# Moooi > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Moooi > Markdown URL: https://mediated.wiki/source/Moooi.md > Source: https://en.wikipedia.org/wiki/Moooi > Source revision: 1352118518 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) {{short description|Dutch interior design company}} {{Infobox company | logo = | image = Raimond lamps from Moooi, 2009.jpg | industry = [Interior Design](/source/Interior_Design) | foundation = 2001 | founders = [Marcel Wanders](/source/Marcel_Wanders) and [Casper Vissers](/source/Casper_Vissers) | location_city = [Breda](/source/Breda) | location_country = [the Netherlands](/source/the_Netherlands) | locations = * [Breda](/source/Breda) (Headquarters) * [Amsterdam](/source/Amsterdam), [Netherlands](/source/Netherlands) (Brand Store & Showroom) * [New York City](/source/New_York_City), US (Brand Store & Showroom) * [London](/source/London), UK (Showroom) * [Stockholm](/source/Stockholm), [Sweden](/source/Sweden) (Showroom) | area_served = Worldwide | products = {{flat list| * Furniture * Lighting * Interior design * Carpets * Wallcovering * Home accessories }} | num_employees = 120 (November 2019) | homepage = }} '''Moooi''' is a Dutch furniture, interior, and lighting modern design company.{{cite web|work=[Vogue](/source/Vogue_(magazine)) Australia|url=http://www.vogue.com.au/vogue+living/design/moooi+co+founder+casper+vissers+on+the+business+of+design,32113|title=Moooi co-founder Casper Vissers on the business of design|first=Dijana|last=Kumurdian|date=August 1, 2014}} It was founded by [Marcel Wanders](/source/Marcel_Wanders) and [Casper Vissers](/source/Casper_Vissers) in the [Netherlands](/source/Netherlands) in 2001. == History and ownership == Designer [Marcel Wanders](/source/Marcel_Wanders) first approached Moooi co-founder and former CEO [Casper Vissers](/source/Casper_Vissers) to help him market a designer lamp shade. Together they founded Moooi in 2001 with the intention of working with unconventional designers.{{cite web|last=Pearlman|first=Chee|date=April 12, 2001|title=From Artiste to Entrepreneur|url=https://www.nytimes.com/2001/04/12/garden/from-artiste-to-entrepreneur.html|work=[NY Times](/source/NY_Times)}} The company's name, "Moooi," is a twist on the Dutch word "mooi," meaning beautiful, with an extra "o" added to differentiate it and because the domain mooi.com was already taken.{{Cite web |date=2014-07-28 |title=Casper Vissers - Moooi's CEO talks business. |url=https://www.designdaily.com.au/blog/2014/7/casper-visser-mooois-ceo-talks-business |access-date=2025-07-29 |website=Design.daily |language=en-AU}} Wanders acts as both the Art Director and a designer of Moooi.{{cite web|date=May 31, 2015|title=Moooi co-founder and CEO Casper Vissers steps down after 14 years|url=http://www.dezeen.com/2015/05/31/moooi-co-founder-ceo-casper-vissers-steps-down-after-14-years/|work=[Dezeen](/source/Dezeen)}} Moooi's first international show was the [Salone del Mobile](/source/Salone_del_Mobile) in [Milan](/source/Milan) in 2001. In 2002, entrepreneur [Hans Lensvelt](/source/Hans_Lensvelt), owner of the [LENSVELT](/source/LENSVELT) brand of office furniture, became a 33% owner of the company. Prominent Italian design brand [B&B Italia](/source/B%26B_Italia) acquired a 50% share in the company in 2006, which it held until 2012.{{cite web|work=[Architectural Record](/source/Architectural_Record)|url=http://archrecord.construction.com/news/2014/04/140407-Dispatch-from-Milan-Design-Week-in-Preview.asp|title=Dispatch from Milan: Design Week in Preview|first=Josephine|last=Minutillo|date=April 7, 2014}} That year, founders Wanders and Vissers became the majority owners again after buying back half of the stock owned by B&B Italia and the remaining shares held by Lensvelt (by this time 10%).{{cite web|work=[Dezeen](/source/Dezeen)|url=http://www.dezeen.com/2012/03/09/Moooi-founders-regain-majority-ownership-of-brand|title=Moooi founders regain ownership of brand|date=March 9, 2012}} In 2015, Wanders and Vissers, who previously owned 50% of the company, again became the majority shareholders.{{cite web|work=[Marcel Wanders](/source/Marcel_Wanders) website|url=http://www.marcelwanders.com/news/moooi-founders/|title=Moooi founders regain majority share}} Vissers stepped down as Moooi CEO in 2015, and he and Wanders announced [Robin Bevers](/source/Robin_Bevers), the Managing Director of the Marcel Wanders Studio from 2005 to 2010, as his replacement beginning in September of that year.{{Cite web |date=2015-05-31 |title=Moooi co-founder Casper Vissers steps down after 14 years |url=https://www.dezeen.com/2015/05/31/moooi-co-founder-ceo-casper-vissers-steps-down-after-14-years/ |access-date=2023-03-17 |website=Dezeen |language=en}} In April 2025 the company announced that Anders Westerholm will replace Robin Bevers as CEO in September of the same year.