# MuscleTech

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> Markdown URL: https://mediated.wiki/source/MuscleTech.md
> Source: https://en.wikipedia.org/wiki/MuscleTech
> Source revision: 1339438541
> License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/)

{{Short description|Dietary supplement brand}}
{{Infobox Brand
|logo                   = 
|name                   = MuscleTech
|image                  =
|type                   = 
|currentowner           = Iovate Health Sciences International Inc.
|origin                 = 
|related                = [Hydroxycut](/source/Hydroxycut)
|markets                = 
|previousowners         = 
|introduced             =1995 
|trademarkregistrations = 
|website                = {{url|www.muscletech.com}}
}}
'''MuscleTech '''is a brand of [dietary supplements](/source/dietary_supplements), marketed by Iovate Health Sciences Inc., which includes [Hydroxycut](/source/Hydroxycut). It was owned by Canadian company Kerr Holdings which was acquired by Xiwang Foodstuffs Company, a Chinese company, for $584 million in 2016.<ref name="CRN1">{{Cite news |date=June 30, 2016 |title=China's Xiwang Food Acquires Canadian Diet Food Company For CNY3.8 Billion |publisher=China Retail News |url=https://www.chinaretailnews.com/2016/06/30/8517-chinas-xiwang-food-acquires-canadian-diet-food-company-for-cny3-8-billion/ |access-date=July 24, 2018}}</ref>

==History==
In 1998, MuscleTech launched Cell-Tech, a creatine-carbohydrate-alpha lipoic acid supplement.<ref>[https://books.google.com/books?id=qrCNDfbkQ-cC&dq=cell-tech+first+creatine+alpha+lipoic+1998&pg=PA3 Profiles of Drug Substances, Excipients and Related Methodology By Harry G. Brittain]</ref>

In September 2018, Muscletech is partnering up [to Rob Gronkowski](/source/Rob_Gronkowski) to create a high-protein [candy bar](/source/candy_bar).<ref>{{Cite news |last=Inc |first=Iovate Health Sciences International |date=September 10, 2018 |title=Sports Nutrition Leader, MuscleTech, Partners with All-Pro Tight End Rob Gronkowski to Create Innovative High-Protein Candy Bar |language=en |work=PR Newswire |url=https://www.prnewswire.com/news-releases/sports-nutrition-leader-muscletech-partners-with-all-pro-tight-end-rob-gronkowski-to-create-innovative-high-protein-candy-bar-300708973.html |access-date=2021-11-01}}</ref><ref>{{Cite news |date=September 10, 2018 |title=MuscleTech, Rob Gronkowski partner on protein candy bar |language=en |work=Drug Store News |url=https://drugstorenews.com/otc/muscletech-rob-gronkowski-partner-protein-candy-bar |access-date=2021-11-01}}</ref> In October 2018, MuscleTech partnered with Homes For Our Troops.<ref>{{Cite news |last=Inc |first=Iovate Health Sciences International |date=October 29, 2018 |title=Sports Nutrition Leader MuscleTech Becomes a Proud Supporter of Homes For Our Troops |language=en |work=PR Newswire |url=https://www.prnewswire.com/news-releases/sports-nutrition-leader-muscletech-becomes-a-proud-supporter-of-homes-for-our-troops-300738351.html |access-date=2022-12-11}}</ref>

