# MoonSwatch

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> Markdown URL: https://mediated.wiki/source/MoonSwatch.md
> Source: https://en.wikipedia.org/wiki/MoonSwatch
> Source revision: 1353946832
> License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/)

{{Short description|Watch collection by Omega and Swatch}}
{{use dmy dates|date=May 2022}}
{{Infobox product
| title            = Swatch х Omega MoonSwatch  
 | width = 
 | header = 
 | image = MoonSwatch-Logo.png
 | alt = Omega x Swatch MoonSwatch Collaboration Logo
| image_size       = 
| caption          = 
| type             = [Chronograph](/source/Chronograph) [wristwatch](/source/wristwatch)
| inventor         = 
| inception        = {{start date|2022|3|26|df=y}}
| manufacturer     = [Swatch](/source/Swatch)<ref>{{Cite web |title=Joint Mission: Launch of the BIOCERAMIC MoonSwatch |url=https://www.omegawatches.com/stories/joint-mission-launch-bioceramic-moonswatch |access-date=2022-03-28 |website=Omega |language=en-GB}}</ref><ref>{{Cite web |title=Swatch X Omega to the Planets with the BIOCERAMIC MOONSWATCH Collection |url=https://www.swatch.com/en-au/bioceramic-moonswatch.html |access-date=2022-03-28 |website=swatch.com}}</ref>
| current supplier = 
| last production  = 
| models           = 
| website          = {{URL|https://www.swatch.com/en-us/bioceramic-moonswatch.html}}
| notes            = 
}}

The '''Omega x Swatch MoonSwatch''', or simply '''MoonSwatch''', is a collection of [chronograph](/source/chronograph) [wristwatches](/source/Watch) produced by [Swatch](/source/Swatch) and designed in collaboration with [Omega](/source/Omega_SA), two companies of [The Swatch Group](/source/The_Swatch_Group). The first 11 models were released on 26{{nbsp}}March 2022. The watches have a {{convert|42|mm|round=0.5|adj=on}} diameter and {{convert|13|mm|round=0.5|adj=on}} thickness, and Super-LumiNova for the indexes and hands, similar to the [Omega Speedmaster](/source/Omega_Speedmaster). It has a [quartz](/source/Quartz_clock) [ETA G10.212 movement](/source/ETA_SA). The release led to long queues in several countries, including Australia, Canada, Italy, Japan, Switzerland, and the United Kingdom.<ref>{{cite news|url=https://www.quotidiano.net/cronaca/moonswatch-prezzo-1.7505333|title=MoonSwatch Omega, cos'è l'orologio cult che fa impazzire tutti|language=it|date=26 March 2022|access-date=28 May 2022}}</ref><ref>{{Cite web |title=Police on Scene in Covent Garden as Large Crowd Present for Sale of MoonSwatch |url=https://www.news.com.au/national/police-on-scene-in-covent-garden-as-large-crowd-present-for-sale-of-moonswatch/video/b8dd2b588e5e139f2a2e9cf8eb9251d3 |website=news.com.au |language=en-au |date=March 26, 2022 |url-status=live |archive-url=https://archive.today/20220528122726/https://www.news.com.au/national/police-on-scene-in-covent-garden-as-large-crowd-present-for-sale-of-moonswatch/video/b8dd2b588e5e139f2a2e9cf8eb9251d3 |archive-date=28 May 2022}}</ref><ref>{{Cite web |title=Hundreds of people descend on Westfield for Omega x Swatch MoonSwatch release |url=https://www.news.com.au/finance/business/retail/hundreds-of-people-descend-on-westfield-for-omega-x-swatch-moonswatch-release/news-story/66607d997272d300b93cfbd5e5c1f856 |website=news.com.au |language=en-au |date=March 26, 2022 |url-status=live |archive-url=https://archive.today/20220528123055/https://www.news.com.au/finance/business/retail/hundreds-of-people-descend-on-westfield-for-omega-x-swatch-moonswatch-release/news-story/66607d997272d300b93cfbd5e5c1f856 |archive-date=28 May 2022}}</ref> Initially, each customer was limited to purchasing two watches, but this was later reduced to one due to demand.<ref>{{cite web|last=Milton|first=Danny|url=https://www.hodinkee.com/articles/were-ready-to-talk-about-the-omega-x-swatch-moonswatch|title=Introducing We're Ready To Talk About The Omega x Swatch MoonSwatch|website=Hodinkee|date=March 23, 2022}}</ref><ref>{{Cite news|author=Wong Kim Hoh |date=2022-03-24 |title=Omega and Swatch unveil the MoonSwatch |work=[The Straits Times](/source/The_Straits_Times) |url=https://www.straitstimes.com/life/style/omega-and-swatch-unveil-the-moonswatch |access-date=2022-03-28 |language=en-sg}}</ref>

