# Moontoast

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'''Moontoast''' was a [social media](/source/social_media) advertising platform that assisted brands in audience engagement across various devices. Moontoast's headquarters were in [Boston, Massachusetts](/source/Boston%2C_Massachusetts), with offices in [Nashville](/source/Nashville), [Tennessee](/source/Tennessee), and [San Francisco](/source/San_Francisco), [California](/source/California). Moontoast is no longer operational.<ref>{{Cite web |date=2021-12-25 |title=Best Social Commerce Platforms for Brands and Merchants |url=https://moontoast.com/ |access-date=2022-04-05 |website= |archive-url=https://web.archive.org/web/20211225135237/https://moontoast.com/ |archive-date=25 December 2021 |url-status=dead}}</ref>

==History==
Moontoast was co-founded by Joe Glaser, Marcus Whitney,<ref>{{cite web|url=http://www.billboard.biz/bbbiz/industry/digital-and-mobile/billboard-s-twitter-140-music-industry-characters-1005079252.story|archive-url=https://web.archive.org/web/20110321174633/http://www.billboard.biz/bbbiz/industry/digital-and-mobile/billboard-s-twitter-140-music-industry-characters-1005079252.story|url-status=dead|archive-date=March 21, 2011|title=Billboard's Twitter 140: Music-Industry Characters You Need To Follow|work=Billboard}}</ref> a former partner at [Emma](/source/Emma_(email_marketing_services)), and [pedal steel guitar](/source/pedal_steel_guitar)ist [Bucky Baxter](/source/Bucky_Baxter).<ref name=":0">{{Cite web |date=2009-03-22 |title=Star-backed Nashville startup toasts global knowledge |url=https://www.venturenashville.com/star-backed-nashville-startup-toasts-global-knowledge-cms-250 |access-date=2023-07-26 |website=Venture Nashville}}</ref>

The company launched at [SXSW](/source/SXSW) in 2008<ref name=":0" /> and added their social media platform in September 2010.

In 2013, [Toyota](/source/Toyota) and Moontoast created an [Instagram](/source/Instagram) gallery which played 15-second Instagram videos within a swipe-able video gallery.<ref>{{cite web|url=http://www.adweek.com/news/technology/toyota-using-instagram-videos-its-facebook-ads-154098|title=Toyota Is Using Instagram Videos in Its Facebook Ads|work=AdWeek}}</ref>

The company worked with [Lexus](/source/Lexus) to show the 2014 [Lexus IS](/source/Lexus_IS) live from the [Detroit Auto Show](/source/Detroit_Auto_Show).<ref>{{cite web|url=http://www.adweek.com/news/technology/lexus-nabs-100k-video-views-facebook-10-minutes-146726|title=Lexus' Facebook Video Stream Gets 100K Viewers in 10 Minutes - Adweek|work=AdWeek}}</ref>

In October 2014, Moontoast changed its name to Spendsetter after buying loyalty rewards company Spendship. Co-founder Marcus Whitney announced that he was leaving his CTO position in the company and would be replaced by Spendship founder, Jason Weaver.<ref>{{Cite web|url=https://www.tennessean.com/story/money/tech/2014/10/24/moontoast-spendship-spendsetter-marcus-whitney-blair-heavey-jason-weaver/17863763/|title=Moontoast becomes Spendsetter as new CEO takes helm|website=The Tennessean|language=en|access-date=2020-04-07}}</ref>

The company was funded by music industry [angel investors](/source/angel_investors).<ref>{{cite web|url=https://techcrunch.com/2013/01/14/moontoast-series/|title=Moontoast Raises $5M For Premium Social Ads|publisher=AOL|work=TechCrunch}}</ref>

==References==
{{reflist}}

==External links==
* {{official website|http://moontoast.com}}

Category:Digital marketing companies of the United States
Category:Internet properties established in 2009

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Adapted from the Wikipedia article [Moontoast](https://en.wikipedia.org/wiki/Moontoast) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Moontoast?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.