# Monarch advertising sign

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Monarch advertising sign Letrero publicitario de Monarch Monarch advertising sign Interactive map of Monarch advertising sign Location 51 Rancagua Street, Santiago, Chile Material Neon lighting 2169

View of the Monarch sign at night, from Rancagua Street. At the distance can see the Valdivieso advertising sign.

The **Monarch advertising sign** (**letrero publicitario de Monarch** in Spanish)[1] is a neon billboard located on the roof of a building at 51 Rancagua Street, in the [Santiago Metropolitan Region](/source/Santiago_Metropolitan_Region) of [Santiago](/source/Santiago), [Chile](/source/Chile).

The sign was initially installed in 1954,[2] and in 2010 was declared a National Monument of Chile. It is also classified as a Historical Monument.[3][4][5][6]

## History

The Luminosos Parragué company built and installed the Monarch advertising sign in 1955.[5]

According to the general manager of the company, Claudio Parragué says:

"Las empresas querían que se les diera una suerte de magia a sus productos. Por eso utilizamos un sistema mecánico electromagnético que con el tiempo terminó transformando a las piernas y a la botella de champagne en un clásico."

Translation to English:

"The companies wanted to incorporate a sort of magic into their products. Because of this, we used an electromagnetic mechanical system that ended up transforming the legs and champagne bottle into an icon."

The Monarch advertising sign is made of [neon lighting](/source/Neon_lighting). It turns on every night; at 9:00 PM in the summer and at 6:00 PM in the winter.[5]

## See also

- [Valdivieso advertising sign](/source/Valdivieso_advertising_sign)

- [National Monuments of Chile](/source/National_Monuments_of_Chile)

## References

1. **[^](#cite_ref-1)** Consejo de Monumentos Nacionales, [*Letrero publicitario de Monarch*](https://web.archive.org/web/20140413142529/http://www.monumentos.cl/OpenSupport_Monumento/asp/PopUpFicha/ficha_publica.asp?monumento=2168) (in Spanish), archived from [the original](http://www.monumentos.cl/OpenSupport_Monumento/asp/PopUpFicha/ficha_publica.asp?monumento=2168) on April 13, 2014, retrieved November 11, 2012

1. **[^](#cite_ref-LaTercera_2-0)** Farías, Roberto (August 2010), ["Monumentos de neón que se salvaron del derrumbe"](http://www.latercera.com/noticia/santiago/2010/08/1731-280863-9-monumentos-de-neon-que-se-salvaron-del-derrumbe.shtml), *La Tercera* (in Spanish) (published August 1, 2010), retrieved November 2, 2012

1. **[^](#cite_ref-3)** Consejo de Monumentos Nacionales, [*Declaración de Monumento Nacional*](http://www.monumentos.cl/common/asp/pagAtachadorVisualizador.asp?argCryptedData=GP1TkTXdhRJAS2Wp3v88hLX8cnMzF0cL&argModo=&argOrigen=BD&argFlagYaGrabados=&argArchivoId=15990) (in Spanish), retrieved November 1, 2012

1. **[^](#cite_ref-Emol_4-0)** García, Gabriela (August 2010), ["Piñera declaró a dos letreros de neón como monumentos nacionales"](http://www.emol.com/noticias/nacional/2010/05/30/416041/pinera-declaro-a-dos-letreros-de-neon-como-monumentos-nacionales.html), *Emol* (in Spanish) (published May 30, 2010), retrieved November 2, 2012

1. ^ [***a***](#cite_ref-RevistaLetreros_5-0) [***b***](#cite_ref-RevistaLetreros_5-1) [***c***](#cite_ref-RevistaLetreros_5-2) ["Carteles luminosos de Valdivieso y de Monarch son Monumentos Históricos"](http://www.revistaletreros.com/pdf/102-76a77.pdf) (PDF), *Revista Letreros* (in Spanish), April 2010, retrieved November 2, 2012

1. **[^](#cite_ref-6)** Gobierno de Chile (May 2010), ["Día del patrimonio en grande"](http://www.gob.cl/especiales/dia-del-patrimonio-en-grande-2/), *Revista Letreros* (in Spanish) (published May 31, 2010), retrieved November 2, 2012

## External links

- [ID:2169 Consejo de Monumentos Nacionales (Chile)](https://web.archive.org/web/20121112040743/http://www.monumentos.cl/OpenSupport_Monumento/asp/PopUpFicha/ficha_publica.asp?monumento=2169)

- [Sitio web oficial del fabricante (Parragué)](https://web.archive.org/web/20140607210355/http://letrerosparrague.cl/clientes.html)

[33°26′30″S 70°37′59″W / 33.44167°S 70.63306°W / -33.44167; -70.63306](https://geohack.toolforge.org/geohack.php?pagename=Monarch_advertising_sign&params=33_26_30_S_70_37_59_W_region:CL_type:landmark_source:kolossus-eswiki)

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Adapted from the Wikipedia article [Monarch advertising sign](https://en.wikipedia.org/wiki/Monarch_advertising_sign) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Monarch_advertising_sign?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.