BookSources/1-4116-2165-4)

- Summer Hayes (2009) *The My Little Pony 2007–2008 Collector's Inventory*. Priced Nostalgia Press. [ISBN](/source/ISBN_(identifier)) [978-0-9786063-6-7](https://en.wikipedia.org/wiki/Special:BookSources/978-0-9786063-6-7)

- Debra L. Birge (2007) *My Little Pony: Around the World*. [Schiffer Publishing](/source/Schiffer_Publishing). [ISBN](/source/ISBN_(identifier)) [978-0-7643-1749-1](https://en.wikipedia.org/wiki/Special:BookSources/978-0-7643-1749-1)

## External links

Wikimedia Commons has media related to [My Little Pony](https://commons.wikimedia.org/wiki/Category:My_Little_Pony).

- [Official website](https://shop.hasbro.com/en-us/my-little-pony)

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Adapted from the Wikipedia article [My Little Pony](https://en.wikipedia.org/wiki/My_Little_Pony) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/My_Little_Pony?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.