# Mokobara

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**Mokobara** is a [direct-to-consumer](/source/Direct-to-consumer) (D2C) luggage and travel accessories brand headquartered in [Bangalore](/source/Bangalore), India.

## Establishment

Mokobara was founded in 2020 by [Urban Ladder](/source/Urban_Ladder) executives Sangeet Agrawal and Navin Parwal.[1][2] The stated objective of Mokobara was to produce a luggage line that would distinguish itself in the market as a brand that laid emphasis on utility.[3][4] Agrawal and Parwal report that impetus behind the formation of Mokobara was general dissatisfaction with luggage options available in India.[5] In 2020, Mokobara launched its first product, a cabin bag, whose prototype was said to be designed in London and manufactured in China. Shortly after the onset of the [COVID-19 pandemic](/source/COVID-19_pandemic_in_India) Mokobara faced challenges in expanding brand presence and maintaining investor interest.[6] During this period, the company explored diversifying into hand sanitizer and footwear sales to generate additional revenue streams.[6][7]

Mokobara was originally launched as an online-only retailer, however, it has since expanded to 14 brick and mortar stores across India.[8]

## Controversies

### Alleged white labelling

In 2024, Mokobara was criticized for allegedly reselling inexpensive white-labeled bags at inflated prices.[9] This accusation was said to have originated from [Alibaba](/source/Alibaba_Group) listings that used Mokobara's images.[10] Mokobara reassured its customers by notifying them with the proof of their intellectual property protected designs and ingenuity.[11] In response to the controversy, Mokobara launched a discount code named "WHITELABEL" with the following caption.[12][13]

To our Moko fam, this one’s for you. Use code WHITELABEL to get 10% off on originality!

The quote was both received as a witty response to the situation and as an impersonal dismissal to the white labelling concern.[13]

### Diljit Dosanjh Ad controversy

In 2024, Mokobara launched an advertisement featuring Indian singer [Diljit Dosanjh](/source/Diljit_Dosanjh) to promote their 30-day "no-questions asked" return policy.[14] This ad received backlash for closely resembling a 2016 Carlton Edge advertisement.[15]

### Trademark litigation

In 2025, Mokobara filed a suit against "Greenland" a brand that duplicated Mokobara's distinctive elements of their luggage such as the rectangular shape, color combination, horizontal ridges, etc.[16] The [Delhi High Court](/source/Delhi_High_Court) ordered an interim injunction restricting the defendants from further manufacturing or sale of infringing products.[17][18]

## Partnerships

In 2023, Mokobara partnered with [IndiGo](/source/IndiGo) airlines and launched the Moko 6E luggage range, which provided IndiGo passengers with excess baggage facilities.[19][20][21]

In October 2024, the brand announced Diljit Dosanjh as its brand ambassador.[22][15]

## See also

- [Samsonite](/source/Samsonite)
- [Tumi](/source/Tumi_Inc.)
- [Wildcraft](/source/Wildcraft)
- [American Tourister](/source/American_Tourister)

## References

1. ["Can Mokobara change the rules of travel with its radical fashion lugaage?"](https://www.forbesindia.com/article/take-one-big-story-of-the-day/how-mokobara-shed-its-baggage/92521/1). *www.forbesindia.com*. Retrieved 2026-04-06.

1. IN, FashionNetwork com (2024-09-10). ["Mokobara opens 15th India store in Delhi's Khan Market"](https://in.fashionnetwork.com/news/Mokobara-opens-15th-india-store-in-delhi-s-khan-market,1661940.html) (in en-IN). *FashionNetwork.com*. Retrieved 2026-04-06.

1. Bagur, Gaurav (2025-01-17). ["How Mokobara and friends forced VIP and Safari to rethink the suitcase"](https://the-ken.com/story/how-mokobara-and-friends-forced-vip-and-safari-to-rethink-the-suitcase/). *The Ken*. Retrieved 2026-04-06.

1. Majumdar, Debanjana (2025-04-28). ["Mokobara, Nasher Miles, and more: How new Indian luggage brands are rolling past the old guard"](https://www.fortuneindia.com/lifestyle/mokobara-nasher-miles-and-more-how-new-indian-luggage-brands-are-rolling-past-the-old-guard/122497). *Fortune India*. Retrieved 2026-04-06.

1. Ajay, Anushree (June 22, 2025). ["33 Rejections & 18 Months of Field Testing Later, This Duo Built Mokobara, an Indian Luggage Brand That Clocked Rs 117 Cr in Revenue in FY24"](https://startuppedia.in/case-study/33-rejections-18-months-of-field-testing-later-this-duo-built-mokobara-an-indian-luggage-brand-that-clocked-rs-117-cr-in-revenue-in-fy24-9383902). *Startuppedia*. Retrieved April 6, 2026.

1. ["Bagging a win: Mokobara's path from near-bust to Peak XV talks"](https://www.thearcweb.com/article/mokobara-funding-expansion-peak-xv-valuation-growth-luggage-d2c-7WijYbaok7IqiV0f). *The Arc*. Retrieved 2026-04-06.

1. ["D2C luggage brand Mokobara raises $12 million in funding from Peak XV Partners, existing investors"](https://economictimes.indiatimes.com/tech/funding/d2c-luggage-brand-mokobara-raises-12-million-funding-from-peak-xv-partners-existing-investors/articleshow/108000032.cms?from=mdr). *The Economic Times*. 2024-02-26. [ISSN 0013-0389](https://www.worldcat.org/issn/0013-0389). Retrieved 2026-04-06.