{{Cite web |date=2025-04-04 |title=Moooi takes over Milan for Design Week |url=https://www.interiordaily.com/article/9720757/moooi-takes-over-milan-for-design-week/ |access-date=2026-05-02 |website=www.interiordaily.com |language=en}}{{Cite web |date=2025-07-03 |title=HS Visio {{!}} 7000 euron valaisimia myyvä yhtiö palkkasi toimitusjohtajaksi suomalaisen räppärin |url=https://www.hs.fi/visio/art-2000011272769.html |access-date=2026-05-02 |website=Helsingin Sanomat |language=fi}} == Products== thumb|Moooi at B&B Italia New York, 2009 The company carries lighting, furniture, accessories, wallcovering and carpet collections. Moooi designs are available in 82 countries: via (e-commerce) retailers, project- and contract dealers, agents & distributors, their own (brand)stores and their website.{{cite web|work=Moooi Contact|url=http://www.moooi.com/contact|title=Moooi contact page}} ==Locations== *The company is headquartered in [Breda](/source/Breda), [Netherlands](/source/Netherlands), and the Moooi warehouse is located in the same region.{{cite web|work=Moooi contact page|url= http://www.Moooi.com/contact|title=Moooi locations}} *Moooi's 700 m2 flagship showroom and brand store, opened in 2008, is located in Amsterdam's [Jordaan](/source/Jordaan) neighborhood.{{cite web|work=[The Guardian](/source/The_Guardian)|url=https://www.theguardian.com/travel/2011/jun/22/top-10-designer-shopping-amsterdam|title=10 of the best high-end shops in Amsterdam|first=Florian|last=Duijsens|date=June 22, 2011}} Until 2013, the showroom and shop was known as the Moooi Gallery and also hosted special exhibitions, such as the 2010 exhibition by [Lorenzo Petrantoni](/source/Lorenzo_Petrantoni).{{cite web|work=Lorenzo Petrantoni’s portfolio|url= http://www.lorenzopetrantoni.com/exhibition/Moooi-gallery-amsterdam|title=Moooi gallery Amsterdam}} In 2013 the brand decided the space should show only Moooi products. *In 2010, a showroom was opened in [London](/source/London)’s [Paddington](/source/Paddington) district.{{Citation needed|date=April 2023}} *Moooi opened a showroom in [Milan](/source/Milan)’s [Zona Tortona](/source/Zona_Tortona) in 2010. It was closed in 2013.{{cite web|work=[Marcel Wanders](/source/Marcel_Wanders) website|url=http://www.marcelwanders.com/art-direction/Moooi-showroom-milan|title=Moooi Showroom Milan}} *A New York City showroom and brand store opened in April 2015 in a 3,875 ft2 (360 m2) showroom in the city's NoMad area. *Moooi products are offered in various design stores in 82 countries. *In September 2021, Moooi store The Hague opened in the Westfield Mall of The Netherlands. {{Cite web|title=Moooi|url=https://moooi.com/nl/press/moooi-introduces-a-new-shopping-experience-in-the-netherlands|access-date=2021-10-28|website=moooi.com}} ==Projects and collaborations== The company frequently collaborates with photographers such as [Erwin Olaf](/source/Erwin_Olaf) to present collections, beginning with the brand’s first Salone del Mobile in 2001. Collaborations have included “Naked Portraits” (2002-2006), “Super Heroes” (2007-2008), “Luxury Accessories” (2008), “Inside the Box” (2012). For Moooi's new collection presentation in Milan in 2013, Wanders asked Olaf to select photographs from his personal work, a collection of interior design photography.{{cite web|work=[Design Prijs](/source/Design_Prijs)|url=http://designprijs.nl/nl/moooi-en-erwin-olaf-unexpected-welcome-milaan-2013|title=Genomineerd door Ineke Hans: MOOOI EN ERWIN OLAF voor The Unexpected Welcome, Milaan 2013}} For the 2014 exhibition, the brand collaborated with photographer [Massimo Listri](/source/Massimo_Listri).{{cite web|work=Moooi.com|url=http://www.moooi.com/projects/new-collection-presentation-during-salone-del-mobile-2014|title=Milan 2014 presentation}} In 2015 it was [Rahi Rezvani](/source/Rahi_Rezvani).{{cite web|work=Moooi.com|url=http://www.moooi.com/news/salone-del-mobile-2015-presentation|title=Salone Del Mobile 2015 Presentation}} [Levi van Veleuw](/source/Levi_van_Veleuw)'s work was installed in the Amsterdam and London showrooms in 2013.{{cite web|date=August 13, 2013|title=Visit our showroom in Amsterdam!|url=http://www.moooi.com/news/visit-our-showroom-amsterdam|work=Moooi.com}} Rezvani's work is also currently featured in Moooi's new NYC showroom.{{cite web|work=[Archiproducts](/source/Archiproducts)|url=http://www.archiproducts.com/en/news/45766/moooi-arrives-in-ny.html|title=Moooi Arrives in NY|date=May 15, 2015}} ==References== {{reflist}} Category:Design companies of the Netherlands Category:Interior design firms Category:Luxury brands Category:Furniture companies of the Netherlands Category:Dutch brands Category:Design companies established in 2001 Category:Dutch companies established in 2001 --- Adapted from the Wikipedia article [Moooi](https://en.wikipedia.org/wiki/Moooi) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Moooi?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.