In April 2019, MuscleTech had partnered up with [Tough Mudder](/source/Tough_Mudder).<ref>{{Cite news |last=MuscleTech |title=Sports Nutrition & Fitness Leader MuscleTech Partners with Endurance Event Leader Tough Mudder |language=en |work=PR Newswire |url=https://www.prnewswire.com/news-releases/sports-nutrition--fitness-leader-muscletech-partners-with-endurance-event-leader-tough-mudder-300825730.html |access-date=2021-02-10}}</ref> In July 2019, MuscleTech launched the Prime Series, a private label sports nutrition line exclusive to Amazon.<ref>{{Cite news |last=MuscleTech |title=Amazon® and the makers of MuscleTech®, Announce the Launch of a New, Exclusive Sports Nutrition Series to Stream Live on Amazon during Prime Day--Endorsed by Former Patriots Tight End Rob Gronkowski |language=en |work=PR Newswire |url=https://www.prnewswire.com/news-releases/amazon-and-the-makers-of-muscletech-announce-the-launch-of-a-new-exclusive-sports-nutrition-series-to-stream-live-on-amazon-during-prime-dayendorsed-by-former-patriots-tight-end-rob-gronkowski-300883766.html |access-date=2021-02-10}}</ref>

In April 2021, MuscleTech is announced the addition of a new [general manager](/source/general_manager).<ref>{{Cite news |last=International |first=Iovate Health Sciences |date=2021-04-29 |title=Iovate Fortifies Brand And Marketing Leadership By Adding Three New Brand General Managers |language=en |work=Globe Newswire |url=https://www.globenewswire.com/news-release/2021/04/29/2220059/0/en/Iovate-Fortifies-Brand-And-Marketing-Leadership-By-Adding-Three-New-Brand-General-Managers.html |access-date=2021-05-05}}</ref> MuscleTech, through its parent company Iovate Health Sciences, is a partner of the Metabolism & Sports Science Lab at the [University of Toronto](/source/University_of_Toronto).<ref>{{Cite web|title=Iovate/Muscletech Metabolism & Sports Science Lab {{!}} UofT - Faculty of Kinesiology & Physical Education|url=https://kpe.utoronto.ca/laboratory/iovatemuscletech-metabolism-sports-science-lab|access-date=2021-05-06|website=kpe.utoronto.ca|language=en}}</ref>

In February 2022, MuscleTech announced they are looking for their next Brand Superstar.<ref>{{Cite news |last=MuscleTech |date=2022-02-15 |title=MuscleTech Seeks Its Next Brand Superstar Through "The Next MuscleTech Athlete Search" |language=en |work=Globe Newswire |url=https://www.globenewswire.com/en/news-release/2022/02/15/2385474/0/en/MuscleTech-Seeks-Its-Next-Brand-Superstar-Through-The-Next-MuscleTech-Athlete-Search.html |access-date=2022-12-08}}</ref>

In April 2024, Muscletech and Trust Group came to an agreement for Trust Group to manufacture and market MuscleTech products in the Brazilian market.<ref>{{Cite news |last=MuscleTech |date=2024-04-03 |title=MuscleTech® and Trust Group Reach Manufacturing and Marketing Agreement For The Brazilian Market |url=https://www.globenewswire.com/news-release/2024/04/03/2856991/0/en/MuscleTech-and-Trust-Group-Reach-Manufacturing-and-Marketing-Agreement-For-The-Brazilian-Market.html |access-date=2024-04-06 |work=Globe Newswire |language=en}}</ref>

== Controversies ==
In December 2015, a settlement was reached that applies to [protein shake](/source/protein_shake)s and beverages that include MuscleTech.<ref>{{Cite news |last=LLP |first=Pearson, Simon & Warshaw |title=Consumers Who Bought MuscleTech, Six Star, EPIQ or fuel:one Protein Products Could Get Up to $300 From a Class Action Settlement |url=https://www.prnewswire.com/news-releases/consumers-who-bought-muscletech-six-star-epiq-or-fuelone-protein-products-could-get-up-to-300-from-a-class-action-settlement-300189204.html |access-date=2021-02-10 |work=PR Newswire |language=en}}</ref>