1. Bose, Sayanika (2024-10-01). ["Mokobara: A Journey to Redefine the Luggage Industry"](https://www.infomance.com/explainers/mokobara-a-journey-to-redefine-the-luggage-industry/). *Infomance*. Retrieved 2026-04-06.

1. Biswas, Samannay (January 19, 2025). ["Mokobara Responds To “White Labelling” Chinese Bags Allegation Amidst Social Media Buzz"](https://www.timesnownews.com/business-economy/companies/mokobara-responds-to-white-labelling-chinese-bags-allegation-amidst-social-media-buzz-article-117373282). *Times Now News*. Retrieved April 6, 2026.

1. Raghavan, Sandhya (2025-02-03). ["The grey areas of white labelling - Exchange4media"](https://www.exchange4media.com/marketing-news/the-grey-areas-of-white-labelling-140562.html). *Indian Advertising Media & Marketing News – exchange4media*. Retrieved 2026-04-06.

1. ["Mokobara responds to backlash over alleged "White Labelling" claims"](https://bestmediainfo.com/mediainfo/mediainfo-marketing/mokobara-responds-to-backlash-over-alleged-white-labelling-claims-8639453). *bestmediainfo.com*. Retrieved 2026-04-06.

1. Thakur, Anjali (Jan 19, 2025). ["Bengaluru's Mokobara Responds To Accusations Of Selling Chinese Bags At Inflated Price"](https://www.ndtv.com/offbeat/bengalurus-mokobara-responds-to-accusations-of-selling-chinese-bags-at-inflated-price-7510993). *[NDTV](/source/NDTV)*. Retrieved April 6, 2026.

1. ["Creating Originals Worth Imitating': Mokobara On Claims Of Selling Chinese Bags At High Prices"](https://www.news18.com/viral/creating-originals-worth-imitating-mokobara-on-claims-of-selling-chinese-bags-at-high-prices-aa-9195210.html). January 20, 2025. Retrieved April 6, 2026.

1. ["Diljit Dosanjh's latest ad leaves viewers in splits as he receives a call from Elon Musk asking him to perform on Mars"](https://www.moneycontrol.com/entertainment/diljit-dosanjh-s-latest-ad-leaves-viewers-in-splits-as-he-receives-calls-from-elon-musk-in-a-hilarious-video-watch-article-13162892.html). *Money Control*. June 23, 2025. Retrieved April 6, 2026.

1. www.ETBrandEquity.com. ["Mokobara's Diljit Dosanjh ad: A splash of sci-fi humor and deja vu"](https://brandequity.economictimes.indiatimes.com/news/research/advertising/mokobaras-diljit-dosanjh-ad-a-splash-of-sci-fi-humor-and-deja-vu/121971972). *ETBrandEquity.com*. Retrieved 2026-04-06.

1. Peet, Ellen (2025-07-10). ["Mokobara bags a massive win: Delhi High Court rejects knockoff luggage"](https://trademarklawyermagazine.com/mokobara-bags-a-massive-win-delhi-high-court-rejects-knockoff-luggage/). *Trademark Lawyer Magazine*. Retrieved 2026-04-06.

1. ["Delhi High Court grants interim relief to Mokobara in trademark infringement case"](https://bestmediainfo.com/mediainfo/mediainfo-marketing/delhi-high-court-grants-interim-relief-to-mokobara-in-trademark-infringement-case-9333588). *bestmediainfo.com*. Retrieved 2026-04-06.

1. Srivastava, Bhavini (2025-06-03). ["Delhi High Court grants interim relief to luggage brand Mokobara in trademark case"](https://www.barandbench.com/news/delhi-high-court-grants-interim-relief-to-luggage-brand-mokobara-in-trademark-case). *Bar and Bench - Indian Legal news*. Retrieved 2026-04-06.

1. ["IndiGo and Mokobara collaborate to launch one-of-a-kind luggage"](https://www.goindigo.in/press-releases/indigo-and-mokobara-collaborate-to-launch-one-of-a-kind-luggage.html). *GoIndigo*. November 9, 2023. Retrieved April 6, 2026.

1. NewsDesk (2023-11-09). ["IndiGo launches exclusive luggage collection in collaboration with Mokobara › Mediabrief.com"](https://mediabrief.com/indigo-x-mokobara/). Retrieved 2026-04-06.

1. IN, FashionNetwork com (2023-11-10). ["IndiGo and Mokobara collaborate on new luggage line"](https://in.fashionnetwork.com/news/Indigo-and-mokobara-collaborate-on-new-luggage-line,1575333.html) (in en-IN). *FashionNetwork.com*. Retrieved 2026-04-06.

1. Shah, Anushka (2024-10-28). ["Redefining iconic: The story of Diljit Dosanjh and Mokobara"](https://www.vogue.in/promotion/redefining-iconic-the-story-of-diljit-dosanjh-and-mokobara) (in en-IN). *Vogue India*. Retrieved 2026-04-06.

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Adapted from the Wikipedia article [Mokobara](https://en.wikipedia.org/wiki/Mokobara) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Mokobara?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.