== Reception ==
thumb|left|All 11 original Omega x Swatch MoonSwatch watches on display at Swatch Carrousel du Louvre in Paris
thumb|upright|A Mission to Earthphase Watch, showing the earth as seen from the moon at upper left, and the moon as seen from earth at upper right.
The launch of the original 11 MoonSwatch models in March 2022 generated global enthusiasm. A collaboration between [Swatch](/source/Swatch) and [Omega](/source/Omega), the MoonSwatch collection combined Swatch's affordability and Omega's iconic Speedmaster design, creating a frenzy among collectors and casual watch enthusiasts. Long queues formed outside Swatch stores in major cities worldwide,<ref>{{cite web |url=https://www.hodinkee.com/articles/moonswatch-madness-huge-lines-form-around-the-world-on-omega-x-swatch-launch-day |title=MoonSwatch Madness! Huge Lines Form Around The World On Omega x Swatch Launch Day |author=Danny Milton |date=2022-03-26 |website=HODINKEE  |publisher=HODINKEE   |access-date=2024-12-02}}</ref> including New York, London, Paris, Tokyo, and Zurich. The release quickly gained viral attention on social media, with many praising the collection for making an iconic design more accessible. However, demand far exceeded supply, leading to stock shortages and long-term resale markups on secondary markets.<ref>{{cite web |url=https://www.watchpro.com/moonswatch-price-settles-below-1000-as-swatch-promises-enough-supply-for-everybody/ |title=MoonSwatch price settles below $1,000 as Swatch promises enough supply for everybody |author=Rob Corder |date=2022-03-31 |website=WatchPro |publisher=WatchPro |access-date=2024-12-02}}</ref> 
Initially, the watches were available exclusively at select Swatch boutiques, with no online sales option, further heightening their allure. This strategy drew both praise and criticism: some admired the exclusivity, while others expressed frustration over limited availability and lengthy queues. Despite these challenges, the MoonSwatch was widely celebrated for revitalizing interest in the watch industry and attracting a new generation of enthusiasts.

According to CEO [Nick Hayek](/source/Nick_Hayek_Jr.) of Swatch Group, the release of the collaboration also boosted sales of the original Omega Speedmaster by roughly 50%.<ref>{{cite news |last1=Hoffman |first1=Andy |title=Omega Moonwatch Surges After Cheap Swatch Version Goes Wild |url=https://www.bloomberg.com/news/articles/2022-07-08/omega-moonwatch-sales-surge-after-cheap-swatch-version-goes-wild#xj4y7vzkg |access-date=5 August 2022 |publisher=Bloomberg L.P. |date=8 Jul 2022}}</ref><ref>{{Cite web |title=MoonSwatch: meet Swatch's take on the Omega Speedmaster |url=https://www.carmagazine.co.uk/features/products/watches/omega-moonswatch/ |access-date=2022-03-28 |website=CAR Magazine |language=en-gb}}</ref>