In June 2016, MuscleTech's parent Iovate was sued by rival Hi-Tech Pharmaceuticals over Racketeer Influenced and Corrupt Organizations and protein spiking allegations.<ref>{{Cite news |last=Inc |first=Hi-Tech Pharmaceuticals |date=June 3, 2016 |title=Hi-Tech Pharmaceuticals Files Lawsuits against Iovate and AllMax over Racketeer Influenced and Corrupt Organizations (RICO) and Protein Spiking Allegations |url=https://www.prnewswire.com/news-releases/hi-tech-pharmaceuticals-files-lawsuits-against-iovate-and-allmax-over-racketeer-influenced-and-corrupt-organizations-rico-and-protein-spiking-allegations-300279267.html |access-date=2023-11-03 |work=PR Newswire |language=en}}</ref>

In September 2019, MuscleTech was sued by a consumer claiming that a MuscleTech dietary supplement (Platinum 100% BCAA 8:1:1) decreased muscle protein synthesis.<ref>{{Cite news |last=Cohen |first=Steven |date=2019-09-30 |title=MuscleTech Class Action Says Supplement Doesn't Promote Muscle Growth |url=https://topclassactions.com/lawsuit-settlements/lawsuit-news/muscletech-class-action-says-supplement-doesnt-promote-muscle-growth/ |access-date=2023-11-03 |work=Top Class Actions |language=en}}</ref>

In May 2020, a MuscleTech product made in the U.S. was linked to a death in [Spain](/source/Spain).<ref>{{Cite news |last1=Seattle |first1=Food Safety News 1012 First Avenue Fifth Floor |last2=Washington 98104-1008 |date=2020-05-16 |title=Spain links death to food supplement made in the US |url=https://www.foodsafetynews.com/2020/05/spain-links-death-to-food-supplement-made-in-the-us/ |access-date=2021-02-03 |work=Food Safety News |language=en-US}}</ref>

In April 2022, a lawsuit was filed alleging containers of MuscleTech powder supplements were sold half empty.<ref>{{Cite news |date=April 28, 2022 |title=Muscletech Supplement Containers Sold 'Nearly Half Empty,' Class Action Says |url=https://www.classaction.org/news/muscletech-supplement-containers-sold-nearly-half-empty-class-action-says |access-date=2022-06-07 |work=Class Action Lawsuits |language=en}}</ref>

In June 2025, Malaysian bodybuilding supplement retailer Muscle Mania Club claimed that there are only 9.9g of protein in Nitro-Tech, well below the 30g of protein claimed on the bottle, after they sent a sample for a third party lab testing done in [Malaysia](/source/Malaysia). Iovate responded by producing its own test results done by [Eurofins](/source/Eurofins_Scientific) that showed protein content meeting the 30g label claim and added that Muscle Mania Club is not an authorized MuscleTech reseller.<ref>{{Cite web |last=PricePlow Staff |first= |date=July 31, 2025 |title=The Malaysian MuscleTech Nitro-Tech Testing Controversy: Facts, Fiction, and Lab Tests Revealed |url=https://blog.priceplow.com/industry-news/muscletech-malaysia-lab-tests |url-status=live |archive-url=https://web.archive.org/web/20250805081156/https://blog.priceplow.com/industry-news/muscletech-malaysia-lab-tests |archive-date=August 5, 2025 |access-date=September 5, 2025 |website=PricePlow |language=}}</ref><ref>{{Cite web |last= |date=August 11, 2025 |title=MuscleTech shares tests in response to Muscle Mania Club claim |url=https://www.stack3d.com/2025/08/muscletech-responds-to-muscle-mania-lab-report.html |url-status=live |archive-url=https://web.archive.org/web/20250817074022/https://www.stack3d.com/2025/08/muscletech-responds-to-muscle-mania-lab-report.html |archive-date=August 17, 2025 |access-date=September 5, 2025 |website=Stack3d |language=}}</ref>

==References==
{{reflist}}

== External links ==
* [http://www.muscletech.com/ Official website]

{{DEFAULTSORT:MuscleTech}}
Category:Sports nutrition and bodybuilding supplement companies
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Adapted from the Wikipedia article [MuscleTech](https://en.wikipedia.org/wiki/MuscleTech) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/MuscleTech?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.