# Moro Lorenzo > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Moro_Lorenzo > Markdown URL: https://mediated.wiki/source/Moro_Lorenzo.md > Source: https://en.wikipedia.org/wiki/Moro_Lorenzo > Source revision: 1335109202 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) Filipino basketball player and corporate executive Moro Lorenzo Occupations Businessman Basketball executive Known for Former chairman and president of Pepsi-Cola Products Philippines, Inc. Basketball career Career information College Ateneo Career history Philippine Airlines Medals Men's Basketball Representing Philippines Asian Games 1951 New Delhi Team **Luis Francisco "Chitong" Lorenzo** (died April 12, 1997),[1][2][3] better known as **Moro Lorenzo** and also as **Luis F. Lorenzo Sr.**, was a [Filipino](/source/Filipino_people) basketball player and corporate executive. Lorenzo played college basketball for the [Ateneo de Manila](/source/Ateneo_Blue_Eagles). The fabled Blue Eagle was the original one-hand set-shooter of Philippine basketball. The dusky cager from Zamboanga was the scoring ace of the Eagles who thrilled the NCAA crowd in the years 1947 to 1951. He moved on to play for Philippine Airlines in the [Manila Industrial and Commercial Athletic Association](/source/Manila_Industrial_and_Commercial_Athletic_Association). After his playing years, Lorenzo became manager of Del Monte Packing Corporation plantation in Bukidnon from 1964 to 1970. He was elected to the Constitutional Convention and by the 1970s, he was vice president of his company with offices at Makati, Rizal. Later on, he was also part of the [Philippine national basketball team](/source/Philippines_men's_national_basketball_team) that won the gold medal at the [1951 Asian Games](/source/Basketball_at_the_1951_Asian_Games). He was also the owner of the [Pepsi Bottlers](/source/Talk_'N_Text_Tropang_Texters) basketball team in the [Philippine Basketball Association](/source/Philippine_Basketball_Association), and the chairman and president of [Pepsi-Cola Products Philippines, Inc.](/source/Pepsi-Cola_Products_Philippines%2C_Inc.) The Moro Lorenzo Sports Center inside the [Ateneo de Manila University](/source/Ateneo_de_Manila_University) is named after him. Lorenzo married Dr. Alicia "Alice" Paez. His son, Luis P. Lorenzo Jr., is an influential Filipino businessman and politician, having served as Secretary of Agriculture and a presidential advisor.[4][5] ## References 1. **[^](#cite_ref-MoroNeg_1-0)** ["'The Moro Negatives' by Isa Lorenzo"](http://www.ateneo.edu/index.php?p=120&type=2&sec=39&aid=3463). *Philippine Daily Inquirer*. 2008-09-26. Retrieved 2011-11-02. 1. **[^](#cite_ref-InMemL_2-0)** Ateneo de Manila University (2007-03-27). ["In Memoriam: L"](http://www.ateneo.edu/index.php?p=120&type=2&sec=39&aid=3463). Retrieved 2011-11-02. Luis Francisco R. Lorenzo Sr., Moro, HS'47 AB'51, *12 April 1997* 1. **[^](#cite_ref-AIMLorenzo_3-0)** Asian Institute of Management. ["Sources and Uses of Power - Luis "Cito" P. Lorenzo, Jr"](http://www.supr.aim.edu.ph/lorenzo/). Retrieved 2011-11-14. "Luis "Chitong" Lorenzo, Sr. a former basketball star turned corporate executive of the Del Monte Philippines Inc. (DMPI). 1. **[^](#cite_ref-4)** [History of Philippine Agriculture on Department of Agriculture website](http://www.da.gov.ph/wps/portal/!ut/p/kcxml/04_Sj9SPykssy0xPLMnMz0vM0Y_QjzKLN4gP8gLJgFjGpvqRqCKOcAFfj_zcVP0gfW_9AP2C3NCIckdHRQAh95Nt/delta/base64xml/L0lDU0lKQ1RPN29na21BISEvb0VvUUFBSVFnakZJQUFRaENFSVFqR0VBLzRKRmlDbzBlaDFpY29uUVZHaGQtc0lRIS83XzBfMUFWLzExMA!!?WCM_PORTLET=PC_7_0_1AV_WCM&WCM_GLOBAL_CONTEXT=/wps/wcm/connect/DA+Site/About+us/History+of+Philippine+Agriculture/) 1. **[^](#cite_ref-LPLorenzoJr_5-0)** Luis P. Lorenzo, Jr. ["Cultivating Entrepreneurial Spirit in Asia"](http://www.hitachi.com/society/global/hyli/5th/speech/pdf/lorenzo.pdf) (PDF). Retrieved 2011-11-02. ## External links - [Moro Lorenzo Sports Center](http://www.mlscsports.com) v t e NCAA Philippines men's basketball Most Valuable Player award 1936: Borck 1940: Rius 1948: Lorenzo 1949: Lorenzo 1950: Mumar 1951: Loyzaga 1952: Loyzaga 1953: Rabat 1959: Reynoso 1961: Martelino 1966: Alabanza 1967: Deles 1969: Agbay 1971: Co 1972: Cezar 1973: Hubalde 1974: E. Lim 1975: Marquez 1976: Watson 1977: Carpio 1978: Marquez 1979: San Juan 1981: Isaac 1982: Gonzales 1983: Ang 1984: S. Lim 1985: Patrimonio 1986: Patrimonio 1987: Quilban 1988: Quilban 1989: Quiday 1990: ES. Epondulan 1991: Valeriano 1992: Peña 1993: Bardaje 1994: Santos 1995: Dela Rosa 1996: Adducul 1997: Adducul 1998: Calaguio 1999: Raymundo 2000: Manalo 2001: ER. Epondulan 2002: Salvacion 2003: Najorda 2004: Espinas 2005: Sagad 2006: Ekwe 2007: Dela Peña 2008: Ekwe 2009: Wilson 2010: Daniel 2011: Abueva 2012: Sangalang 2013: Almazan 2014: Thompson 2015: Oraeme 2016: Oraeme 2017: Perez 2018: Eze 2019: Oftana 2021: Abando 2022: Gozum 2023: Escamis 2024: Liwag 2025: Liwag Philippines squad v t e Philippines squad – 1951 Asian Games – Gold medal Francisco Calilan Andrés de la Cruz Genaro Fernandez José Gochangco Rafael Hechanova Moro Lorenzo Carlos Loyzaga Antonio Martínez Lauro Mumar Ignacio Ramos Meliton Santos Mariano Tolentino Coach: Dionisio Calvo This biographical article relating to a Filipino basketball figure is a stub. You can help Wikipedia by adding missing information. - [v](https://en.wikipedia.org/wiki/Template:Philippines-basketball-bio-stub) - [t](/source/Template_talk%3APhilippines-basketball-bio-stub) - [e](https://en.wikipedia.org/wiki/Special:EditPage/Template:Philippines-basketball-bio-stub) --- Adapted from the Wikipedia article [Moro Lorenzo](https://en.wikipedia.org/wiki/Moro_Lorenzo) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Moro_Lorenzo?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.