== Models ==
{| class="wikitable sortable"
! # !! Release date !! Collection !! Name !! Case color !! Comment
|-
| 1 || {{sort|2022-03-26|26 March 2022}} || Bioceramic MoonSwatch Collection || Mission to the Moon || Gray || Original collection
|-
| 2 || {{sort|2022-03-26|26 March 2022}} || Bioceramic MoonSwatch Collection || Mission to Mercury || Dark gray || Original collection
|-
| 3 || {{sort|2022-03-26|26 March 2022}} || Bioceramic MoonSwatch Collection || Mission to Venus || Pink || Original collection
|-
| 4 || {{sort|2022-03-26|26 March 2022}} || Bioceramic MoonSwatch Collection || Mission to Earth || Green || Original collection
|-
| 5 || {{sort|2022-03-26|26 March 2022}} || Bioceramic MoonSwatch Collection || Mission to Mars || Red|| Original collection
|-
| 6 || {{sort|2022-03-26|26 March 2022}} || Bioceramic MoonSwatch Collection || Mission to Jupiter || Beige || Original collection
|-
| 7 || {{sort|2022-03-26|26 March 2022}}  || Bioceramic MoonSwatch Collection || Mission to Saturn || Beige || Original collection
|-
| 8 || {{sort|2022-03-26|26 March 2022}}  || Bioceramic MoonSwatch Collection || Mission to Uranus || Light blue || Original collection
|-
| 9 || {{sort|2022-03-26|26 March 2022}}  || Bioceramic MoonSwatch Collection || Mission to Neptune || Dark blue || Original collection
|-
| 10 ||   {{sort|2022-03-26|26 March 2022}}  || Bioceramic MoonSwatch Collection || Mission to Pluto || Gray || Original collection
|-
| 11 || {{sort|2022-03-26|26 March 2022}}  || Bioceramic MoonSwatch Collection || Mission to the Sun || Yellow || Original collection
|-
| 12 || {{sort|2023-03-07|7 March 2023}}  || Mission to Moonshine Gold || Mission to the Moon - March || Gray || Gold coated seconds hand
|-
| 13 || {{sort|2023-04-05|5 April 2023}}  || Mission to Moonshine Gold || Mission to the Moon - April || Gray || Gold coated seconds hand
|-
| 14 || {{sort|2023-05-05|5 May 2023}}  || Mission to Moonshine Gold || Mission to the Moon - May || Gray || Gold coated seconds hand with pink detail
|-
| 15 || {{sort|2023-06-07|7 June 2023}}  || Mission to Moonshine Gold || Mission to the Moon - June || Gray || Floral pattern on gold coated seconds hand
|-
| 16 || {{sort|2023-07-25|25 July 2023}}  || Mission to Moonshine Gold || Mission to the Moon - July || Gray || Strawberry pattern on gold coated seconds hand
|-
| 17 || {{sort|2023-08-01|1 August 2023}}  || Mission to Moonshine Gold || Mission to the Moon - August || Gray || Swiss flag pattern on gold coated seconds hand
|-
| 18 || {{sort|2023-08-30|30 August 2023}}  || Mission to Moonshine Gold || Mission to Neptune - August (Blue Moon) || Blue || Gold coated seconds hand
|-
| 19 || {{sort|2023-09-29|29 September 2023}}  || Mission to Moonshine Gold || Mission to the Moon - September || Gray || Barly grain pattern on gold coated seconds hand
|-
| 20 || {{sort|2023-10-29|29 October 2023}}  || Mission to Moonshine Gold || Mission to the Moon - October || Gray || Gold coated seconds hand with chronograph lollipop design
|-
| 21 || {{sort|2023-11-27|27 November 2023}}  || Mission to Moonshine Gold || Mission to the Moon - November || Gray || Gold coated seconds hand with beaver-chewed trunk design
|-
| 22 || {{sort|2023-12-05|5 December 2023}}  || Mission to Moonshine Gold || Mission to the Moon - December || Gray || Snowflake pattern on gold coated seconds hand
|-
