# Mixbook

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**Mixbook** is a photo book brand based in [Redwood City, California](/source/Redwood_City,_California) offering customizable photo books, cards, calendars and home decor.

## History

Co-founded in 2006 by Andrew Laffoon and Aryk Grosz,[1] the company was initially created to assist high school groups and students in crafting personal yearbooks. [2] The company launched its photo book editor tool in 2009 providing consumers the means to design fully customizable photo books. [3] In 2010, Mixbook added calendars and photo cards to its product line.

In 2011, Mixbook expanded its reach and revenue fourfold, acquiring Scrapblog and raising $10M from Level Equity. In 2012, Mixbook released new features to its photo book editor tool, enabling users to customize with [Instagram](/source/Instagram) photos. It also released a photo book app called Mosaic, which allowed users to build a book with photos found on their mobile device.[4] In 2013 the company launched a streamlined web-based photo book service called Montage.[5] In 2023 the company launched Mixbook Studio, a photo book builder that uses [machine learning](/source/Machine_learning).[6]

## Acquisitions

- WedPics, acquired in 2017.[7]
- Scrapblog, acquired in 2011 - Scrapblog had raised $11.5M from Steamboat Ventures and Longworth Venture Partners, Disney's venture capital arm [8]
- Citrify[9]
- Yobongo, acquired in 2012 - Yobongo had raised $1.35 million from True Ventures, [Freestyle Capital](/source/Freestyle_Capital), Mitch Kapor and others.[10] The Yobongo team helped develop Mixbook's mobile app, Mosaic.[11]

## References

1. Fenn, Donna (2012-07-02). ["Making Photo Books With a Social Spin"](https://www.inc.com/30under30/donna-fenn/andrew-laffoon-and-aryk-grosz-founders-of-mixbook.html). *Inc.com*. Retrieved 2016-06-06.

1. ["7 Business Lessons from Mixbook CEO Andrew Laffoon"](https://www.freeenterprise.com/ceo-andrew-laffoon/). *Free Enterprise*

1. ["Mixbook Launches Upgrade to Online Photo Book Editor"](https://mixbook.wordpress.com/2009/03/09/mixbook-launches-upgrade-to-online-photo-book-editor/). *This Blog Has Moved to Blog.Mixbook.Com*. 2009-03-09. Retrieved 2016-06-06.

1. ["Mixbook CEO: We create the story for you"](https://www.cnbc.com/latest-video/?video=3000211538&play=1). *CNBC*. 4 November 2014. Retrieved 2016-07-07.

1. Perez, Sarah (19 November 2013). ["Mixbook Debuts Montage, A Photo Book Builder Meant To Take Minutes, Not Hours"](https://techcrunch.com/2013/11/19/mixbook-debuts-montage-a-photo-book-builder-meant-to-take-minutes-not-hours/). Retrieved 2016-06-06.

1. ["Mixbook Adds AI Design Tools to its Photo Book Builder"](https://petapixel.com/2023/10/17/mixbook-adds-ai-design-tools-to-its-photo-book-builder/). *PetaPixel*. 17 October 2023.

1. ["Mixbook Acquires WedPics, Leading Photo Sharing App For Weddings"](https://finance.yahoo.com/news/mixbook-acquires-wedpics-leading-photo-140000500.html). December 13, 2017. [Archived](https://web.archive.org/web/20171214183609/https://finance.yahoo.com/news/mixbook-acquires-wedpics-leading-photo-140000500.html) 2017-12-14 at the Wayback Machine. Retrieved 2017-12-14.

1. ["Online Scrapbooking Platforms Consolidate: Mixbook Buys Scrapblog"](https://techcrunch.com/2011/01/18/online-scrapbooking-platforms-consolidate-mixbook-buys-scrapblog/). *TechCrunch*. 18 January 2011. Retrieved 2016-06-06.

1. ["How Mixbook's founders translated engineering smarts to entrepreneurial success"](https://www.aabacosmallbusiness.com/advisor/blogs/profit-minded/mixbook-founders-translated-engineering-smarts-entrepreneurial-success-222925057.html). *Yahoo! Small Business*

1. Gannes, By Liz (9 March 2012). ["Yobongo to be acquired and shut down by Mixbook"](https://www.wsj.com/articles/DJFVW00020120308e838vb5bu). *Wall Street Journal*

1. ["Now At Mixbook, Former Yobongo Team Reveals Mosaic, A Fast Way To Build Photobooks From Your iPhone"](https://techcrunch.com/2012/09/07/now-at-mixbook-former-yobongo-team-reveals-mosaic-a-fast-way-to-build-photobooks-from-your-iphone/). *TechCrunch*. 7 September 2012.

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Adapted from the Wikipedia article [Mixbook](https://en.wikipedia.org/wiki/Mixbook) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Mixbook?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.