| 23 || {{sort|2024-03-26|26 March 2024}}  || Mission to the Moonphase || Mission to the Moonphase - Full Moon || White || [Snoopy](/source/Snoopy) illustration in the moon phase disc
|-
| 24 || {{sort|2024-04-08|8 April 2024}}  || Mission to the Moonphase || Mission to the Moonphase - New Moon || Black || [Snoopy](/source/Snoopy) illustration in the moon phase disc
|-
| 25 || {{sort|2024-06-15|15 June 2024}}  || Mission on Earth || Mission on Earth - Lava || Orange || Details on subdials inspired by 3 [Omega Speedmaster](/source/Omega_Speedmaster) models
|-
| 26 || {{sort|2024-06-15|15 June 2024}}  || Mission on Earth || Mission on Earth - Polar Lights || Turquoise || Details on subdials inspired by 2 [Omega Speedmaster](/source/Omega_Speedmaster) models
|-
| 27 || {{sort|2024-06-15|15 June 2024}}  || Mission on Earth || Mission on Earth - Desert || Sand || Details on subdials inspired by 2 [Omega Speedmaster](/source/Omega_Speedmaster) models
|-
| 28 || {{sort|2024-07-24|24 July 2024}}  || Mission to the Super Blue Moonphase || Mission to the Super Blue Moonphase || Blue|| Moon phase disc
|-
| 29 || {{sort|2024-11-02|2 November 2024}}  || Mission to Earthphase || Mission to Earthphase || Grey|| Moon phase and Earth phase discs
|-
| 30 || {{sort|2025-03-01|1 March 2025}}  || 1965 || 1965 || Grey|| Counters referring to the year of the Omega Speedmaster space-worthiness qualification by NASA
|-
| 31 || {{sort|2025-04-01|1 April 2025}}  || Mission to the Pink Moonphase || Mission to the Pink Moonphase || Pink || Moon phase disc with pink accent color
|-
| 32 || {{sort|2025-08-09|9 August 2025}}  || Mission to Earthphase || Moonshine Gold || Blue || Moon phase disc with a net illustration, in reference of the [Sturgeon Moon](/source/Sturgeon_Moon) and Earth phase discs with [Snoopy](/source/Snoopy) illustration
|-
| 33 || {{sort|2025-09-08|8 September 2025}}  || Mission to Earthphase || Moonshine Gold || Blue || Moon phase disc with a popcorn illustration, in reference of the [Full Corn Moon](/source/Full_moon) and Earth phase discs with [Snoopy](/source/Snoopy) illustration
|-
| 34 || {{sort|2025-10-07|7 October 2025}}|| Mission to Earthphase || Moonshine Gold || Blue || Moon phase disc "with a human hand pointing directly at the wearer" illustration, in reference to the [Hunter's Moon](/source/Full_moon) and Earth phase disc with [Snoopy](/source/Snoopy) illustration
|-
| 35 || {{sort|2025-11-05|5 November 2025}}|| Mission to Earthphase || Moonshine Gold || Blue || Moon phase disc "reimagined as a beaver-bitten moon", in reference to the [Beaver Moon](/source/Full_moon) and Earth phase disc with [Snoopy](/source/Snoopy) illustration
|-
| 36 || {{sort|2025-12-04|4 December 2025}}|| Mission to Earthphase || Moonshine Gold || White || Moon phase disc with a snow flake illustration, in reference to the [Cold Moon](/source/Full_moon) and Earth phase disc with [Snoopy](/source/Snoopy) illustration
|}

==References==
{{Reflist}}

Category:Omega watches
Category:The Swatch Group
Category:2022 establishments in Switzerland
Category:Joint ventures
Category:Long stubs with short prose

{{Fashion-stub}}

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Adapted from the Wikipedia article [MoonSwatch](https://en.wikipedia.org/wiki/MoonSwatch) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/MoonSwatch?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.
